Smith's Furniture

What Smith's Furniture does

Smith's Furniture is a single-store home-furnishings retailer headquartered in Mount Sterling, Kentucky, founded in 2009 and privately held. The company sells furniture, mattresses, and major appliances across multiple national brands — including Ashley, La-Z-Boy, GE Appliances, Serta, Simmons, Tempur-Pedic, and Sleep Number — through one brick-and-mortar showroom in Mount Sterling and a company-operated e-commerce website that exposes the Nationwide Marketing Group catalog of more than one million items.

The business model is a traditional multi-category retail model: revenue is generated through point-of-sale transactions on furniture, mattress, and appliance units, supplemented by delivery, financing referrals, and ancillary services tied to those sales. The company participates in the Nationwide Marketing Group cooperative, which provides group purchasing, co-op marketing, and shared services across thousands of independent home-goods retailers in the United States and Canada. SmithsFurnitureKY.com functions as both a brand presence and a transactional channel, enabling online browse and order placement alongside in-store fulfillment.

The customer base is predominantly residential homeowners and consumers in and around the Mount Sterling market, with the physical showroom and accessibility-equipped customer service serving local foot traffic and the website extending reach beyond the immediate trade area. The company has earned sustained third-party recognition — 2024 ENERGY STAR Partner of the Year – Sustained Excellence and 2024 Nationwide Marketing Group Partner of the Year – Sustained Excellence — reflecting both its energy-efficient product assortment focus and its standing within the cooperative. No funding events, acquisitions, leadership changes, or AI/technology investments are disclosed in the available data.

Name

Smith's Furniture

Legal name

Smith's Furniture

Website

https://smithsfurniturestore.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Smith's Furniture is a single-store furniture, mattress, and appliance retailer in Mount Sterling, Kentucky, selling multi-brand home furnishings to residential consumers through a physical showroom and an e-commerce website.

Ownership category

akta.pro rank

Product category

Home Furnishings Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

Keywords

• Furniture retail
• Home appliance sales
• Mattress retail
• Residential furnishings
• Home goods store

Headquarters

HQ city

Mount Sterling

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Furniture Sales: One-time sales of residential furniture including living room, bedroom, dining room, home office, and home entertainment furniture.
2. Mattress Sales: One-time sales of mattresses in various sizes and comfort levels, including adjustable bases and accessories.
3. Appliance Sales: One-time sales of major home appliances including refrigeration, cooking, laundry, and kitchen cleanup products.
4. Financing Services: Consumer financing options through third-party partners to enable purchase of higher-value items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Smith's Furniture is a single-location independent retailer selling residential furniture, mattresses, and major home appliances from brand-name manufacturers through a brick-and-mortar showroom in Mount Sterling, Kentucky, supported by an e-commerce catalog site. The store offers complimentary personal shopping assistance for customers with disabilities and arranges consumer financing through third-party partners to enable purchase of higher-ticket items. The catalog encompasses over one million items spanning living room, bedroom, dining room, home office, home entertainment, outdoor, and accent furniture, multiple mattress sizes and comfort levels, and kitchen and laundry appliances.

