What Projektlabor does

Projektlabor GmbH is a German workplace and organizational consulting firm headquartered in Düsseldorf, founded in 2018 and registered as a private GmbH (AG Düsseldorf HRB 85148). The firm advises enterprise clients on workplace transformation projects, integrating three service pillars — BRICKS RAUM (space), BYTES TECHNIK (technology infrastructure), and BEHAVIOUR KULTUR (culture and change) — delivered through four sequential modules: ANALYSE, KONZEPT, UMSETZUNG, and CHANGE. The company operates from offices in Düsseldorf, Hamburg, and Berlin, with project delivery extending to Munich, Frankfurt, Ratingen, Stuttgart, Heilbronn, and Köln.

The business is a pure B2B professional services firm with no proprietary software platform; revenue is generated through project-based consulting engagements with enterprise clients. The team comprises architects, real estate consultants, and change management specialists, led by managing directors Max Sprick-Schlüter and Jen Kemkes, with Sabine Dropiewski leading change management. Strategic partnerships with ANTEON (real estate search/selection) and WITTE Projektmanagement (construction project management) extend the firm's delivery scope into adjacent stages of the real estate lifecycle. Marketing is conducted through the company website, LinkedIn, XING, Facebook, and Instagram — all organic channels with no disclosed paid acquisition.

Customer evidence spans at least 14 named enterprise and government clients across manufacturing (Bosch Siemens Hausgeräte, Saint Gobain, Fujifilm Europe), financial services (ApoBank, Aryza), professional services (BDO, Michael Page International, KommIT), government (Landtag NRW), real estate (Art-Invest, corpo two), retail (Parfümerie Akzente), and engineering (Engineer Corporation Group). Pricing is project-specific and quote-based, with no publicly disclosed rate cards. The firm is a member of the Düsseldorfer Klimapakt, signaling engagement with sustainability initiatives in the local market.

Name

Projektlabor

Legal name

Projektlabor GmbH

Website

https://projektlabor.works

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Projektlabor GmbH is a Düsseldorf-based German workplace consulting firm advising enterprises on office transformation across space, technology, and culture, delivered through project-based engagements from offices in Düsseldorf, Hamburg, and Berlin.

Ownership category

akta.pro rank

Product category

Workplace Consulting Services

NAICS

Other Management Consulting Services (541618), Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Culture, Engagement & Employee Experience (EX) Consulting (BPAHAGAI)

akta.pro secondary industry

Digital Workplace & Collaboration Consulting (BPAHAEAH)

Keywords

• Workplace consulting
• Office design
• Change management
• Workspace strategy
• Interior architecture

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Workplace Consulting Services: Professional consulting services encompassing analysis, concept development, implementation support, and change management for office spaces and work environments. Revenue generated through project-based engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Projektlabor is a workplace consulting firm that designs and delivers modern, flexible office environments for organizations. Its services integrate three pillars—BRICKS (physical space and spatial design), BYTES (technology and digital workplace), and BEHAVIOUR (organizational culture and change)—delivered through four modules: ANALYSE (assessment), KONZEPT (concept), UMSETZUNG (implementation), and CHANGE (change adoption).

Product overview

Projektlabor is a workplace and organizational consulting firm offering a unified service portfolio organized around three pillars (BRICKS RAUM, BYTES TECHNIK, BEHAVIOUR KULTUR) that address space, technology, and culture respectively. The service delivery is structured into four sequential modules: ANALYSE (assessment and research), KONZEPT (design and planning), UMSETZUNG (implementation and coordination), and CHANGE (organizational change management). This is not a software platform but rather a consulting-led service offering focused on holistic workplace transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• BRICKS (Space) Physical workspace and spatial design consulting service covering office layout, interior architecture, and spatial concepts for organizations seeking modern, flexible office environments.
• BYTES (Technology) Technology and digital workplace consulting service addressing the digital tools, platforms, and IT infrastructure required for modern work environments.
• BEHAVIOUR (Culture) Organizational culture and change management consulting service supporting the human and behavioral side of workplace transformation, including adoption of new work practices and ways of working.

Named customers16 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ANTEONcoreStrategic or Co-development PartnerANTEON is a supra-regional real estate consulting company that supports clients in finding and selecting optimal office solutions. ANTEON matches client requirements with potential location alternatives and conducts revision-secure comparisons with current inventory properties. They support clients through the rental contract process.
• WITTE ProjektmanagementcoreImplementation/ SI/ Consulting PartnerWITTE Projektmanagement focuses on managing and controlling complex construction projects. Whether a project is newly created or being revitalized, WITTE manages the entire real estate process from technical planning to implementation. Services range from classic project controlling, process management, technical due diligence, green building certifications, and BIM management.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Haworth: Global workspace manufacturer with a Workplace Advisory consulting arm. Comparable in bringing interior design, furniture, and change management together for enterprise clients, but anchored to product sales.
• JLL (Jones Lang LaSalle): Global commercial real estate services company with workplace strategy and change management offerings. Comparable through enterprise workplace consulting engagements, though as part of a much broader real estate services portfolio.
• Cushman & Wakefield: Global real estate services firm with a dedicated Workplace Strategy practice. Comparable in serving enterprise clients on office transformation, but operates at vastly larger scale and broader geographic scope than Projektlabor.
• CBRE Group: Global real estate advisory with Workplace Strategy & Consulting capabilities. Comparable on enterprise workplace consulting and design advisory, but with substantially larger scale, technology platforms, and international footprint.
• Steelcase: Global workplace furniture and consulting firm with a Workplace Strategy practice. Comparable through enterprise transformation advisory, anchored to a deep product portfolio that Projektlabor cannot offer.
• Knoll / Herman Miller (MillerKnoll): Global workplace furniture and consultancy firm offering workplace strategy services alongside product offerings. Comparable in advising enterprises on workspace and culture, but bundles decades of furniture R&D and global delivery.

Direct peers

• Gensler: Global design and architecture firm with a dedicated workplace strategy practice. Directly competes with Projektlabor on enterprise workplace transformation engagements, though adds architecture and interior design scale.
• DEGW: Long-established workplace strategy consultancy founded in London, now part of a larger group. Comparable as a pure-play workplace consulting firm advising enterprises on space, culture, and working methods.

Regional players

• Vitra: European workplace furniture and design consultancy with deep German-speaking market presence. Comparable on holistic workspace design and consulting for enterprises, particularly in the DACH region.

Emerging players

• Mace Group (Consultancy): International consultancy and construction firm with a workplace and interior fit-out advisory practice. Comparable on enterprise project-based workplace transformation delivery in Europe, including German-speaking markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/projektlaborGmbH
• LinkedInlinkedin.com/company/projektlabor-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Projektlabor