ROOTS Berlin
ROOTS Berlin is a Berlin-based non-profit operating as Roots MSB Communications gUG that unites the local BIPoC community through creative expression events, holistic well-being programming, and knowledge exchange, funded entirely by voluntary donations.
- Company typePrivate
- Founded2022
- HeadquartersBerlin-müggelheim, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ROOTS Berlin does
ROOTS Berlin is a Berlin-based non-profit community organization operating under the legal entity Roots MSB Communications gUG (haftungsbeschränkt). Founded in 2022 and co-led by managing directors Fily Mihan and Naima Nazir, the organization exists to unite the Black, Indigenous, and People of Color (BIPoC) community in Berlin through three programmatic pillars: creativity/artistic expression, holistic well-being support, and knowledge exchange. Its primary offerings are community events (e.g., "Resonating Voices"), safe-space gathering, and empowerment programming aimed at combating racism, strengthening self-confidence, and fostering artistic potential within the BIPoC population. Distribution is exclusively regional (Berlin), with a registered office at Bochumer Straße 1, 10555 Berlin, and a workforce of 1–10.
The organization does not sell commercial products or services. Its underlying technology stack is intentionally lightweight and outsourced: the website is hosted on WIX.com (WIX.com Ltd., Tel Aviv), event registration is handled via Google Forms, donations are processed through a PayPal.Me link routed to PayPal (Europe) S.à r.l. et Cie, S.C.A., and Instagram serves as the principal social engagement channel via a joint-controller arrangement with Meta Platform Ireland. Linktree aggregates outbound links on the Instagram profile. There is no proprietary software, mobile app, API, SDK, or in-house technical platform; the "ROOTS Berlin Community Platform" is effectively a brand wrapper over WIX plus social channels. No AI/ML technologies, patents, trademarks, or certifications are disclosed.
The business model is donation-driven: voluntary contributions collected via PayPal, with no pricing tiers, subscription plans, membership fees, or commercial transaction revenue. The company has no external institutional investors, no parent company, no subsidiaries, no disclosed funding rounds, and no revenue figures in the public record. Marketing is conducted exclusively through organic social (Instagram, LinkedIn) and the WIX-hosted website. Operating geographies are limited to Berlin, Germany, with no global footprint claim.
ROOTS Berlin firmographics
Firmographics- Name
- ROOTS Berlin
- Legal name
- Roots MSB Communications gUG (haftungsbeschränkt)
- Website
- https://rootsberlin.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ROOTS Berlin is a Berlin-based non-profit operating as Roots MSB Communications gUG that unites the local BIPoC community through creative expression events, holistic well-being programming, and knowledge exchange, funded entirely by voluntary donations.
- Ownership category
- akta.pro rank
ROOTS Berlin industry classification
Industry- Product category
- Community Non-Profit Services
- NAICS
- Civic and Social Organizations (813410)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Community Arts, Culture & Creative Placemaking Enterprises (BPAGALAO)
- akta.pro secondary industries
- Cultural Centers & Community Cultural Organizations (BPAGAHAD), Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI)
Keywords
Where ROOTS Berlin is headquartered
LocationHeadquarters
- HQ city
- Berlin-müggelheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
ROOTS Berlin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Donations: The organization accepts voluntary donations through PayPal, with visitors able to support the organization's work via a PayPal.Me link. No revenue figures are disclosed.
Distribution channels3 records
Marketing channels4 records
ROOTS Berlin product offering
Product offeringCore offering
ROOTS Berlin is a non-profit community organization that unites the BIPoC (Black, Indigenous, and People of Color) community in Berlin through free programming focused on creativity, holistic well-being, and knowledge exchange. It hosts community events such as "Resonating Voices" that bring together BIPoC individuals for creative expression, well-being activities, and mutual support. Operations are funded by voluntary donations collected through a PayPal.Me link, with community engagement delivered via the website, Instagram, and in-person events.
Product overview
ROOTS Berlin is a non-profit community organization operated by Roots MSB Communications gUG (haftungsbeschränkt) offering a single unified community platform focused on uniting the BIPoC community through creativity, holistic well-being, and knowledge exchange. The organization hosts events (such as 'Resonating Voices') and accepts donations via PayPal to support its mission of strengthening self-confidence, combating racism, and promoting artistic potential. Event registration is handled through Google Forms, and the community engages via the organization's website and social media presence on Instagram and LinkedIn.
