ProMotion
ProMotion LLC is a Knoxville, Tennessee-based multimedia marketing and management firm that provides artist management, audio/video production, social media management, event booking, and PR services to independent musicians, performers, and small businesses, founded in 2018.
- Company typePrivate
- Founded2018
- HeadquartersKnoxville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What ProMotion does
ProMotion LLC is a privately held, Knoxville, Tennessee-based multimedia marketing and management firm founded in January 2018 by CEO James Gilley. The company operates an integrated service stack spanning artist management and booking, audio/video production, social media management, event production, public relations, and wedding photography/videography, serving primarily independent musicians, bands, and small commercial clients. Its core technical capability is a full-service recording and post-production studio utilizing professional audio equipment, DaVinci Resolve for video editing, and an in-house team of six (CEO, operations, social media, sales, audio engineer, and editor). The company has produced 1,000+ videos, completed 500+ recordings, created 11,000+ social posts for clients, and booked 5,000+ events over its operating history, and maintains a managed roster of more than 35 artists and 300+ clients.
ProMotion firmographics
Firmographics- Name
- ProMotion
- Legal name
- ProMotion LLC
- Website
- https://promotionmngt.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ProMotion LLC is a Knoxville, Tennessee-based multimedia marketing and management firm that provides artist management, audio/video production, social media management, event booking, and PR services to independent musicians, performers, and small businesses, founded in 2018.
- Ownership category
- akta.pro rank
ProMotion industry classification
Industry- Product category
- Artist Management and Multimedia Production Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Advertising, Public Relations, and Related Services (5418), Performing Arts Companies (7111), Record Production and Distribution (512250)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)
- akta.pro secondary industries
- Music Festival Organizers & Promoters (MPAGAAAB), Sales Promotion Campaign Design & Management (BPAFAMAC), Music & Performance Branded Content (Sessions, Artist/Brand Collabs) (MPADAEAH)
Keywords
Where ProMotion is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProMotion business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Artist Management and Booking Services: ProMotion provides comprehensive artist development and management services, including booking for live performances, concert promotion, and talent coordination. The company takes a percentage of artist earnings from bookings and performances.
- Multimedia Production Services: Fees for professional audio recording, mixing, mastering, music video production, photography, and post-production editing services provided to artists and commercial clients. Services are quoted on a per-project basis.
- Event Production and Technical Services: Revenue from supplying gear, personnel, equipment, sound and lighting for live events. The company books over 5,000 events annually and provides complete event execution including setup, technical support, and coordination.
- Social Media and Digital Marketing Management: ProMotion manages social media accounts and creates promotional content for clients across platforms including Facebook, Instagram, TikTok, YouTube, and Twitter/X. Services are contracted on a recurring basis.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
ProMotion product offering
Product offeringCore offering
ProMotion is a multimedia marketing and entertainment management firm providing end-to-end artist development, audio and video production, social media management, public relations, event booking and production, and wedding photography/videography services. The company operates an in-house recording studio and offers the signature ProMotion LIVE! Session format, distributing client content through streaming platforms and partner networks including Curtain Call Records, Rock Rage Radio, and The Orchard/Sony. Services are delivered to musicians, performers, commercial businesses, and wedding clients on a per-project or recurring engagement basis.
Product overview
ProMotion LLC is a full-service marketing services and entertainment promotion company offering a unified suite of integrated services for artists, performers, and businesses. The core offering combines Event Production (artist/venue booking, sound, lighting for 5,000+ events), Entertainment Development (artist career management), Multimedia Productions (audio/video recording, mixing, mastering; 1,000+ videos produced), Social Media Management, ProMotion LIVE! Session (professional live recording sessions), Wedding Photography/Videography, Public Relations Services, Business/Marketing Services, and Booking/Merchandising Support. The company also maintains a diverse Artist Roster (ProMotion Family) of over 35 managed artists spanning multiple genres. Founded in January 2018 and headquartered in Knoxville, Tennessee, the company serves musicians, performers, and small businesses seeking brand development and promotional support.
Differentiator
Problem solved
Functional benefit
Brands
- ProMotion LIVE!: A live session production service featuring artists performing original music in professional studio settings, with accompanying video production.
- Pajama Money
Products and services
- Event Production and Booking Artist and event booking, plus technical event production services providing gear, personnel, equipment, and skilled professionals for sound and lighting at concerts, festivals, and live events. Targeted at artists, venues, event organizers, and brands requiring professional live event execution.
- Entertainment Development (Artist Management) Career development and management services for artists, celebrities, public speakers, politicians, and storytellers, clearing industry hurdles through a wide range of support services and connections. Targeted at musicians and performers seeking comprehensive career management.
