Prodeq Trading GmbH

What Prodeq Trading GmbH does

Prodeq Trading GmbH (operating as ProdEq Group) is a privately held, family-owned B2B broker and dealer of used metalworking machinery, headquartered in St. Gallen, Switzerland, with additional branches in Germany (ProdEq Deutschland GmbH in Engen), Spain (Post-Venta Carreras S.A.), and Slovenia. The company's core offering is a multi-category catalog of more than 100 machine types spanning machining centers, CNC lathes, presses, grinding, sheet-metal processing, tube/profile/wire equipment, forming, heat and surface treatment, plastics, wood, materials handling, and factory infrastructure, presented through an 8-language website.

Beyond resale, ProdEq operates three adjacent service lines: machine overhauls and refurbishment (e.g., fineblanking presses), turnkey plant and factory liquidation for industrial partners disposing of excess equipment or closing facilities, and an online auction platform operated in partnership with Parts and System AG (PSA). The company also offers a dedicated machine-search service for buyers whose specific requirements are not stocked in the catalog.

ProdEq's commercial model is sales-led and transaction-based: it purchases machines from sellers, refurbishes them where appropriate, and resells globally to industrial manufacturers and plant operators, with pricing determined per asset by negotiation. Marketing is anchored on the SEO-optimized multilingual catalog, a YouTube channel, and a newsletter, supplemented by a franchise partner program for territory expansion. The company is led by Managing Directors Dr. Frank Goedicke and Emanuel Unger and operates with 11–50 employees.

Name

Prodeq Trading GmbH

Legal name

ProdEq Trading GmbH

Website

https://prodeq.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Prodeq Trading GmbH is a Swiss family-owned B2B broker and dealer that trades, overhauls, and liquidates used metalworking machinery and complete factories, serving industrial manufacturers and plant operators globally through a multi-language catalog, European branch network, and online auctions.

Ownership category

akta.pro rank

Headquarters

HQ city

Niederhelfenschwil

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Used Machinery Sales: Purchase, sale and brokerage of individual used metalworking machinery. The company buys machines from sellers and sells to buyers, operating on transaction-based margins.
2. Plant/Factory Liquidations: Complete factory liquidation services for industrial partners, handling the sale of entire production facilities and equipment inventories.
3. Machine Overhauls/Refurbishment: Refurbishment and overhaul services for machinery, bringing equipment back to working condition for resale.
4. Online Auctions: Online auction platform for industrial machinery sales, including partnership with Parts and System AG for auctions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ProdEq Trading GmbH purchases, sells, and brokers used metalworking machinery and related production equipment globally. The company also provides machine refurbishment and overhaul services, manages complete factory and plant liquidations for industrial partners, and operates an online auction platform for industrial machinery through partnership with Parts and System AG (PSA).

Product overview

Prodeq Trading GmbH operates a comprehensive B2B e-commerce platform for industrial machinery. The core offering consists of a used machine catalogue organized by Metal Working categories (machining machine tools, sheet metal processing, tubes/profiles/wire processing, massive forming, heat treatment, surface treatment), complemented by overhaul/refurbishment services, plant liquidation support, and online auctions. The product portfolio includes over 100 machine categories ranging from CNC lathes and machining centers to fineblanking presses, tube processing equipment, and industrial robots. Services span the entire machine lifecycle: purchase consultation, technical brokerage, overhauls, and logistics/delivery to global customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Metalworking Machinery Sales High-quality used machine tools including metal cutting equipment, CNC machines, presses, and manufacturing equipment sold to industrial customers globally.
• Machine Overhauls and Refurbishment Refurbishment and overhaul services for metalworking machinery, including fineblanking presses and other specialized equipment, bringing machines back to working condition for resale.
• Plant and Factory Liquidations Factory liquidation services supporting industrial partners in selling excess equipment and complete plant closures.
• Online Auctions Online auction platform for industrial machinery, including PSA Auction services for parts and system equipment.
• Machine Search Service Specialized search service to locate specific machines requested by customers when not found in the standard catalogue.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Parts and System AG (PSA)minorGTM or Marketing PartnerParts and System AG (PSA) is a partner for online auctions. ProdEq hosts auction events in partnership with PSA, allowing customers to place bids on industrial machinery through their auction platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Surplex: Surplex is a leading European online auction house for used industrial machinery and equipment, directly competing with ProdEq in the metalworking and plant liquidation segments. Both run multi-country European operations, online auction platforms, and serve manufacturers buying and selling used production equipment.
• Hilco Industrial: Hilco Industrial provides asset valuation, brokerage, and auction services for used industrial machinery and plant equipment globally. It is highly comparable to ProdEq in plant liquidation mandates and used-machinery disposition services for industrial operators.
• Machineseeker: Machineseeker (part of the Machineseeker Group, formerly Maschinensucher) is a leading online marketplace for used industrial machinery with strong European penetration. It is a direct digital competitor to ProdEq's online catalog and inquiry-driven sales model for used metalworking equipment.
• Perfection Global: Perfection Global buys and sells used metalworking and fabricating machinery worldwide, with a strong emphasis on CNC equipment. It is a direct competitor to ProdEq in the global resale of used CNC lathes, machining centers, and presses.
• Troostwijk Auctions: Troostwijk is a major European auction house that conducts industrial machinery and equipment auctions, often handling complete factory liquidations. It overlaps directly with ProdEq's plant liquidation and online auction offerings for industrial buyers and sellers.
• Industrial Assets / Industrial Auctions: Industrial Auctions is a US-headquartered auctioneer specializing in used metalworking machinery and complete plant liquidations, with growing European activity. It directly competes for plant closure mandates and used-machine inventory that ProdEq also targets.

Broad incumbents

• DMG MORI Used Machines: DMG MORI operates an official used-machines channel for its own CNC machine tools, offering certified pre-owned equipment from a major OEM. It overlaps with ProdEq's CNC machinery resale but is anchored to a single brand rather than serving as an independent multi-OEM broker.
• TRUMPF Used Machines: TRUMPF sells certified used machines from its own sheet metal processing and laser equipment portfolio. Like DMG MORI, it is an OEM-affiliated secondary-market channel, making it an adjacent incumbent competing for some of the same used-machine buyer demand as ProdEq.

Emerging players

• Resale Engineering / second-hand machinery dealers (e.g., Gindumac): Gindumac is an emerging online-focused dealer specializing in used CNC machines with a digital-first brokerage model. It is comparable to ProdEq in target customers and product category but competes with a more tech-enabled, less inventory-heavy operating model.

Others

• Plattform VDMA (German Engineering Federation used-machinery channels): The VDMA and its member platforms represent the broader German engineering industry's trade body and used-machinery ecosystem. It is an adjacent ecosystem participant that shapes the institutional environment and listing channels in which ProdEq's used-machinery marketplace operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ProdEqTradingGmbH
• LinkedInlinkedin.com/company/prodeq-trading

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prodeq Trading GmbH