Prostate Matters

What Prostate Matters does

Prostate Matters is a UK-registered not-for-profit organisation (Prostate Matters Ltd, registered in Penzance, Cornwall) that operates a free, direct-to-consumer educational website at prostatematters.co.uk covering prostate cancer, Benign Prostatic Hyperplasia (BPH), and prostatitis. The site is targeted primarily at men over 50 with prostate concerns and secondarily at their families, providing clinically-authored information on symptoms, diagnostic pathways, treatment options, and NHS and private provider directories. Content is authorised and edited by a clinical panel of leading UK urological surgeons, geneticists, histopathologists, oncologists, and radiologists, including Professor Roger Kirby (former President of the Royal Society of Medicine).

The underlying technology is a WordPress-based web platform designed and maintained by Webtoys (Intelligent Digital Media). There is no proprietary software, no native mobile app, no API surface, and no AI/ML capability in the product. Distribution is exclusively through organic SEO, social media (Facebook, Twitter/X, Google+, Pinterest), and email; there is no paid advertising, no sales team, and no app-store presence. A separate New Zealand site operates at prostatematters.co.nz.

The business model is sponsorship-funded: Prostate Matters charges patients nothing and runs no commercial transactions. Ongoing development and SEO are financed by sponsors (King Edward VII Hospital is named), supplemented by a donation link to Imperial College for the Prostogram trial. The organisation was co-founded by Marcus Clark (Cranfield/Nuada Medical background, IT and market segmentation) and St John Brown (GE/Philips Medical, Nuada Medical Group), and operates with a lean, volunteer-supported structure.

Name

Prostate Matters

Legal name

Prostate Matters Ltd

Website

https://prostatematters.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Prostate Matters is a UK not-for-profit that operates a free, clinically-authored educational website providing men over 50 and their families with information on prostate cancer, BPH, and prostatitis, plus NHS and private provider directories, funded by sponsors.

Ownership category

akta.pro rank

Product category

Patient Health Education

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192), Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Urology (HLAKAOAA)

akta.pro secondary industry

Urologic Oncology (HLAKAOAB)

Keywords

• Prostate disease information
• Patient health education
• Urology clinical guidance
• Diagnostic pathway resources
• Men's health resources

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Sponsorship funding: Prostate Matters is a not for profit organization. Ongoing development and operational costs are financed by the generosity of its sponsors. No commercial transactions or revenue streams from patients are involved. The site provides all information free of charge.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Prostate Matters provides free, expert-reviewed informational content covering three prostate diseases (prostate cancer, BPH, and prostatitis) including diagnostic pathways, treatment options, and guidance on accessing NHS and private urological consultants and hospitals. The site also provides IPSS questionnaires and clinical decision support resources. All content is provided at no charge to patients and families, with no commercial transactions.

Product overview

Prostate Matters is a not for profit educational website that provides free, expert-reviewed information about prostate disease. The site serves as a comprehensive resource covering three main conditions: prostate cancer, Benign Prostatic Hyperplasia (BPH), and prostatitis. It offers detailed information on diagnostic pathways, treatment options including medications and surgical procedures, and provides directories to help patients find NHS and private consultants and hospitals across the UK who offer these treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Prostate Matters Website A free, not-for-profit educational website providing comprehensive information on prostate disease (prostate cancer, BPH, prostatitis), diagnostic pathways, treatment options, IPSS clinical decision support, and directories of NHS and private consultants and hospitals. Targeted at men over 50 with prostate concerns and their families.
• Prostate Matters New Zealand Site A New Zealand-specific version of the Prostate Matters website offering localized information on prostate disease, diagnostic pathways, and treatment providers for New Zealand patients.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• King Edward VII HospitalminorOthersKing Edward VII Hospital is listed as a sponsor of Prostate Matters. The sponsorship finances ongoing development around SEO and other support costs. The relationship is described as ongoing financial support rather than a product or commercial integration.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• NHS (NHS.uk): The UK's official public health service website provides authoritative prostate disease information and direct pathways into NHS care. A broad incumbent with unmatched domain authority whose content competes directly with Prostate Matters in organic search.
• Healthline: Large consumer health information publisher covering prostate conditions for a mass audience. A broad incumbent with superior SEO scale, more limited clinical depth, and a commercial advertising model.
• Macmillan Cancer Support: Major UK cancer charity offering extensive patient information and support across cancer types, including prostate cancer. Overlaps with Prostate Matters in informational resources but operates as a broad incumbent with vastly larger scale and funding.
• Cancer Research UK: UK's largest cancer research and information charity, providing patient-facing educational content on prostate cancer. Serves as a broad incumbent whose searchable content competes directly for the same top-of-funnel SEO queries.
• Movember Foundation: Global men's health charity funding prostate cancer research and awareness. An adjacent peer with overlapping mission and significant fundraising scale, though the primary focus is fundraising/awareness rather than detailed clinical content.
• WebMD: Major consumer health information portal covering prostate conditions among many other topics. A broad incumbent where Prostate Matters competes for the same informational search queries, with deeper specialization on prostate but smaller brand reach.

Emerging players

• The Men's Health Forum: UK charity advocating for men's health, including prostate conditions. An emerging player with partial topical overlap but a broader men's health remit and shallower clinical content depth than Prostate Matters.

Direct peers

• Prostate Cancer UK: UK's largest prostate cancer charity providing patient information, support, and research funding. A direct non-profit peer focused on the same disease area, though narrower in scope (cancer-only) and materially larger in fundraising scale.
• ZERO Prostate Cancer: US-based non-profit focused on prostate cancer patient education, support, and advocacy. Closely comparable mission and not-for-profit model, with similar content-driven approach but operating in a different regulatory and healthcare system.
• Us TOO International: Non-profit offering prostate cancer education, support groups, and patient resources. Comparable patient-education focus and analogous organizational structure, though primarily support-group oriented rather than NHS/provider-directory driven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prostate-matters

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prostate Matters