- Multimedia Productions Professional audio recording, mixing, mastering, and video production services spanning pre-production through post-production. Includes music videos, lyric videos, promotional videos, and branded content. Targeted at artists, bands, and commercial clients needing professional multimedia content.
- Social Media Management Comprehensive recurring social media management across Facebook, Instagram, TikTok, YouTube, Snapchat, Twitter/X, and other platforms, including content creation, posting, and audience engagement. Targeted at artists, performers, and businesses needing ongoing social presence management.
- ProMotion LIVE! Session Professional live music session recording service featuring artist performances and interviews, delivered as high-quality video content for promotional distribution across streaming platforms. Targeted at artists seeking premium live performance content for promotion.
- Business and Marketing Services Strategic marketing campaigns and business development services providing innovative ideas, creative marketing solutions, website development support, competitive pricing, and brand positioning. Targeted at commercial businesses and brands seeking external marketing and brand development expertise.
- Wedding Photography and Videography Professional wedding photography and videography services capturing ceremony and reception moments through cinematic visual storytelling. Targeted at engaged couples and families planning weddings.
- Public Relations Services Comprehensive PR services including media relations, press campaign management, brand storytelling, crisis communication strategies, digital and traditional media outreach, and communication audits. Targeted at artists, performers, small businesses, and professional services needing publicity support and media exposure.
Quantifiable outcome
- 5,000+ events booked and 1,000+ videos produced in under 7 years
- +2 more outcomes
Companies that use ProMotion
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
ProMotion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ProMotion partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, major and core.
- Valkyrie's FireminorProMotion announced a new ProMotion LIVE! Session featuring Nashville symphonic metal powerhouse Valkyrie's Fire. The Nashville-based band's music video for 'Burning Sky' featuring Amaranthe's Mikael Sehlin was shot at the historic Brushy Mountain State Penitentiary.
- Rocstar WorldmajorProMotion LLC and Rocstar World co-host concert after-parties and special events, including the official after-party for DaBaby, Sexyy Red, and That Mexican OT at LiterBoard in Knoxville. The partnership provides artists like ProMotion's Hungry As A Hostage and NIXED performance opportunities alongside major acts. Rocstar World, founded by Rob Terell, is a prominent artist management firm with a network including major label artists.
- The Musicians HubcoreProMotion LLC and The Musicians Hub formed a strategic partnership to create a complete artist development ecosystem. The collaboration combines ProMotion's extensive media production and distribution capabilities with The Musicians Hub's renowned artist development and management services. Services include comprehensive media production, professional photography, complete social media management, artist development and management, distribution and promotion, and performance/booking opportunities. Joint services launched April 1, 2025.
- SkyWay 61 (Multi-Partner)coreSkyWay 61 signed three pivotal partnership agreements with Curtain Call Records (distribution and festival booking), Rock Rage Radio (radio promotion and PR), and ProMotion LLC (management, digital marketing, and general booking). This multi-partner structure exemplifies ProMotion's ecosystem approach to artist development.
- Granny Sue Records LLCminorProMotion LLC assumed comprehensive management of Granny Sue Records' social media accounts across all platforms and spearheads promotional campaigns to elevate the record label's visibility and engagement. Granny Sue Records is an independent record label headquartered in Clarksville, Tennessee, dedicated to discovering and developing unique musical talent.
- HoundDogsminorProMotion LLC partnered with HoundDogs, Knoxville's premier University of Tennessee merchandise retailer established in 1996. The partnership leverages ProMotion's multimedia and marketing expertise to amplify HoundDogs' reach and customer engagement, strengthening connection with the Volunteer community and fan base.
- Rob Terell / Wealth Nation / Industry CertifiedmajorProMotion LLC formed a strategic partnership with Rob Terell's network of companies (Rocstar World, Wealth Nation, Industry Certified, Musicnomics) to provide Distribution, PR, Marketing, Content Creation, and Booking services. This partnership creates expanded opportunities for ProMotion artists to develop their potential and share stages with major artists. Terell has over 30 years in the entertainment industry, representing artists including Grammy winners and multi-platinum recording artists.
- Driver's Seat EntertainmentcoreStrategic partnership bringing together ProMotion LLC's comprehensive marketing and promotional services with Driver's Seat Entertainment's specialized artist development strategies. Founded by Clay Neuman with over 20 years of experience including groundbreaking work with Arista Nashville, the partnership offers promotional campaign development, brand strategy, campaign funding, team management, and talent coordination. Clay Neuman has a track record of developing top-earning artists generating $1-4 million annually.
- Curtain Call RecordscoreProMotion LLC partners with Curtain Call Records for music distribution (through The Orchard/Sony) and festival booking. The partnership provides artists with comprehensive support including radio single promotions, Spotify playlist placement, festival submissions, and monthly strategic consultations. Curtain Call Records is known for its artist-centric approach and proven track record in meaningful artist-fan connections.
