Runner Magazine
Runner Magazine is a Greek-language running media platform that publishes a print periodical, a digital news website, and an e-commerce shop, serving amateur, competitive, and trail runners in Greece with training programs, race coverage, equipment reviews, and nutrition advice.
- Company typePrivate
- Founded2005
- HeadquartersAthens, Greece
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Runner Magazine does
Runner Magazine is a Greek-language vertical media platform focused on running and endurance athletics. Founded in 2005 and headquartered in Athens, Greece, it is operated as a sole proprietorship (Νίκος Πολιάς Ε.Ε.) under founder Nikos Polias, with Vasilis Papaioannou serving as Chief Editor. The company publishes a periodic print magazine (at least 149 issues through 2026) alongside a continuously updated digital news website covering training programs, nutrition, health and injury prevention, equipment reviews, race calendars, and race results across road, trail, ultra, and triathlon disciplines.
The platform's core products are the print Runner Magazine periodical, the runnermagazine.gr content website (including an English-language version), a structured race calendar and race results database, and an e-commerce shop selling athletic clothing, accessories, and back-issue periodicals. Underlying technology is a standard WordPress-based content management system (Bimber child theme is referenced) with social profiles on Facebook, Twitter, Instagram, YouTube, and inclusion on Google News. There is no public API, no mobile application, and no documented AI capabilities.
The business model combines multiple consumer revenue streams: physical newsstand sales across Greece, magazine subscriptions for delivery, and direct e-commerce of athletic apparel and accessories. Pricing for issues and subscriptions is not publicly disclosed. The customer base consists of Greek amateur and recreational runners, new runners, competitive athletes, and trail/ultra specialists, all reached through a content-marketing and organic social strategy. With 1–10 employees and no institutional funding or external investors identified, the company operates as a closely-held, founder-controlled niche publishing business.
Runner Magazine firmographics
Firmographics- Name
- Runner Magazine
- Legal name
- Νίκος Πολιάς Ε.Ε.
- Website
- https://runnermagazine.gr
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Runner Magazine is a Greek-language running media platform that publishes a print periodical, a digital news website, and an e-commerce shop, serving amateur, competitive, and trail runners in Greece with training programs, race coverage, equipment reviews, and nutrition advice.
- Ownership category
- akta.pro rank
Runner Magazine industry classification
Industry- Product category
- Sports Media
- NAICS
- Shoe Retailers (45821)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)
- akta.pro secondary industries
- Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD), Athletic Footwear & Sport Apparel Retail (CRAMABAC)
Keywords
Where Runner Magazine is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Markets served
Runner Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Distribution channels3 records
Marketing channels7 records
Runner Magazine product offering
Product offeringCore offering
Runner Magazine is a Greek-language running and athletics media brand that publishes a print magazine (Runner Magazine) and operates the digital news website runnermagazine.gr, covering running, trail running, triathlon, and related sports. It also runs an integrated online shop selling running shoes, sportswear, and accessories from major brands such as Nike, Adidas, Asics, and New Balance, targeting the Greek running community.
Product overview
Runner Magazine operates as a comprehensive Greek running media platform offering both a print magazine and a digital news website. The core product is the Runner Magazine brand covering running news, training programs (including 5K, 10K, Half Marathon, Marathon, trail, and ultra running), race results, nutrition advice, and equipment reviews. The platform also includes an e-commerce shop for sportswear and accessories, a race calendar featuring events like the TUI Rhodes Marathon, and community-focused content for new runners. The digital platform and print magazine work together to serve the Greek running community.
Differentiator
Problem solved
Functional benefit
Companies that use Runner Magazine
Customer profileSegments4 records
Ideal customer profiles2 records
Runner Magazine technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Runner Magazine partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Runner Magazine competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Runner Magazine social profiles
Digital presenceRunner Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Runner Magazine leadership team
Management profileNumber of profiles
Runner Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Runner Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Runner Magazine
What does Runner Magazine do?
Runner Magazine is a Greek-language running and athletics media brand that publishes a print magazine (Runner Magazine) and operates the digital news website runnermagazine.gr, covering running, trail running, triathlon, and related sports. It also runs an integrated online shop selling running shoes, sportswear, and accessories from major brands such as Nike, Adidas, Asics, and New Balance, targeting the Greek running community.
Is Runner Magazine a public or private company?
Runner Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Runner Magazine founded?
Runner Magazine was founded in 2005. It employs 1 to 10 people.
Where is Runner Magazine based?
Runner Magazine is headquartered in Athens, Greece, in the Europe region.
Does Runner Magazine have an API?
No public API is recorded for Runner Magazine.
What industry is Runner Magazine in?
Runner Magazine's product category is Sports Media. Its primary akta.pro industry code is MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K), with a secondary code of MPAKAIAD, Trail Running & Ultra-Endurance Events (Trail Races, Ultras). Its NAICS code is 45821 and its SIC code is 2721.