ROGERS INDEPENDENT SCHOOL DISTRICT

What ROGERS INDEPENDENT SCHOOL DISTRICT does

Rogers Independent School District is a public K-12 school district headquartered in Rogers, Bell County, Texas, governed by an elected Board of Trustees and led by Superintendent Duana Brashear. The district operates three campuses organized by level: an Elementary campus serving PK3 through grade 5, a Middle School serving grades 6–8, and a High School serving grades 9–12, plus the Eagles Nest Early Learning Center which extends the district's envelope into early childhood education. Its mission is to deliver state-funded public education to school-age children residing within the district's geographic boundaries.

Revenue mechanics are those of a Texas public school district: the dominant inputs are state Foundation School Program funding tied to average daily attendance, local property-tax receipts (Maintenance & Operations and Interest & Sinking), and federal program funds flowing through Title I, IDEA, and the National School Lunch Program. Fee-based revenue is a small overlay, comprising tiered meal pricing for student and adult breakfast/lunch and a structured After School Program priced at $125 per month, generating recurring household-level revenue on top of the per-ADA state formula.

The operating platform is a standard multi-vendor EdTech stack layered onto public-school administration: ParentSquare for family communication, Clever for single sign-on and rostering, Ascender as the student information system, and curriculum tools such as STEMscopes. The district holds a Texas Education Agency District of Innovation designation, which grants flexibility from certain state statutes governing school operations. There is no parent company; the entity is an independent governmental unit with its own elected governance and an appointed superintendent.

Name

ROGERS INDEPENDENT SCHOOL DISTRICT

Legal name

Rogers Independent School District

Website

https://rogersisd.org

Company type

Public

Operating status

Operating

Short description

Rogers Independent School District is a public K-12 district in Rogers, Texas, operating three campuses (Elementary PK3-5, Middle 6-8, High School 9-12) plus an early learning center, funded primarily through state per-pupil allotments, local property taxes, and federal programs.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public K–12 Combined Schools (EDAJAAAE)

Keywords

• Public K-12 education
• School nutrition services
• Student transportation
• Special education programs
• Extracurricular athletics

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. State Education Funding: Primary revenue source from Texas Education Agency based on average daily attendance and enrollment formulas. District receives per-pupil funding and weighted funding for special programs.
2. Local Property Tax Revenue: District adopts annual tax rate to fund operations (Maintenance & Operations) and voter-approved bond debt (Interest & Sinking). Tax rates are adopted following public notices and meetings.
3. Federal Programs and Grants: Federal funding including Title I, special education, and other federal education programs supporting specific initiatives.
4. Student Meal Services: District food service program providing breakfast and lunch meals. Some meals are provided free through the Summer Meal Program for children 18 and under. Adult meals are priced to cover costs per federal guidelines.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rogers Independent School District is a public K-12 school district that provides comprehensive educational services from Pre-K 3 through 12th grade across three campuses in Rogers, Texas. The district delivers standard academic instruction, advanced academics, special education, athletics, fine arts, counseling, health services, transportation, child nutrition, and family engagement services to students residing within district boundaries and approved transfer applicants.

Product overview

Rogers Independent School District operates as a traditional Texas public school district offering a comprehensive PK-12 educational program across three campuses: Rogers Elementary School (PK3-5th grade), Rogers Middle School (6th-8th grade), and Rogers High School (9th-12th grade). The district's technology ecosystem is built around integrated platforms for communication, learning management, and operations. Core systems include ParentSquare (district-wide communication), Ascender (student information system with Teacher/Parent/Student portals), and Clever (single sign-on portal). Instructional technology encompasses Edmentum (online learning), STEMscopes (STEM curriculum), NWEA Map (adaptive assessment), and CharacterStrong (social-emotional learning). The district also provides specialized services including athletics programs, health services, transportation with NFT BusView tracking, child nutrition with online payment options, and support programs for homeless students and advanced academics. Financial operations are supported through Ascender for purchasing and EZSchoolPay/MySchoolBucks for payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Rogers Elementary School (Pre-K 3 through 5th Grade) Elementary campus serving students from Pre-K 3 through 5th grade, including the Eagles Nest Early Learning Center. Provides core academics, social-emotional learning through counseling, parent and family engagement programs, and counselor resources. Located at 802 Cemetery Road, Rogers, TX.
• Rogers Middle School (Grades 6-8) Middle school campus serving grades 6-8 under Principal Chase Coulter, offering bell schedules, school supply lists, counselor's corner, gratitude greetings, bus rider registration, and CharacterStrong SEL curriculum. Located at 1 Eagle Drive, Rogers, TX.
• Rogers High School (Grades 9-12) High school campus serving grades 9-12 under Principal Dr. Chris Goodman, offering college and career readiness programming, SAT/ACT prep, dual credit courses, scholarship resources, NCAA/NAIA eligibility, and military career guidance. Located at 1 Eagle Drive, Rogers, TX. High School Code: 445955.
• Child Nutrition Services Federally reimbursable meal programs providing breakfast and lunch for students, with online meal applications through EZMealApp and online payment through EZSchoolPay. Includes Summer Meal Program providing free meals to children 18 and under. Adult/staff meals priced per USDA guidelines.
• Transportation Services School bus transportation with route management, eligibility determination, and NFT BusView/ParentView tracking for parent visibility of bus locations and arrival times.
• Rogers ISD Health Center School health services staffed by registered nurses (RN) and licensed vocational nurses (LVN), providing medication administration, immunization tracking, health condition management, and wellness support. HIPAA-compliant student health information management.
• Rogers Eagles Athletics Program Comprehensive athletics program featuring football, volleyball, basketball, baseball, softball, track, cross country, tennis, golf, and powerlifting. Includes athletic leadership, coaching staff, eligibility management, and Hudl video platform integration.
• After School Program Extended day program running from school dismissal until 6:00 PM, offering snack, homework support, enrichment activities, and supervised play for PK-4 through 5th grade students. Priced at $125 per month, August through May.
• Rogers Advanced Academics Program Comprehensive advanced academics program encompassing Gifted and Talented education, UIL academic competitions, Advanced Courses, Dual Credit opportunities, and additional enrichment activities led by Advanced Academics Facilitator Victoria Zajicek.
• Special Education and Special Programs Special education and specialized instructional programs for students with disabilities and unique learning needs, with Section 504/ADA compliance coordinated by Jackie Hanke.
• Rogers High School College Connection College preparation and guidance program providing college admission process support, SAT/ACT/TSI testing information, scholarship resources, NCAA/NAIA eligibility, military career guidance, and dual credit coordination.
• McKinney-Vento Homeless Assistance Program Homeless student support services ensuring educational rights and protections for children and youth experiencing homelessness per the McKinney-Vento Homeless Assistance Act, coordinated by Homeless Liaison Tammy Tucker.
• Annual All Sports Youth Camp Annual youth sports camp for boys and girls in grades 1 through 8 held during summer months at Rogers ISD Athletic Fields, supporting community engagement and athletic pipeline development.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core.

