United Way of St. Lucie & Okeechobee

What United Way of St. Lucie & Okeechobee does

United Way of St. Lucie & Okeechobee is a 501(c)(3) nonprofit charitable organization founded in 1981 that mobilizes community resources across St. Lucie and Okeechobee counties in Florida. The organization serves multiple beneficiary groups: local residents in need (2,900+ impacted in the past year), Veterans and military families (45,000+ across the service area), financially vulnerable ALICE households, and youth and students. It functions simultaneously as a grantmaker and convener for 27 partnered nonprofit agencies and as a direct-service provider operating its own programs.

The organization's service portfolio spans direct-service programs and four impact-area initiatives — Healthy Community, Youth Opportunity, Financial Security, and Community Resiliency. Core direct-service programs include the 211 Helpline (a referral integration with 211 Palm Beach that routes residents to community resources), Mission United (Veteran-peer care coordination delivered with partner Our Village in coordination with the VA), Volunteer Income Tax Assistance (VITA) free tax preparation alongside the MyFreeTaxes digital channel, Ride United transportation assistance, and disaster relief mobilization that includes coordination of the St. Lucie Disaster Recovery Coalition. The underlying technology is a community services coordination and referral network rather than proprietary software; the differentiated features are 211 Helpline integration (interoperability) and Mission United Veteran-peer care coordination (domain specialization). Supporting engagement programs include Youth United, Community Partnership Schools, Tools for Schools St. Lucie, United in Conversation forums, ALICE awareness, Poverty Simulation, and the annual Golf Classic.

United Way generates no product or service revenue. All funding flows through voluntary donations, grants, workplace giving campaigns, legacy and planned giving (bequests, charitable gift annuities, charitable remainder trusts, IRA designations, life insurance beneficiary designations), event-based fundraising, and online donations via the Zeffy platform. The organization distributes capital to 27 partnered programs while sustaining its own direct services. Donor acquisition and beneficiary outreach run through a multi-channel approach spanning the uwslo.org website, email newsletters, community events, organic social media, workplace campaigns, earned media, and partner referrals through 211, VA, and community organization networks. Operational leadership includes Director of Finance Esperanza Morales, St. Lucie Disaster Recovery Coalition Director Eric Blomquist, and workplace-campaign lead Tatum Kelley, with a headquarters at 4800 S US Highway 1, Fort Pierce, Florida.

Name

United Way of St. Lucie & Okeechobee

Legal name

United Way of St. Lucie & Okeechobee

Website

https://uwslo.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

United Way of St. Lucie & Okeechobee is a 501(c)(3) nonprofit founded in 1981 that mobilizes community resources across two Florida counties, funding 27 partner programs and operating direct services including 211 Helpline, Mission United Veteran navigation, VITA tax prep, and disaster relief coordination.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Other Individual and Family Services (624190), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Financial Assistance & Benefits Navigation Services (BPAGAEAK)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Community Engagement & Service-Learning Partnerships (EDALAOAI)

Keywords

• Community social services
• Nonprofit charitable fundraising
• Veteran support services
• Disaster recovery coordination
• Workplace giving campaigns

Headquarters

HQ city

Fort Pierce

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Donations: Cash donations, stock gifts, and qualified charitable distributions from individuals supporting community programs in St. Lucie and Okeechobee counties
2. Legacy Giving Programs: Endowment building through bequests, charitable gift annuities, charitable remainder trusts, life insurance beneficiary designations, and IRA charitable distributions
3. Workplace Campaign Giving: Corporate workplace giving campaigns where employees pledge deductions to support local United Way initiatives
4. Event-Based Fundraising: Revenue from events such as Golf Classic and other community fundraising activities
5. Grant Funding: Grants distributed to local social service agencies; organization coordinates disaster recovery funding through St. Lucie Disaster Recovery Coalition

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

United Way of St. Lucie & Okeechobee is a nonprofit charitable organization that mobilizes individuals, nonprofits, and volunteers to address community needs in St. Lucie and Okeechobee counties in Florida. It funds 27 partnered programs and operates direct services including a 211 Helpline referral system, Mission United Veteran peer navigation, free VITA tax preparation, Ride United transportation assistance, and disaster relief coordination through the St. Lucie Disaster Recovery Coalition. The organization focuses on four impact areas: Healthy Community, Youth Opportunity, Financial Security, and Community Resiliency.

