Wisconsin Association of FFA

What Wisconsin Association of FFA does

Wisconsin Association of FFA is a non-profit, student-led agricultural education organization founded in 1929, operating as the Wisconsin state affiliate of the National FFA Organization within the broader "Wisconsin Team Ag Ed" (Wisconsin Agricultural Education) collaborative structure. It serves approximately 25,938 FFA student members across 261 school-based agricultural education programs supported by 359 agriculture teachers, plus 31,325 alumni members organized into 189 chapters statewide. The organization's core programming implements the three-circle agricultural education model: classroom/lab instruction, FFA leadership development, and Supervised Agricultural Experience (SAE) projects, delivered through Career Development Events, Leadership Development Events, the annual State FFA Convention, a State Officer program, and scholarships and grants for chapters and students.

The organization operates a distributed, school-based go-to-market where students join through their local agricultural education instructors, with membership dues of $12.50 total ($5.50 state, $7 national). Revenue is generated across multiple streams: state and national membership dues, individual and business donations to the Wisconsin FFA Foundation (a related 501(c)(3) entity receiving $600,000+ annually), tiered corporate sponsorships (Platinum $50K, Gold $40K, Philanthropist $20K, Patron $10K-$19,999), alumni chapter fees ($300/chapter or $350 lifetime), and a new Wisconsin FFA License Plate Campaign generating $25 per plate to the Foundation. The Wisconsin FFA Center staff (1-10 employees) coordinate programming alongside four executive directors leading the Association, Foundation, Alumni & Supporters, and WAAE (Wisconsin Association of Agricultural Educators) entities, with formal partnerships extending to the Wisconsin Department of Public Instruction, Wisconsin Technical College System, UW System, and national FFA/NAAE organizations.

Underlying technology is minimal and standard for a non-profit association: NeonCRM for donations/events/membership portal, Cognito Forms and Google Forms for applications, Google Drive for shared documents, and social media channels (Facebook, Instagram, YouTube) for outreach. No proprietary platform, mobile app, or AI capabilities are disclosed. The structural moat derives from nearly a century of institutional embedding in Wisconsin's agricultural education ecosystem, regulatory alignment with the state Department of Public Instruction, and a multi-entity governance framework that links students, teachers, alumni, and corporate sponsors into a self-reinforcing pipeline.

Name

Wisconsin Association of FFA

Legal name

Wisconsin Association of FFA

Website

https://wisconsinaged.org

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

1–10 employees

Short description

Wisconsin Association of FFA is a non-profit agricultural education organization founded in 1929, serving 25,938 student FFA members across 261 Wisconsin school programs through leadership development, career events, and the three-circle model of classroom, FFA, and experiential learning.

Ownership category

akta.pro rank

Product category

Agricultural Education

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Sports and Recreation Instruction (611620), Grantmaking and Giving Services (81321)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Interscholastic Athletics (Varsity/JV Teams) (EDAJAJAA), Collegiate & Scholastic Tournament Organizers (MPAKADAG), Alumni Benefits, Membership & Affinity Programs (EDALAOAM)

Keywords

• Agricultural education
• Student leadership development
• Career development events
• Supervised agricultural experience
• Agricultural educator support

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Philanthropy: Individual and business donors provide financial support to the Wisconsin FFA Foundation. Includes annual fund donations, memorial/tribute gifts, planned giving, endowment contributions, IRA distributions, stock gifts, and life insurance donations.
2. Membership Dues: Total FFA membership dues are $12.50 per student ($5.50 state, $7 national). Of the $7 national, $2.50 goes to FFA New Horizons magazine. Local chapters may charge additional dues. Alumni chapters pay $300 annual fee ($100 national, $200 state, with $50 discount for early payment). Lifetime membership for alumni is $350.
3. License Plate Campaign: Wisconsin FFA specialty license plates available for $125 total ($85 registration, $15 insurance, $25 donation to Foundation).
4. Corporate Sponsorships: Partnership programs at various levels (Star Mission, Leadership, State Convention, Awards, Grants & Scholarships) provide ongoing corporate sponsorship revenue.
5. PDC Sponsorships: Professional Development Conference sponsorships support WAAE programming including instructional kits, CDE programming, new teacher mentorship, national conference attendance, and pre-service teacher scholarships.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Wisconsin Association of FFA delivers agricultural education and youth leadership development through school-based FFA chapters, the three-circle model (classroom instruction, FFA activities, and Supervised Agricultural Experience), competitive Career Development Events and Leadership Development Events, the annual State FFA Convention, scholarships and grants, and alumni/community engagement programs. The organization operates as a non-profit educational association, supported by membership dues, donations, and corporate sponsorships.

