Professional Face-to-Face Fundraising Association
The Professional Face-to-Face Fundraising Association is a U.S. 501(c)(3) self-regulatory industry association that sets standards and coordinates more than 60 member non-profits, professional fundraising agencies, and affiliates to ensure sustainable face-to-face donor acquisition across 45+ U.S. cities.
- Company typePrivate
- Founded2015
- HeadquartersMc Lean, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Professional Face-to-Face Fundraising Association does
The Professional Face-to-Face Fundraising Association (PFFA) is a 501(c)(3) nonprofit industry association founded in 2015 and headquartered in McLean, Virginia. It functions as the self-regulatory body for the U.S. face-to-face (F2F) fundraising industry, setting standards through a Code of Conduct (most recently updated September 2023), coordinating member organizations to minimize fundraising conflicts, and advocating for sustainable practices. The PFFA serves three membership tiers: Non-Profit Organizations (NPOs) that use F2F to acquire sustaining donors, Professional Fundraising Agencies (PFAs) that execute F2F campaigns on contract (representing more than 90% of U.S. F2F service delivery), and Affiliate Organizations that supply supporting services. Its membership base exceeds 60 organizations with offices in more than 45 U.S. cities across 25+ states.
The PFFA's product surface centers on a member portal powered by CharityEngine CRM, the CharityEngine User Center, downloadable membership benefits guides, a public Code of Conduct, a Jobs Board, and educational content via blog and newsletter. It does not develop proprietary technology, AI, or data products. The association runs quarterly Work Group sessions that have convened industry experts since 2015 for benchmarking and best-practice sharing. Distribution is digital self-serve via the pffaus.org website, supplemented by direct contact ([email protected], +1 833.4.PFFAUS) and in-person Work Group meetings.
Revenue is generated through annual membership dues across the three tiers (subscription/recurring model); specific dues amounts are not publicly disclosed. The organization is governed by a nonprofit-led Board of Directors with representation from member NPOs (IFAW, MSF, Save the Children, Oxfam America, Special Olympics International) and major agencies (Public Outreach, One Voice Fundraising, BriteVox, Ascenta Group). No parent company, subsidiaries, or external funding rounds exist; the PFFA operates as an independent association within the United States.
Professional Face-to-Face Fundraising Association firmographics
Firmographics- Name
- Professional Face-to-Face Fundraising Association
- Legal name
- Professional Face-to-Face Fundraising Association
- Website
- https://pffaus.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- The Professional Face-to-Face Fundraising Association is a U.S. 501(c)(3) self-regulatory industry association that sets standards and coordinates more than 60 member non-profits, professional fundraising agencies, and affiliates to ensure sustainable face-to-face donor acquisition across 45+ U.S. cities.
- Ownership category
- akta.pro rank
Professional Face-to-Face Fundraising Association industry classification
Industry- Product category
- Nonprofit Industry Association (Trade Association for Face-to-Face Fundraising)
- NAICS
- Business Associations (813910), Professional Organizations (81392)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH)
Keywords
Where Professional Face-to-Face Fundraising Association is headquartered
LocationHeadquarters
- HQ city
- Mc Lean
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Professional Face-to-Face Fundraising Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Dues: The PFFA generates revenue through annual membership dues from three membership categories: Non-Profit Organizations, Professional Fundraising Agencies, and Affiliate Organizations. Each membership type has a benefits guide and dues schedule. The association is a registered 501(c)(3) tax-exempt nonprofit organization (EIN 82-1519942) and files annual reports with the IRS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Non-Profit Organization Membership for charities using face-to-face fundraising |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Professional Face-to-Face Fundraising Association product offering
Product offeringCore offering
The PFFA is a nonprofit industry association that sets standards, educates, and advocates for sustainable face-to-face fundraising practices in the U.S. It sells annual memberships across three tiers (Non-Profit Organization, Professional Fundraising Agency, and Affiliate), provides the PFFA Code of Conduct as a self-regulatory standard, and convenes Work Group meetings three times per year to coordinate territory management, conflict resolution, and best-practice sharing among member NPOs, professional fundraising agencies, and affiliate service providers.
Product overview
The Professional Face-to-Face Fundraising Association (PFFA) is a nonprofit industry association, not a product company. It offers three membership tiers (Non-Profit Organization, Professional Fundraising Agency, and Affiliate Membership) that provide access to self-regulatory resources including the PFFA Code of Conduct, member portal (powered by CharityEngine), Work Group sessions, and educational materials. The organization focuses on setting standards, providing education, coordinating members, and advocating for sustainable face-to-face fundraising practices in the U.S.
Differentiator
Problem solved
Functional benefit
Products and services
- Non-Profit Organization Membership Annual membership tier for U.S.-based non-profit organizations that utilize face-to-face fundraising to acquire sustainable donations through internal teams or agency relationships.
- Professional Fundraising Agency Membership Annual membership tier for professional fundraising agencies operating within the U.S. that hold a current, direct contract with a non-profit to acquire new sustaining donors through face-to-face methods.
- Affiliate Membership Annual membership tier for organizations, fundraising agencies, and consulting firms that supply services supporting face-to-face and monthly giving programs, including subcontracting agencies without direct NPO contracts and non-profit organizations operating outside the United States.
- PFFA Code of Conduct Self-regulatory code that sets minimum standards of acceptable practice for sustainable face-to-face fundraising in the U.S., governing fundraiser behavior in addition to state regulations and licensing requirements.
- CharityEngine User Center Individual user dashboard linked to members' CharityEngine contact records, allowing members to update personal contact information, communication preferences, and event registrations.
