Savoy

What Savoy does

Hotell Savoy is a 135-room full-service hotel located on Storgatan 59, Luleå's main street in northern Sweden, operated by the legal entity Matsalen i Luleå AB and owned by Galärenkoncernen since 2019. The property combines accommodation, 8 conference and meeting rooms, the Ego Bar & Restaurang (with capacity for 200 guests and a Trattoria Montecchio Italian concept), a spa with two jacuzzis and a gym, and a heated garage with EV charging under one roof. Room inventory spans 9 categories from Economy (15 sqm) to Penthouse (57 sqm), all equipped with Chromecast-enabled TVs and complimentary spa and gym access. The hotel markets as 'Best Western Plus - Hotell Savoy i Luleå', leveraging the Best Western Plus affiliation for international visibility and the booking platform.

The business serves a defined mix of corporate and conference clients (board meetings, training, hybrid events), leisure travelers (weekend stays, spa, nature experiences), families and groups, and local diners using the restaurant and weekend brunch. Distribution is primarily direct-to-consumer via the hotel's own website, phone, and contact forms, supplemented by a dedicated corporate and group sales team (led by Sälj- och konferenschef Kajsa Johnsson) and the Best Western Plus channel. Pricing is in SEK and disclosed only for ancillaries (parking 195-300 SEK/day, breakfast 195-295 SEK, brunch 349 SEK, add-on platters 395-890 SEK); room rates are not publicly disclosed. The hotel holds Green Key international sustainability certification and uses Google Analytics for web measurement, with no disclosed AI/ML capabilities.

A 59-room expansion plus additional conference facilities is planned for spring 2026, which will nearly double capacity to ~194 rooms. The hotel is positioned as a central, transit-accessible hub for events and stays in Luleå, with no disclosed expansion beyond the single Luleå location. Strategic priorities visible in the data are corporate and conference revenue capture, F&B and ancillary monetization, and sustainability-led branding.

Name

Savoy

Legal name

Matsalen i Luleå AB

Website

https://hotellsavoy.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotell Savoy is a 135-room full-service hotel in central Luleå, Sweden, serving corporate event clients, leisure travelers, and local diners with conference facilities, Restaurant EGO, spa, and parking. It is part of Galärenkoncernen and operates under the Best Western Plus brand.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Full-Service Restaurants (722511), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAGAAAL

Integrated Full-Service Hotel Complexes (Mixed-Use)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGALAC

Resort Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAFACAI

Brasseries, Bistros & Trattorias

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Hotel accommodation
• Conference facilities
• Spa wellness services
• Restaurant dining
• Event hosting

Headquarters

HQ city

Luleå

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Room Bookings: Primary revenue stream from 135 hotel rooms across multiple categories (Economy, Standard, Superior, DeLuxe, Family, Junior Suite, Suite, Penthouse). Rooms include free access to spa/relax and gym.
2. Restaurant and Bar (Ego Bar & Restaurang): On-site restaurant serving breakfast buffet, plated lunch, and à la carte dinner, plus lobby bar and cocktail bar. Restaurant capacity of up to 200 guests. Includes Trattoria Montecchio Italian dining concept.
3. Conference and Event Hosting: Revenue from renting 8 conference rooms (Brainstorm, Think Big, Think Creative, Move Your Mind, Ideas for Life, Connecting People, Challenge Everything, Open Minds) for meetings, events, and corporate functions, including catering (fika, lunch, dinner).
4. Ancillary Services: Parking (warm garage with EV charging), room upgrades, in-room dining/breakfast delivery, spa treatments, and add-on packages (Local Hero platter with/without sparkling wine, pralines).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Savoy is a full-service hotel in central Luleå, Sweden offering 135 guest rooms across nine categories (expanding to 194 by spring 2026), eight conference rooms with modern plug-and-play video conferencing, restaurant EGO (with Trattoria Montecchio concept) serving breakfast, lunch, and dinner, a spa with jacuzzis and gym, parking with EV charging, room add-on packages, and a dedicated brunch service. The property operates under the Best Western Plus brand and Green Key eco-certification.

