What Schaefer's Foods does

Schaefer's Foods is a family-owned independent full-service grocery retailer operating a single storefront at 23962 Smiley Road in Nisswa, Minnesota. The business is organized around three core fresh-food departments: a meat department that exclusively carries USDA Choice Angus Pride beef (top 20% of Angus cattle) plus seafood, pork, chicken, lamb, and veal; a deli producing made-from-scratch breakfast (daily 7-10/11am), Monday-Friday lunch specials (11am-2pm), a chicken menu (dinners, buckets, whole, individual pieces), a Take & Bake Pizza line with both traditional and gluten-free cauliflower crusts, and catering trays and appetizers; and a bakery producing fresh breads, muffins, cookies, custom decorated cakes, and the proprietary 'Grandma Bettie Jane's Pies' sub-brand. The store operates 7am-10pm daily and offers ancillary convenience services including UPS drop-off, Rug Doctor rentals, postage stamps, and a First Western Bank & Trust branch on premises.

The revenue model is straightforward direct-to-consumer retail transaction fees across grocery, produce, meat, deli prepared foods, bakery items, and party/event catering trays, with publicly disclosed menu pricing in the $1-$37 range. The core technology stack is minimal — a GoDaddy-hosted informational website and a Facebook page are the only digital surfaces; there is no mobile app, no API, no disclosed integrations, and no e-commerce or delivery channel. Marketing relies on local word-of-mouth, organic Facebook, a 2026 promotional sale calendar with eight scheduled meat & seafood event weekends, and a dedicated 'We're Hiring!' landing page. The company has 1-10 employees, is privately held with no disclosed institutional investors or parent company, and uses the contact domain [email protected], consistent with direct family management. No funding rounds, acquisitions, partnerships, regulatory actions, or public listings are disclosed, and no senior management roster is publicly available beyond the family-level employment contact.

Customer segmentation is horizontal and geographically concentrated: the primary segment is local Nisswa and surrounding-area consumers seeking fresh, made-from-scratch options not available at chains, and a secondary use-case segment consists of event planners and hosts needing trays, appetizers, and custom celebration cakes. There are no named B2B or enterprise customers and no third-party delivery integration, meaning all revenue is captured through single-location walk-in traffic. The business model is operationally straightforward but structurally constrained by single-site geography and headcount scale.

Name

Schaefer's Foods

Legal name

Schaefer's Foods

Website

https://schaefersfoods.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Schaefer's Foods is a family-owned full-service independent grocery store in Nisswa, Minnesota, operating a single storefront with integrated meat, deli, and bakery departments serving local consumers and event hosts with made-from-scratch prepared foods and the proprietary Grandma Bettie Jane's Pies.

Ownership category

akta.pro rank

Product category

Retail Grocery / Full-Service Independent Supermarket

NAICS

Meat Retailers (445240), Retail Bakeries (311811), Special Food Services (7223)

SIC

Retail-Food Stores (5400), Retail-Eating Places (5812)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE), Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI)

Keywords

• Full-service grocery
• Meat department
• Bakery products
• Deli prepared foods
• Custom decorated cakes

Headquarters

HQ city

Nisswa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Chicken Products: Quarter and half chicken dinners, buckets of chicken (8-20 pieces), whole chickens, and individual pieces (legs, thighs, wings, breasts) with sides.
2. Take & Bake Pizza: Signature pizzas and build-your-own pizzas prepared fresh to order. Traditional 12-inch crusts and gluten-free 10-inch cauliflower crusts available.
3. Full Service Grocery Retail: Revenue from selling general grocery items, produce, packaged goods, and household items to local consumers.
4. Bakery Products: Freshly baked breads, muffins, cookies, custom decorated cakes, and Grandma Bettie Jane's Pies sold daily. Pies also available in freezer section.
5. Deli Prepared Foods: Breakfast served daily, daily lunch specials (Monday-Friday 11am-2pm), sandwiches, burgers, chicken dinners, take & bake pizzas, trays and appetizers for events.
6. Meat Department: Premium Angus Pride beef (top 20% of Angus cattle), seafood, pork, chicken, lamb, and veal sold by the piece or in dinner packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Schaefer's Foods is a family-owned, single-location full-service grocery store in Nisswa, Minnesota that operates integrated Meat, Deli, and Bakery departments. The Meat Department sells USDA Choice Angus Pride beef and other premium cuts; the Deli prepares made-from-scratch breakfasts, daily lunch specials, chicken dinners, Take & Bake pizzas, and catering trays; the Bakery produces fresh breads, cookies, custom decorated cakes, and Grandma Bettie Jane's signature pies. General grocery, produce, organic/specialty foods, and ancillary services (UPS drop-off, Rug Doctor, postage stamps, First Western Bank & Trust branch) round out the offering.

Product overview

Schaefer's Foods is a locally family-owned and operated full-service grocery store in Nisswa, MN. The business operates as a unified retail operation with multiple integrated departments: a Meat Department specializing in USDA Choice Angus Pride beef and premium cuts; a Deli offering made-from-scratch meals, breakfast, lunch, chicken, and Take & Bake Pizzas; and a Bakery producing fresh breads, cookies, custom cakes, and Grandma Bettie Jane's Pies. Additional services include carry-out, organic and specialty diet foods, UPS drop-off, and First Western Bank on premises.

