Rachel's Gift

What Rachel's Gift does

Rachel's Gift, Inc. is a 501(c)(3) nonprofit organization founded in April 2008 and headquartered in McDonough, Georgia, that provides bereavement care, support groups, and keepsake resources for families experiencing pregnancy loss, stillbirth, and infant death. The organization was created after a baby named Rachel was stillborn following a car accident, and has since scaled to serve more than 16,000 families across 112 partner hospitals while training more than 16,000 healthcare professionals in infant bereavement care.

The organization's core product suite consists of Keepsake Boxes containing materials for bedside memory-making, a year-long Follow-Up Care program that contacts families at critical milestones, The Nest — a portfolio of free virtual pregnancy and infant loss support groups delivered via Zoom — and a nationally accredited infant bereavement training curriculum for hospital staff. A biannual Angel Dash 5K event (held in May and October across nationwide satellite locations with virtual participation) functions as both a fundraising and community-building engine. The organization also operates Rachel's Garden, an online memorial wall, and curates a multilingual recommended-reading library.

Rachel's Gift is funded entirely through individual donations, corporate matching-gift programs, Amazon Wishlist in-kind contributions, and Angel Dash event proceeds, with a suggested monthly contribution of $19. All services are provided free of charge to families. Distribution is executed through a hybrid model: physical bedside delivery via partner hospitals for keepsake boxes and training, and direct-to-consumer online access for virtual support groups. The organization maintains a small staff of 1–10 employees supplemented by a larger board, advisory board, and volunteer base, and is supported by a network of mutual partnerships with complementary bereavement organizations including Bridget's Cradles, Heaven's Gain, Miles Mission, Now I Lay Me Down to Sleep, My Baby's Heartbeat Bear, Teeny Tears, and Milk Bank.

Name

Rachel's Gift

Legal name

Rachel's Gift, Inc.

Website

https://rachelsgift.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Rachel's Gift is a 501(c)(3) nonprofit founded in 2008 that provides bereavement care, keepsake boxes, and free virtual support groups to families experiencing pregnancy and infant loss, serving 16,000+ families across 112 partner hospitals. All services are funded by donations.

Ownership category

akta.pro rank

Headquarters

HQ city

Mcdonough

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and monthly recurring donations from individuals supporting the organization's mission of infant bereavement care
2. Corporate Matching Gifts: Corporate matching gift programs where employers double or triple employee donations
3. Event Fundraising: Angel Dash Annual 5K events held in May and October across multiple locations, both virtual and in-person participation options
4. Amazon Wishlist Donations: In-kind donations of supplies and materials from Amazon Wishlist for Keepsake Boxes and operational needs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rachel's Gift provides free, specialized bereavement care to families who experience miscarriage, stillbirth, or infant death, delivered through Keepsake Boxes, year-long Follow-Up Care outreach, virtual peer-support groups (The Nest), and nationally accredited Infant Bereavement Training for hospital staff. Services reach families via 112 partner hospitals nationwide and through direct online access to support groups and grief resources, with operations funded entirely by community donations.

Product overview

Rachel's Gift is a non-profit organization founded in 2008 that provides infant loss bereavement support through a coordinated suite of programs and services. The organization's offerings include Keepsake Boxes containing materials for families to collect keepsakes at the hospital bedside, Follow-Up Care providing year-long support during the first year after loss, Free Virtual Support Groups (The Nest) led by qualified counselors via Zoom for families experiencing miscarriage, stillbirth, or infant death, and Nationally Accredited Infant Bereavement Training for medical professionals. Additional programs include the Angel Dash annual 5K memorial event, Recommended Reading resources, and a Memorial Wall (Rachel's Garden) for remembrance. The organization partners with 112 hospitals across the country and has served 16,000 families and trained 16,000 professionals.

Differentiator

Problem solved

Functional benefit

Brands

• The Nest: A support group program within Rachel's Gift offering free virtual pregnancy and infant loss support groups led by qualified counselors and social workers.

