What SchoolRIGHT does

SchoolRIGHT, LLC is a privately-held, family-owned provider of survey, leadership assessment, and tuition aid verification services exclusively for Christian and private K-12 schools in the United States and internationally. The company operates from remote locations across the U.S. under Owner/Managing Director Clint Holden, who assumed leadership in January 2018 when SchoolRIGHT acquired the predecessor Development Testing Services (originally founded in 1994). The firm claims 25+ years of continuous operation since 1999 and reports serving more than 500 Christian and private schools.

The core product portfolio consists of four survey offerings — the flagship Parent & Employee Survey, the TrustED 360 Leadership & Board Self-Assessment (a registered six-component framework co-developed with Dr. Toby Travis), the Student Survey for grades 6-12, and the Teacher Methods Survey — delivered through a 12-week structured engagement process that includes a Discovery Session, full survey administration, an Executive Summary Report, and a personalized video debrief. A wholly-owned sub-brand, BeneFAQ, provides secure online tuition aid verification with FACT scoring, generating a second revenue stream through school subscriptions and per-application family fees. The technology stack is a confidential online survey platform with multi-lingual capability, aggregate-only confidential reporting, and nationwide benchmark tracking; no AI/ML capabilities are evidenced.

The business model is sales-led and subscription-oriented, with quote-based pricing on flagship surveys, fixed-price tiers on TrustED 360 and BeneFAQ, and multi-year contract billing on leadership assessments. Go-to-market is direct, via phone (888.339.7509), email ([email protected]), website contact forms, and content marketing through blog posts and a podcast ('A Leader Is A Listener'). Customer segments are vertical (Christian and private K-12 schools), with use-case overlays for leadership/boards and tuition aid administration. Strategic partners include GLOBAL School Consulting Group, ClassReach, America's Christian CU, Herzog Foundation, Concordis Education Partners, and Slater Strategies.

Name

SchoolRIGHT

Legal name

SchoolRIGHT, LLC

Website

https://schoolright.net

Company type

Private

Operating status

Operating

Short description

SchoolRIGHT, LLC provides accreditation-aligned surveys, leadership assessments, and tuition aid verification services exclusively for Christian and private K-12 schools across the U.S. and internationally.

Ownership category

akta.pro rank

Product category

K-12 Education Survey and Assessment Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Classroom Assessment & Grading (Formative/Summative) (EDAJAFAC)

Keywords

• School survey services
• Accreditation surveys
• Tuition aid verification
• Leadership assessment frameworks
• Private K-12 stakeholder feedback

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Survey Services: Annual/per-cycle survey services for Christian and private schools including Parent & Employee Surveys, TrustED 360 Leadership Assessments, Student Surveys, and Teacher Methods Surveys. Schools pay per survey cycle with pricing based on organization size and survey type.
2. BeneFAQ Tuition Aid Verification: Secure online tuition aid verification system for families applying for financial assistance. Schools pay annual subscription plus setup fee; families pay per application fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SchoolRIGHT designs, administers, and reports on confidential stakeholder surveys and leadership assessments for Christian and private K-12 schools, anchored on a 12-week aligned-deployed-delivered process. Its core offerings include the Parent & Employee Survey, the TrustED 360 Leadership & Board Self-Assessment, a Student Survey (grades 6-12), a Teacher Methods Survey, and the BeneFAQ tuition aid verification system. Each engagement produces an Executive Summary Report, statistical report, verbatim response analysis, and a personalized video debrief for school leadership.

Product overview

SchoolRIGHT offers a suite of specialized survey and financial assessment products designed exclusively for Christian and private schools. The core portfolio includes four survey products: the Parent & Employee Survey (flagship offering), TrustED® 360 Leadership & Board Self-Assessment, Student Survey for grades 6-12, and Teacher Methods Survey. Each operates as a standalone product with separate pricing and prospectus materials. The 12-week survey engagement process delivers structured outcomes including an Executive Summary Report, Video Debrief, Statistical Report, and Verbatim Response Analysis. A related sub-brand, BeneFAQ, provides tuition aid verification services as a separate product accessible via benefaq.com, using FACT scoring methodology to assess family financial need.

