United Way Of Northeast Georgia, Inc.
United Way of Northeast Georgia is a 501(c)(3) nonprofit founded in 1952 and based in Athens, GA that funds 100+ local nonprofits, operates the 211 referral helpline, and mobilizes volunteers across a 12-county region in three focus areas: Basic Needs, Early Childhood Success, and Workforce Development.
- Company typePrivate
- Founded1952
- HeadquartersAthens, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What United Way Of Northeast Georgia, Inc. does
United Way of Northeast Georgia, Inc. is a 501(c)(3) nonprofit charitable organization founded in 1952 and headquartered in Athens, Georgia, that operates as a local affiliate of United Way Worldwide. It coordinates community impact across a 12-county service area (Banks, Barrow, Clarke, Elbert, Franklin, Greene, Hart, Jackson, Madison, Morgan, Oconee, and Oglethorpe) through three focus areas: Basic Needs, Early Childhood Success, and Workforce Development. The organization runs an annual Community Impact Grants program that funds 26 regional nonprofits (approximately $800,000 deployed in 2024 at an average of roughly $28,000 per grant), a free 211 referral helpline that connected 9,600+ individuals to services in 2025, and volunteer mobilization programs including Day of Caring, MLK Day of Service, and Impact Review Panels.
The organization's core "products" are programmatic rather than commercial: Community Impact Grants, the 211 referral service, a Nonprofit Training Series, Workplace Campaigns, and Planned Giving instruments (bequests, IRA rollovers, gift annuities, charitable trusts). It supplements in-house operations with third-party SaaS platforms, including Network for Good for online donation processing and GivePulse for volunteer management. Governance is provided by a local Board of Directors, with Kay Keller serving as President & CEO; the lean staff includes a Director of Donor Relations & Marketing, a Director of Community Impact, and an Office Administrator.
The revenue model is purely philanthropic. The organization does not sell products or services; it is funded by individual donations, corporate workplace giving campaigns, planned giving, and in-kind support. Donor acquisition flows through a website donation portal, monthly email newsletter, organic social media, community events, and the 211 channel. The 2025 disclosed impact metric of $1.33 million invested across the region is the most direct window into current scale, and the $800,000 grant pool that was held flat from 2023 to 2024 suggests deliberate capacity management rather than rapid growth.
United Way Of Northeast Georgia, Inc. firmographics
Firmographics- Name
- United Way Of Northeast Georgia, Inc.
- Legal name
- United Way of Northeast Georgia, Inc.
- Website
- https://unitedwaynega.org
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- United Way of Northeast Georgia is a 501(c)(3) nonprofit founded in 1952 and based in Athens, GA that funds 100+ local nonprofits, operates the 211 referral helpline, and mobilizes volunteers across a 12-county region in three focus areas: Basic Needs, Early Childhood Success, and Workforce Development.
- Ownership category
- akta.pro rank
United Way Of Northeast Georgia, Inc. industry classification
Industry- Product category
- Community Impact Nonprofit Services
- NAICS
- Grantmaking and Giving Services (81321), Civic and Social Organizations (813410), Other Grantmaking and Giving Services (813219), Civic and Social Organizations (8134)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)
- akta.pro secondary industries
- Community Centers & Neighborhood Support Services (BPAGAEAL), Community Foundations (BPAGAKAB)
Keywords
Where United Way Of Northeast Georgia, Inc. is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
United Way Of Northeast Georgia, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Others, Personnel, Operations, Marketing or Sales
Revenue model
- Donations and Charitable Contributions: Primary revenue stream from individual and corporate donations through workplace campaigns, direct donations via website, and annual fundraising campaigns. The organization invests donations back into community programs addressing basic needs, early childhood success, and workforce development.
- Workplace Campaigns: Companies conduct workplace giving campaigns where employees can pledge payroll deductions or one-time donations to support community programs across the 12-county region.
- Planned Giving and Endowments: Bequests in wills, stock donations, IRA charitable rollovers for donors aged 70.5+, gift annuities, and endowment fund contributions that provide long-term sustainable funding.
- Community Impact Grants: Recipients of grant funding from United Way. In 2024, $800,000 was granted across 26 programs in the 12-county service area, with average grants around $28,000.
Distribution channels4 records
Marketing channels5 records
United Way Of Northeast Georgia, Inc. product offering
Product offeringCore offering
United Way of Northeast Georgia is a community impact nonprofit that raises charitable donations from individuals and businesses, then awards grants to more than 100 local nonprofit partners across a 12-county Northeast Georgia region. It also operates the free 211 health and human services referral helpline, runs workplace giving campaigns with regional employers, manages planned giving programs, hosts volunteer events, and delivers nonprofit capacity-building training.
Product overview
United Way of Northeast Georgia operates as a nonprofit community impact organization offering a portfolio of interconnected programs and services centered on three focus areas: Basic Needs, Early Childhood Success, and Workforce Development. The core Community Impact Grants program funds regional nonprofits, while the 211 Service provides direct referral support to community members. Volunteer programs including Day of Caring, MLK Day of Service, and Impact Review Panels enable community participation. Donor engagement is facilitated through Workplace Campaigns and Planned Giving options. A Nonprofit Training Series builds regional capacity, and a Newsletter keeps stakeholders informed.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Impact Grants
- 211 Service
- Workplace Campaign
Quantifiable outcome
- $1.33 Million invested across 12-county region in 2025
- +3 more outcomes
Companies that use United Way Of Northeast Georgia, Inc.
