What RocketGro does

RocketGro is a privately held UK manufacturer of peat-free, organic-approved composts, soil improvers, mulches, fertilisers, and related gardening products, serving both home gardeners and garden centre retailers across England, Wales, Scotland, and the Republic of Ireland. The company's core technology is an anaerobic digestion (AD) plant on its 6,000-acre Somerset farm, where Rye, Maize, and Grass are grown and processed to produce biogas that powers 12,500 local homes and feeds the national gas grid; the digestate by-product, which the founders nickname 'Rocket Fuel,' is blended with PAS 100 green compost, bark fines, wood chip, bracken, and Somerset top soil to produce the full compost range. RocketGro claims its digestate contains bio-active microbes absent from conventional potting mixes, providing a functional differentiator in a category where most product competition is undifferentiated peat-based compost.

The business operates a hybrid go-to-market model: direct-to-consumer e-commerce via rocketgro.co.uk with UK mainland delivery (Royal Mail, DPD, pallet courier), wholesale supply to all leading UK garden centres with a dedicated field sales team, and bulk supply to allotment associations and community groups. Products span 40+ SKUs including multi-purpose, seed, beds & borders, container & basket, fruit & veg, rose, tree & shrub, ericaceous, herb & alpine, and tomato grow bag composts; organic granular and liquid feeds; mulches, bark, top soil, and manures; plus complementary lines of raised beds, seeds, eco pots, tools, pruners, and gloves. Pricing is unit-based with structured bulk discounts (e.g., 20L multi-purpose £4.25 single to £4.25 at 98 bags; pallets £180-£390). The company holds Soil Association organic approval, Vegan Society certification, FSC certification for raised beds, and is pursuing RSS accreditation. Co-founders Toby Thomas (Managing Director) and Tim (operations/production on family farm) lead the business, which reports a record year in 2025 and is investing in doubled bagging capacity, 550% pallet storage expansion, and fleet additions to support 2026 growth, including a two-show-garden presence at Chelsea Flower Show 2026.

Name

RocketGro

Legal name

RocketGro Limited

Website

https://rocketgro.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

RocketGro is a UK manufacturer of peat-free, organic-approved composts, soil improvers, mulches, fertilisers, and gardening products made from anaerobic digestion digestate on its Somerset farm, selling to home gardeners, garden centres, and allotment associations across mainland UK and the Republic of Ireland.

Ownership category

akta.pro rank

Product category

Organic Compost & Garden Growing Media

NAICS

Compost Manufacturing (325315), Fertilizer and Compost Manufacturing (32531), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Chemicals (2870)

akta.pro primary industry

Digestate & Compost Product Processing, Marketing & Distribution (Soil Amendments, Mulch) (EUAIAEAE)

akta.pro secondary industries

On-Farm Circularity & Waste Valorization (Residue Management, Biochar, Manure/Organic Waste Use) (AFAGAMAI), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged) (BPALAEAI)

Keywords

• Peat-free compost
• Organic soil amendments
• Garden growing media
• Plant feeds fertilisers
• Horticultural products

Headquarters

HQ city

Bridgwater

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct e-commerce sales: Products sold directly through the RocketGro website shop to consumers. Orders delivered via Royal Mail, DPD for parcels and pallet courier for bulk bags. Revenue from individual bag sales, multi-bag bundles, and bulk pallet orders.
2. Wholesale to garden centres: Products sold in bulk to garden centres and retail outlets at wholesale prices. Garden centres stock and resell the full product range. This channel is emphasized as cheaper for customers as stockists don't absorb postage costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

RocketGro manufactures and sells 100% peat-free, coir-free, Soil Association-approved organic composts, soil improvers, mulches, organic fertilisers and liquid plant feeds made from the digestate by-product of its on-site anaerobic digestion plant in Somerset. Its product range spans multi-purpose, seed, container, fruit & veg, rose, tree & shrub, beds & borders, ericaceous and herb & alpine composts, plus granule fertiliser, liquid feeds (tomato, rose, ericaceous, lawn), Magic Mulch, bark, top soil, manures, bulk bags, raised beds, seeds, eco pots, and garden tools/pruners/gloves. Products are sold direct-to-consumer via the RocketGro website and wholesale to garden centres and allotment associations across the UK.