Differentiator

Problem solved

Functional benefit

Brands

• BeneFAQ: A secure, online tuition aid verification system that delivers fast, accurate, and affordable assessments of a family's financial condition, helping schools make wise tuition aid decisions.
• TrustED® 360

Products and services

• Parent & Employee Survey Flagship survey measuring parent and employee perceptions across all areas of school life, supporting accreditation, strategic planning, and year-over-year benchmarking at Christian and private K-12 schools.
• TrustED 360 Leadership & Board Self-Assessment Research-based leadership assessment measuring trust, organizational health, and governance effectiveness through a six-component framework developed in partnership with Dr. Toby Travis, targeted at heads of school, leadership teams, and governing boards.
• Student Survey (grades 6-12) Survey capturing student voice and culture insights for grades 6-12, with grade-level scoring and enrollment influence factors to reveal what students observe that adults may miss.
• Teacher Methods Survey 72 practice-based question assessment covering curriculum, instruction, assessment, and learning environment to inform professional development needs of classroom teachers.
• BeneFAQ Tuition Aid Verification Secure online tuition aid verification system that delivers fast, accurate, and affordable assessments of family financial condition using FACT scoring, helping private schools make defensible tuition aid decisions that are IRS-compliant.

Quantifiable outcome

• Schools gain clear understanding of parent satisfaction, priorities, and advocacy
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BeneFAQcoreOthersBeneFAQ is a secure, online tuition aid verification system developed by SchoolRIGHT. It delivers fast, accurate assessments of family financial conditions helping schools make wise tuition aid decisions. Schools pay $40/year plus $25 setup; families pay $35 per application. Compliant with IRS requirements.
• America's Christian CUminorGTM or Marketing PartnerFinancial services partner providing banking services to private schools including operating accounts, lines of credit, real estate loans, construction loans, and tuition financing. Also offers tuition loan programs for K-12 families.
• GLOBAL School Consulting GroupcoreStrategic or Co-development PartnerComprehensive assessment, consulting, and training services for educational institutions worldwide. Team of 24 consultants provides organizational assessments, governance training, consultative support, and executive recruitment.
• Herzog FoundationminorGTM or Marketing PartnerFoundation catalyzing quality Christ-centered K-12 education through free resources for Christian school leaders and training for Christian teachers. Also runs SchoolBox Initiative.
• Concordis Education PartnersminorStrategic or Co-development PartnerPartners with school start-ups and existing schools in Christian and Classical Education. Provides master teacher training, academic advising, and administrative services including student management, marketing, human resources, and bookkeeping.
• Slater Strategies / School SuccessminorGTM or Marketing PartnerMarketing solutions provider offering website development, enrollment services, and marketing support for schools to attract families and increase enrollment.
• TrustED SchoolcoreStrategic or Co-development PartnerData-informed, practice and research-based framework for measuring, guiding, and ensuring continual strategic school improvement through personnel and professional development of school leaders. Six essential components foster high levels of trust.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• EdChoice: Education choice research and polling organization that conducts national and school-level surveys; partial overlap with SchoolRIGHT's research-driven survey methodology and policy-adjacent positioning.
• SchoolStatus: K-12 data and communication platform with parent engagement and survey capabilities; emerging competitor targeting the same school leader buyer with a more digital, integrated experience.

Broad incumbents

• Independent School Management (ISM): Long-standing consulting and research partner to private independent schools, including enrollment, governance, and benchmarking engagements; overlaps with SchoolRIGHT's accreditation-aligned advisory surface.
• Hanover Research: Subscription research and analytics firm serving K-12 and higher education institutions; competes for the same leadership decision-maker budget as SchoolRIGHT's TrustED and stakeholder feedback offerings.
• Cognia (formerly AdvancED): Accreditation and school-improvement organization whose accreditation engagement pathway overlaps with SchoolRIGHT's accreditation-aligned survey product positioning.
• National Association of Independent Schools (NAIS): Membership association for independent schools that produces benchmarking data, leadership tools, and surveys; adjacent influence on the same schools SchoolRIGHT sells into.

Direct peers

• K12 Insight: Provides K-12 community engagement, parent, student, and employee surveys alongside strategic advisory; directly comparable in offering and target buyer (school/district leadership).
• School Perceptions: K-12 market research and survey firm that runs parent, student, staff, and community perception surveys for schools and districts; most direct analogue to SchoolRIGHT's flagship Parent & Employee Survey.
• TADS (Tuition Aid Data Services): Tuition aid management and financial needs assessment provider for private and faith-based schools; directly competes with BeneFAQ's tuition aid verification offering.
• FACTS (Renweb/FACTS): K-12 tuition management, financial aid assessment, and school administration platform; competes with SchoolRIGHT's BeneFAQ tuition aid verification product line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/schoolrightservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SchoolRIGHT