Private Language Center

What Private Language Center does

Private Language Center (operating under the trade name "Private Idiomas") is a privately held, founder-owned language school founded in 1997 by Rossana Côrtes and headquartered at a single physical location on Av. Getúlio Vargas in Curitiba, Paraná, Brazil. The company delivers customized language courses in English, Spanish, Italian, French, and German through three instructional formats: VIP one-on-one private lessons, leveled group classes capped at five students, and conversation sessions led by native or highly qualified teachers. Its core "technology" is a customized pedagogical methodology that adapts curriculum, pace, and scheduling to each student's profile, supported by monthly progress and attendance reports.

The business operates four revenue streams: recurring language course fees (subscription-style monthly billing), one-time simple and sworn translation services across five language pairs, transaction-fee revenue as the exclusive Curitiba representative of Tese Prime proficiency exams (TEAP, WAP, ELFA, VALI, REPORTA, etc.) for postgraduate admissions, and professional-services fees for study abroad consulting covering the UK, Canada, USA, Australia, and New Zealand. Its go-to-market is direct-to-consumer and sales-led, relying on its website, blog, Facebook, Instagram, LinkedIn (via the director's personal profile), and WhatsApp for lead capture, with conversion handled through phone, inquiry forms, and in-person consultations. The customer base is primarily individual learners and professionals in Curitiba, with secondary segments in business English, graduate students seeking language certification, and study-abroad aspirants; no enterprise logo accounts are disclosed.

Name

Private Language Center

Legal name

Private Language Center

Website

https://privateidiomas.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Private Language Center is a founder-owned language school in Curitiba, Brazil, founded in 1997, offering customized individual and small-group courses in five languages plus translation, Tese Prime exam administration, and study abroad consulting.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (611630), Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAMAFAA

General Language Schools & Institutes

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Language Learning & Conversation Programs

SECONDARYEDAMAFAD

Live Online Language Tutoring & Small-Group Classes

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Language Learning & Conversation Programs

Keywords

• Language courses
• Customized language training
• Sworn translation services
• Language proficiency exams
• Study abroad consulting

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Language Courses: Core revenue stream from customized language courses in English, Spanish, Italian, French, and German, offered in VIP (private), group, and conversation formats. Courses are tailored to individual student profiles and goals.
2. Translation Services: Simple and sworn/ notarized translation services in multiple language pairs (English-Portuguese, French-Portuguese, Spanish-Portuguese, Italian-Portuguese, German-Portuguese). Revenue generated per translation project.
3. Proficiency Exam Administration: As exclusive representatives of Tese Prime in Curitiba, the company administers language proficiency exams (TEAP, WAP, WAP Plus, PEICE, TEPLE, ELFA, VALI, REPORT A) and charges fees for exam administration.
4. Study Abroad Consulting: Consulting services for students wishing to study abroad, including destination selection, accommodation arrangements, and travel coordination. Service includes course and school selection, flight bookings, and housing.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Private Language Center offers customized language courses in English, Spanish, Italian, French, and German, delivered through VIP private lessons, small group classes (max 5 students), and conversation sessions at its Curitiba training center. The company also provides simple and sworn translation services across multiple language pairs, acts as the exclusive Curitiba representative for Tese Prime proficiency exams, and offers study abroad consulting for programs in the UK, Canada, USA, Australia, and New Zealand.

Product overview

Private Language Center is a language school offering customized language courses in English, Spanish, Italian, French, and German. The company operates three main instructional formats: VIP (private one-on-one lessons), Group Classes (small groups of up to 5 students), and Conversation Classes. Additional services include Study Abroad Consulting (for UK, Canada, USA, Australia, and New Zealand), Simple and Sworn Translation services across five language pairs, and Tese Prime Proficiency Exam administration for graduate school admissions. The company also incorporates Brain Fitness concepts into its curriculum to leverage cognitive benefits of bilingualism. Founded in 1997 and based in Curitiba, Brazil, the company differentiates itself through personalized instruction tailored to individual student objectives, availability, and learning styles.

