Siehr

Building Materials Distributionsiehr.fr

Siehr is a Bas-Rhin-based French distributor of construction, renovation, and finishing materials operating 15 stores and 5 showrooms, serving both individual homeowners and building professionals via retail, B2B e-commerce (eBat, Matériaux Express), and technical advisory.

Company typePrivate
Founded1874
HeadquartersStrasbourg, France
Headcount101–250
GTM typeB2B and B2C
OfferingServices

What Siehr does

Établissements SIEHR is a French building materials distributor headquartered in Strasbourg, operating a network of 15 retail stores and 5 showrooms exclusively across the Bas-Rhin department in Alsace. Founded in 1874 and operating as a subsidiary of the Comafranc Group under a SAS structure with €783,000 share capital, the company distributes bathroom, tiling, heating, electrical, structural, exterior, plumbing, joinery, lighting, and renewable energy products alongside professional tools. Revenue is generated primarily through in-store and B2B hardware sales, supplemented by technical-commercial advisory, direct construction-site delivery, and click-and-collect services.

SIEHR serves two principal customer segments in parallel: individual homeowners undertaking construction or renovation projects, served through retail showrooms and self-service digital tools, and building professionals (artisans, architects, property developers, CHR establishments) served through dedicated B2B e-commerce platforms (eBat and Matériaux Express), real-time stock visibility, and direct site delivery. The company is organized under multiple subsidiary brands — Les Matériaux, Le Matériel Électrique, Espace Aubade, Siehr Bien-être, and Aubade Énergie Renouvelables — covering distinct product universes from structural work to wellness and energy transition categories.

The business model is omnichannel rather than purely digital: physical retail anchors distribution and last-mile service, while a layer of digital tooling (3D configurator, insulation/photovoltaic/DPE simulators, online catalogs, online quote requests) supports lead qualification and project planning. Pricing is unit-based in euros and varies with daily supplier rates; quotes are available for professionals. The company also operates the Guide Artisan referral network, creating a two-sided ecosystem linking end customers with vetted tradespeople. There is no disclosed use of artificial intelligence, no disclosed revenue figures, and no disclosed funding history; operations are funded organically within the Comafranc Group.

Siehr firmographics

Firmographics

Name: Siehr
Legal name: Établissements SIEHR
Website: https://siehr.fr
Company type: Private
Founded year: 1874
Operating status: Operating
Headcount range: 101–250 employees
Short description: Siehr is a Bas-Rhin-based French distributor of construction, renovation, and finishing materials operating 15 stores and 5 showrooms, serving both individual homeowners and building professionals via retail, B2B e-commerce (eBat, Matériaux Express), and technical advisory.
Ownership category
akta.pro rank

Siehr industry classification

Industry

Product category: Building Materials Distribution
NAICS: Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Other Building Material Dealers (44418), Hardware Merchant Wholesalers (423710)
SIC: Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Furniture & Home Furnishings (5020)
akta.pro primary industry: HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

Building materials distribution
Bathroom renovation products
Construction materials retail
Professional contractor supplies
Tiling and flooring supplies

Where Siehr is headquartered

Location

Headquarters

HQ city: Strasbourg
HQ country: France
HQ region: Europe

Offices16 records

Markets served

Siehr business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

Building Materials Sales: SIEHR generates revenue through the sale of construction, renovation, and fitting materials including bathroom products, tiling, plumbing, heating, electrical equipment, tools, construction materials, outdoor landscaping, and photovoltaic systems. The company operates as a materials trader, purchasing products in bulk to offer competitive pricing.
Technical Advisory Services: Revenue generated through value-added technical consulting services including project planning assistance, technical recommendations, and on-site support for construction and renovation projects.
E-commerce Platforms: Online sales through dedicated professional e-commerce platforms eBat and Matériaux Express, enabling orders and delivery management for trade professionals.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	In-store pricing with displayed rates

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Siehr product offering

Product offering

Core offering

Siehr distributes building, renovation, and interior fitting materials (bathroom, tiling, heating, electrical, plumbing, construction, outdoor, tools) through 15 retail stores, 5 immersive showrooms, and dedicated B2B e-commerce platforms (eBat, Matériaux Express) in Bas-Rhin, Alsace. The company serves both individual homeowners and construction professionals with technical advisory, project planning tools (3D configurator, simulators), and construction site delivery services.

Product overview

SIEHR is an Alsatian construction and renovation materials distributor operating a network of 15 stores and 5 showrooms in the Bas-Rhin region. The company offers a comprehensive portfolio of building materials, renovation products, and services organized into distinct product categories: bathroom (furniture, fixtures, wellness), tiling (wall and floor tiles), heating (boilers, underfloor heating, stoves), renewable energy (photovoltaic, heat pumps), building materials (structural, masonry, insulation), exterior layout (terraces, paving), tools (power tools, hand tools), electrical, joinery (interior doors, storage, flooring), and lighting. SIEHR operates primarily as a physical retail distributor rather than a software company, offering its products through multiple brands including Les Matériaux, Espace Aubade, Le Matériel Électrique, and Siehr Bien-être. The company supplements its physical operations with e-commerce platforms (eBat and Matériaux Express), digital tools (3D configurator and various simulators), showroom experiences, delivery services, and personalized technical advisory support for both professionals (artisans, architects, property developers, CHR establishments) and individual consumers.

