Pro Management

What Pro Management does

Pro Management AG is a German personal development consulting firm founded in 2016 and headquartered in Kelberg, with a sales office in Cologne. The company delivers customized training programs in leadership, sales, communication, and personality development for companies of all sizes across the DACH region and, via an international partner network, in 18 countries. Two core distribution formats coexist: customized inhouse corporate training (delivered at client premises or virtually) and open-enrollment training held at 15 locations across Germany, online, and internationally.

The company's underlying technology is its proprietary modular training methodology, which sequences training days with practice phases, feedback sessions, and simulations so participants apply concepts directly in their work environment. This methodology is paired with the PRO App, a proprietary mobile application available on iOS and Google Play that delivers training content, transfer materials, and personal guidance resources to participants. The offering is complemented by add-on Coaching and Consulting services.

Revenue is generated through professional services fees for inhouse corporate engagements and individual or company-paid registrations for open-enrollment sessions. GTM is sales-led via direct outreach, website inquiries, email marketing, and Calendly-based consultation bookings, with awareness supported by LinkedIn, Instagram, and association memberships. Pricing is not publicly disclosed and is quoted based on scope, participant count, format, and geography. The company is privately held under a German Aktiengesellschaft structure, led by co-founders Niklas Dorandt and Jochen Kracht on the Vorstand and Tanja Kracht as Chairwoman of the Supervisory Board.

Name

Pro Management

Legal name

Pro Management AG

Website

https://pro-ag.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Management AG is a German personal development firm founded in 2016 that delivers customized leadership, sales, communication, and personality training to corporate clients across the DACH region and 18 countries via an international partner network.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Strategic Leadership & Business Acumen (EDABAAAC)

akta.pro secondary industries

People Management & Supervisory Skills (EDABAAAB), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Leadership training
• Sales training
• Corporate coaching
• Professional development
• Communication training

Headquarters

HQ city

Kelberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Inhouse Corporate Training: Customized training programs delivered directly at client company premises or virtually. Content, methodology, and scope are individually tailored to client goals, challenges, and company culture. Revenue generated through corporate training engagements.
2. Open Enrollment Training: Scheduled training sessions held at 15 locations across Germany, virtually, and internationally. Participants from different companies attend together. Revenue generated through individual or company-paid participant registrations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pro Management AG is a professional training and consulting firm specializing in tailored leadership, sales, personality development, and communication training for companies. It delivers customized inhouse corporate training programs at client premises and open enrollment training at 15 locations across Germany, virtually, and in 18 countries through an international partner network, supported by the proprietary PRO App for ongoing participant content and transfer resources.

Product overview

Pro Management AG offers a portfolio of training and development services centered on Leadership, Sales, Communication, and Personal Development. The core offerings consist of Offene Trainings (open training programs at 15+ German locations, virtual, and international across 18 countries) and Inhouse Trainings (customized corporate training). Two specialized training tracks—Leadership Training and Sales Training—form the strategic focus areas. The PRO App serves as a digital companion module providing participants with access to training content, materials, and transfer aids. Coaching and Consulting services complement the training programs. The company operates with an international partner network to deliver training projects across 18 countries in local languages with consistent quality standards.

Differentiator

Problem solved

Functional benefit

Brands

• PRO App: Digital learning platform and training companion app providing access to training content, transfer aids, and supporting materials for training participants.

Products and services

• Offene Trainings (Open Trainings) Scheduled open enrollment training programs held at 15 locations across Germany, virtually, and internationally across 18 countries. Participants from different companies and industries attend together for interactive learning in Leadership, Sales, Communication, and Personal Development. Available in-person, virtual, or hybrid formats.
• Inhouse Trainings Customized training programs tailored to specific company goals, leadership structures, corporate culture, and real workplace challenges. Delivered at client premises or virtually, available in-person, virtual, or hybrid formats, with focus on Leadership, Sales, Communication, and Team Development. Targeted at enterprise and mid-market clients.
• Leadership Training Leadership development programs that strengthen core leadership competencies including decision-making, communication, delegation, conflict management, change leadership, self-reflection, resilience, stress management, and strategic thinking. Programs range from junior leadership to executive level, targeting executives and management professionals.
• Sales Training Sales training programs for sales teams and sales leadership that enhance closing quality, sales process performance, customer orientation, market penetration, and sustainable revenue development. Programs are tailored to specific sales strategies and real market situations. Targeted at sales organizations and sales team leaders.
• PRO App Digital mobile application provided to training participants, offering access to training content, transfer aids, further materials, and personal guidance throughout the training program. Available on iOS App Store and Google Play Store.
• Coaching & Consulting Individual and team coaching services and consulting offered alongside training programs, providing flexible expert coaching, goal clarification, next steps planning, and growth opportunity identification. Available as in-person or virtual engagements.

Quantifiable outcome

• 98.4% Customer Satisfaction
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• International Partner NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of international partners enabling cross-country training projects in 18 countries. Training delivered in local languages with uniform design, clear standards, and consistently high quality - worldwide consistent and locally effective.
• Deutscher Arbeitgeber VerbandminorOthersGerman Employers' Association membership for networking and industry representation.
• BVMW – Bundesverband mittelständische WirtschaftminorOthersGerman SME Association membership representing medium-sized businesses.
• MMM ClubminorOthersMMM Club membership for business networking and professional development.
• MarkenverbandminorOthersSupporting member of the Brand Association for brand management and branding industry engagement.
• MMM KongressminorOthersMember of the MMM Congress for professional conference and networking opportunities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Haufe Akademie: One of the largest corporate training providers in the DACH region offering leadership, sales, and professional development programs. Directly comparable to Pro Management AG in target customer (German enterprises), delivery format (inhouse + open seminars), and topical focus on leadership and sales training.
• Dale Carnegie Training Germany: Global leadership, sales, and communication training franchise with a strong German presence. Directly comparable to Pro Management AG in its core curriculum around leadership development, sales performance, and communication skills delivered through certified local trainers.
• Kienbaum: German consulting firm focused on leadership, executive development, and organizational transformation. Comparable to Pro Management AG on the leadership training and development side, with overlap in serving DACH enterprise clients seeking leadership pipeline development.
• Manager Institut: German training provider specializing in leadership, management, and sales seminars for mid-market and enterprise clients. Closely comparable to Pro Management AG in offering customized inhouse programs and open enrollment seminars across German-speaking markets.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a dedicated Leadership & Professional Development practice. Comparable to Pro Management AG in leadership development offerings, but operating at vastly larger scale with global delivery infrastructure and broader HR/talent consulting services.
• Skillsoft: Global digital corporate learning platform offering leadership, sales, and business content libraries to enterprises. Comparable to Pro Management AG on the leadership and sales training topic area, but competing primarily via on-demand digital content rather than live instructor-led programs.
• Cegos: Global corporate training and leadership development group with operations across Europe, Asia, and the Americas. Comparable to Pro Management AG as a broad incumbent in leadership and sales training, but operating at significantly larger scale with direct international delivery rather than partner-mediated.
• LinkedIn Learning: Large-scale subscription-based professional learning platform offering leadership, sales, and business courses to individuals and enterprises. Represents a broader, digital-first incumbent competing for the same corporate training budgets that Pro Management AG targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/promanagementag
• Instagraminstagram.com/promanagementag
• Facebookfacebook.com/promanagementag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Management