Mythenregion

What Mythenregion does

Mythenregion AG is a privately held Swiss Aktiengesellschaft headquartered in Rickenbach, Canton Schwyz, that operates a four-season mountain resort destination anchored on the Grosser Mythen. The company's core product is a vertically integrated cable car and ski lift network comprising four cable cars (most prominently the Rotenfluebahn gondola to the 1,571m Rotenflue summit) and 11 ski lifts spread across six sub-areas: Rotenflue, Brunni-Haggenegg, Brunni-Holzegg, Handgruobi, Ibergeregg, and Illgau. These assets are held via a corporate umbrella that consolidated formerly independent operators (AG Sportbahnen im Mythengebiet, Skilifte Brunni-Haggenegg AG, Luftseilbahn Brunni-Holzegg AG, Rubli Betriebs AG, Luftseilbahnen Illgau) under a single tariff union (Tarifverbund Mythenregion AG).

Beyond transport infrastructure, Mythenregion operates a diversified outdoor recreation platform spanning skiing, snowboarding, sledding (Rotenflue-Rätigs), freestyle (Mythenpark), ski touring, snowshoeing, and cross-country skiing in winter, and hiking, mountain biking, paragliding, climbing (three climbing gardens), and Via Jacobi pilgrimage routes in summer. The offering is bundled with 15+ on-mountain restaurants and Berggasthaus establishments, three hotels, alpine dairies (Alpkäserei Gummen), gift vouchers redeemable network-wide, and a curated events calendar (Bärgmorge, Vinocello, Comedy-Dinner, Wildbuffet). Supporting digital infrastructure includes 11 live webcams, an interactive panoramic map, a mobile app (iOS), and an online ticket shop distributed through the Ticketcorner partnership.

Revenue derives primarily from lift ticket and season pass sales (CHF 49 adult day pass, CHF 580 region season pass), complemented by gondola single-ride fares, cable car combinations, on-mountain hospitality (partly via subsidiary Rubli Betriebs AG), and gift voucher redemptions. Distribution combines physical box offices at every lift station, online sales via Ticketcorner, regional sales partners (Rubli-Sport Ibergeregg and partner hotels), and bundled free public transport from Auto AG Schwyz and PostAuto for season pass holders. Customer segments are predominantly consumer: winter sports enthusiasts, summer outdoor recreation visitors, families, and a smaller cultural/pilgrimage and corporate group segment. The 11-50 employee organization is led by Beatrice Strüby as Head of Marketing; no institutional capital, PE/VC ownership, or M&A activity is disclosed.

Name

Mythenregion

Legal name

Mythenregion AG

Website

https://mythenregion.ch

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Mythenregion AG operates a four-season Swiss mountain resort anchored on the Grosser Mythen in Canton Schwyz, running four cable cars and 11 ski lifts across six sub-areas with hiking, skiing, and on-mountain hospitality for consumer visitors.

Ownership category

akta.pro rank

Product category

Mountain Resort and Alpine Tourism

NAICS

Skiing Facilities (713920), Scenic and Sightseeing Transportation, Other (487990), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH), Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG)

Keywords

• Alpine cable car services
• Ski lift operations
• Mountain resort hospitality
• Outdoor recreation tourism
• Winter sports services

Headquarters

HQ city

Rickenbach

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Cable Car and Ski Tickets: Revenue from selling tickets for gondola rides, ski passes, and combination tickets for the various transportation systems including Rotenfluebahn, Brunni-Holzegg cable car, and multiple ski lifts across the region.
2. Restaurant and Hospitality: Revenue from on-mountain dining at restaurants including Restaurant Gipfelstubli, Berggasthaus Holzegg, Berggasthaus Rotenfluh, Hotel Restaurant Passhöhe, and various other food and beverage outlets.
3. Season Passes and Annual Tickets: Seasonal and annual passes for unlimited access to ski lifts and cable cars throughout the Mythenregion area.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mythenregion AG operates a four-season alpine resort platform in Canton Schwyz, Switzerland, providing year-round mountain access via 4 cable cars and 11 ski lifts across six interconnected sub-areas (Rotenflue, Brunni-Haggenegg, Brunni-Holzegg, Handgruobi, Ibergeregg, Illgau). The company sells cable car and ski lift tickets, multi-area ski passes, season passes, gift vouchers, and combination tickets, and operates on-mountain restaurants, alpine dairies, hotels, climbing gardens, and a network of hiking, sledding, mountain biking, paragliding, and snowshoeing experiences.

