Boone Mountain Sports

What Boone Mountain Sports does

Boone Mountain Sports is a privately held specialty outdoor retailer founded in 1985 and headquartered in Evergreen, Colorado. The company operates a single physical storefront at 2962 Evergreen Pkwy alongside a Shopify-powered e-commerce site, selling skis, snowboards, boots, bindings, poles, cross-country skiing equipment, camping and hiking gear, and men's, women's, and children's apparel and footwear. It carries premium brands including Arc'teryx, Patagonia, Norrona, Salomon, Atomic, Volkl, Rossignol, Nordica, Fjallraven, and The North Face.

The business earns revenue through three streams: one-time retail product sales across hardgoods and apparel, professional ski services (winter equipment rentals, custom boot fitting, and demo skis), and recurring subscription revenue through the Boone Tune Club, which offers tiered annual unlimited-tuning memberships priced from $349.95 to $749.95. Service work is performed using Wintersteiger ski-tuning machinery, positioning the ski shop as a service-and-experience destination rather than a pure transactional retailer.

Boone Mountain Sports serves outdoor recreation enthusiasts in the Colorado mountain communities, with customer segments spanning skiers, snowboarders, campers, hikers, and apparel shoppers across men's, women's, and kids' categories. The company uses a direct-to-consumer go-to-market model combining physical retail, e-commerce, and on-site services, supported by partnerships with Comfort Suites Evergreen for ski-and-stay packages and a co-location with Evergreen Brewery, which operates upstairs from the shop. Marketing is carried out through Instagram, Facebook, YouTube, TikTok, an email newsletter, and a content blog.

Name

Boone Mountain Sports

Legal name

Boone Mountain Sports

Website

https://boonemountainsports.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Boone Mountain Sports is a privately held specialty outdoor retailer in Evergreen, Colorado, selling skis, snowboards, camping gear, and apparel through a single storefront and Shopify e-commerce site, supported by rental, boot fitting, and ski tuning services.

Ownership category

akta.pro rank

Product category

Outdoor and Ski Retail

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Winter Accessories & On-Mountain Essentials Retail (Hand/Foot Warmers, Packs, Hydration, Sunglasses) (CRAMAJAJ), Climbing & Mountaineering Gear Retail (CRAMAAAB)

Keywords

• Outdoor retail store
• Ski equipment sales
• Snowboard gear shop
• Camping and hiking gear
• Ski tuning services

Headquarters

HQ city

Evergreen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Sale of ski equipment, snowboarding gear, footwear, apparel, camping gear, and accessories through physical storefront and online store.
2. Ski Services: Winter equipment rentals, custom boot fitting appointments, and ski/snowboard tuning services. Tune Club membership cards provide recurring service revenue.
3. Tune Club Memberships: Boone Tune Club unlimited tune programs sold as tiered annual memberships (Bronze, Silver, Gold, Family, Race Punch) providing recurring subscription revenue for ski tuning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Boone Mountain Sports is an outdoor and ski retail store in Evergreen, Colorado that sells skis, snowboards, boots, bindings, poles, camping and hiking gear, and men's, women's, and kids' apparel from premium outdoor brands. The store complements its retail assortment with professional ski services including custom boot fitting, equipment rentals, demo skis, and unlimited ski/snowboard tuning through its Boone Tune Club subscription program. It operates both a physical storefront and a Shopify-powered e-commerce site.

Product overview

Boone Mountain Sports is a retail outdoor shop offering a diverse portfolio of winter sports equipment (skis, snowboards, boots, bindings, poles) and camping/hiking gear (packs, tents, sleeping bags, camp furniture, kitchen supplies). The company operates as a traditional e-commerce retail store powered by Shopify, with a physical location in Evergreen, Colorado that includes an on-site ski service shop and an adjacent restaurant (Evergreen Brewery). The product portfolio spans multiple categories including men's, women's, and kids' apparel, outdoor footwear, and accessories, complemented by professional ski services such as custom boot fitting, tune club memberships, and equipment rentals. The shop also offers ancillary services including Colorado real estate assistance and partnerships with local hotels for ski-and-stay packages.

Differentiator

Problem solved

Functional benefit

Brands

• Boone Tune Club: Ski and snowboard tuning service club offering unlimited tunes with Wintersteiger machinery

Products and services

• Ski Equipment

Quantifiable outcome

• Colorado's finest ski tune on the front range using Wintersteiger's most cutting-edge ski-tuning machinery

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Evergreen BrewerycoreStrategic or Co-development PartnerEvergreen Brewery is located upstairs from Boone Mountain Sports. Together they form a gathering place for friends, families, and outdoor enthusiasts. The brewery and shop share a belief in the power of community, creating an inclusive space where relationships are forged and memories are made. The partnership provides a unique community hub experience.
• Comfort Suites EvergreencoreGTM or Marketing PartnerSki and stay partnership offering hotel guests 20% off rental equipment, free lift tickets to Loveland Pass, and other perks. The partnership drives customer acquisition from travelers visiting the Evergreen area for outdoor activities, providing a bundled experience combining lodging and gear rentals.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• REI: National outdoor co-op retailer selling skis, snowboards, camping gear, and apparel online and across many stores. Comparable to Boone Mountain Sports as a direct competitor in outdoor specialty retail with overlapping premium assortment and similar customer base.
• Patagonia (retail stores): Brand-owned retail and e-commerce operation selling premium outdoor apparel and gear that Boone also carries. Competes with Boone on apparel selection and pricing for the same premium outdoor customer.
• The North Face (retail stores): Brand-owned retail and online operation selling outerwear, ski apparel, and outdoor gear that overlaps with Boone's apparel and accessory assortment for similar end customers.
• L.L.Bean: National multi-category outdoor retailer with strong apparel, footwear, and outerwear assortment plus seasonal sporting goods. Comparable as a broad outdoor incumbent competing for the same premium-leaning customer wallet.

Direct peers

• Backcountry: Online specialty retailer of premium outdoor gear, apparel, and ski/snowboard equipment, carrying many of the same brands as Boone (Patagonia, Arc'teryx, Salomon, Fjallraven, The North Face). Directly comparable on product mix and target customer, with a much larger e-commerce scale.
• Evo: Specialty retailer focused on ski, snowboard, and outdoor gear plus tuning, rentals, and lessons at resort locations. Closely comparable to Boone's combined hardgoods, apparel, and service (tuning/rentals) model.
• Sun & Ski Sports: Multi-store specialty retailer of ski, snowboard, and outdoor equipment and apparel across the U.S. Directly comparable on category mix (skis, boots, apparel, accessories) and on offering in-store services like boot fitting and tuning.
• Christy Sports: Colorado-based ski and snowboard specialty retailer with multiple Front Range and mountain locations, offering rentals, boot fitting, and tuning. Highly comparable to Boone on geography, assortment, and full-service ski shop positioning.
• Moosejaw: Outdoor and ski/snowboard specialty retailer (acquired by Walmart) carrying Patagonia, Arc'teryx, The North Face, and similar premium brands. Comparable to Boone on target customer and category, competing primarily via e-commerce.
• Skis.com: Online specialty retailer dedicated to ski equipment, boots, bindings, and apparel from brands Boone also stocks. Most directly comparable on the ski hardgoods category and premium-brand customer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5GFcD2p8AsYJYjAyZq6whQ
• Facebookfacebook.com/BooneMountainSports
• Instagraminstagram.com/boonemountainsports
• TikToktiktok.com/@boonemountainsports
• Xx.com/BooneMtnSports
• LinkedInlinkedin.com/company/boone-mountain-sports

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boone Mountain Sports