Red Box

What Red Box does

Red Box (legally Red Box Maintenance Ltd.) is a UK private limited company founded in 2005, headquartered at 19 Hurlingham Studios, Ranelagh Gardens, Fulham, London SW6 3PA. The company provides residential property renovation and home improvement services — including kitchen fitting (including a dedicated Howdens Joinery fitting line), bathroom renovations, loft conversions, house extensions, painting and decorating, and general home maintenance — to homeowners primarily across South West London boroughs such as Fulham, Kensington, Hammersmith, Chiswick, Putney, Barnes, Wandsworth, and Richmond.

The business is delivered by an in-house team of qualified carpenters, joiners, kitchen and bathroom fitters, painters, decorators, and project managers, supplemented by associated trusted plumbers and electricians. Red Box holds Federation of Master Builders, Painting and Decorating Association, Which? Trusted Trader, and TrustMark credentials, and uses an interactive project map, blog, and Houzz profile as content and referral channels. It is not a technology company: there is no proprietary software, AI/ML capability, API surface, or app; the offering is human-trades-based service delivery.

Commercially, Red Box operates a direct-to-consumer, project-based revenue model. Every engagement is initiated via a free site visit and a custom quotation, with billing on a pay-as-you-go basis at project completion. Disclosed project sizes range from approximately £28,000 (e.g., a GP surgery refurbishment) to over £310,000 (comprehensive Victorian house renovations with loft conversions), with mid-range kitchen and refurbishment projects commonly £52,000-£75,000. The go-to-market motion is field-sales-led with the majority of new business sourced from referrals and word-of-mouth from existing clients, supported by organic social media (Facebook, X, Instagram, LinkedIn) and third-party platforms (Houzz). Pricing is not publicly disclosed and varies by scope, materials, and complexity.

Name

Red Box

Legal name

Red Box Maintenance Ltd.

Website

https://redboxlondon.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Box (Red Box Maintenance Ltd.) is a Fulham-based, privately-held residential property renovation company founded in 2005, serving homeowners across South West London with kitchen fitting, bathroom renovations, loft conversions, extensions, painting, and home maintenance on a project-based, quote-driven model.

Ownership category

akta.pro rank

Product category

Home Renovation Services

NAICS

Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro industry

PRIMARYHSAPAEAA

Full Gut Renovation (Studs-Out Remodel)

Home & Personal Services/Residential Renovation Services/Whole-Home Renovation & Remodel

SECONDARYHSAPADAC

Rear/Back-of-Home Extensions

Home & Personal Services/Residential Renovation Services/Room Additions & Home Extensions

Keywords

• Home renovation services
• Kitchen fitting
• Bathroom renovation
• Loft conversions
• Property maintenance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Property Renovation Services: Project-based revenue from residential property renovation services including kitchen fitting, bathroom installation, loft conversions, house extensions, painting and decorating, and home maintenance. Revenue is earned through one-time project fees based on detailed quotations for each job. Projects range from small renovations (£28,000) to comprehensive property overhauls (£310,000+).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Red Box delivers end-to-end residential property renovation services in South West London, including kitchen fitting, bathroom renovations, painting and decorating, loft conversions, house extensions, and general home maintenance. Each project is custom-quoted after a free site visit and managed in-house by qualified tradespeople and project managers, supported by an associated network of trusted plumbers and electricians.