Product overview

RocketGro is a British company producing 100% peat-free, coir-free, bio-active organic approved composts, soil improvers, mulches, and liquid plant feeds made from the by-product of anaerobic digestion at their Somerset farm. The product portfolio centers on core growing media products (Soil Improver, Seed & Cutting Compost, Multi-Purpose Compost with various sizes, Beds & Borders Compost, Container & Basket Compost, Fruit & Veg Compost, Rose Compost, Tree & Shrub Compost, Tomato & Veg Planter, Ericaceous Compost, Herb & Alpine Compost) supplemented by fertilisers and feeds (Organic Granule Fertiliser, All Purpose Liquid Plant Food, Tomato Food, Rose Feed, Ericaceous Plant Feed, Lawn Feed), lawn care (Lawn Feed & Turf Dressing), mulches (Magic Mulch, Bark Chunks, Top Soil), manures, and bulk bag options. Additional offerings include raised beds and pick & mix pallet bundles. Complementary product lines encompass house plant essentials, organic seeds, eco pots (wool and ocean plastic), garden tools, pruners, and gloves. Products are available from garden centres across the UK and direct via their e-commerce website, with delivery across mainland UK. The company is Soil Association approved and focuses on sustainable, low-carbon production powered by renewable energy.

Differentiator

Problem solved

Functional benefit

Products and services

• Peat-Free Soil Improver All-year-round Soil Association approved, peat-free soil conditioner and soil health improver that revitalises tired soil, boosts yield and nourishes beds and pots naturally. N:P:K 4.4-2.3-5.6. For home and professional gardeners.
• Seed & Cutting Compost with added John Innes Peat-free Stage 1 compost for seed sowing, cuttings, seedlings, pricking out and young plants. Endorsed and used by River Cottage.
• Multi-Purpose Compost with added John Innes Nutrient-rich peat-free multi-purpose compost with added John Innes and Organic Fertiliser Superfood for organic growers, providing a 10-week upfront feed plus 3-month slow release. N:P:K 3-1-3.
• Peat-Free Multi-Purpose Compost 50L Bio-active rich 50L compost with two sources of feed — an upfront 12-week feed from Organic Fertiliser Superfoods and slower release from digestate fibre lasting at least 3 months.
• Peat-Free Multi-Purpose Compost 20L All-round peat-free multi-purpose compost blend ideal for organic growing with added Organic Fertiliser Superfood.
• Peat-Free Beds & Borders Compost Nutrient-rich peat-free compost for planting out perennials, evergreen plants and shrubs in flower beds and borders. Balanced N:P:K.
• Peat-Free Container & Basket Compost Nutrient-rich multi-purpose potting mix for organic growers, formulated for pots, window boxes, containers and baskets with added Fertiliser Superfood.
• Peat-Free Fruit & Veg Compost Soil Association approved peat-free Fruit & Veg compost, ready to plant straight into. Completely chemical free and animal product free for healthier produce.
• Peat-Free Rose Compost Bio-active peat-free Rose Compost formulated to feed, nourish and protect roses all season.
• Peat-Free Tree & Shrub Compost Soil Association approved peat-free compost blend for planting shrubs, trees and hedges in pots or for planting out in beds and borders.
• Peat-Free Ericaceous Compost Professional-quality peat-free ericaceous compost for acid-soil-loving and shade-loving plants such as rhododendrons and blueberries.
• Herb & Alpine Compost Peat-free organic blend with Cornish grit, ideal for herbs, alpine plants, succulents and perennials. 20L.