Product overview

United Way of St. Lucie & Okeechobee is a nonprofit charitable organization that operates as a mobilizing force connecting individuals, nonprofits, and volunteers to strengthen the community. The organization offers a portfolio of direct service programs including the 211 Helpline for resource connection, Mission United for Veteran services, VITA free tax preparation, and transportation assistance. It also manages the St. Lucie Disaster Recovery Coalition for long-term disaster recovery coordination. The organization focuses on four key impact areas: Healthy Community, Youth Opportunity, Financial Security, and Community Resiliency. Additional programs include Youth United, Community Partnership Schools, Tools for Schools, United in Conversation community dialogues, ALICE awareness, and the Poverty Simulation. The organization funds 27 partnered programs and initiatives while also sustaining its own vital services. Fundraising mechanisms include online donations, check donations, campaign resources for workplace giving, and legacy/planned giving options.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 2,900+ local residents impacted by United Way programs in the last year alone
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Our VillagecoreStrategic or Co-development PartnerOur Village powers the Mission United program which helps military Veterans and their families navigate services for sustainability and health issues. Veteran-peer care coordinators from Our Village help Veterans identify and connect with needed support including healthcare, employment, housing, and social services.
• 211 Palm BeachcoreGTM or Marketing PartnerPartnership with 211 Palm Beach Helpline providing community members with access to essential services and resources through the 211 referral system.
• St. Lucie Disaster Recovery Coalition (SLDRC)coreStrategic or Co-development PartnerSLDRC is a collaborative Long-Term Recovery Group coordinated by United Way that organizes and strengthens long-term recovery efforts for unmet needs of residents affected by disasters. Coalition includes faith-based, volunteer, nonprofit, governmental, community-based, and private sector organizations.
• VA (Veterans Administration)coreStrategic or Co-development PartnerMission United partners with the VA and national, state, and community resources to provide comprehensive Veteran services navigation and case management.
• Loan Star (Presenting Sponsor)minorOthersLoan Star serves as presenting sponsor for United Way events, providing financial support for community programs and initiatives.
• Adams RanchminorOthersAdams Ranch serves as venue sponsor for United Way events, supporting community engagement activities.
• All Area RoofingminorOthersAll Area Roofing serves as Loan Star Presenting Sponsor for United Way events and programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• 211 San Diego: Operates a 211 helpline with community-information and referral infrastructure analogous to UWSLO's 211 Palm Beach integration; useful comparable for the referral-platform component of UWSLO's service stack.

Broad incumbents

• American Red Cross: National humanitarian organization with overlapping disaster relief, emergency assistance, and community resilience programs; competes for the same workplace-giving and disaster-response donor dollars and is active in UWSLO's service region during hurricane response.
• United Way Worldwide: National federation of which UWSLO is an affiliate; provides brand standards, fundraising infrastructure, and network resources — the closest comparable at scale and the entity that defines the local chapter operating model.
• The Salvation Army: Multi-service nonprofit operating disaster relief, social services, and community support programs nationally; directly comparable multi-program service model and competes for the same faith-adjacent and corporate donor base in the region.
• Volunteers of America: National multi-service nonprofit providing housing, veterans services, and community support programs; closely comparable service model to UWSLO, particularly in veterans and financial stability services, and competes for federal/state contracts.

Direct peers

• United Way of Palm Beach County: Neighboring Florida United Way chapter directly sharing 211 Helpline infrastructure with UWSLO (211 Palm Beach integration) and serving an adjacent county with a similar community-impact focus area model — directly comparable in scale, program mix, and donor base.

Regional players

• Goodwill Industries of the Treasure Coast: Regional Goodwill affiliate operating workforce development, financial coaching, and community programs serving the same counties; overlaps with UWSLO's Financial Stability focus area and VITA-adjacent services.
• Boys & Girls Clubs of St. Lucie County: Local youth development organization directly overlapping with UWSLO's Youth Opportunity impact area, Community Partnership Schools, and Tools for Schools programs; competes for youth-focused grants and corporate sponsorships in the region.
• Feeding America / Treasure Coast Food Bank: Regional food bank serving the same Florida counties (Treasure Coast region) addressing food insecurity — a key component of UWSLO's disaster relief and ALICE programs; competes for grocery, donor, and volunteer resources in the local market.
• Habitat for Humanity of St. Lucie County: Local Habitat affiliate addressing affordable housing and community resilience — overlapping with UWSLO's Financial Stability and Community Resiliency impact areas; competes for grants, donors, and volunteer capacity in St. Lucie County.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/uwstlucieokee
• LinkedInlinkedin.com/company/uwslo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of St. Lucie & Okeechobee