Product overview

Mythenregion is a Swiss four-season mountain resort centered on the Grosser Mythen and Kleiner Mythen peaks above Schwyz. The offering is a platform of interconnected cable cars, ski lifts, and outdoor activities spread across six sub-areas: Rotenflue, Brunni-Haggenegg, Brunni-Holzegg, Handgruobi, Ibergeregg, and Illgau. The core transport infrastructure consists of the Rotenfluebahn gondola (1,571m summit), the Brunni-Holzegg cable car, and the Illgau-St. Karl cable car, linked by 11 ski lifts. Summer activities include 11 named hiking routes, three climbing gardens (Peter und Paul, Holzegg, Chli Schijen), mountain biking, and paragliding. Winter operations cover downhill skiing across 11 lifts and 4 cable cars, the Mythenpark freestyle area, sledding, ski touring, snowshoeing, and cross-country skiing. On-mountain hospitality includes eight named restaurants and three hotels. Complementary services include live webcams at 11 locations, a digital event calendar, an interactive panoramic map, and gift vouchers redeemable across the entire network. Tickets are sold as individual rides, multi-area day passes (Skitickets Mythenregion covering all six sub-areas), season passes, and combined tickets bundling transport with dining experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Rotenfluebahn Gondola Cable Car Gondola cable car service connecting Rickenbach to the Rotenflue summit at 1,571m altitude, providing panoramic access for individual visitors, hikers, and skiers to the flagship destination of the Mythenregion.
• Luftseilbahn Brunni-Holzegg Cable Car Cable car service between Brunni and Holzegg, providing access to the base of the Grosser Mythen and connecting to the Rotenfluebahn network.
• Luftseilbahn Illgau-St. Karl Cable Car Cable car service connecting Illgau to St. Karl, part of the broader Mythenregion transport network.
• Mythenregion Ski & Snowboard Area Winter sports area comprising 11 ski lifts and 4 cable cars across six sub-areas (Rotenflue, Brunni-Haggenegg, Brunni-Holzegg, Handgruobi, Ibergeregg, Illgau), offering downhill skiing, snowboarding, and piste runs for winter sports enthusiasts.
• Mythenpark Freestyle Park Freestyle snow park at the Handgruobi area (Grossenboden, 1,420m) with over 1,500 m² of daily-prepped obstacles for all skill levels, offering a North American-style freestyle experience for skiers and snowboarders.
• Klettergärten (Climbing Gardens) Three climbing gardens in the Mythenregion — Peter und Paul at Kleiner Mythen, Holzegg, and Chli Schijen near Ibergeregg — offering routes from grade 3 to 9a on limestone for climbers of all skill levels.
• Paragliding Services Paragliding and hang gliding services from the Rotenflue area, with cable car access for tandem flights and thermal conditions suitable for experienced pilots and flight students.
• Mountain Biking and Bike-Tickets Mountain biking trails and a bike tour route (Mountainbike Bahnentour) accessible via cable cars, with dedicated bike tickets enabling mountain bikers to transport bikes on the lifts.
• Schlittel-Plausch (Sledding) Sledding runs including the popular 1.3 km route from Rotenflue to Rätigs, plus night sledding at Illgau-St. Karl and Handgruobi, for winter visitors seeking family-friendly downhill sledding experiences.
• Skitickets Mythenregion (Multi-Area Ski Pass) Multi-area ski passes covering 11 ski lifts and 4 cable cars across all six sub-areas of the Mythenregion, available as half-day, day, 6-day, and season passes, providing access to the full ski network.
• Season Passes and Annual Tickets Seasonal and annual passes providing unlimited access to ski lifts and cable cars throughout the Mythenregion area, including free public transport (Auto AG Schwyz, PostAuto AG) to and from bus stops.
• Mountain Restaurant and Hospitality Services On-mountain dining and accommodation across 15+ restaurants and hotels including Berggasthaus Rotenfluh, Berggasthaus Holzegg, Hotel Brunni, Hotel Restaurant Passhöhe, Restaurant Gipfelstubli, Skihaus Holzegg, Alpkäserei Gummen, and other food and beverage outlets throughout the resort.
• Hotels & Group Accommodation On-mountain and village accommodation options including Hotel Brunni, Hotel Restaurant Passhöhe, and group-friendly lodging throughout the region for overnight stays and group bookings.
• Events & Experiences Curated year-round events including Bärgmorge (mountain breakfast), Vinocello (cello quartet with wine tasting), Comedy-Dinner with Max Bünzli, Mythen- & Sagen-Abend (myths and legends evening), Wildbuffet, Fondue Chinoise evenings, and the annual Gummen Chilbi festival.
• Wertgutscheine (Gift Vouchers) Gift vouchers available in CHF 10, 20, and 50 denominations, redeemable across the entire Mythenregion network including all cable cars, restaurants, and partner establishments.
• Grand Tour of Switzerland Spot at Rotenflue Designated Grand Tour of Switzerland hotspot at Rotenflue, offering a 360-degree panoramic viewpoint at 1,571m with views over the Schwyzer basin, Lake Lucerne, and Lake Lauerz for cultural and sightseeing visitors.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TicketcornercoreChannel Partner/ Reseller/ DistributorOfficial online ticket sales partner for ski passes and cable car tickets. Season subscriptions include free public transport to/from bus stops via Ticketcorner-purchased tickets.
• Auto AG SchwyzcoreStrategic or Co-development PartnerBus transport partner providing connections from Schwyz train station to Rotenfluebahn. Included free with season passes for winter sport journeys.
• PostAuto AGcoreStrategic or Co-development PartnerPublic transport partner for Brunni SZ route connection to Talstation LBH. Included with season subscriptions for winter sport travel.
• SAC Sektion MythenminorStrategic or Co-development PartnerSwiss Alpine Club section maintaining climbing routes and facilities. Since 1877 unites mountain enthusiasts and offers varied tour programs including family and youth activities.
• Verein der MythenfreundeminorStrategic or Co-development PartnerAssociation of Mythen enthusiasts responsible for maintenance of the Mythenweg hiking trail and welcoming new members.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Titlis Bergbahnen: Swiss cable car and ski resort operator at Mount Titlis near Engelberg, offering integrated lift-served skiing, snow park, glacier activities, and on-mountain restaurants. Most directly comparable to Mythenregion in scale, four-season mountain resort positioning, and cable-car-led tourism model in Central Switzerland.
• Arosa Bergbahnen: Swiss cable car and ski operator for the Arosa resort in Graubünden, offering lift-served winter sports and summer mountain activities. Comparable regional Swiss cable-car-anchored mountain resort with similar ticketing structure and customer mix.
• Lenzerheide Bergbahnen: Swiss mountain resort operator in Graubünden covering Lenzerheide and Arosa, offering integrated lift infrastructure, ski area, hiking, biking, and on-mountain hospitality. Closely comparable multi-area Swiss four-season mountain resort business model.
• Bergbahnen Destination Gstaad: Swiss cable car operator serving the Gstaad tourism region (Saanenland) with integrated ski, hiking, and mountain dining offerings. Closely comparable multi-sub-area Swiss cable-car-led mountain resort structure with year-round activity mix.
• Weisse Arena Gruppe (Laax/Fl): Operator of the Flims-Laax-Falera ski and four-season mountain destination in Graubünden, Switzerland, with integrated lift, ski school, freestyle park, and hospitality offerings. Directly comparable integrated ski/mountain resort with strong freestyle and youth positioning overlapping Mythenregion's Mythenpark.
• Bergbahnen Sörenberg: Swiss cable car and ski lift operator of the Sörenberg ski and summer mountain region in Entlebuch. Closely comparable as a smaller Swiss regional integrated mountain resort offering ski, hiking, and on-mountain hospitality.

