Reform Projects

What Reform Projects does

Reform Projects AS is a design-driven sustainability consultancy founded in 2019 and headquartered in Oslo, Norway. The firm specializes in helping fashion and lifestyle brands, retailers, trade organizations, and cultural institutions transition from linear to circular business models. Its service portfolio covers Research & Insights, ESG Strategy, Circular Services, Circular Retail, Communication support, and Talks & Events, delivered through project-based professional services engagements.

The agency's underlying methodology combines service design, design thinking, Agile, Lean, and process management, applied to sustainability and circular economy challenges. Reform Projects has developed proprietary knowledge products including the "Circular Start" guide for repair and second-hand sales, and has built service concepts such as the Viking ReExplore resale marketplace. The firm operates without disclosed proprietary software, AI systems, or platform technology; its value is grounded in human-led consulting expertise and a PhD-led design practice rather than scalable technology infrastructure.

Commercially, Reform Projects generates revenue through fee-for-service consultancy engagements. Client acquisition is driven by direct outreach, industry referrals, and participation in events such as Oslo Runway, NF&TA conferences, and Arendalsuka. Notable clients include Viking (Impact Reports 2020-2024 and Digital Repair Service development), Oslo Runway (2021-2025 strategic and creative development), Adidas (circular services research), Oleana (circular textile value chains), Virke (digital sustainability tool), MUNCH Museum Shop, and NF&TA. The firm is founder-led by Elin O. Carlsen and Claire E. Dennington (PhD), with no disclosed external investment, parent company, or institutional ownership.

Name

Reform Projects

Legal name

Reform Projects AS

Website

https://reformprojects.no

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Reform Projects AS is an Oslo-based, founder-led design consultancy that helps fashion and lifestyle brands, retailers, and trade organizations develop ESG strategies, circular business models, and sustainability communications through project-based professional services engagements.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

akta.pro primary industry

Circular Economy & Resource Efficiency (BPADALAM)

akta.pro secondary industry

Repair, Refurbishment & Remanufacturing Services (EUAIANAB)

Keywords

• Sustainability consultancy
• Circular economy services
• ESG strategy consulting
• Fashion industry advisory
• Design strategy services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services & Consultancy: Fee-for-service consultancy engagements including ESG strategy, circular services design, research and insights, workshops, talks, and events. Project-based engagements with fashion brands, retailers, trade organizations, and museums.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Reform Projects is a design-driven sustainability consultancy that helps fashion and lifestyle brands transition from linear to circular business models. Its core offerings include ESG strategy, circular services design, research and consumer insights, circular retail concepts, sustainability communications, and customized talks and events. The firm serves Norwegian and international fashion brands, retailers, trade organizations, and cultural institutions on a project basis.

Product overview

Reform Projects is a design-driven sustainability consultancy agency offering a portfolio of professional services focused on the fashion and lifestyle industry. The core services include Research & Insights, ESG Strategy, Circular Services, Circular Retail, Communication support, and Talks & Events. The agency also delivers specific project offerings such as the Circular Start guide (a step-by-step guide for circular services), Viking ReExplore (resale marketplace development), Oslo Runway (fashion showcasing arena development), and Viking Impact Reports. These services work together to help brands and retailers transition from linear to circular business models while meeting ESG regulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Research & Insights
• ESG Strategy
• Circular Services
• Circular Retail
• Communication
• Talks & Events
• Circular Start Guide

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• DOGA (Design og Arkitektur Norge)coreStrategic or Co-development PartnerMultiple projects through DOGA's Design driven Innovation Program including circularity research with Statens vegvesen, interactive retail solutions for MUNCH Museum, local and circular textile value chains with Oleana, and circular children's shoes exploration.
• NF&TA (Norsk Form og Tekstilindustri)coreStrategic or Co-development PartnerOngoing collaboration on Circular Start guide development, conference organization for circular transformation of Norwegian textile industry, Norwegian Sport Innovation Network, and Tekstilaksjonen brand network project management.
• VikingcoreStrategic or Co-development PartnerLong-term partnership including Impact Reports 2020-2024 development, 100-year sustainability strategy renewal, and Digital Repair Service development with Vandre.
• Oslo RunwaycoreStrategic or Co-development PartnerOngoing creative and strategic project development from 2021-2025, including Business Summit strategy, international showrooms in Copenhagen and London, talent scheme development (Oslo Runway NEXT and Talent Showroom), and strategic communication across media platforms.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• DOGA (Design and Architecture Norway): A Norwegian design promotion organization that runs the Design driven Innovation Program in which Reform Projects participates. Listed as an ecosystem enabler rather than competitor, since DOGA both curates the program and commissions projects that Reform Projects executes.

Broad incumbents

• IDEO: A global design and innovation firm applying design thinking to sustainability, circularity, and service design challenges for major brands. Highly comparable on methodology (design thinking, service design) and ESG/circular engagement types.
• South Pole Group: A global climate and sustainability solutions provider offering strategy consulting, target setting, and program implementation. Comparable sustainability advisory offering but with broader climate focus and international footprint.
• Quantis: A global sustainability transformation consultancy advising consumer goods and apparel companies on ESG strategy, footprinting, and circularity. Comparable at the service-line level but operates at much larger scale and across multiple sectors.
• ERM (Environmental Resources Management): A large global sustainability and environmental consultancy serving consumer products and apparel clients on ESG, circularity, and supply chain. Overlaps with Reform Projects' offerings at the strategic advisory level, but at much greater scale.
• Accenture Sustainability Services: The sustainability practice of a global systems integrator offering ESG strategy, circular transformation, and digital tools to fashion and consumer goods enterprises. Comparable capability but with vastly larger delivery capacity and geographic reach.

Direct peers

• Green Strategy: A Swedish-Norwegian consultancy specializing in circular economy and bioeconomy strategy. Directly comparable to Reform Projects in offering circular business model and sustainability advisory services to Nordic fashion and consumer goods clients.
• Positive Luxury: A sustainability-focused consultancy and certification platform serving luxury fashion, beauty, and lifestyle brands. Comparable as a fashion/lifestyle vertical sustainability advisor with strategic and communications offerings.
• EcoAge: A sustainability consultancy focused on fashion, retail, and lifestyle brands, advising on ESG strategy, supply chain sustainability, and circularity. Closely comparable services and target client base to Reform Projects.
• Circle Economy: An Amsterdam-based impact organization offering circular economy strategy, metrics, and program design for fashion and textile industries. Highly comparable to Reform Projects in delivering circular transition advisory, including textile-specific work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reform-projects-no/?viewAsMember=true
• Instagraminstagram.com/reform.projects

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reform Projects