United Way of Aiken County

What United Way of Aiken County does

United Way of Aiken County, Inc. is a 501(c)-equivalent nonprofit charitable organization founded in 1952 and headquartered at 159 Morgan Street NW, Aiken, South Carolina. Operating as an independent local affiliate within the United Way Worldwide network, the organization funds and coordinates health and human service programs across Aiken County through a network of 30 partner agencies delivering over 45 critical-need programs. Its work is organized around four focus areas: Education (approximately 24% of annual fund allocation), Health (approximately 21%), Financial Stability, and Assistance in Crisis, with signature programs including Success By 6 (early childhood literacy including Dolly Parton Imagination Library and Born Learning Trails), Project VISION (volunteer home repairs for low-income disabled and senior homeowners), School Tools (annual school supply distribution), 2-1-1 Helpline (24/7 referral service), and Be a Bunny (senior Easter outreach). The organization also operates two affinity groups—Women United (founded 2015) and the Young Philanthropists Society—targeting female philanthropists and professionals aged 21-45 respectively.

The organization's revenue model is centered on donations, with three primary streams: individual donations, annual workplace giving campaigns (often via payroll deduction), and affinity-group/recognition giving. Donor tiering includes Caring Club membership at $150 or more annually (with exclusive business discounts), YPS membership at $240 annually, and Women United leadership giving. The organization runs annual fundraising campaigns under rotating Campaign Cabinets, recruits Campaign Professionals from local businesses, and reports annually through a Collective Impact Report. There is no technology platform product; the core offering is grantmaking, volunteer coordination, and convener-of-services functions delivered through its partner agency network.

Name

United Way of Aiken County

Legal name

United Way of Aiken County, Inc.

Website

https://uwaiken.org

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

United Way of Aiken County is a 1952-founded nonprofit that funds and coordinates health, education, financial stability, and crisis-assistance programs across Aiken County through a network of 30 partner agencies delivering over 45 critical-need programs, financed via individual donations, workplace campaigns, and affinity giving.

Ownership category

akta.pro rank

Product category

Community Impact and Human Services Nonprofit

NAICS

Social Assistance (624), Civic and Social Organizations (8134), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Mental Health & Crisis Support Services (BPAGACAD), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Community impact funding
• Human services programs
• Workplace giving campaigns
• Donor affinity groups
• Volunteer coordination services

Headquarters

HQ city

Aiken

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: The organization collects donations from individuals who support the annual fundraising campaign. Donations stay local and fund community programs.
2. Workplace Giving Campaigns: Annual workplace campaigns where employees pledge donations through their employers, often through payroll deduction.
3. Caring Club Membership: Annual donations of $150 or more qualify donors for the Caring Club, which provides exclusive discounts at partner businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

United Way of Aiken County is a nonprofit charitable organization that raises funds from individual donors and through workplace giving campaigns, then allocates those funds to 30 partner agencies that deliver over 45 critical need programs in health, education, financial stability, and crisis assistance across Aiken County, South Carolina. The organization also runs its own direct programs (Success By 6, School Tools, Project VISION, 2-1-1 HELPLINE, Be a Bunny) and donor affinity groups (Women United, Young Philanthropists Society, Caring Club).

Product overview

United Way of Aiken County operates as a community impact organization that funds and coordinates health and human service programs through a network of 30 partner agencies offering 45+ critical need programs. The organization does not provide a single unified software product but rather administers a portfolio of community programs organized around four focus areas: Education (24% of annual fund), Health (21% of annual fund), Financial Stability, and Crisis Assistance. Key programs include Success By 6 (early childhood literacy and development), School Tools (school supply distribution), Project VISION (home repairs for seniors/disabled), 2-1-1 HELPLINE (24/7 information and referral), Be a Bunny (senior outreach), and affinity groups Women United and Young Philanthropists Society. Additional initiatives include Campaign Tools for workplace fundraising and Caring Club donor recognition.

Differentiator

Problem solved

Functional benefit

Brands

• Success By 6: A collaborative early childhood initiative that acts as a catalyst to ensure Aiken County children get the best start in life through literacy, early child care and quality education. Components include Born Learning Trails, Bookworms, and Dolly Parton Imagination Library.
• Project VISION
• Women United
• Young Philanthropists Society
• School Tools
• Be a Bunny
• 2-1-1

Products and services

• Success By 6 A collaborative early childhood initiative that ensures Aiken County children get the best start in life through literacy programs, early child care awareness, and quality education support. Includes Born Learning Trails (7 established trails), Bookworms, Dolly Parton Imagination Library (1,000+ children enrolled), and Story Time in the Garden.
• School Tools Annual education outreach program that provides school supplies to Aiken County students who would otherwise not have the necessary items to succeed in the classroom. Includes the 'Stuff the Bus' campaign for supply collection.
• Project VISION Volunteers In Service In Our Neighborhoods - provides essential home repairs for low-income disabled and senior citizen owner-occupant homeowners through coordination of skilled volunteers. Types of assistance include wheelchair ramps, yard work, stairs, and handicap modifications.
• 2-1-1 HELPLINE Provides 24/7/365 information, referrals and crisis intervention to all citizens of Aiken County. Available by dialing 2-1-1 from a landline or texting 211211 from a mobile phone to connect with specialists who provide information and referrals to agencies and programs.
• Be a Bunny Spring outreach project that distributes 430+ Easter baskets to seniors around Aiken County, primarily serving Aiken Senior Life Services clients and senior programs at Salvation Army and Tri-Development Center.
• Women United Philanthropy group based on the collective power of women to improve the lives of Aiken County's women and children. Donors giving at the leadership level are automatically members. Hosts annual events including a Spring Awards Luncheon and Fall Tea.
• Young Philanthropists Society Membership group of young professionals (ages 21-45) committed to creating real, lasting change in alignment with United Way's mission. Members give $240 annually and benefit from networking, professional development, and volunteer service opportunities.
• Critical Need Programs Over 45 critical need programs funded annually by United Way of Aiken County, spanning education, health, financial stability, and crisis assistance categories. Programs are delivered through 30 partner agencies.
• Caring Club Donor recognition program for supporters who contribute $150 or more annually, providing access to exclusive discounts at partner businesses.