Others

• Intersport (rental/retail partner): Sporting goods retailer and equipment rental chain in Switzerland with relationships to many lift operators. Relevant as a peer-channel partner for mountain recreation and ski equipment rental that complements Swiss mountain resort offerings.

Broad incumbents

• Jungfraubahnen: Listed operator of the Jungfraujoch, Wengen, Grindelwald, and Mürren ski and mountain regions; a much larger and broader Swiss mountain resort portfolio with significant international tourism brand recognition. Comparable business model (cable cars + ski + restaurants + accommodation) at substantially larger scale.
• Davos Klosters Mountains: Large Swiss alpine destination operator covering Parsenn, Jakobshorn, and other sub-areas around Davos and Klosters. Comparable integrated lift + ski + hospitality model at considerably larger scale and with international destination appeal.
• Andermatt-Sedrun-Disentis (SkiArena Andermatt-Sedrun): Swiss ski destination operated across Central Switzerland / Uri / Graubünden including the Gotthard region. Comparable integrated ski and mountain resort operating model in Central Switzerland with broader geographic spread than Mythenregion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Mythenregion
• Facebookfacebook.com/Mythenregion
• Instagraminstagram.com/mythenregion
• LinkedInlinkedin.com/company/rotenfluebahn-mythenregion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mythenregion