The Bogota Post

What The Bogota Post does

The Bogotá Post is an English-language online news publication serving the international and expatriate community in Colombia, founded in 2014. Originally launched as a print newspaper, the publication has transitioned to a digital-first model operating through thebogotapost.com, with editorial operations based in Bogotá, Colombia under the leadership of Deputy Editor Oli Pritchard. The publication is wholly owned by Brownstein & Egusa, a media company headquartered in Farmington, Connecticut. The platform covers Colombian current events across multiple editorial sections including news, analysis and opinion, breaking news, business, entertainment (books, music, movies, art, food and drink), sport (primarily football), travel, and Colombia living content.

The publication's core product is a free, ad-supported online news portal that publishes breaking news, in-depth reporting, opinion columns, and feature articles. No subscription or paywall is in place, and all content is freely accessible globally through the website, supported by SEO-friendly article structures and active social media distribution. The technology stack is a standard WordPress-based content management system with no proprietary features, APIs, integrations, or AI capabilities disclosed. The publication extends its reach beyond digital through the Bogotá Nights radio show, a partnership with Fenalprensa launched in September 2020.

The business model is advertising-supported, with revenue generated through display advertising on the website and programming partnerships such as the radio show collaboration. There are no disclosed funding rounds, external investors, or institutional backers. No certifications, patents, regulatory actions, or enterprise customers are recorded. The company operates as a privately held media outlet serving a horizontal English-speaking readership interested in Colombian affairs.

Name

The Bogota Post

Legal name

The Bogotá Post (owned by Brownstein & Egusa)

Website

https://thebogotapost.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Bogotá Post is an English-language digital news outlet founded in 2014 that covers Colombian politics, business, culture, and current events for the international and expatriate community in Colombia. It operates free of charge under owner Brownstein & Egusa.

Ownership category

akta.pro rank

Product category

Digital News & Media

NAICS

Newspaper Publishers (513110)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Online Article & Blog Publishing Platforms (MPAJAMAF)

akta.pro secondary industries

Long-Form Writing & Article Platforms (MPACAIAC), Community-Integrated Publishing Platforms (MPACAIAI)

Keywords

• Online news publication
• English-language journalism
• Digital news media
• Editorial content services
• News and analysis

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: The Bogotá Post generates revenue through advertising. The contact page explicitly mentions interest in advertising with the publication as one of the ways to get in touch.
2. Radio Programming: Revenue generated through programming partnerships such as the Bogotá Nights radio show with Fenalprensa.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Bogotá Post is an online English-language news publication founded in 2014 that covers Colombian current events, politics, business, culture, entertainment, sports, and travel. Originally a print newspaper, it now operates primarily as a digital news portal at thebogotapost.com, serving as a cultural and informational bridge between Colombia and the international, English-speaking community living in or interested in Bogotá and Colombia.

Product overview

The Bogotá Post is an online news portal that functions as a unified content platform serving the international community in Colombia. The publication provides news coverage across multiple thematic sections including News/Analysis/Opinion, Breaking News, Business, Entertainment (with sub-sections for Books, Music, Movies, Art, and Food & Drink), Sport (with Football sub-section), Travel, Colombia Living, and Language learning content. All sections operate under a single integrated editorial platform without distinct product modules or add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• The Bogotá Post Online News Portal A bilingual online news publication covering Colombian current events, politics, business, culture, sports, travel, and entertainment. The site serves as a bridge between Colombia and the international community, particularly targeting foreigners living in or interested in Bogotá and Colombia.
• Bogotá Nights Radio Show A radio program produced in partnership with Fenalprensa, distributing editorial content and cultural commentary in audio format to extend audience engagement beyond the website.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FenalprensaminorStrategic or Co-development Partner · 3 September 2020The Bogotá Post launched 'Bogotá Nights', a radio show partnership with Fenalprensa. This collaboration extends the publication's content reach into radio programming, allowing for expanded audience engagement through audio content.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Others

• International Living: Media brand covering expat and retirement lifestyles across multiple countries including Colombia — adjacent audience (international community abroad) and overlapping topics like travel and living abroad.

Regional players

• Panama News: English-language news source covering Panama for the international community — regional peer in Latin America targeting the same English-speaking expat demographic with country-specific coverage.

Direct peers

• The Rio Times: An English-language online news publication covering Brazil for the international and expat community, mirroring The Bogotá Post's model of country-specific English news for foreigners in Latin America.
• Wanted in Rome: English-language news site serving the international community in Italy — comparable single-city, expat-focused English digital news model with similar content verticals (news, lifestyle, events).
• Buenos Aires Herald: Historic English-language daily newspaper covering Argentina, originally print and now digital, serving expatriates and the international community — directly analogous to The Bogotá Post's positioning in Colombia.
• Colombia Reports: English-language news platform covering Colombian current events, politics, and business for an international audience — direct in-country competitor with overlapping coverage and audience.
• The Tico Times: Costa Rica's primary English-language news source covering politics, business, and lifestyle for the international community — a regional peer with the same expat-focused digital news positioning.
• Mexico News Daily: English-language digital news outlet covering Mexico for expats, tourists, and the international community — same audience proposition and ad-supported business model as The Bogotá Post.

Broad incumbents

• The Local: A larger network of English-language local news editions across multiple European countries, targeting expats and international readers — same niche but at greater scale and broader geographic footprint.
• EFE English: Spanish international news agency's English service covering Latin America broadly — adjacent coverage of Colombian and regional news, though not expat-niche-focused and operates at much larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/BogotaPost
• Facebookfacebook.com/BogotaPost
• LinkedInlinkedin.com/company/the-bogota-post

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bogota Post