Quantifiable outcome

• Over 40 critical need programs funded annually through collaborative model
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core.

• Aiken Senior Life ServicescoreOthersMember agency providing casework, meals, transportation, and services to elderly persons and their caregivers in Aiken County. Contact: Aimee Hanna, Executive Director.
• The Aiken CentercoreOthersMember agency providing substance abuse prevention and treatment services. Contact: Maragret Key, Executive Director.
• American Red Cross - Aiken Area ChaptercoreOthersMember agency providing disaster relief, blood services, and emergency assistance. Contact: Rebecca Jordan, Executive Director.
• Community Medical Clinic of Aiken CountycoreOthersMember agency providing basic medical care to indigent and uninsured residents. Contact: Orion Jeter, Executive Director.
• The Family YcoreOthersMember agency providing after school care, summer camp, and Prime Time programs. Contact: Samantha Whittaker.
• Golden Harvest Food BankcoreOthersMember agency distributing food through 46 partner agencies in Aiken County and surrounding counties.
• Mental Health America of Aiken CountycoreOthersMember agency promoting positive mental health through Nurture Home, Welcome Baby, and education programs. Contact: Bonnie Fulghum, Executive Director.
• Salvation Army - AikencoreOthersMember agency providing emergency shelter, food assistance, and social services. Contact: Cpt. Michael Good and Cpt. Malaika Good.
• Tri-Development Center of Aiken CountycoreOthersMember agency providing developmental, vocational, and residential services for individuals with disabilities. Contact: Heather Waddell, Executive Director.
• Cumbee Center to Assist Abused PersonscoreOthersMember agency providing domestic violence shelter, counseling, and sexual assault services. Contact: Jessica Coach, Executive Director.
• Children's Place, Inc.coreOthersMember agency providing therapeutic childcare services for abused, neglected, and at-risk children ages 3-12. Contact: Margaret S. Ford (Peggy), Executive Director.
• Girl Scouts of South Carolina-Mountains to MidlandscoreOthersMember organization providing leadership development for girls K5-12 through scouting programs. Contact: Melanie Huggins, President/CEO.
• Georgia-Carolina Council, Boy Scouts of AmericacoreOthersMember organization providing youth development through scouting programs including Cub Scouts, Boy Scouts, Venturing and Exploring.
• Lower Savannah Council of GovernmentscoreOthersMember agency providing medication assistance and transportation services. Contact: William Molnar, Executive Director.
• United Way Association of South CarolinacoreStrategic or Co-development PartnerStatewide organization providing technical assistance, consultation, training and research for local United Ways. Contact: Henry Well, President/CEO.
• United Way WorldwidecoreStrategic or Co-development PartnerNational organization providing technical assistance, consultation, training and research for local United Ways worldwide.
• Dolly Parton Imagination LibrarycoreStrategic or Co-development PartnerNational literacy program administered locally through United Way of Aiken County. Provides free age-appropriate books monthly to children ages 0-5.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• United Way of Greenville County: Another South Carolina-based local United Way chapter operating the same workplace-giving, partner-agency funding model in a similarly sized community. Directly comparable in structure, scale, and revenue model to UWAC.
• United Way of the Midlands: South Carolina-based United Way chapter serving the Columbia metro area with the same affiliate model, partner-agency funding, and four-pillar focus areas (Education, Health, Financial Stability, Crisis). Comparable structure and GTM motion.
• United Way of Anderson County: Another small South Carolina United Way chapter operating workplace campaigns and funding a portfolio of local health and human service partner agencies. Comparable in scale, structure, and mission focus.
• Aiken Community Foundation: Local community foundation operating in the same Aiken County geography, pursuing similar grantmaking and donor-advised-fund activities. Closest geographic peer and partial overlap in donor pool, though smaller scale and foundation-structured rather than United Way-structured.

Regional players

• United Way of the Coastal Empire: United Way chapter covering the Savannah-area coastal Georgia / South Carolina lowcountry region. Operates the same workplace-giving and partner-agency funding model but serves a larger, adjacent geography rather than directly competing in Aiken County.
• Coastal Community Foundation of South Carolina: South Carolina community foundation administering grants, donor-advised funds, and scholarships across the coastal region. Comparable in community-philanthropy and grantmaking role though operating in a different geography and through a foundation model rather than a United Way chapter model.
• Central Carolina Community Foundation: South Carolina community foundation serving the Columbia region with grantmaking, donor-advised funds, and community-impact programs. Comparable in community-philanthropy function and scale though using a foundation model rather than an umbrella-chapter model.

Broad incumbents

• United Way Worldwide: The national umbrella organization providing brand, training, and technical assistance to all local United Way affiliates including UWAC. Operates the broader movement rather than competing in any single local market.
• United Way Association of South Carolina: State-level association providing technical assistance, training, and research to all South Carolina local United Way chapters including UWAC. Functions as a coordinating body rather than direct competitor.

Emerging players

• Golden Harvest Food Bank: Regional food bank that is itself a UWAC member agency, distributing food through a 46-partner network in Aiken County and surrounding counties. Comparable in nonprofit / community-impact model though specialized in food security rather than umbrella coordination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/uwaiken
• Xx.com/uwaiken
• LinkedInlinkedin.com/company/united-way-of-aiken-county-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about United Way of Aiken County