Product overview

Wisconsin Association of FFA is a statewide educational organization operating as part of Wisconsin Team Ag Ed, offering a portfolio of interconnected programs focused on agricultural education and youth leadership development. The core offerings include FFA membership and competitive events (Career Development Events, Leadership Development Events), the annual State FFA Convention, and State Officer programs. The organization also supports agricultural educators through WAAE's Professional Development Conference and New Teacher Mentorship Program. Financial support is provided through the FFA Foundation via Chapter Grants, SAE Grants, and Scholarships. Alumni engagement is facilitated through the FFA Alumni & Supporters Association with membership benefits and local chapter support. These programs work together to fulfill the organization's mission of preparing students for careers in agriculture through the three-circle model of classroom instruction, FFA leadership, and experiential learning.

Differentiator

Problem solved

Functional benefit

Brands

• WAAE: Wisconsin Association of Agricultural Educators - a professional organization made up of middle school, high school, and post-secondary agriculture teachers.
• Wisconsin FFA Alumni and Supporters
• Wisconsin FFA Foundation

Products and services

• FFA Membership Program Student membership program for agricultural education students in grades 5-12, offering leadership development, career readiness, and access to FFA competitions, awards, and conferences through the national FFA organization. Total dues are $12.50 per student ($5.50 state, $7 national).
• Agricultural Education Programs (Three-Circle Model) Three-circle model educational programs combining classroom instruction, FFA leadership activities, and Supervised Agricultural Experience (SAE) for student development in agriculture, food, fiber, and natural resources systems. Delivered through 261 programs statewide.
• Career Development Events (CDEs) Competitive events including agriscience fair, regional CDEs, and state contests that develop career skills in areas such as dairy evaluation, soil judging, and agricultural mechanics.
• Leadership Development Events (LDEs) Competitions and conferences including Fall Leadership Workshops, F.I.R.E. Conference, Half-Time Conference, EDGE Conference, and National FFA Leadership Conferences for developing student leadership skills.
• State Officer Candidate Program Annual program selecting 11 student members as state FFA officers who serve on the Wisconsin Association of FFA Board of Directors, including candidate academy and application process.
• State FFA Convention Annual three-day event featuring competitions, leadership workshops, general sessions, Career Expo, and member celebrations at Alliant Energy Center in Madison.
• Chapter Grants Program Funding opportunities including Bethany L. Rieth Memorial Endowment Service Project Chapter Grant, Organic Valley/CROPP Cooperative Organic Agriculture Chapter Grant, and Alliant Energy Chapter Grant for FFA chapter activities.
• SAE Grants Supervised Agricultural Experience grants providing up to $1,000 each for current FFA members in grades 5-12 to start or expand SAE projects, with preference for financial need cases.
• Scholarship Program Scholarships awarded to high school seniors and students enrolled in university/technical college who are in good standing with Wisconsin Association of FFA, with sponsor acknowledgment requirements.
• WAAE Professional Development Conference (PDC) Annual state professional development conference for agricultural educators held in June at Ingleside Hotel, Pewaukee, WI, providing networking, workshops, and training sessions.
• New Teacher Mentorship Program Support program assigning formal mentors to new and early-career teachers, with monthly webinar series and special programming at the Professional Development Conference.
• Teach Ag Campaign Recruitment initiative encouraging students to pursue careers in agricultural education, featuring testimonials from current teachers and pathways to teaching programs.
• FFA Alumni & Supporters Membership Membership program for individuals supporting agricultural education, offering benefits including discounts, grants, and volunteer opportunities through local chapters. Operated by the Wisconsin FFA Alumni and Supporters Association.
• Blue Jacket Legacy Program Program connecting prospective FFA members with current members and alumni to support agricultural education and FFA involvement.
• FFA New Horizons Magazine Subscription National FFA publication included in membership dues ($2.50 of the $12.50 total membership cost), providing educational content and FFA news.
• Wisconsin FFA License Plate Campaign Wisconsin FFA specialty license plate sold for $125 total ($85 vehicle registration, $15 insurance, $25 annual donation to Wisconsin FFA Foundation), administered through Wisconsin DMV.

Quantifiable outcome

• 261 agricultural education programs serving Wisconsin students
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

25 partnerships are on record, tiered core, platinum, gold, philanthropist and patron.