Products and services

• Keepsake Boxes Specialized physical boxes containing materials that allow families to collect precious keepsakes associated with their baby at the hospital bedside. Boxes also include resources to help guide parents through important but difficult decisions during their hospital stay. Provided free of charge and distributed through Rachel's Gift's 112 partner hospitals to bereaved families experiencing miscarriage, stillbirth, or infant death.
• Follow-Up Care Year-long follow-up support program that keeps in touch with bereaved families at critical times during the first year after their loss, including holidays and anniversaries of infant loss. Families are gently reminded that additional support is always available. Provided at no charge to families served by Rachel's Gift.
• Free Virtual Support Groups (The Nest) Ongoing pregnancy and infant loss support groups offered online via Zoom and led by qualified counselors and social workers. Groups are free for families and open to parents, grandparents, extended family, and friends. Includes Pregnancy & Infant Loss Support Group, Men's Support Group, and Couples Support Group.
• Nationally Accredited Infant Bereavement Training Curriculum and educational training developed for medical professionals. When Rachel's Gift partners with a hospital, it provides ongoing training and support to women's center staff that equips them with the confidence to provide compassionate care and guidance for patients experiencing the loss of a child. Nationally accredited.
• Angel Dash Annual 5K Event Annual 5K run held every May and October in various areas across the country to honor families who have experienced pregnancy and infant loss. Participants can join virtually or in person at satellite locations nationwide; the event doubles as a major awareness and fundraising initiative.

Quantifiable outcome

• 16,000+ families served since 2008
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bridget's CradlescoreStrategic or Co-development PartnerPartner organization that donates knit and crocheted cradles to hold stillborn babies. Bridget's Cradles provides burial garments supplied by Rachel's Gift for families at partner hospitals.
• Heaven's GaincoreStrategic or Co-development PartnerOrganization offering free support and services for families going through miscarriage. Provides urns and baby caskets for any gestation including first trimester.
• Miles MissioncoreStrategic or Co-development PartnerPartner organization supporting families experiencing pregnancy and infant loss.
• Milk BankminorOthersResource partner providing support information for families navigating loss.
• Now I Lay Me Down to SleepcoreStrategic or Co-development PartnerProvides remembrance photography services for families who have lost infants. Photography resources and options are offered through Rachel's Gift grief resources.
• My Baby's Heartbeat BearcoreStrategic or Co-development PartnerProvides stuffed animals with 20-second heartbeat recorders. Suggested as an urn option for cremated remains in grief resources.
• Teeny TearsminorOthersPartner organization supporting families experiencing infant loss.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Now I Lay Me Down to Sleep: Nonprofit providing remembrance photography and bereavement resources to families experiencing infant loss. Rachel's Gift lists it as a strategic partner and surfaces its services to grieving families, indicating direct overlap in mission and beneficiary base.
• Bridget's Cradles: Nonprofit that knits and donates cradles to hold stillborn babies, working directly with hospitals to distribute burial garments. Listed as a strategic partner of Rachel's Gift and serves the same hospital-distributed bereavement channel.
• MISS Foundation: Nonprofit providing counseling, advocacy, and peer support to families after the death of a child, including infant loss. Operates a comparable bereavement support model with hospital, community, and crisis intervention components.
• The Compassionate Friends: Large national nonprofit offering peer support groups (including online) for families grieving the death of a child of any age, including infant loss. Overlaps with Rachel's Gift on virtual support group infrastructure and bereaved-parent segment.
• CLIMB (Center for Loss in Multiple Birth): Nonprofit supporting parents who have experienced the loss of one or more babies from a twin, triplet, or higher-order multiple pregnancy. Highly comparable support group and bereavement model for a specific subset of Rachel's Gift's beneficiary population.
• Heaven's Gain: Nonprofit offering urns and baby caskets for any gestation including first trimester, partnering with hospitals. Listed as a Rachel's Gift strategic partner and operates in the same hospital-distributed bereavement supplies space.
• Teeny Tears: Volunteer-led nonprofit providing handmade gowns and wraps for micro-preemie and early pregnancy loss babies to hospitals. Listed as a Rachel's Gift partner and competes for the same hospital bereavement-supplies channel.
• Miles Mission: Nonprofit supporting families experiencing pregnancy and infant loss, also listed as a Rachel's Gift strategic partner. Operates in the same bereavement support space serving the same beneficiary population.

Broad incumbents

• March of Dimes: Large national nonprofit focused on maternal and infant health, including pregnancy loss awareness and bereavement support resources. A broader incumbent operating in the maternal/infant health space with overlapping programs and donor audience.
• Postpartum Support International: Nonprofit providing perinatal mood and mental health support, including resources for pregnancy and infant loss. A broader incumbent that addresses adjacent perinatal mental health needs of the same customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rachelsgift06
• Instagraminstagram.com/rachels_gift
• LinkedInlinkedin.com/company/rachelsgift

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rachel's Gift