Product overview

Red Box is a property renovation company offering a comprehensive suite of home improvement services. Their core offerings include kitchen fitting (covering bespoke, Howdens, ready-to-fit, and custom-built options), bathroom renovations, painting and decorating, house extensions, loft conversions, and general home maintenance. The company operates as a single-service model where each offering is delivered by qualified in-house tradespeople (carpenters, joiners, fitters, painters, decorators, project managers) supplemented by trusted plumbing and electrical sub-contractors. Services are primarily residential and concentrated in South West London areas including Fulham, Kensington, Putney, Wandsworth, Hammersmith, and Chiswick.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Fitting Professional kitchen fitting service for homeowners in South West London, covering design, supply coordination, installation of bespoke and standard kitchens, cabinetry, worktops, and kitchen appliances, delivered by qualified fitters and project managers.
• Howdens Kitchen Fitting Specialised fitting service for Howdens Joinery kitchens, including off-the-shelf and bespoke Howdens cabinetry, breakfast bars, and coordinated installation, targeted at homeowners seeking Howdens-supplied kitchens.
• Build a Kitchen End-to-end kitchen construction and installation service covering design coordination, build, and fit-out of a new kitchen from initial specification through to completion, for residential clients.
• Ready-To-Fit Kitchen Installation Installation service for off-the-shelf, ready-to-fit kitchen units supplied through major trade suppliers, providing a lower-friction kitchen replacement option for homeowners.
• Painting and Decorating Interior and exterior painting, decorating, surface preparation, and tiling finishing services for residential and small commercial properties in South West London, delivered by qualified decorators.
• Bathroom Renovations Complete bathroom renovation service covering waterproofing, tiling, sanitaryware installation, plumbing coordination, and wet-room conversions for residential clients.
• House Extensions Structural house extension service covering single and multi-storey additions, basement excavations, and roof conversions for residential properties, including planning coordination and structural work.
• Home Maintenance General residential home maintenance and repair service covering exterior refurbishments, roof repairs, and ongoing property upkeep for homeowners.
• Loft Conversions Loft conversion service creating additional living space with new rooms, bathrooms, and storage in roof areas, including planning and structural work for residential clients.

Quantifiable outcome

• High customer satisfaction evidenced by majority of business from referrals
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Howdens JoinerycoreOthersPreferred kitchen supplier providing off-the-shelf and bespoke kitchen units. Red Box offers dedicated Howdens Kitchen Fitting service and regularly uses Howdens products across projects. Relationship provides consistent supply of kitchen cabinetry and appliances for renovation projects.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Checkatrade: UK consumer-facing tradesperson vetting and referral platform analogous to Red Box's Which? Trusted Trader status. Functions as an adjacent trust/lead-generation channel that competes for the same homeowner attention to which Red Box's credentials are marketed.
• Houzz: Home renovation discovery and professional profile platform where Red Box maintains an active profile, reviews, and Houzz Badges. Not a competitor — acts as a marketing and referral channel that Red Box depends on for bottom-of-funnel customer acquisition.
• TrustMark: UK government-endorsed quality scheme for tradespeople of which Red Box is an accredited member. Not a competitor — functions as an industry-wide trust standard that supports Red Box's premium positioning and homeowner vetting process.
• Howdens Joinery: UK kitchen and joinery supplier and Red Box's named 'core' preferred partner. Not a competitor — operates upstream as the kitchen cabinetry/appliance supplier feeding Red Box's kitchen fitting service line, and is deeply integrated into Red Box's go-to-market.

Direct peers

• Harper Slade: London-based residential renovation company specialising in extensions, refurbishments, and high-end home improvements. Comparable to Red Box in scope, geography (Greater London), and premium project positioning.
• Plus Rooms: UK specialist in loft conversions, rear extensions, and home renovations. Closely comparable to Red Box's loft conversion and house extension service lines, targeting similar London and South East homeowners with mid-to-premium project values.
• IDM Properties: London-based residential renovation and refurbishment firm offering kitchen, bathroom, and full-property renovation services to homeowners. Directly comparable to Red Box in service mix, customer segment, and project-based pricing model across the London market.
• Element Design & Build: London residential design-and-build contractor delivering extensions, loft conversions, kitchen and bathroom renovations. Overlaps directly with Red Box's core service offering and similarly affluent London customer base.

Broad incumbents

• Berkeley Group: Major UK residential property developer building thousands of homes annually across London and the South East. While focused on new-build rather than renovation, it competes for the same affluent London homeowner wallet and represents the scale-up benchmark for residential construction services.
• Taylor Wimpey: One of the UK's largest homebuilders, operating across new-build housing nationwide. Serves a broader and lower-end segment than Red Box, but represents the established incumbent in UK residential construction and adjacent service provision.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/redbox_london
• Facebookfacebook.com/RedBoxLondonUK
• LinkedInlinkedin.com/company/redboxlondonltd
• Instagraminstagram.com/Redbox_London

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Box