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
United Way Of Northeast Georgia, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
United Way Of Northeast Georgia, Inc. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Piedmont Athens Regional Medical CentercoreJeremiah Bame of Piedmont Athens Regional Medical Center provided a testimonial about the impact of Community Impact Grants, indicating a partnership where United Way funding supports healthcare-related community programs.
- Fortson, Bentley, and GriffincoreJohnelle Simpson of this law firm provided a testimonial regarding Community Impact Grants, suggesting involvement in grant review or program support.
- United Way WorldwidecoreLocal affiliate of the national United Way network, operating under the global United Way brand and methodology for community impact.
- Georgia Association of United WaysminorState-level affiliation with other United Way chapters in Georgia for shared resources and advocacy.
- College FactoryminorOrganization founded by former Board Member Lawrence Harris; focuses on education and workforce pathways for students.
- 100+ Local NonprofitscoreNetwork of local 501(c)(3) nonprofit organizations that receive Community Impact Grants to deliver programs in Basic Needs, Early Childhood Success, and Workforce Development across the 12-county service area.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
United Way Of Northeast Georgia, Inc. competitors and assessment
Company assessmentBroad incumbents
- United Way Worldwide: National umbrella organization for the United Way federation to which United Way of Northeast Georgia belongs. Sets brand standards, methodology, and shared infrastructure used by the subject company.
Regional players
- Georgia Association of United Ways: State-level membership association of United Way chapters in Georgia that provides shared resources and advocacy. Comparable as a peer-tier entity within the same United Way ecosystem operating at a different geographic scope.
Direct peers
- United Way of Greater Atlanta: Another Georgia-based United Way affiliate operating the same federated giving model, Workplace Campaigns, 211 referral, and Community Impact Grants. Directly comparable in mission, structure, and revenue model, but serving a larger metro area.
- United Way of Central Georgia: Another Georgia-based United Way chapter operating Community Impact Grants and 211 referral services. Closely comparable in operating model, regional scale, and donor engagement programs.
- Community Foundation of Northeast Georgia: Regional grantmaking and philanthropic organization serving the same Northeast Georgia footprint, distributing charitable funds to local nonprofits. Comparable in mission, geography, and grantmaking function.
Others
- 211 of Northeast Georgia (Helpline referral): The 211 health and human services helpline operated by United Way of Northeast Georgia is comparable to other 211 service providers nationally (e.g., 211 San Diego, Heart of Florida United Way 211), which share technology platforms, referral databases, and funding models.
- Network for Good: Donation processing platform used by United Way of Northeast Georgia. Comparable as a nonprofit fundraising technology vendor that enables recurring donations, event registrations, and donor management across many small nonprofits.
Emerging players
- Athens Area Diaper Bank: Local 501(c)(3) nonprofit that is a Community Impact Grant recipient of United Way of Northeast Georgia. Comparable as a Basic Needs service provider in the same 12-county region but operating as a downstream partner rather than an intermediary.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
United Way Of Northeast Georgia, Inc. social profiles
Digital presenceUnited Way Of Northeast Georgia, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
United Way Of Northeast Georgia, Inc. leadership team
Management profileNumber of profiles
Profiles5 records
United Way Of Northeast Georgia, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
United Way Of Northeast Georgia, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about United Way Of Northeast Georgia, Inc.
What does United Way Of Northeast Georgia, Inc. do?
United Way of Northeast Georgia is a community impact nonprofit that raises charitable donations from individuals and businesses, then awards grants to more than 100 local nonprofit partners across a 12-county Northeast Georgia region. It also operates the free 211 health and human services referral helpline, runs workplace giving campaigns with regional employers, manages planned giving programs, hosts volunteer events, and delivers nonprofit capacity-building training.
Is United Way Of Northeast Georgia, Inc. a public or private company?
United Way Of Northeast Georgia, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was United Way Of Northeast Georgia, Inc. founded?
United Way Of Northeast Georgia, Inc. was founded in 1952. It employs 1 to 10 people.
Where is United Way Of Northeast Georgia, Inc. based?
United Way Of Northeast Georgia, Inc. is headquartered in Athens, United States, in the North America region.
How does United Way Of Northeast Georgia, Inc. make money?
Four revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are workplace Campaigns, planned Giving and Endowments and community Impact Grants.
Who are United Way Of Northeast Georgia, Inc.'s main competitors?
United Way Worldwide is listed as a broad incumbent. Georgia Association of United Ways is listed as a regional player. Direct peers are United Way of Greater Atlanta, United Way of Central Georgia and Community Foundation of Northeast Georgia. Others are 211 of Northeast Georgia (Helpline referral) and Network for Good. Athens Area Diaper Bank is listed as an emerging player.
Does United Way Of Northeast Georgia, Inc. have an API?
No public API is recorded for United Way Of Northeast Georgia, Inc..
What industry is United Way Of Northeast Georgia, Inc. in?
United Way Of Northeast Georgia, Inc.'s product category is Community Impact Nonprofit Services. Its primary akta.pro industry code is BPAGAKAG, Federated Giving Organizations (e.g., United Way-type), with a secondary code of BPAGAEAL, Community Centers & Neighborhood Support Services. Its NAICS code is 81321 and its SIC code is 8300.