• Peat-Free Tomato & Veg Planter Grow Bag Completely natural 60L peat-free grow bag — the biggest grow bag available in the UK — with super deep extra-large fill and added Organic Fertiliser Superfood.
• Organic All Purpose Granule Fertiliser 750g Versatile long-lasting Soil Association approved organic granule feed for all plants with 75+ day slow release. N:P:K 5-3-6.
• All Purpose Organic Liquid Plant Food Concentrate Microbe-rich organic liquid plant food concentrate with N:P:K 3-1-5. 1L size makes up to 50 watering cans; 2.5L makes up to 125 watering cans. Vegan Society certified.
• Tomato Food 1.5L Organic natural concentrated tomato food — 1.5L makes up to 75 watering cans. Vegan Society certified.
• Rose Feed 1.5L Organic natural concentrated rose feed — 1.5L makes up to 75 watering cans. Vegan Society certified.
• Ericaceous Plant Feed 1.5L Organic natural concentrated liquid feed for acid-loving plants — makes up to 75 watering cans. Vegan Society certified.
• Lawn Feed 1.5L Organic natural concentrated lawn feed — 1.5L makes up to 75 watering cans.
• Peat-Free Natural Lawn Feed & Turf Dressing All-natural Soil Association approved lawn feed made from plant material. Feeds lawn for 3 months. Covers 6m² per 40L bag.
• Magic Mulch Peat-free, natural, Soil Association approved mulch for veg beds, borders, pots and flower beds. No-dig natural weed suppressant that saves up to 75% in watering and acts as a natural slug repeller. Vegan Society certified. 50L.
• Premium Bark Chunks High-quality decorative bark chunks for beds that save water and stop weeds. 50L.
• Peat-Free Garden Top Soil Super-refined 100% blend of finest Somerset top soil — all soil, no compost, no stones. 20L.
• Organic Chicken Manure Refined natural high-nitrogen manure from Somerset — a super fertiliser to boost nutrient levels in soil and compost. 20L.
• Peat-Free Farmyard Manure 100% traditional well-rotted peat-free farmyard manure. 40L.
• Bulk Bags (Mulch, Soil Improver, Beds & Borders Compost) 750+ litre bulk bags available for Magic Mulch, Soil Improver and Beds & Borders Compost with reduced delivery rates.
• Wooden Raised Bed & Compost Pack Wooden raised bed (100cm x 100cm x 30cm, FSC certified) with 16 bags of 40L Multi-Purpose with added John Innes Compost. Easy assembly with no tools required.
• Wooden Raised Bed Attractive solid FSC-certified wooden raised bed, easy to assemble with no tools. Made from Pine from sustainable forests.
• Pick & Mix Pallets Mix-and-match bundle options of 20–60 bags of RocketGro products delivered on pallets at discounted per-bag rates (£180–£390). Delivery £6.99 plus location surcharge.
• Adjustable Hose End Feeder Easy-to-attach hose-end feeder for feeding lawn, baskets, pots, beds and borders with liquid feed.
• Organic Seeds Collection Organic seeds range including Beetroot, French Dwarf Beans, Basil, Chamomile, Lemon Balm, Red Veined Sorrel, Peppermint, Sage, Dill, Oriental Ruby Streaks, Tomatoes, Corn Salad, Squash, Chicory, Celeriac, Runner Beans, Aubergine, Chard and Wildflower Mix. Produced organically for home or allotment growing.
• Eco Pots (Wool Pots and Ocean Plastic Pots) Sustainable alternatives to plastic pots including Wool Pots (10-pack of knitted British wool pots, biodegradable and slug-deterring) and Ocean Plastic Pots (100% from recycled discarded plastic rope and fishing net from Scottish seas).
• Garden Tools (Wilkinson Sword range) Range of Wilkinson Sword garden tools including Hori Hori Trowel, Heart Shaped Trowel, Hand Weed Grubber, Fixed Bulb Planter, Hand Transplanter, Perennial Spade, Long Handled Trowel, Long Handled Weed Fork, Plant Dibber, Weeding Knife, Compost Scoop, Hand Fork and Hand Trowel.
• Pruners (Wilkinson Sword range)