Differentiator
Problem solved
Functional benefit
Products and services
- ROOTS Berlin Community Platform
Companies that use ROOTS Berlin
Customer profileSegments1 record
Ideal customer profiles1 record
ROOTS Berlin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
ROOTS Berlin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Meta / InstagramcoreMeta Platform Ireland Limited provides the Instagram social media platform which serves as the primary social media channel for ROOTS Berlin. Instagram is jointly used for community engagement, event promotion, and content distribution. ROOTS Berlin has a joint controller arrangement with Meta Ireland for data processing.
Recent moves5 records
Expansion highlights3 records
ROOTS Berlin competitors and assessment
Company assessmentBroad incumbents
- Berlin Institute for Integration and Migration Research (BIM): Established German research and policy institute on integration and migration, engaging themes relevant to BIPoC communities. Comparable thematic scope at greater institutional scale.
Emerging players
- The Nuance Movement: Community-focused platform amplifying diverse voices in Germany through content, events, and dialogue. Comparable as a Berlin-rooted BIPoC creative-expression initiative using events and digital channels.
- Glocal e.V. Berlin-based nonprofit focused on migration, diversity, and critical engagement with global issues. Shares the community-empowerment and migration-affirming orientation relevant to BIPoC audiences.
Direct peers
- Amaro Foro e.V. Berlin-based Roma and BIPoC self-organization offering educational, cultural, and community programs for marginalized youth. Comparable community-focused, anti-racism nonprofit serving BIPoC audiences in Germany.
- Sisters of Hope e.V. Germany-based organization supporting women of color through empowerment, community, and creative programming. Comparable nonprofit structure and BIPoC-focused community mission.
- ReachOut Berlin: Berlin-based community initiative supporting marginalized groups including BIPoC through outreach, empowerment, and community-building activities. Overlaps significantly in geography and target audience.
- Initiative Schwarze Menschen in Deutschland (ISD) e.V. Germany-wide network advocating for Black people and People of Color, addressing racism, representation, and community empowerment. Shares ROOTS Berlin's anti-racism and BIPoC-advocacy mission at a national scale.
- Each One Teach One (EOTO) e.V. Berlin-based BIPoC community organization focused on empowerment, education, and creative expression for people of African and diasporic descent. Closely mirrors ROOTS Berlin's mission of building safe BIPoC spaces in the same city.
- Neue Deutsche Organisationen (NDO): Coalition of post-migrant and BIPoC self-organizations in Germany addressing racism, community building, and political representation. Conceptually adjacent as a federation of community-rooted BIPoC groups.
Regional players
- Phoenix e.V. Cologne-based BIPoC organization promoting empowerment and combating racism through education and community programming. Comparable in mission and structure, but operating in a different German city.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
ROOTS Berlin social profiles
Digital presenceROOTS Berlin financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROOTS Berlin leadership team
Management profileNumber of profiles
Profiles2 records
ROOTS Berlin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROOTS Berlin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROOTS Berlin
What does ROOTS Berlin do?
ROOTS Berlin is a non-profit community organization that unites the BIPoC (Black, Indigenous, and People of Color) community in Berlin through free programming focused on creativity, holistic well-being, and knowledge exchange. It hosts community events such as "Resonating Voices" that bring together BIPoC individuals for creative expression, well-being activities, and mutual support. Operations are funded by voluntary donations collected through a PayPal.Me link, with community engagement delivered via the website, Instagram, and in-person events.
Is ROOTS Berlin a public or private company?
ROOTS Berlin is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ROOTS Berlin founded?
ROOTS Berlin was founded in 2022. It employs 1 to 10 people.
Where is ROOTS Berlin based?
ROOTS Berlin is headquartered in Berlin-müggelheim, Germany, in the Europe region.
How does ROOTS Berlin make money?
One revenue line is on record: donations.
Who are ROOTS Berlin's main competitors?
Berlin Institute for Integration and Migration Research (BIM) is listed as a broad incumbent. Emerging players are The Nuance Movement and Glocal e.V.. Direct peers are Amaro Foro e.V., Sisters of Hope e.V., ReachOut Berlin, Initiative Schwarze Menschen in Deutschland (ISD) e.V., Each One Teach One (EOTO) e.V. and Neue Deutsche Organisationen (NDO). Phoenix e.V. is listed as a regional player.
Does ROOTS Berlin have an API?
No public API is recorded for ROOTS Berlin.
What industry is ROOTS Berlin in?
ROOTS Berlin's product category is Community Non-Profit Services. Its primary akta.pro industry code is BPAGALAO, Community Arts, Culture & Creative Placemaking Enterprises, with a secondary code of BPAGAHAD, Cultural Centers & Community Cultural Organizations. Its NAICS code is 813410 and its SIC code is 8600.