Wheels & Waves

What Wheels & Waves does

Wheels & Waves Logistics Private Limited (WWL) is a Mumbai-headquartered third-party logistics provider founded in 2007 by Samir Shah. The company delivers international freight forwarding and integrated supply chain services — air freight, sea freight (FCL and LCL), customs brokerage, warehousing, inland transportation (road, rail, FTL/LTL, intermodal, last-mile), cross-trade (third-country) shipments, and door-to-door delivery under DDP and DDU terms. Its primary customer segments are Manufacturing & Industrial, Pharmaceuticals & Healthcare, and Retail & Consumer Goods, with secondary use cases in international trading and relocation logistics.

The company's technology layer centers on a B2B platform at wwlindia.com that combines an Invoice Dashboard System (with integrated payment gateway for registered customers), real-time shipment tracking, multimodal sea-air routing, and a cross-trade management workflow for third-country shipments. Underlying capabilities include customs brokerage documentation, bonded and non-bonded warehousing near Indian transport hubs, weekly consolidation services to key global destinations, and a network of strategic carrier and overseas partner relationships spanning ports in South Asia, the Middle East, Africa, Europe, Southeast Asia, and North America.

Wheels & Waves operates a transaction-fee revenue model, earning fees per shipment across each service line (air freight, sea freight, customs clearance, warehousing, transportation, cross trade, and door-to-door delivery). Pricing is quote-based and not publicly disclosed, with pay-as-you-go billing managed through the B2B dashboard. The go-to-market combines enterprise field sales with a self-service B2B portal requiring backend approval, supported by direct inquiry channels, a company website, and a LinkedIn presence. The firm is founder-owned and privately held, with no disclosed institutional funding or parent company.

Name

Wheels & Waves

Legal name

Wheels & Waves Logistics Private Limited

Website

https://wwlindia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Wheels & Waves Logistics Private Limited is a Mumbai-based, founder-owned B2B third-party logistics provider offering air and sea freight forwarding, customs brokerage, warehousing, transportation, and cross-trade services to enterprise customers across 12+ countries since 2007.

Ownership category

akta.pro rank

Product category

Freight Forwarding & Logistics Services

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851), Freight Transportation Arrangement (4885)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Ocean Export Forwarding (Booking/VGM/SI/BL) (TLACABAF)

Keywords

• Freight forwarding services
• Customs brokerage
• Warehousing distribution
• Cross trade logistics
• Door-to-door delivery

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Air Freight Forwarding: Expedited air cargo solutions for urgent shipments and high-value cargo, providing speed, security, and efficiency. Revenue generated through freight charges based on weight, volume, and urgency.
2. Sea Freight Forwarding: Ocean freight solutions including FCL (Full Container Load) and LCL (Less than Container Load) options. Revenue from container booking fees, consolidation charges, and freight rates.
3. Customs Brokerage Services: Complete customs clearance services including documentation, valuation, duty assessment, and regulatory compliance. Earns fees for each shipment cleared.
4. Warehousing & Distribution: Secure storage solutions including bonded and non-bonded warehousing, pick-pack-distribute, reverse logistics, and supply chain management services. Revenue from storage fees and handling charges.
5. Transportation Services: Inland transportation including containerized rail and road transport, FTL/LTL solutions, intermodal transport, last-mile delivery, and project cargo handling.
6. Cross Trade Services: Third-country shipments enabling goods movement between countries without passing through India, with full regulatory and customs compliance management.
7. Door-to-Door Delivery: End-to-end delivery services handling both DDP (Delivered Duty Paid) and DDU (Delivered Duty Unpaid) shipments, including cargo collection, customs clearance, and final delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Wheels & Waves Logistics is a third-party logistics provider delivering international and domestic freight forwarding, customs brokerage, warehousing, cross trade, door-to-door delivery, and inland transportation services. The company also operates a B2B web platform enabling approved business customers to view invoices and process payments via an integrated payment gateway.

Product overview

Wheels & Waves Logistics is a third-party logistics provider offering a unified portfolio of freight and logistics services. The core offering comprises six interconnected service lines: Air Freight, Sea Freight, Customs Brokerage, Door to Door Delivery, Warehousing, Cross Trade, and Transportation. Additionally, the company provides a Sea-Air Freight Forwarding sub-product that combines sea and air modalities for cost-speed optimization. A B2B Invoice Dashboard Platform supports the service portfolio by enabling customers to manage invoices and process payments through an integrated payment gateway. Together, these services provide end-to-end logistics solutions spanning international freight forwarding, customs clearance, warehousing, and domestic transportation across India.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 15+ year customer retention with SUJEE Shipping and Logistics
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Metro Logistics Colombo (Pvt) Ltd.coreStrategic or Co-development PartnerWWL serves as an appointed agent for Metro Logistics Colombo (Pvt) Ltd., managing container bookings for major international routes and ensuring seamless cargo movement across South Asia and beyond. This partnership enables NVOCC services and expanded network coverage in the Sri Lankan market.
• SUJEE Shipping and LogisticscoreStrategic or Co-development PartnerSouth African logistics company that has partnered with WWL India for over 15 years. This long-standing relationship demonstrates mutual trust and collaborative logistics operations between South Africa and India, with WWL providing freight forwarding and logistics services supporting SUJEE's shipping operations.
• Global Carrier PartnerscoreChannel Partner/ Reseller/ DistributorWWL maintains extensive carrier partnerships with leading international airlines and shipping lines, enabling optimized transit times, competitive rates, and smooth end-to-end shipping solutions. Strong carrier alliances specifically support temperature-controlled cargo shipping through reefer containers.
• Global Strategic Partners NetworkcoreStrategic or Co-development PartnerWWL leverages a global network of strategic partners and experienced logistics professionals to provide tailored cross-trade solutions across major trade routes. This network enables complex third-country shipment handling with efficiency and compliance across Jebel Ali, Felixstowe, Singapore, Port Klang, Jeddah, Colombo, Durban, Jakarta, New York, Antwerp, Mombassa, and Dar Es Salaam ports.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/samir-shah-67154222?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
• Facebookfacebook.com/Wheels-Waves-Logistics-Pvt-Ltd-100077880482798

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheels & Waves