Nomura Dairy Co.

What Nomura Dairy Co. does

Nomura Dairy Co. (野村乳業株式会社) is a 129-year-old Japanese private company headquartered in Fuchu Town, Hiroshima Prefecture, that produces and sells synbiotic (probiotic-plus-prebiotic) beverages and functional foods built on proprietary plant-derived lactic acid bacteria strains. The company has developed multiple generations of plant-based lactic acid bacteria through a long-term R&D collaboration with Hiroshima University dating to 2004, with human clinical trial data supporting product health claims. Its core brand, My Flora (マイ・フローラ), spans the flagship synbiotic beverage, the low-FODMAP-certified My Flora Free (a Japan-first in the lactic acid bacteria beverage category), the My Flora Boost concentrated variant, and adjacent functional-food formats including My Flora Salad, My Flora Granola, My Flora Gracube, My Flora Glass, and My Flora Step. Notable intellectual property includes an inbound license from Sweden's Probi AB for Lactiplantibacillus plantarum 299V — the first such use in a Japanese lactic acid beverage.

The company manufactures at the My Flora Plant facility in Mihara City, Hiroshima Prefecture, which began operations in July 2023 and added solar power generation in April 2026 capable of meeting up to 45% of facility electricity demand. Distribution is anchored by a direct-to-consumer e-commerce and subscription platform (myflora.jp, factory-direct), supplemented by retail channels including the Oisix-la-Daichi premium food-delivery service (partnership effective June 2025) and physical retail stores primarily in the Hiroshima region.

Commercially, Nomura Dairy monetizes through recurring D2C subscriptions (including the new customizable Yoridori Teiki-bin launched April 2026) and one-off retail purchases, with an event- and content-driven go-to-market model emphasizing earned media (Fuji TV, Hiroshima TV, Mainichi Shimbun, Chugoku Shimbun), social channels, and high-visibility sports partnerships such as the Gut Power Project with the Hiroshima Toyo Carp professional baseball team (launched July 2025). Revenue is not publicly disclosed; the company operates without institutional funding rounds and has no disclosed parent company.

Name

Nomura Dairy Co.

Legal name

野村乳業株式会社

Website

https://nomura-milk.co.jp

Company type

Private

Founded year

1897

Operating status

Operating

Short description

Nomura Dairy Co. is a 129-year-old Hiroshima-based Japanese company that produces synbiotic beverages and functional foods using proprietary plant-derived lactic acid bacteria, selling direct-to-consumer via myflora.jp and through Oisix and retail, targeting health-conscious and IBS-sensitive consumers.

Ownership category

akta.pro rank

Product category

Functional Foods and Probiotic Beverages

NAICS

Dairy Product (except Frozen) Manufacturing (31151), Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020), Beverages (2080)

akta.pro primary industry

Probiotic & Live-Culture Beverage Production (Shots, Tonics) (AFAFAHAE)

akta.pro secondary industry

Fermented Drinkable Dairy (Lassi, Ayran, Doogh, Chaas/Buttermilk Drinks) (AFAHAIAB)

Keywords

• Probiotic beverages
• Functional foods
• Fermented dairy products
• Gut health supplements
• Lactic acid bacteria

Headquarters

HQ city

Hiroshima

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Product Sales: Sale of probiotic beverages and functional foods through e-commerce platform myflora.jp with subscription options (定期便). Includes My Flora, My Flora Free, My Flora Granola, My Flora Glass, My Flora Step, and My Flora Gracube products.
2. Retail Product Sales: Products sold through retail partners including Oisix food delivery service and physical stores.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nomura Dairy Co. manufactures and sells probiotic beverages and functional foods under the My Flora brand, built around proprietary plant-based lactic acid bacteria strains developed through long-term R&D collaboration with Hiroshima University. The company sells primarily direct-to-consumer via its e-commerce platform myflora.jp (factory direct, subscription-enabled), with supplementary distribution through Oisix food delivery and physical retail stores across Japan.

Product overview

Nomura Dairy Co. offers a unified synbiotic product portfolio centered on the My Flora (マイ・フローラ) brand, featuring plant-derived lactic acid bacteria-based beverages and food products designed to support gut health. The core product line includes the standard My Flora fermented beverage, the low FODMAP certified My Flora Free, and various formats including boost, salad, granola, and bite-sized granola variants. Products are developed using the company's proprietary plant lactic acid bacteria technology, with clinical research backing and FODMAP Friendly certification for sensitive stomach formulations.

Differentiator

Problem solved

Functional benefit

Brands

• マイ・フローラ (My Flora): Synbiotic brand featuring plant-based lactic acid bacteria products including beverages, granola, and jelly.

Products and services

• My Flora (マイ・フローラ)

Quantifiable outcome

• 45% of manufacturing electricity generated through solar power at My Flora Plant
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Oisix-la-Daichi (オイシックス・ラ・大地)coreChannel Partner/ Reseller/ Distributor · 25 June 2025Distribution partnership began June 2025 for My Flora product series through Oisix food delivery service, expanding direct-to-consumer reach.
• Probi AB (瑞典プローブ社)coreTechnology or Integration · 1 April 2025Global Alliance contract signed April 2025 for Lactiplantibacillus plantarum 299V® strain - world-renowned clinically researched probiotic strain. Nomura Dairy became the first in Japan to use this strain in lactic acid beverages.
• Hiroshima University (広島大学)coreStrategic or Co-development PartnerLong-term R&D partnership since 2004 focused on plant-based lactic acid bacteria healthcare functions and health-functional food applications. Includes participation in 'Hiroshima University Collaborative Innovation Institute for Preemptive Medicine' since 2019.
• Hiroshima Toyo Carp (広島東洋カープ)coreStrategic or Co-development PartnerGut Power Project partnership launched July 2025 - scientific analysis and improvement of players' gut microbiota to support physical performance and health management.
• Hattendo (八天堂)minorStrategic or Co-development PartnerCollaboration product 'Nurturing Your Gut Soft Cream Bread (おなかを育てる とろけるくりーむパン)' launched August 2023.
• Japan Toilet Research Institute (日本トイレ研究所)minorStrategic or Co-development PartnerCorporate member since September 2020, supporting public health education around digestive wellness.
• Victory Hiroshima (ヴィクトワール広島)minorGTM or Marketing PartnerPro bicycle road racing team sponsorship contract signed January 2020 as part of sports collaboration initiative.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/nomura_milk
• Facebookfacebook.com/nomuramyflora
• Instagraminstagram.com/nomura_milk/?hl=ja

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nomura Dairy Co.