Private Staff Group Llc

What Private Staff Group Llc does

Private Staff Group LLC is a boutique executive search firm founded in 2011 by Stephen Candland (with Jonathan Rassel also identified as a co-founder) and headquartered in Greenwich, Connecticut, with a second office in New York. The firm specializes exclusively in recruiting private service and estate management professionals — including Estate Managers, Directors of Residences, Personal Assistants, Private Chefs, Executive Housekeepers, House Managers, and Chief of Staff roles — for ultra-high-net-worth individuals and family offices across the United States (Greenwich, The Hamptons, New York, Palm Beach, San Francisco, Aspen, and 30+ other luxury communities) and internationally (London, Bahamas, Hawaii, and other locations). Its core differentiator is a proprietary multi-stage vetting methodology that evaluates Professional Provenance, Service Intelligence & Discretion, Environmental Fluidity, and Chemistry & Enduring Commitment, delivered through confidential outreach via a curated candidate database and private referral networks rather than open advertising.

The firm operates on a retained and contingency placement fee model with bespoke, quote-based pricing that is not publicly disclosed, supported by a 90-day replacement guarantee and ongoing post-placement coaching. Go-to-market is direct and consultative, combining regional office presence with inside-sales intake through its website and content marketing across major social channels. The technology stack is light and partnership-driven: PSG has built core partnerships with Nines Living (household management operating system, designated a 'core' partner), EstateSpace (an AI-powered physical asset management platform for family offices), and Estate Management Systems (estate operations consulting led by Kelly Fore Dixon), which it both sources staff fluent in and recommends to clients. Press recognition includes features in VIVANT, Wall Street Journal, Mansion Global, Palm Beach Society, and Greenwich Magazine. The company is privately held, founder-led, bootstrapped, and operates under the Greenwich Social House brand identity.

Name

Private Staff Group Llc

Legal name

Private Staff Group LLC

Website

https://privatestaffgroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Private Staff Group LLC is a boutique executive search firm founded in 2011 that recruits estate managers, personal assistants, private chefs, and household staff exclusively for ultra-high-net-worth individuals and family offices across U.S. luxury markets and internationally.

Ownership category

akta.pro rank

Product category

Executive Search and Private Staffing Recruitment

NAICS

Executive Search Services (561312)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Local & Regional Generalist Staffing Agencies (BPACACAH)

akta.pro secondary industry

Executive/High-Net-Worth Household Staffing (Nanny-Focused) (HSAAALAJ)

Keywords

• Private staffing recruitment
• Estate management search
• Executive search services
• Household staff placement
• Family office recruitment

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Bespoke Executive Search/Recruitment: Retained and contingency-based placement fees for recruiting private service and estate management professionals for ultra-high-net-worth individuals and family offices. Services include tailored candidate searches, vetting, reference verification, and placement coordination.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Private Staff Group is a boutique executive search firm that recruits and places private service and estate management professionals for ultra-high-net-worth individuals, principals, and family offices. Engagements are bespoke mandates covering roles such as Estate Managers, Directors of Residences, Personal Assistants, Private Chefs, Executive Housekeepers, Chief of Staff, and House Managers, and include confidential sourcing, multi-stage vetting, reference verification, and ongoing post-placement support.

Product overview

Private Staff Group is a boutique executive search firm offering a unified recruitment service platform for ultra-high-net-worth individuals and family offices. The core offering consists of bespoke private staffing placement across all categories of private service and estate management, including Estate Managers, Directors of Residences, Personal Assistants, Private Chefs, Executive Housekeepers, and Chief of Staff roles. The service includes comprehensive vetting, confidential search outreach, and tailored placement matching. The company also recommends and places staff proficient in the Nines ecosystem for digital household management, and partners with Estate Management Systems for operational consulting and EstateSpace for AI-powered physical asset management.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Staff Group Recruitment Services Boutique executive search firm providing bespoke candidate sourcing, vetting, placement, and ongoing support for private service and estate management roles including Estate Managers, Personal Assistants, Private Chefs, Executive Housekeepers, Chief of Staff, and House Managers, serving ultra-high-net-worth individuals and family offices.
• Confidential Search and Vetting Services

Quantifiable outcome

• 90-day replacement guarantee on all placements

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered preferred partner and core partner.

• Estate Management Systems (EMS)preferred partnerTechnology or IntegrationEMS provides high-level consulting, strategic assessments, and plug-and-play resources (including the How To Manage A Mansion™ System) to solve complex household management challenges. PSG refers clients for estate operations consulting and templates led by industry expert Kelly Fore Dixon.
• EstateSpacepreferred partnerTechnology or IntegrationAI-powered physical asset management platform for Family Offices, Asset Managers, and Financial Advisors. Simplifies management of high-value physical assets including real estate, jets, yachts, art, and jewelry with AI Concierge and real-time portfolio oversight.
• Nines Livingcore partnerTechnology or IntegrationAll-in-one household management software serving as a secure, centralized digital operating system (smart household manual) for managing properties, people, projects, assets, vendors, and staff. PSG sources staff fluent in the NINES ecosystem and actively recommends Nines to clients for estate management.

Scale indicators3 records

Recent moves5 records

Emerging players

• Care.com: Marketplace for household caregivers including nannies, housekeepers, and senior care. Overlaps with PSG on household staffing roles but serves a much broader, less luxury-skewed customer base.

Direct peers

• Imperial Domestic Agency: Luxury domestic staffing firm placing butlers, housekeepers, chefs, and chauffeurs for high-net-worth households. Comparable boutique model serving overlapping UHNW client base.
• The Nanny Authority: Specialist nanny and household staffing placement agency serving UHNW families on the East Coast. Comparable UHNW clientele and bespoke placement process.
• British American Household Staffing: Luxury household staffing agency placing butlers, housekeepers, nannies, and estate staff in UHNW homes, with strong East Coast and international presence. Direct competitor in the same high-touch placement niche.
• ECI Search: Executive search firm with a private household and family office practice placing estate managers, personal assistants, and household staff. Comparable search methodology and UHNW focus.
• The Wellington Agency: Boutique private staffing and executive search firm focused on placing estate managers, housekeepers, and personal staff for UHNW households. Closely aligned with PSG on clientele, methodology, and role categories.
• Town & Country Placement Services: Household staffing agency focused on placing butlers, housekeepers, nannies, and personal staff in private service. Comparable UHNW niche placement model.

Broad incumbents

• Korn Ferry: Global executive search and organizational consulting giant. PSG founder Stephen Candland held a recruitment leadership role there; broadly competes for senior talent searches and could expand into UHNW niches.
• Heidrick & Struggles: Global executive search firm with a dedicated Private Equity & Family Office practice. Comparable retained-search model at much larger scale across executive and family-office leadership.
• Spencer Stuart: Global executive search firm serving boards and CEOs across industries. Comparable retained executive-search methodology; could enter the UHNW/private-staff segment from its senior leadership base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/private-staff-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Staff Group Llc