Quantifiable outcome

• 1350% less CO2 produced compared to average peat compost product (per independent carbon audit June 2022)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Yeo Valley Organic GardencoreGTM or Marketing Partner · 1 January 2025Headline sponsor of the first Yeo Valley Organic Garden Festival 2025. Sarah Mead (Head Gardener) cited alignment of RocketGro's ethos for environment-first products with Yeo Valley Organic Garden's values.
• River Cottage HQflagshipStrategic or Co-development Partner · 1 January 2022RocketGro is the exclusive provider of compost to River Cottage HQ for their restaurant, cookery school, events, and kitchen garden. Partnership based on shared values of sustainable, organic, peat-free growing. Ian Kershaw (Head Gardener) provides testimonials on product performance and alignment with organic philosophy.
• Vegan SocietycoreStrategic or Co-development PartnerWorking with Vegan Society to certify products. Magic Mulch and all Liquid Feeds have Vegan Society certification. Company working to ensure clear messaging about Vegan friendly status of product range.
• Soil AssociationcoreStrategic or Co-development PartnerProducts approved by Soil Association for organic growing. Approval means products meet highest standards of animal welfare, environmental and wildlife protection.
• Responsible Sourcing SchememinorStrategic or Co-development PartnerSoon to be accredited member. Being audited for environmental impact of materials sourcing across 7 measures including energy use, water use, social compliance, habitat & biodiversity, pollution, resource use efficiency, and renewability.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Dalefoot Composts: Cumbria-based peat-free compost maker using sheep's wool and bracken. Directly comparable to RocketGro as a small, premium-positioned, peat-free/organic specialist brand selling into the same UK garden centre and direct-to-consumer channels with similar sustainability messaging.
• Carbon Gold: UK biochar-based soil improver and compost brand. Closely comparable to RocketGro as a small, sustainability-led, Soil Association-approved growing media specialist selling through independent garden centres with a carbon-negative value proposition.
• Melcourt Industries: Leading UK peat-free growing media manufacturer (SylvaGrow, Forest Gold, Bio-Bark ranges). Closest direct competitor to RocketGro in peat-free composts and bark mulches, sold through independent garden centres and trade; both target organic/peat-free consumers and share the same Soil Association-friendly positioning.
• Vital Earth: UK peat-free compost and soil conditioner manufacturer producing multi-purpose, vegetable, and specialist composts. Comparable to RocketGro as an organic-focused, peat-free growing media brand serving the same home gardener and allotment segments through garden centre distribution.

Emerging players

• Coco & Coir: Specialist coir-based peat-free growing media brand. Comparable to RocketGro as a UK direct-to-consumer and trade peat-free alternative, though differentiated by the coir base (which RocketGro explicitly avoids) rather than digestate.
• Fertile Fibre: UK peat-free, organic approved compost and soil improver maker (hemp-based and other sustainable feedstocks). Directly comparable to RocketGro as a small organic specialist selling through independent garden centres and online, targeting the same environmentally conscious home gardener segment.

Broad incumbents

• Westland Horticulture: UK and Ireland's largest branded garden products company (owned by Dobbies parent), offering peat-free and peat-based composts, fertilisers, lawn care, and growing media. Directly competes with RocketGro across garden centre shelf space in the same product category with overlapping SKUs (multi-purpose compost, John Innes, specialist blends).
• Scotts Miracle-Gro: Global garden products giant (Miracle-Gro, Levington, Osmocote brands) with established UK peat-free Levington offerings. Competes with RocketGro across multi-purpose composts, fertilisers, and feeds with much broader marketing reach and category dominance.
• Sinclair (William Sinclair Horticulture): UK-based horticulture products manufacturer (formerly J. Arthur Bower's, New Horizon, Growmoor) producing composts, fertilisers, and growing media. Direct shelf competitor to RocketGro in garden centres with both peat-based legacy and emerging peat-free SKUs in the same category.
• Bord na Móna (UK Growing Media): Irish peat-based horticultural media major with a UK peat-free transition range. Overlaps with RocketGro in the multi-purpose and specialist compost category; broader incumbent with established UK garden centre listings and significantly larger production capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rocketgro
• Facebookfacebook.com/rocketgro
• Instagraminstagram.com/rocketgro
• LinkedInlinkedin.com/company/rocketgro

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RocketGro