Differentiator

Problem solved

Functional benefit

Products and services

Bathroom Products (Salle de bain)
Tiling and Flooring (Carrelage)
Heating Solutions (Chauffage)
Renewable Energy Products
Construction Materials (Gros oeuvre)
Electrical Products and Equipment
Joinery Products (Menuiserie)
Tools and Hardware (Outillage)
Outdoor Layout Products (Aménagement extérieur)
eBat B2B E-commerce Platform
Matériaux Express E-commerce Platform
Immersive Showrooms
Construction Site Delivery Service
Personalized Technical-Commercial Support
Professional Training (RGE Certification)

Quantifiable outcome

15-minute maximum distance from any construction site in Bas-Rhin to a SIEHR agency
+1 more outcomes

Companies that use Siehr

Customer profile

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Siehr technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Siehr partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered minor and core.

Guide ArtisanminorChannel Partner/ Reseller/ DistributorSIEHR partners with Guide Artisan to help customers find qualified craftsmen for their construction and renovation projects. This referral network connects SIEHR customers with vetted artisans across various building trades.
eBatcoreChannel Partner/ Reseller/ DistributoreBat is a dedicated e-commerce platform for SIEHR professional customers, allowing trade professionals to order materials, track deliveries, and manage their accounts online.
Matériaux ExpresscoreChannel Partner/ Reseller/ DistributorMatériaux Express is a dedicated B2B e-commerce platform for SIEHR's building materials, providing professional customers with online ordering and delivery management capabilities.
Job Espace AubademinorOthersSIEHR uses the Job Espace Aubade recruitment platform for posting job opportunities and attracting talent to join their team of advisors and professionals.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Siehr competitors and assessment

Company assessment

Emerging players

ManoMano: France-based pure-play online marketplace for DIY, home improvement, and building materials serving both consumers and professionals. Represents the digital-native threat to traditional regional distributors like SIEHR, with no physical footprint but nationwide reach.

Direct peers

Brossette: Saint-Gobain pro-focused distributor of plumbing, heating, and sanitaryware products across France. Directly comparable to SIEHR's plumbing/heating distribution and bathroom showroom proposition, with strong trade installer customer base.
CEDEO: Saint-Gobain specialist distributor of plumbing, heating, and sanitaryware serving professional installers. Comparable to SIEHR's Espace Aubade and heating/HVAC offering with a pro-focused branch network and digital ordering platform.
Point.P: Saint-Gobain subsidiary and one of France's largest building materials distribution networks with showrooms and pro-focused services across heating, plumbing, and construction. Direct competitor to SIEHR in the multi-category pro-and-consumer building materials segment.
Espace Aubade (network): National network of bathroom and wellness showrooms, also operated as a brand within the Comafranc group alongside SIEHR. Sister-brand concept targeting the same bathroom/wellness trade and consumer segments, useful benchmark for showroom economics and assortment strategy.
Gedimat: Independent French distributor network of building materials and renovation products serving both homeowners and trade professionals. Operates a similar multi-store, multi-category proposition with strong pro loyalty programs analogous to SIEHR's.
BigMat: Federated network of independent building materials distributors across France offering lumber, construction materials, and finishing products to professionals. Closely comparable cooperative-style model serving artisans and contractors in defined regional territories.

Broad incumbents

Bricomarché: French network of independent home improvement stores (Les Mousquetaires group) offering building materials and renovation products. Regional store-based competitor with similar multi-category assortment to SIEHR, primarily focused on the consumer and small-pro segment.
Castorama: Kingfisher-owned French DIY and home improvement chain with national big-box stores covering construction materials, bathroom, and renovation. Larger incumbent competing in the same product categories but with a primarily retail (vs. trade-focused) positioning.
Leroy Merlin: France's leading home improvement and DIY retail chain (Adeo group) operating large-format stores offering building materials, bathroom, heating, and renovation products. Broader incumbent competing for both DIY consumers and trade customers across all of SIEHR's categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Siehr financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Siehr leadership team

Management profile

Number of profiles

Profiles1 record

Siehr subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

Siehr funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Siehr M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siehr

What does Siehr do?

Is Siehr a public or private company?

Siehr is a private company. It is classified as corporate owned and is currently operating.

When was Siehr founded?

Siehr was founded in 1874. It employs 101 to 250 people.

Where is Siehr based?

Siehr is headquartered in Strasbourg, France, in the Europe region.

How does Siehr make money?

Three revenue lines are on record. Building Materials Sales are the primary driver. The others are technical Advisory Services and E-commerce Platforms.

Who are Siehr's main competitors?

ManoMano is listed as an emerging player. Direct peers are Brossette, CEDEO, Point.P, Espace Aubade (network), Gedimat and BigMat. Broad incumbents are Bricomarché, Castorama and Leroy Merlin.

Does Siehr have an API?

No public API is recorded for Siehr.

What industry is Siehr in?

Siehr's product category is Building Materials Distribution. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution. Its NAICS code is 42373 and its SIC code is 5070.