RE/MAX COMMERCIAL

What RE/MAX COMMERCIAL does

RE/MAX Commercial CZ, operated by COMMERCIAL GROUP s.r.o. (IČ 241 74 017) within the HH MULTIBRAND GROUP a.s. structure, is the only specialized brand of the RE/MAX network in the Czech Republic focused on advisory and brokerage services for commercial real estate. Founded in 2011 by Mirek Herain and Pavel Hassman in cooperation with RE/MAX Czech Republic headquarters and RE/MAX Europe, the firm serves B2B and SME clients across the entire Czech Republic in six property verticals: manufacturing and warehousing, retail, hotels and pensions, land and development, office buildings, and investment projects. Engagement is consultancy-led rather than purely transactional, with ISO/IEC 17024 certified advisors delivering feasibility studies, market valuations, investment analysis, project management (SixSigma, PRINCE2), and subsidy consulting alongside conventional sales and rental brokerage. Notable engagements include a feasibility study and subsequent lease of over 2,500 m² at Klokočka Office Centrum (Prague 6), a ~100,000 m² utilizability study and phased sale at Dreher's Brewery in Žatec, and disposal of surplus post office properties for Czech Post.

The company generates revenue from four streams: commercial real estate sales commissions, rental/lease commissions, advisory and consultancy fees, and (at the parent network level) franchise fees paid by independent office owners. Within the broader RE/MAX Czech Republic network—which operates 180 offices owned by 120 franchisees, exceeds 1,400 brokers, holds approximately 15% of the domestic real estate market, and recorded CZK 37.8 billion in property sales and CZK 1.54 billion in commissions for 2025—RE/MAX Commercial CZ occupies the specialist B2B niche. Marketing combines owned digital properties (website, blog, newsletter), social media (LinkedIn, Facebook), outdoor/billboard advertising, PR coverage in Czech business media (E15, Forbes, Hypoindex), and event sponsorships. Technology deployment is limited to a parent-network AI quality control system performing daily automated checks on property presentation content, data accuracy, and broker performance.

The 2026 landscape is being reshaped by two parent-level strategic actions: a global RE/MAX rebranding toward a 'digital-first' identity, and a definitive agreement for Real Brokerage Inc. to acquire REMAX Holdings for approximately 880 million USD (~7x 2025 EBITDA) to form a new holding structure called Real REMAX Group, expected to close in the second half of 2026 and connect the franchise network with a modern technology platform.

Name

RE/MAX COMMERCIAL

Legal name

COMMERCIAL GROUP s.r.o.

Website

https://remax-commercial.cz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

RE/MAX Commercial CZ is the only specialized RE/MAX brand in the Czech Republic providing B2B/SME advisory and brokerage services across industrial, retail, hospitality, office, land, and investment-project real estate sectors, operated by COMMERCIAL GROUP s.r.o.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Commercial Real Estate Sales Commission: RE/MAX Commercial CZ earns commissions on the sale of commercial properties (manufacturing, warehousing, retail, hotels, offices, land, investment projects) for B2B and SME clients. The broader RE/MAX network in Czech Republic achieved commissions of ~1.54 billion CZK in 2025 and ~1.302 billion CZK in 2024.
2. Commercial Real Estate Rental/Lease Commission: RE/MAX Commercial CZ also earns commissions on the rental and lease of commercial properties, including advisory services on tenancy parameters for maximizing rental yield.
3. Advisory and Consultancy Fees: Revenue from advisory services including feasibility studies (studie využitelnosti), market valuation of commercial and income-producing properties, investment analysis for redevelopment projects, and financial consulting. These services are provided by certified advisors (ISO/IEC 17024) to investors, owners, and operators.
4. Franchise Fees (Parent Network): The broader RE/MAX network generates revenue from franchise fees paid by independent office owners. In Czech Republic, there are 180 offices owned by 120 franchisees. RE/MAX holds approximately 15% of the Czech real estate market.

Distribution channels3 records

Marketing channels8 records

Core offering

RE/MAX COMMERCIAL is a specialized commercial real estate brokerage and advisory firm operating in the Czech Republic. It provides sales, rental, and lease brokerage as well as consultancy services (feasibility studies, market valuations, investment analysis, and project management) for commercial and investment properties across six sectors: industrial/warehousing, retail, hotels/hospitality, land, office, and investment projects. Services target B2B and SME clients including investors, owners, operators, developers, landlords, and tenants throughout the Czech Republic.

Product overview

RE/MAX COMMERCIAL is a specialized commercial real estate brand under the RE/MAX network, focused on advisory and real estate services for B2B/SME clients in the Czech Republic. The offering consists of a unified commercial brokerage platform providing sector-specific services across six property categories: Industrial/Warehouse, Retail, Hotels/Hospitality, Land, Office, and Projects/Investment. Core services include feasibility studies, market valuations, brokerage for sales and rentals, and tailored search/acquisition services. The portfolio is complemented by project management consulting using SixSigma/PRINCE2 methodologies and grant advisory services. All services are delivered through a team of specialized regional consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Real Estate Brokerage Full-service commercial real estate brokerage for B2B and SME clients across the Czech Republic, covering sales, rentals, and lease transactions across all commercial property sectors.
• Industrial & Warehouse Services Advisory and brokerage services for manufacturing facilities, warehouses, brownfield sites, logistics centers, and industrial properties.
• Retail Properties Services Advisory, brokerage, and analytical services for retail buildings, shopping centers, retail parks, outlet centers, supermarkets, and retail units.
• Hotels & Pensions Services Advisory, expert, and brokerage services for hotels, pensions, guesthouses, and restaurants serving investors and property owners.
• Land & Development Services Brokerage and advisory for commercial and residential plots, arable land, and land designated in urban plans, targeting developers, investors, and landowners.
• Office Buildings Services Advisory, analytical, and brokerage services for office buildings, spaces, and units across all classes, serving investors, owners, operators, landlords, and tenants.
• Project Management & Investment Advisory Project management using SixSigma or PRINCE2 methodologies; preparation, processing, and evaluation of investment projects in real estate and businesses; grant consulting for national and EU programs.
• Feasibility Studies Studies evaluating the potential of unused or underperforming commercial properties, including building-technology assessment, economic analysis including ROI, and risk identification for redevelopment opportunities.
• Market Valuation Services Valuation services for income-producing and commercial properties using comparative, cost, and income methods for inheritance, tax, and transaction purposes.
• Search & Acquisition Services Tailored search services for finding commercial properties for rent or purchase, including BTS (Build-to-Suit) and speculative development opportunities.
• RX FINANCE - Financial Advisory Financial consulting and loan services for individuals and businesses, supporting commercial property acquisitions and investments.