Product overview

Smith's Furniture is a retail furniture and appliances store operating as a single physical location (Mount Sterling, KY) with an e-commerce presence. The product portfolio comprises three core offerings: Furniture (spanning living room, bedroom, dining room, home office, home entertainment, outdoor, home accents, bathroom, and miscellaneous categories), Mattresses (available in multiple sizes from Twin to Split Cal King and comfort levels from Extra Firm to Ultra Plush, plus adjustable bases), and Appliances (including cooking, refrigeration, laundry, and kitchen cleanup categories from brands GE, GE Profile, Café, Haier, and Hotpoint). The company also sells bedroom accessories and partners with numerous furniture brands including Ashley, La-Z-Boy, Kincaid, Jackson, Catnapper, England Furniture, Vaughan Bassett, Liberty Furniture Industries, Surya, Mega Motion, UltraComfort, and mattress brands Serta, Simmons Beautyrest, King Koil, Nectar, and Malouf. The business offers multiple purchase options including financing for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture Full range of residential furniture including living room, bedroom, dining room, home office, home entertainment, outdoor, home accents, bathroom, and miscellaneous furniture for local homeowners.
• Mattresses Mattresses available in Twin, Full, Queen, King, Split King, Cal King, and Split Cal King sizes and in Extra Firm, Firm, Medium, Plush, and Ultra Plush comfort levels, including adjustable, pillow top, tight top, and euro top styles.
• Appliances Home appliances including cooking (ranges, cooktops, wall ovens, hoods, microwaves), refrigeration (French door, side-by-side, built-in, top mount, bottom freezer, specialty), laundry (washers, dryers, combination units), and kitchen cleanup (dishwashers, trash compactors) from brands including GE, GE Profile, Café, Haier, and Hotpoint.
• Bedroom Accessories Bedroom accessories including pillows, bed linens, mattress protectors, bedding accessories, and miscellaneous bedding items for residential customers.
• Consumer Financing Options Multiple purchase/financing options arranged through third-party partners to enable customers to buy higher-value furniture, mattress, and appliance items.
• Clearance and Hot Buys Clearance items and hot buy specials on furniture and appliances offered at promotional pricing.
• Ashley Furniture Products Authorized retail of Ashley Furniture brand living room, bedroom, and dining room furniture.
• La-Z-Boy Furniture La-Z-Boy recliners, sofas, and living room furniture positioned around comfort and quality.
• Serta Mattresses Serta mattresses including the Perfect Sleeper line offered in multiple sizes and comfort levels.
• Simmons Beautyrest Mattresses Simmons Beautyrest mattresses including the Black and Beautyrest product lines.
• Nectar Mattresses Nectar memory foam mattresses and bedding products.
• King Koil Mattresses King Koil mattresses including the Evergreen line.
• GE Appliances GE brand home appliances including refrigerators, ranges, cooktops, dishwashers, washers, and dryers.
• GE Profile Appliances GE Profile premium appliance line featuring advanced technology and design.
• Café Appliances Café brand appliances offering customizable modern kitchen solutions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Nationwide Marketing GroupcoreGTM or Marketing PartnerSmith's Furniture is a proud member of Nationwide Marketing Group, which awarded them the 2024 Partner of the Year for Sustained Excellence. This partnership provides marketing support and group buying power.
• ENERGY STARcoreGTM or Marketing PartnerENERGY STAR Partner of the Year for Sustained Excellence (2024). Partnership signifies commitment to selling energy-efficient appliances.
• Ashley FurnituremajorChannel Partner/ Reseller/ DistributorMajor brand partner selling Ashley Furniture products through Smith's Furniture retail store.
• GE AppliancesmajorChannel Partner/ Reseller/ DistributorAuthorized GE Appliances retailer offering GE, GE Profile, and Cafe branded appliances.
• SertamajorChannel Partner/ Reseller/ DistributorSerta mattress retailer offering Perfect Sleeper and other Serta mattress lines.
• La-Z-BoymajorChannel Partner/ Reseller/ DistributorLa-Z-Boy furniture partner offering recliners, sofas, and other upholstered furniture.
• SimmonsmajorChannel Partner/ Reseller/ DistributorSimmons and Beautyrest mattress retailer offering a range of mattress products.
• Kincaid FurnitureminorChannel Partner/ Reseller/ DistributorAuthorized retailer of Kincaid Furniture brand products.
• Vaughan BassettminorChannel Partner/ Reseller/ DistributorAuthorized retailer of Vaughan Bassett bedroom furniture.
• NectarminorChannel Partner/ Reseller/ DistributorNectar mattress and bedding products retailer.
• MaloufminorChannel Partner/ Reseller/ DistributorMalouf bedding accessories retailer including mattress protectors, pillows, and linens.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Conn's HomePlus: Multi-state furniture, mattress, and appliance retailer with proprietary in-house financing for subprime customers. Highly comparable business model combining the same three product categories (furniture + mattresses + appliances) plus integrated financing that mirrors Smith's third-party financing offering.
• Rooms To Go: Multi-state specialty retailer selling coordinated room packages (living room, bedroom, dining room) and mattresses with financing options. Comparable in furniture-focused retail format, room-set merchandising approach, and consumer financing availability.
• Aaron's Holdings: Lease-to-own and rent-to-own retailer of furniture, appliances, electronics, and mattresses with branded financing serving credit-constrained consumers. Comparable in product mix (furniture + appliances + mattresses) and customer financing model that aligns with Smith's third-party financing offering.
• Ashley HomeStore: National franchise of independent Ashley Furniture dealers operating single or multi-location showrooms selling furniture and mattresses across living room, bedroom, and dining room categories. Directly comparable in product mix and small-to-mid market positioning to Smith's Furniture.
• American Freight Furniture and Mattress: Discount furniture, mattress, and appliance retailer operating showrooms across multiple states with value-pricing focus. Directly comparable product mix (furniture + mattresses + appliances) at price-sensitive positioning, including clearance/closeout inventory model similar to Smith's 'Hot Buys' category.
• Raymour & Flanigan: Northeast US regional furniture and mattress retailer with showrooms and consumer financing. Comparable multi-room furniture retail model with similar product mix and financing-driven customer conversion.
• Havertys Furniture: Regional specialty furniture retailer operating showrooms across the southern US selling living room, bedroom, dining room, and mattress products. Comparable in mid-market positioning and multi-room furniture specialization with comparable customer financing options.

Broad incumbents

• Lowe's Companies: National big-box home improvement retailer carrying major appliances and a growing furniture / home decor assortment from brands Smith also sells (GE, GE Profile, Haier, Hotpoint). Competes directly for Smith's appliance revenue with wider product depth and national pricing scale.
• Wayfair: Largest US online-only home goods and furniture retailer carrying millions of SKUs across all the categories Smith's sells (furniture, mattresses, decor). Represents the structural competitive threat to small brick-and-mortar furniture retailers with broader assortment and online convenience.
• Nebraska Furniture Mart: Massive multi-state home furnishings superstore (Berkshire Hathaway-owned) selling furniture, mattresses, appliances, electronics, and flooring under one roof. Overlapping product categories at significantly larger scale, with comparable appliance and furniture brand assortments.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/smithsfurniture
• Facebookfacebook.com/smithsfurniture
• Pinterestco.pinterest.com/smithsfurniture

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smith's Furniture