• Wisconsin Corn Promotion BoardcoreGTM or Marketing PartnerCorporate partner supporting Wisconsin FFA programs and convention activities.
• Dairy Farmers of WisconsincoreGTM or Marketing PartnerCorporate sponsor of Wisconsin FFA programs and events.
• Wisconsin Farm Bureau FoundationcoreGTM or Marketing PartnerFoundation partner supporting agricultural education and FFA programming.
• GrowmarkcoreGTM or Marketing PartnerCorporate partner providing support for Wisconsin FFA activities and programs.
• Wisconsin FFA Alumni & SupportersplatinumGTM or Marketing PartnerPlatinum level partner ($50,000) - primary alumni and supporters organization providing significant funding to FFA programs.
• Compeer FinancialgoldGTM or Marketing PartnerGold level partner ($40,000) - agricultural financial services company supporting FFA.
• Case IH & CNH CapitalphilanthropistGTM or Marketing PartnerPhilanthropist level partner ($20,000) - agricultural equipment manufacturer supporting FFA programs.
• CHS FoundationphilanthropistGTM or Marketing PartnerPhilanthropist level partner ($20,000) - agricultural cooperative foundation supporting FFA.
• RenkphilanthropistGTM or Marketing PartnerPhilanthropist level partner ($20,000) - agricultural business supporting FFA programs.
• AgCountry Farm CreditpatronGTM or Marketing PartnerPatron level partner ($10,000-$19,999) - agricultural credit services supporting FFA.
• Blain's Farm & FleetpatronGTM or Marketing PartnerPatron level partner ($10,000-$19,999) - retail farm and fleet store supporting FFA.
• Crystal Farms Dairy CopatronGTM or Marketing PartnerPatron level partner ($10,000-$19,999) - dairy company supporting FFA programs.
• CulverspatronGTM or Marketing PartnerPatron level partner ($10,000-$19,999) - restaurant franchise supporting FFA.
• KerrypatronGTM or Marketing PartnerPatron level partner ($10,000-$19,999) - food ingredients company supporting FFA.
• Organic ValleypatronGTM or Marketing PartnerPatron level partner ($10,000-$19,999) - organic farming cooperative supporting FFA.
• Rural MutualpatronGTM or Marketing PartnerPatron level partner ($10,000-$19,999) - rural insurance provider supporting FFA.
• Seneca Foods CorporationpatronGTM or Marketing PartnerPatron level partner ($10,000-$19,999) - food processing company supporting FFA.
• Wisconsin Air National GuardpatronGTM or Marketing PartnerPatron level partner ($10,000-$19,999) - military organization supporting FFA programs.
• Wisconsin Department of Public InstructioncoreStrategic or Co-development PartnerState government department overseeing agricultural education in Wisconsin schools, providing educational consultant services and state FFA advisor.
• Wisconsin Technical College SystemcoreStrategic or Co-development PartnerState system of 16 technical colleges offering agricultural education pathways, with curriculum advisory committees and industry connections.
• University of Wisconsin SystemcoreStrategic or Co-development PartnerUniversity partners including UW-Platteville and UW-River Falls offering Agricultural Education degree programs for future teachers.
• Wisconsin Ag in the ClassroomcoreStrategic or Co-development PartnerEducational partner providing agricultural literacy resources for K-12 students across Wisconsin.
• Wisconsin Agricultural Education and Workforce Development CouncilcoreStrategic or Co-development PartnerState council focused on agricultural education and workforce development initiatives.
• National FFA OrganizationcoreStrategic or Co-development PartnerNational parent organization providing FFA programming, resources, and national conventions. Wisconsin FFA is a state association with over 1,000,000 national members.
• National Association of Agricultural Educators (NAAE)coreStrategic or Co-development PartnerNational professional organization for agricultural educators providing professional development, advocacy, and national conventions.

Scale indicators15 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DECA: International student organization preparing emerging leaders in marketing, finance, hospitality, and management. Operates an analogous state-association, chapter-based membership model with competitive events and leadership conferences.
• National 4-H Council: Parallel youth development organization with similar school-based and community chapter structure, membership model, and focus on agricultural/life-skill education. Operates as a comparable nonprofit youth development platform serving K-12 students.
• SkillsUSA: National nonprofit serving middle school, high school, and college students preparing for careers in trade, technical, and skilled service occupations. Comparable membership-based, chapter-driven, competitive-event-oriented youth workforce development model.
• National FFA Organization: The national parent organization of state FFA associations. Wisconsin FFA is a chartered state association under National FFA, sharing the same membership model, three-circle education framework, and competitive events structure.
• California FFA Association: Another large state FFA association operating under the National FFA framework with similar school-based chapters, competitive CDE/LDE events, state convention, and alumni structure. Provides comparable scale and operating model in a different state geography.
• Illinois FFA Association: State FFA association in a neighboring Midwest state with comparable agricultural economy, three-circle education model, state convention structure, and alumni/foundation support entities.

Regional players

• Texas FFA Association: Largest state FFA association by membership, operating under the same National FFA framework but in a different geographic territory. Provides a relevant scale and operating comparison for Wisconsin FFA's potential growth trajectory.

Broad incumbents

• Boy Scouts of America: National youth development organization with similar chapter-based membership model, leadership and career skill development programming, and nonprofit structure. Represents a broader youth development platform with overlapping educational goals.
• National Association of Agricultural Educators (NAAE): National professional organization for agricultural educators; Wisconsin FFA operates WAAE as a state affiliate. NAAE provides professional development, advocacy, and awards at a national scale, functioning as a broader umbrella organization.

Others

• Wisconsin Association of Agricultural Educators (WAAE): Professional organization for agricultural educators in Wisconsin — operates under the same Team Ag Ed umbrella as Wisconsin Association of FFA. They share staff and infrastructure, and WAAE provides the teacher-side counterpart to FFA's student-side programming.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8TMoTltHGLNXJLwx9n6LXw
• Facebookfacebook.com/WisconsinFFA
• Instagraminstagram.com/wisconsinffa
• LinkedInlinkedin.com/company/wisconsin-association-of-ffa-incorporated

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Association of FFA