Differentiator

Problem solved

Functional benefit

Products and services

• English Courses Customized English language courses tailored to each student's objectives, availability, and proficiency level, offered in VIP, group, and conversation formats for individuals and business professionals in Curitiba.
• Spanish Courses Customized Spanish language courses covering travel, business, and academic needs, delivered with personalized instruction to individual learners and professionals.
• Italian Courses Customized Italian language courses designed for students interested in travel, cultural immersion, or connecting with Italian heritage.
• French Courses Customized French language courses for international relations, business, travel, and academic purposes, covering the 68 countries where French is an official language.
• German Courses Customized German language courses for study abroad preparation, business opportunities, and cultural exploration in Germany, Austria, and Switzerland.
• VIP Private Classes One-on-one private language lessons with methodology chosen according to the student's focus, age group, and preferred learning style, available across English, Spanish, Italian, French, and German.
• Group Classes Small group language lessons with a maximum of 5 students, grouped by age, language proficiency, and learning objectives, offered in all five target languages.
• Conversation Classes Conversational language lessons led by native or highly qualified Brazilian teachers, formatted according to student goals for travel, studies, or work.
• Study Abroad Consulting Consulting services for students wishing to study abroad, including destination guidance, accommodation options, and travel assistance for studying languages in the UK, Canada, USA, Australia, and New Zealand.
• Simple Translation Services Professional translation services between English-Portuguese, French-Portuguese, Spanish-Portuguese, Italian-Portuguese, and German-Portuguese performed by translators with extensive knowledge of source and target languages.
• Sworn Translation Services Official notarized translations for documents requiring legal validity, including diplomas, theses, and birth certificates, available across multiple language pairs.
• Tese Prime Proficiency Exams Exclusive representation of Tese Prime proficiency examinations including TEAP, WAP, WAP Plus, PEICE (English), TELE, TELE Pro (Spanish), ELFA (French), VALI (Italian), and REPORTA (Portuguese) for graduate school admissions.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tese PrimecoreStrategic or Co-development PartnerPrivate Language Center is the exclusive representative of Tese Prime in Curitiba. Tese Prime is Brazil's first institution specializing in language proficiency exams for postgraduate programs. The partnership allows Private to administer internationally-recognized exams including TEAP, WAP, TEPLE, ELFA, VALI, and REPORT A for academic certification purposes.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Berlitz Brasil: Global language school brand with Brazilian operations offering multi-language private and corporate instruction. Comparable to Private in its emphasis on customized/private instruction, but operates as a broader incumbent with corporate training focus.
• British Council Brasil: UK government-affiliated cultural organization offering English courses, teacher training, and IELTS/aptis exam administration in Brazil. Comparable to Private as a multi-product English provider with exam administration, but operates as a broader incumbent with institutional scale.

Direct peers

• CCAA: Brazilian language school chain founded in 1962, offering English, Spanish, and Portuguese for foreigners across multiple franchise locations. Comparable as a direct in-person competitor to Private in the Curitiba market.
• Aliança Francesa de Curitiba: Local branch of the global Alliance Française network, dedicated to French language and cultural instruction in Curitiba. Directly comparable as a competing French course provider in the same city as Private Language Center.
• Wizard (Yduqs): One of Brazil's largest language school chains, now part of Yduqs, offering in-person English, Spanish, and other languages across hundreds of franchise locations. Comparable to Private as a mass-market Brazilian language school competing for the same consumer base in Curitiba.
• FISK Centro de Ensino: Long-established Brazilian language school franchise with hundreds of units nationwide, offering English, Spanish, and other languages in person. Comparable as a national chain competitor to Private's customized in-person approach.
• CNA (Cultural Norte Americano): Major Brazilian franchise chain of language schools offering English and Spanish courses with in-person and online formats. Directly competes with Private in Curitiba for individual learners seeking language instruction.
• Cultura Inglesa: Brazilian chain of English language schools with multiple branches across Brazil, including presence in Curitiba. Directly comparable to Private Language Center as an in-person, multi-format English school serving individual learners and businesses in the same geography.
• Instituto Cervantes Curitiba: Brazilian branch of Spain's Instituto Cervantes, offering Spanish language courses and DELE exam preparation in Curitiba. Directly competes with Private's Spanish courses and is geographically adjacent.

Emerging players

• Open English Brasil: Latin American online English learning platform offering subscription-based live and self-paced English instruction to Brazilian consumers. Comparable as a substitute for Private's in-person English courses, but delivers entirely online and at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/privateidiomas.com.br
• LinkedInlinkedin.com/in/rossana-c%C3%B4rtes-50728614
• Instagraminstagram.com/privateidiomas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Language Center