Product overview

Savoy is a hotel operating as part of the Galären Group since 2019, located on Luleå's main street. The property offers a unified hospitality product combining 135 hotel rooms (in 9 categories from economy to penthouse), modern conference facilities (8 meeting rooms), Restaurant EGO with multiple dining concepts (EGO Bar & Restaurant, Trattoria Montecchio, lobby bar), and Spa & Gym amenities. The hotel is expanding with 59 new rooms and additional conference space planned for spring 2026. Additional services include parking with EV charging and various room add-ons.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurang EGO: Hotel restaurant serving breakfast, lunch, and à la carte dinner with local ingredients and cocktails
• Trattoria Montecchio
• Ego Bar & Restaurang

Products and services

• Hotel Rooms Lodging across nine room categories from Economy to Penthouse, available for individual leisure, business, family, and group stays in central Luleå.
• Conference & Meeting Facilities Eight conference rooms equipped with plug-and-play modern AV and video conferencing technology for corporate events, meetings, and group gatherings.
• Restaurant EGO On-site hotel restaurant (with Trattoria Montecchio concept) serving breakfast, lunch, and dinner for hotel guests and local diners.
• Spa and Gym Spa with jacuzzis and gym facilities available to hotel guests and day visitors.
• Parking with EV Charging Parking facility with EV charging and PAIR service integration, available to hotel guests and the public on daily or monthly rates.
• Room Add-ons (Tillval) Optional add-on packages for hotel rooms including extras such as Local Hero platters and other in-room enhancements.
• Brunch Service Bookable brunch service offered at restaurant EGO for hotel guests and local visitors.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Green Key InternationalminorStrategic or Co-development PartnerGreen Key is an international environmental certification program. Savoy has been awarded the Green Key certification, demonstrating commitment to environmental and social sustainability across areas including energy, water, waste, food, and staff education. The partnership involves annual compliance with Green Key's comprehensive criteria.
• Best Western (Best Western Plus)coreChannel Partner/ Reseller/ DistributorSavoy operates under the Best Western Plus brand, gaining access to the international Best Western booking platform, loyalty program, and global brand recognition. The hotel is marketed as 'Best Western Plus - Hotell Savoy i Luleå', leveraging the brand for international guest acquisition.
• PAIR (parking service)minorOthersSavoy partners with PAIR for parking reservation services, directing guests to book parking through pair.se/hotellsavoy. The hotel offers camera-surveilled warm garage parking with daily and overnight rates, including EV charging spots.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Best Western Plus (Sweden): Brand peers operating under the same Best Western Plus flag in Sweden, with similar full-service hotel and conference offerings. Most direct comparability on brand positioning, distribution, and target customer; differs from Savoy primarily in geography and operational specifics.
• Scandic Luleå: Scandic's property in Luleå is a direct competitor with rooms, conference facilities, and restaurant in the same market. Scandic is the largest Nordic hotel chain, and its Luleå property competes directly for corporate RFPs and leisure bookings.
• Clarion Hotel Sense (Luleå): Full-service hotel in Luleå with rooms, conference facilities, restaurant, and bar, part of the Strawberry (formerly Nordic Choice) portfolio. Direct head-to-head competitor in the same city, addressing the same corporate and leisure demand with a similar comprehensive offering.
• Quality Hotel Luleå: Strawberry-branded full-service hotel in Luleå with meeting facilities and restaurant. Competes for the same corporate and leisure demand in the same geography, with comparable size and conference capabilities.

Broad incumbents

• Elite Hotels of Sweden: Swedish hotel chain operating full-service properties including conference and restaurant facilities, comparable to Savoy in product mix. A broader Swedish incumbent with multiple properties, providing a benchmark for full-service, conference-capable hotel operations in regional Swedish cities.
• First Hotels: Nordic hotel chain with multiple properties in Sweden and Norway, including full-service and conference-equipped hotels. Comparable business model to Savoy, with a regional Sweden presence and similar mix of corporate and leisure guests.
• Strawberry (formerly Nordic Choice Hotels): Largest Nordic hotel operator with brands including Clarion, Quality, Clarion Collection, and Comfort Hotels. Operates two direct competitors in Luleå (Clarion Hotel Sense and Quality Hotel Luleå) and sets the competitive benchmark for conference and F&B capability in the region.
• Home Hotel (Sweden): Strawberry's Home Hotel brand offers full-service hotels with breakfast, dinner, and meeting facilities in regional Swedish cities. Similar mid-market full-service positioning with conference capability, though typically smaller than Savoy's flagship property.
• ProfilHotels: Swedish full-service hotel chain with properties in multiple Swedish cities, offering rooms, conference facilities, and restaurants. Comparable to Savoy in targeting business and leisure travelers with a regional city model and conference focus.

Regional players

• Hotel Knaust (Sundsvall): Historic full-service hotel in Sundsvall with rooms, conference facilities, and restaurant. Comparable to Savoy as a northern Swedish regional city hotel targeting corporate and leisure demand with a similar operational model, though in a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hotellsavoylulea
• Instagraminstagram.com/hotellsavoy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savoy