Quantifiable outcome

• Property sales facilitated: CZK 37.8 billion in 2025 across the broader RE/MAX Czech Republic network, up 18% year-over-year. RE/MAX holds ~15% of the Czech real estate market.
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• REMAX Holdings / RE/MAX EuropecoreStrategic or Co-development Partner · 1 January 2011The brand was established in the Czech Republic in 2011 by the RE/MAX Czech Republic headquarters and RE/MAX Europe, responding to unmet expectations of B2B/SME clients across the country for quality commercial property services. Mirek Herain and Pavel Hassman were the founding partners.
• HH MULTIBRAND GROUP a.s.coreOthersCOMMERCIAL GROUP s.r.o., operator of RE/MAX Commercial CZ, is part of the HH MULTIBRAND GROUP a.s., which operates the RE/MAX Multibrand model in the Czech Republic. The group oversees the franchise network of 180 offices.
• Eyes OptikminorStrategic or Co-development PartnerRE/MAX Commercial CZ partnered with Eyes Optik (alongside RE/MAX 4You) to create collection points for used eyeglasses as part of the 'Glasses for Ghana' charity initiative. The optics specialists refurbish donated glasses for reuse by people in Ghana.
• Humanitas Afrika o.p.s.minorStrategic or Co-development PartnerCharitable partner for the 'Glasses for Ghana' initiative, which also received support from the Czech Republic Embassy in Accra and the Ghana Embassy in Prague.
• Golf Masters 2017minorGTM or Marketing PartnerRE/MAX Commercial CZ was a partner of the Golf Masters 2017, a prestigious golfing tour in the Czech Republic. This sponsorship served as a marketing partnership to build brand awareness among an affluent target audience.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm offering brokerage, valuation, and advisory services across industrial, retail, office, and hospitality sectors. It competes with RE/MAX Commercial CZ in the Czech market and serves similar B2B clients with investment, leasing, and consulting mandates.
• Colliers International: Colliers is a global commercial real estate services and investment management firm active in the Czech Republic and Central Europe. It offers investment sales, leasing, valuation, and advisory services across commercial property types directly comparable to RE/MAX Commercial CZ's service portfolio, with broader regional and international capabilities.
• Avison Young: Avison Young is a global commercial real estate services firm offering investment sales, leasing, valuation, and advisory across office, industrial, retail, and hospitality sectors. It operates in Central Europe and competes with RE/MAX Commercial CZ on institutional commercial real estate mandates.
• Knight Frank: Knight Frank is a global real estate consultancy providing commercial and residential property services including investment sales, leasing, valuation, and advisory across industrial, retail, office, and hospitality sectors. It operates in the Czech market and competes with RE/MAX Commercial CZ for commercial mandates from institutional and high-net-worth clients.
• Savills: Savills is a global real estate services firm offering commercial property advisory, brokerage, valuation, and investment services across all major sectors. It has presence in Central Europe and competes with RE/MAX Commercial CZ on cross-border commercial real estate transactions and institutional advisory mandates.
• CBRE Group: CBRE is the world's largest commercial real estate services firm, offering brokerage, advisory, valuation, and property management across all sectors (industrial, retail, hospitality, office, land). It competes directly with RE/MAX Commercial CZ in the Czech commercial real estate market on institutional mandates and has significantly larger capital markets and cross-border capabilities.
• BNP Paribas Real Estate: BNP Paribas Real Estate is the real estate arm of BNP Paribas providing commercial property advisory, transactions, valuation, and investment services across Europe. It serves institutional and corporate clients in the Czech market with a full-service platform comparable to RE/MAX Commercial CZ's advisory-led offering, with stronger cross-border investor access.
• JLL (Jones Lang LaSalle): JLL is a global real estate services firm providing investment sales, leasing, advisory, and property management across all major commercial property sectors. Like CBRE, it operates in the Czech Republic and competes with RE/MAX Commercial CZ for institutional and cross-border commercial real estate mandates, with stronger international investor reach.

Direct peers

• 108 Agency: 108 Agency is a Prague-based commercial real estate brokerage and advisory firm specializing in office, retail, industrial, and land transactions across the Czech Republic. It is one of the most direct local competitors to RE/MAX Commercial CZ, serving a similar B2B client base with comparable service offerings in the Czech market.
• REAS: REAS is a Czech real estate advisory firm providing commercial real estate services including market research, valuation, brokerage, and consulting across the Czech Republic. It competes directly with RE/MAX Commercial CZ on advisory mandates and has strong expertise in the Czech commercial property market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/remax.commercial.group
• LinkedInlinkedin.com/company/re-max-commercial-cz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX COMMERCIAL