United Way Of Story County

Name

United Way Of Story County

Legal name

United Way of Story County

Website

https://uwstory.org

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Civic and Social Organizations (813410), Emergency and Other Relief Services (624230), Civic and Social Organizations (8134), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Family Resource Centers & Wraparound Support Services (EDACALAH), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Community Development & Neighborhood Revitalization Housing Programs (FSALAKAO)

Keywords

• Community impact programs
• Nonprofit fundraising
• Workplace giving campaigns
• Early childhood education
• Financial empowerment services

Headquarters

HQ city

Ames

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute through online giving (one-time or monthly recurring), cash/check donations, and payroll deduction. Donations support Bright Futures, Financial Empowerment, and Collective Well-Beings programs.
2. Workplace Campaigns: Annual workplace campaigns where employees pledge donations through payroll deduction. Employers may offer matching gifts. This is a primary revenue channel reaching thousands of workers across Story County employers.
3. Grants and Major Grants: Financial Empowerment Major Grants of $100,000 allocated annually to local nonprofits for innovative programs. The organization also receives and distributes grant funding through the ASSET process ($5.1 million annually across four funders).
4. Endowment and Planned Giving: Endowment created in 2004 with over $500,000 in cash gifts from 100+ donors. Porch Light Society recognizes donors who have documented planned gifts.接受 Qualified Charitable Distributions (QCDs) from traditional IRAs for donors aged 70½+.
5. Stocks and Securities: Donors can contribute appreciated stock directly, providing tax benefits while supporting the organization. Contact handled through Sr. Director of Advancement.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

United Way of Story County is a nonprofit organization that unites donors, volunteers, businesses, and partner agencies to deliver community impact programs across Story County, Iowa. Its core offerings are organized around three pillars: Bright Futures (early childhood and youth development), Financial Empowerment (financial education, matched savings, and tax assistance), and Collective Well-Being (basic needs, food security, and community connections). It also convenes the ASSET collaborative funding process, which allocates over $5.1 million annually with the City of Ames, Iowa State University Student Government, and Story County.

Product overview

United Way of Story County is a nonprofit organization offering a portfolio of community impact programs organized around three strategic pillars: Bright Futures (early childhood education and youth development), Financial Empowerment (financial stability tools including education and matched savings), and Collective Well-Being (basic needs, volunteerism, and community connections). The organization supplements its core programs with affinity groups (Tocqueville Society, Women United, Young Leaders Society), signature events (Day of Caring, annual Food Drive), grant programs, and the Frankee Oleson Collaboration Hub as a meeting space. Additional offerings include 211 resource referral services, Board Leadership Training, Story County Reads collaboration, and planned giving/endowment programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Bright Futures
• Financial Empowerment Programs helping people manage expenses, save for what matters, and feel more financially secure, including financial education and matched savings programs.
• Collective Well-Being Initiative ensuring everyone has safe places, healthy food, and chances to be part of something bigger, including volunteer programs and basic needs support.
• 211 Helpline Free, 24/7 helpline connecting individuals and families with health and human services in Story County, available via dial code 211 or online.
• Day of Caring Annual volunteer event bringing hundreds of community members together for service projects at local nonprofits, now expanded to include kit-building and family activities.
• Women United Recognition of collective power of women as agents of change, with annual investment of $1,000 or more supporting local women through financial education and the Matched Savings Program.
• Young Leaders Society (YLS) Engagement group for professionals age 40 and under, requiring $250 annual donation, with year-round educational sessions and volunteer activities.
• Tocqueville Society Highest affinity level recognizing philanthropic leaders making annual commitments of $10,000 or more, who come together to identify issues and lead community change.
• Endowment Permanent endowment fund created in 2004 supporting, sustaining and enhancing the UWSC mission, with over $500,000 in cash gifts contributed by more than 100 donors.
• Group Volunteering Program Program matching business and community groups with on-site volunteer projects or coordinated kit builds including snack packs, smile kits, hygiene kits, and literacy kits.
• Matched Savings Program Individual Development Account (IDA) program where eligible participants receive dollar-for-dollar matching up to $1,000 to build savings toward educational credentials, vehicle purchases, or housing.
• Financial Empowerment Major Grant Grant program allocating $100,000 to support innovative programs addressing root causes of financial instability and building pathways to long-term financial security.
• Board Leadership Training (BLT) Training program in partnership with Story County Community Foundation preparing community members for nonprofit board service, covering legal responsibilities, financial responsibilities, and finding organizational fit.
• Story County Reads Educational collaboration promoting education and opportunities for learners of all ages, including parent education, kindergarten readiness, summer learning, and postsecondary access.
• Frankee Oleson Collaboration Hub Physical collaboration space designed to bring people together for collaboration, courage, and shared purpose. Hosts Women United Finance Nights and community meetings.

Quantifiable outcome

• 1,157 youth participated in summer learning programs (2025)
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and key.