Differentiator

Problem solved

Functional benefit

Brands

• Grandma Bettie Jane's Pies: Pie brand made from scratch and baked fresh daily in the store. Features a variety of fruit pies and cream pies available daily and in the freezer section.

Products and services

• Full Service Grocery Store A locally family-owned full-service grocery store offering carry-out service, garden-fresh produce, organic and specialty diet foods, Rug Doctor rentals, postage stamps, UPS drop-off, and an on-premises First Western Bank & Trust location, open 7am-10pm daily to local Nisswa, Minnesota residents.
• Meat Department A full-service meat counter offering USDA Choice Angus Pride beef (top 20 percent of all Angus cattle, meeting stringent tenderness, juiciness, and flavor standards), plus seafood, pork, chicken, lamb, and veal sold by the piece or in dinner packages, with periodic Meat & Seafood Sale events throughout the year.
• Deli A made-from-scratch deli serving breakfast daily (weekdays 7-10am, weekends 7-11am), daily lunch specials Monday-Friday 11am-2pm, sandwiches, burgers, finger foods, chicken dinners and buckets, signature Take & Bake pizzas prepared fresh to order, and party trays and appetizers for events.
• Bakery An on-site scratch bakery producing an assortment of breads, muffins, cookies, and additional baked goods daily, plus the signature Grandma Bettie Jane's Pies line and a custom decorated cake program.
• Custom Decorated Cakes Custom designed cakes for weddings, birthdays, and special events, decorated by staff with degrees in graphic art and culinary school design, available in 1/4 sheet (serves 24), 1/2 sheet (serves 48), full sheet (serves 96), 8 round (serves 6-10), and cupcake formats (6, 12, or 24 count) in white, chocolate, or red velvet flavors.
• Grandma Bettie Jane's Pies Signature pie line made from scratch and baked fresh daily in the store, sold fresh at the counter and through the freezer section, including fruit pies (Apple, Apple Caramel, Apple Dutch, Blackberry/Peach, Blueberry, Blueberry Cream, Bumbleberry, Cherry, Cherry Raspberry, Fruit of the Orchards, Peach, Pecan, Pumpkin, Raspberry, Rhubarb, Rhubarb Custard, Strawberry Rhubarb, Wildberry) and cream pies (Banana Cream, Chocolate Cream, Coconut Cream, French Silk, Key Lime Chiffon, Key Lime Meringue, Lemon Meringue, Peanut Butter Fudge, Sour Cream Raisin, Strawberry Cream, Fresh Strawberry, Egg Nog Cream).

Quantifiable outcome

• Top-rated meat department offering USDA Choice Angus Pride cuts

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Coborn's: Coborn's is a family-owned Minnesota-based grocery chain operating full-service supermarkets with meat, deli, and bakery departments across the Upper Midwest. It is the most directly comparable peer given its regional Minnesota footprint, family heritage, and multi-department community-grocer model.
• Lunds & Byerlys: Lunds & Byerlys is a premium Twin Cities grocery chain known for high-quality meat, seafood, and bakery departments. It competes for the same premium-protein and scratch-bakery customer that Schaefer's serves in its local catchment, just at a larger regional scale.
• Mackenthun's Fine Foods: Mackenthun's is a family-owned independent grocer serving small communities in central Minnesota. One of the closest comparables to Schaefer's in scale, ownership structure, and full-service meat/bakery/deli model within the same state.
• Festival Foods: Festival Foods is a Wisconsin-based, family-owned grocery chain with strong meat, deli, and bakery departments. Comparable in family ownership, scratch-prepared focus, and community-grocer positioning to Schaefer's, but operating in a neighboring Midwest state.

Broad incumbents

• Hy-Vee: Hy-Vee is a large employee-owned Midwest grocery chain with full-service meat, deli, and bakery departments throughout Minnesota. Operates as a broad incumbent competitor to Schaefer's in meat, prepared foods, and bakery across the region at considerably larger scale.
• Cub Foods: Cub Foods is the leading Twin Cities supermarket chain with full-service grocery, meat, deli, and bakery departments. Serves as a broad incumbent competitive reference for Schaefer's Minnesota shopper basket and pricing dynamic.
• Whole Foods Market: Whole Foods Market is a national premium grocery chain emphasizing high-quality meat, fresh bakery, and prepared foods. Comparable premium-protein and scratch-bakery positioning; represents the upper end of the quality-focused niche Schaefer's occupies at a local scale.
• Trader Joe's: Trader Joe's is a national specialty grocer with curated grocery and prepared food assortments. Less direct overlap on full-service meat/deli but increasingly competes for differentiated, specialty grocery spend within driving distance of Minnesota shoppers.

Regional players

• Schnucks: Schnucks is a St. Louis-based family-owned grocery chain with full-service meat, deli, and bakery operations. Comparable multi-department family-grocer model and scratch-prepared focus, primarily serving a different Midwest region than Schaefer's.
• Kwik Trip: Kwik Trip is a Midwest convenience-store and small-grocery operator headquartered in Wisconsin with fresh bakery and prepared-food offerings in-store. Tangentially comparable as a Midwest retail food operator with prepared offerings, though the c-store format differs from a full-service grocery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/schaefersbakery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schaefer's Foods