- Rock Rage RadiocoreRock Rage Radio provides radio promotion, public relations, and media outreach services in partnership with ProMotion LLC. The collaboration offers artists extensive radio and digital platform exposure, Rock Rage Radio Sampler Program inclusion, custom radio commercials, and strategic marketing consultations.
- Lee ZimmermanminorProMotion LLC engaged veteran writer and PR executive Lee Zimmerman for public relations services. Zimmerman creates press releases and biographies for ProMotion artists and provides guidance in marketing and public relations. A former PR Manager for CBS Television South Florida Group, Zimmerman contributes to publications including American Songwriter, Living Blues, and Bluegrass Today.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
ProMotion competitors and assessment
Company assessmentDirect peers
- Stay Golden Management: Artist management and entertainment marketing firm offering booking, branding, social media, and event production services for musicians. Comparable service mix and target customer (independent artists and bands) to ProMotion.
- Milk & Honey Group: Boutique full-service artist management, marketing, and live-event agency combining artist development with brand partnerships and PR. Closely comparable to ProMotion's integrated entertainment-marketing stack, though operating at a larger scale.
- Shore Fire Media: Long-standing entertainment public relations firm serving musicians, authors, and cultural clients. Directly comparable to ProMotion's newly-launched PR division and its artist clientele.
- Plug Music Marketing: Boutique digital marketing agency focused on music artists, offering social media management, content creation, and playlist promotion. Comparable in scope and customer profile to ProMotion's social media and digital content services.
- Atomic Music Group: Independent music marketing and management company providing artist development, PR, social media, and event coordination. Closely parallels ProMotion's bundled entertainment-marketing model for indie and mid-tier artists.
- Heavy Hitter Music & Marketing: Music marketing and artist services firm specializing in radio promotion, PR, social media, and digital marketing for indie artists and labels. Directly comparable to ProMotion's artist-services-plus-PR value proposition.
Broad incumbents
- Range Media Partners: Full-service management and music company representing artists across management, recorded music, publishing, and brand partnerships. Operates ProMotion's exact end-to-end stack at significantly greater scale, with major-label distribution leverage.
- Roc Nation: Major artist management, label, and entertainment services company. Represents the scaled incumbent archetype of the integrated artist-management-plus-marketing model that ProMotion replicates at regional level.
- Primary Wave Music: Independent music publisher, talent management, and marketing company representing notable artists and brands. Overlaps with ProMotion's combination of management, marketing, and brand-partnership capabilities, but at enterprise scale.
Emerging players
- Press Here Publicity: Independent entertainment PR firm serving musicians, festivals, and labels. Comparable to ProMotion's PR division; broader geographic reach, similar boutique positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ProMotion social profiles
Digital presenceProMotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProMotion leadership team
Management profileNumber of profiles
Profiles6 records
ProMotion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProMotion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProMotion
What does ProMotion do?
ProMotion is a multimedia marketing and entertainment management firm providing end-to-end artist development, audio and video production, social media management, public relations, event booking and production, and wedding photography/videography services. The company operates an in-house recording studio and offers the signature ProMotion LIVE! Session format, distributing client content through streaming platforms and partner networks including Curtain Call Records, Rock Rage Radio, and The Orchard/Sony. Services are delivered to musicians, performers, commercial businesses, and wedding clients on a per-project or recurring engagement basis.
Is ProMotion a public or private company?
ProMotion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProMotion founded?
ProMotion was founded in 2018. It employs 1 to 10 people.
Where is ProMotion based?
ProMotion is headquartered in Knoxville, United States, in the North America region.
How does ProMotion make money?
Four revenue lines are on record. Artist Management and Booking Services are the primary driver. The others are multimedia Production Services, event Production and Technical Services and social Media and Digital Marketing Management.
Who are ProMotion's main competitors?
Direct peers on record are Stay Golden Management, Milk & Honey Group, Shore Fire Media, Plug Music Marketing, Atomic Music Group and Heavy Hitter Music & Marketing. Broad incumbents are Range Media Partners, Roc Nation and Primary Wave Music. Press Here Publicity is listed as an emerging player.
Does ProMotion have an API?
No public API is recorded for ProMotion.
What industry is ProMotion in?
ProMotion's product category is Artist Management and Multimedia Production Services. Its primary akta.pro industry code is MPAIAFAI, Live Event Marketing, Sponsorship & Brand Partnerships, with a secondary code of MPAGAAAB, Music Festival Organizers & Promoters. Its NAICS code is 711320 and its SIC code is 7310.