• Mary Greeley Medical CentercoreStrategic or Co-development PartnerCo-founder of HOST (Homeless Outreach Support Team) collaborative initiative addressing housing insecurity. Mary Greeley Medical Center provides healthcare perspective and resources to the partnership working with individuals facing homelessness.
• Ames Police DepartmentcoreStrategic or Co-development PartnerCo-founder of HOST (Homeless Outreach Support Team) collaborative initiative. Police department provides law enforcement perspective and community connections for outreach to vulnerable populations.
• ARCH (Ames Resource Center for the Homeless)coreStrategic or Co-development PartnerCo-founder of HOST collaborative initiative. ARCH serves as a key resource center providing direct services to individuals experiencing homelessness in Story County.
• The Salvation ArmycoreStrategic or Co-development PartnerCo-founder of HOST collaborative initiative. The Salvation Army provides social services, emergency assistance, and housing support to individuals in need.
• City of AmescoreStrategic or Co-development PartnerOne of four major funders in the ASSET collaborative funding process, contributing alongside ISU Student Government, Story County, and United Way to invest over $5.1 million annually in local nonprofits.
• Iowa State University Student GovernmentcoreStrategic or Co-development PartnerOne of four major funders in the ASSET collaborative funding process, partnering with City of Ames, Story County, and United Way to allocate funding to health and human service programs.
• Story CountycoreStrategic or Co-development PartnerOne of four major funders in the ASSET collaborative funding process, contributing alongside City of Ames, ISU Student Government, and United Way to support local nonprofits.
• Story County Community FoundationcoreStrategic or Co-development PartnerPartnership to administer Endow Iowa tax credits (25%) for endowment donors and to jointly offer the Board Leadership Training (BLT) program preparing future nonprofit board leaders.
• 211 IowacoreGTM or Marketing PartnerFree helpline service available 24/7 connecting Iowa residents to thousands of health and human service programs. UWSC donor funding supports this service for Story County residents.
• Story County Reads CollaborationcoreStrategic or Co-development PartnerEducational collaboration including nonprofits, educational institutions (ISU, DMACC, local school districts), libraries, and employers working to improve early literacy and educational outcomes.
• Story County Child Care CoalitioncoreStrategic or Co-development PartnerMonthly convening of local childcare providers to share ideas, offer peer support, and identify opportunities to improve and expand childcare access across Story County.
• Story County Hunger CollaborationcoreStrategic or Co-development PartnerCollaborative effort to significantly reduce hunger in Story County through coordinated food assistance programs and community-wide action planning.
• Story County Immigrant and Refugee CollaborationcoreStrategic or Co-development PartnerMulti-organization collaboration ensuring immigrants and refugees have access to services and opportunities for full community participation. Grew from COVID-19 Immigrant Fund which distributed $374,235.
• Primary Health Care (PHC)keyStrategic or Co-development PartnerUWSC invests in PHC's dental services providing oral health access for underinsured adults. PHC provides comprehensive medical, dental, and behavioral health services under one roof.
• Heartland's Adult Day CenterkeyStrategic or Co-development PartnerUWSC invests in adult day care services helping seniors age in place with dignity. Provided 3,863 days of adult day care in 2025, fostering community connection for older adults.
• Mary Greeley Home HealthkeyStrategic or Co-development PartnerUWSC invests in home health services enabling older adults to receive care at home. Services include nursing visits, physical therapy, and care coordination supporting collective well-being.
• Good Neighbor Emergency Assistance (GNEA)keyChannel Partner/ Reseller/ DistributorPartner agency founded by coalition of 25 churches in 1997. Provides emergency rent/utility assistance and homelessness prevention. Helps families secure support needed to remain stably housed.
• Partner Agencies (30+ organizations)coreChannel Partner/ Reseller/ DistributorNetwork of partner agencies receiving funding through ASSET process and UWSC investments. Includes organizations serving youth, families, seniors, and community members across Story County.

Scale indicators20 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• United Way Worldwide: National umbrella body that certifies UWSC (UWW Certification 2024-2026). Sets network standards, provides branding and benchmarking; UWSC operates as an autonomous local affiliate under this broader umbrella.

Regional players

• Habitat for Humanity of Iowa: State-level housing affordability nonprofit addressing one of UWSC's Collective Well-Being focus areas (housing stability). Comparable on volunteer mobilization, donor pipeline, and community development model.
• Community Foundation of Greater Des Moines: Regional community foundation in central Iowa with comparable grantmaking, donor-advised funds, and endowment services. Relevant peer for asset growth, giving vehicles, and community leadership comparisons.
• Iowa Food Bank Association: Statewide food-security umbrella coordinating the Hunger Collaboration that UWSC convenes. Comparable on mission (food insecurity relief) and on funding mechanics within Iowa.
• United Way of the Quad Cities Area: Another Iowa/regional United Way affiliate of comparable size running workplace campaigns, partner-agency funding, and community impact pillars. Useful for benchmarking campaign growth and program structure.

Direct peers

• Story County Community Foundation: Local community foundation operating in the same geography and co-developing the Board Leadership Training program with UWSC. Compares directly on donor stewardship, endowments, and grantmaking to nonprofits in Story County.
• United Way of Central Iowa: A larger United Way affiliate serving the Des Moines metro. Comparable as a community-impact convener running workplace campaigns, partner-agency funding, and multi-pillar community programs in Iowa.
• Boys & Girls Club of Story County: Local youth-development nonprofit partially funded through UWSC's Bright Futures pillar. Overlaps on after-school/summer programming for underserved youth and competes for donor dollars in the same county.
• Good Neighbor Emergency Assistance (GNEA): A direct UWSC partner agency founded by 25 churches in 1997 to deliver emergency rent/utility assistance in Story County. Operates in the same geography with overlapping funding and referral pathways.
• ARCH (Ames Resource Center for the Homeless): Co-founder with UWSC of the HOST initiative; provides direct services to individuals experiencing homelessness in Story County. Direct service peer funded in part by UWSC partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/uwstory
• Facebookfacebook.com/UnitedWayStoryCo
• LinkedInlinkedin.com/company/united-way-of-story-county
• Instagraminstagram.com/uwstory

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way Of Story County