• ParentSquarecoreTechnology or IntegrationParentSquare is the district's primary unified communication platform used for all school-to-home communication including mass notifications, urgent alerts, attendance notifications, and direct messaging with translation capabilities. Automatically syncs with the district's student information system to generate parent accounts.
• ClevercoreTechnology or IntegrationClever provides single sign-on integration for Rogers ISD students and staff, connecting to multiple educational applications and resources through a unified authentication platform.
• STEMscopes (Accelerate Learning)coreTechnology or IntegrationSTEMscopes provides comprehensive STEM curriculum including science, math, early explorer, coding, and DIVE-in engineering programs. Curriculum is aligned with Next Generation Science Standards and available through district login.
• Ascender (Texas Computer Cooperative)coreTechnology or IntegrationAscender is the district's student information system managing enrollment, grades, attendance, and purchasing. Includes Teacher Portal, Parent Portal, and Student Portal access.
• NWEAcoreTechnology or IntegrationNWEA MAP (Measures of Academic Progress) assessment platform used by the district for standardized testing and measuring student academic growth.
• EdmentumcoreTechnology or IntegrationEdmentum provides online learning environment and educational programs accessible through Clever or direct login for students needing supplemental instruction or credit recovery.
• EduphoriacoreTechnology or IntegrationEduphoria is the district's workflow and application management platform for staff, providing access to various district applications and processes.
• EZSchoolPay (Harris School Solutions)coreTechnology or IntegrationEZSchoolPay provides online payment system for adding money to student meal accounts, offering 24/7 access for parents to manage lunch account balances.
• EZMealApp (Harris School Solutions)coreTechnology or IntegrationEZMealApp provides the online application system for free and reduced-priced meal benefits, offering families a convenient and secure method to submit meal assistance applications.
• MySchoolBucks (Heartland)coreTechnology or IntegrationMySchoolBucks powers the Rogers ISD School Store, providing 24/7 online access for parents to purchase school-related items including tuition, donations, and event transportation.
• StopIt (StopIt Solutions)coreTechnology or IntegrationStopIt provides anonymous reporting app and hotline (965-615-8605) for students and parents to report bullying or safety concerns confidentially.
• CharacterStrongcoreTechnology or IntegrationCharacterStrong provides social-emotional learning curriculum for middle and high school students, focusing on belonging, well-being, and engagement. Includes CharacterDare challenges and To Be List activities.
• Follett DestinycoreTechnology or IntegrationFollett Destiny provides the district's library catalog and management system for school libraries, accessible through the student portal.
• Eduhero (Region 6 ESC)coreImplementation/ SI/ Consulting PartnerEduhero provides online professional development platform for district staff, offering courses in suicide awareness, cybersecurity, gifted and talented education, and technology training. TEA-approved continuing professional education credits.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rosebud-Lott Independent School District: Small rural Texas independent school district serving a comparable student population, offering a like-for-like comparison on funding, staffing, and program offerings.
• Holland Independent School District: Small neighboring Texas independent school district in Bell County, serving a similar rural demographic with PK-12 programming and comparable funding mix. Most direct local comparable.
• Academy Independent School District: Small independent Texas school district in Central Texas with a similar K-12 combined structure and rural-community footprint.
• Bartlett Independent School District: Small rural Texas independent school district of similar size and structure, also in Bell County, making it a direct operational and demographic peer.
• Milano Independent School District: Small Texas independent school district with a PK-12 footprint and rural enrollment base, comparable in scale and face-to-peer accountability dynamics.

Regional players

• Salado Independent School District: Nearby Central Texas independent school district serving a similar Bell County-adjacent population but with a more affluent demographic profile — useful as a regional benchmarking peer.
• Troy Independent School District: Adjacent Bell County district of similar operational scale but with stronger recent enrollment growth, providing a useful comparison for transfer-recruitment and growth strategy.

Others

• ParentSquare: Core technology vendor used across the district's communication and parent-engagement stack; a critical operating dependency rather than a direct competitor.
• Texas Education Agency (TEA): State regulatory and funding authority governing all Texas ISDs; the primary upstream counterparty for funding formulas, accountability ratings, and District of Innovation oversight.

Broad incumbents

• Belton Independent School District: Larger Bell County independent school district operating in same regional market; competes for enrollment and offers a broader incumbent benchmark for staffing, programming, and facility investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61562782139063

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROGERS INDEPENDENT SCHOOL DISTRICT