- PFFA Work Group Sessions Sector expert meetings organized three times annually since 2015, providing opportunities for collaboration, best practice sharing, and industry improvement for face-to-face fundraising professionals.
Quantifiable outcome
- More than 350,000 new regular donors pledge to NPOs every year through face-to-face fundraising, contributing hundreds of millions of dollars to mission-related work
- +1 more outcomes
Companies that use Professional Face-to-Face Fundraising Association
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Professional Face-to-Face Fundraising Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Professional Face-to-Face Fundraising Association partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Professional Face-to-Face Fundraising Association competitors and assessment
Company assessmentBroad incumbents
- Association of Direct Response Fundraising Counsel (ADRFC): ADRFC is a U.S. trade association for direct response fundraising firms and suppliers across channels including F2F, DRTV, and digital. Directly comparable as a trade association for F2F-adjacent fundraising agencies, sitting one level upstream of PFFA's PFA membership.
Emerging players
- Resource Alliance: Resource Alliance is an international organization that convenes fundraising professionals (notably through the IFC) and shares best practices across fundraising disciplines. Comparable to PFFA in convening F2F and broader fundraising practitioners, though its scope is global and educational rather than standards-setting.
- Fundraising Regulator (UK): The Fundraising Regulator is the UK self-regulatory body for charitable fundraising, setting the Code of Fundraising Practice. Closely analogous to PFFA's U.S. role but covers all fundraising channels in the UK, providing a relevant international comparable for F2F-specific self-regulation.
Direct peers
- Charity Navigator: Charity Navigator is the largest U.S. charity evaluator, rating nonprofits on financial health and accountability. Overlaps PFFA's mission of donor protection and sector standards, though it operates in donation destination evaluation rather than acquisition-channel standards.
- Independent Sector: Independent Sector is a national membership coalition of nonprofits, foundations, and corporate philanthropy programs that advocates for the charitable sector. Comparable as a U.S. nonprofit membership association advancing sector-wide standards and advocacy.
- BBB Wise Giving Alliance: BBB Wise Giving Alliance evaluates charities against standards for donor trust and publishes charity reports. Comparable to PFFA as a nonprofit self-regulatory/standards body in the U.S. charitable sector that supports donor confidence.
- National Council of Nonprofits: National Council of Nonprofits is a network of state and regional nonprofit associations serving as an advocacy and resource hub for the U.S. nonprofit sector. Comparable to PFFA as a membership-driven association strengthening nonprofit capacity and practice.
- Giving USA Foundation: Giving USA produces the annual Giving USA report on U.S. charitable giving and operates as a nonprofit research/education organization supporting philanthropy. Comparable to PFFA as a sector-serving nonprofit that informs fundraising practice through research and education.
- ECFA (Evangelical Council for Financial Accountability): ECFA accredits faith-based and other nonprofits against financial accountability standards. Comparable as a U.S. nonprofit self-regulatory body setting sector standards and signaling trustworthiness to donors, with a similar dues-based membership model.
- Association of Fundraising Professionals (AFP): AFP is the largest professional association for fundraisers globally, with U.S. chapters and credentialing (CFRE). It overlaps PFFA directly on fundraising professional development, ethics, and standards, and represents a broader fundraising audience where PFFA focuses specifically on F2F.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Professional Face-to-Face Fundraising Association social profiles
Digital presenceProfessional Face-to-Face Fundraising Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Professional Face-to-Face Fundraising Association leadership team
Management profileNumber of profiles
Profiles12 records
Professional Face-to-Face Fundraising Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Professional Face-to-Face Fundraising Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Professional Face-to-Face Fundraising Association
What does Professional Face-to-Face Fundraising Association do?
The PFFA is a nonprofit industry association that sets standards, educates, and advocates for sustainable face-to-face fundraising practices in the U.S. It sells annual memberships across three tiers (Non-Profit Organization, Professional Fundraising Agency, and Affiliate), provides the PFFA Code of Conduct as a self-regulatory standard, and convenes Work Group meetings three times per year to coordinate territory management, conflict resolution, and best-practice sharing among member NPOs, professional fundraising agencies, and affiliate service providers.
Is Professional Face-to-Face Fundraising Association a public or private company?
Professional Face-to-Face Fundraising Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Professional Face-to-Face Fundraising Association founded?
Professional Face-to-Face Fundraising Association was founded in 2015. It employs 5,001 to 10,000 people.
Where is Professional Face-to-Face Fundraising Association based?
Professional Face-to-Face Fundraising Association is headquartered in Mc Lean, United States, in the North America region.
How does Professional Face-to-Face Fundraising Association make money?
One revenue line is on record: membership Dues.
Who are Professional Face-to-Face Fundraising Association's main competitors?
Association of Direct Response Fundraising Counsel (ADRFC) is listed as a broad incumbent. Emerging players are Resource Alliance and Fundraising Regulator (UK). Direct peers are Charity Navigator, Independent Sector, BBB Wise Giving Alliance, National Council of Nonprofits, Giving USA Foundation, ECFA (Evangelical Council for Financial Accountability) and Association of Fundraising Professionals (AFP).
Does Professional Face-to-Face Fundraising Association have an API?
No public API is recorded for Professional Face-to-Face Fundraising Association.
What industry is Professional Face-to-Face Fundraising Association in?
Professional Face-to-Face Fundraising Association's product category is Nonprofit Industry Association (Trade Association for Face-to-Face Fundraising). Its primary akta.pro industry code is FSAEAKAH, Charitable Giving & Philanthropic Trust Advisory. Its NAICS code is 813910 and its SIC code is 8600.