Mens Rize
Mens Rize operates a chain of 29 medical dermatology clinics across Japan specializing in men's permanent laser hair removal, including beard, full-body, and VIO treatments using YAG and diode laser technologies performed under physician supervision.
- Company typePrivate
- Founded2012
- HeadquartersShinjuku, Japan
- Headcount—
- GTM typeB2C
- OfferingServices
What Mens Rize does
Mens Rize is a Japanese men's medical dermatology clinic chain specializing in permanent laser hair removal, founded in 2012 and headquartered in Shinjuku, Tokyo. The company operates 26 direct management clinics plus 3 affiliated partner clinics (Town Gisei Geka) across all major Japanese regions from Hokkaido to Kyushu, with a 29th clinic scheduled to open in Kumamoto in July 2026. Treatment is performed by physicians and trained nurses under medical supervision, using a portfolio of three modalities: thermal destruction YAG laser (Gentle Yag Pro-U / Gentle Max Pro, 1064nm) for beard and VIO areas, super hair removal (SHR) diode laser for full-body and limbs, and needle/electrocoagulation epilation for white or light-colored hairs that lasers cannot treat. The clinic chain has accumulated over 1,000,000 cumulative treatment cases since founding, with 2,858,643 of those being beard-specific procedures as of December 2025.
Mens Rize firmographics
Firmographics- Name
- Mens Rize
- Legal name
- RIZE CLINIC (リゼクリニック)
- Website
- https://mens-rize.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- Mens Rize operates a chain of 29 medical dermatology clinics across Japan specializing in men's permanent laser hair removal, including beard, full-body, and VIO treatments using YAG and diode laser technologies performed under physician supervision.
- Ownership category
- akta.pro rank
Mens Rize industry classification
Industry- Product category
- Medical Aesthetic Services
- NAICS
- Hair, Nail, and Skin Care Services (81211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Laser Hair Removal Clinics (HSALAGAE)
- akta.pro secondary industries
- Men’s Grooming Hair Removal Services (HSALAGAD), Intimate/Full-Body Hair Removal Packages & Memberships (HSALAGAI)
Keywords
Where Mens Rize is headquartered
LocationHeadquarters
- HQ city
- Shinjuku
- HQ country
- Japan
- HQ region
- Asia
Offices29 records
Markets served
Mens Rize business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hair removal course treatment packages: Customers purchase multi-session course packages for specific body areas (beard, full body, VIO, etc.) with 5-15 treatment sessions. Courses range from ¥14,000 (beard 3-area, 5 sessions) to ¥449,800 (full body + beard + VIO, 7 sessions). Payment options include lump sum, installment plans (up to 60 months with processing fees), credit card, and debit card.
- Pay-per-session (post-course): After completing a course, customers can continue treatments at a per-session rate priced at half or less of regular session cost. Beard post-course rate is ¥9,800/session; full body post-course rate is ¥27,800/session. No contract expiry for post-course sessions.
- Anesthesia and add-on options: Anesthetic cream (¥3,300/unit) and nitrous oxide gas (¥3,300/30 min) are offered as optional add-ons. Needle hair removal is priced at ¥10,000 for 20 hairs or ¥20,000 for 40 hairs.
- Discount programs: Student discount (10% off), transfer/conversion discount from other clinics (10% off), couple/group discount (5-10% off), and weekday-only discounts are offered to drive conversions and referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Beard 3-area (鼻下・あご・あご裏) 5 sessions, first-time contract only |
| Subscription | Multi-year contract | Beard full area (全部位) multi-session courses |
| Subscription | Multi-year contract | Full body + beard + VIO 7 sessions |
| Subscription | Multi-year contract | Full body laser hair removal 5 sessions |
| Subscription | Multi-year contract | VIO (delicate zone) 5 sessions |
| Subscription | Multi-year contract | Leg full set 5 sessions |
| Subscription | Multi-year contract | Arm full set 5 sessions |
| Subscription | Multi-year contract | Thigh 5 sessions |
| Unit Pricing | Pay-as-you-go | Anesthesia options (add-on) |
| Unit Pricing | Pay-as-you-go | Needle hair removal |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Mens Rize product offering
Product offeringCore offering
Mens Rize operates a chain of men's medical clinics in Japan that provide physician-supervised permanent laser hair removal services for beard, body, and VIO areas. The company uses three hair removal technologies - thermal destruction YAG laser, super hair removal diode laser, and needle/electrocoagulation - matched to the treatment area and hair type. Services are sold as multi-session course packages (5-15 sessions) with installment payment plans, plus optional anesthesia add-ons and discounted post-course maintenance sessions.
Product overview
Mens Rize operates as a medical hair removal clinic chain for men, offering laser-based permanent hair removal services at 26+ locations across Japan. The core service portfolio centers on medical-grade laser hair removal using two primary technologies: thermal destruction YAG laser (熱破壊式ヤグレーザー) for deep-rooted coarse hair on face and VIO areas, and soprano-type diode laser (蓄熱式ダイオードレーザー) for full-body treatments. Service offerings are structured as a platform of treatment plans ranging from single-area treatments (individual beard areas, body parts) to comprehensive packages (全身+ヒゲ+VIO脱毛 complete set), with add-on options for nose hair and full-face treatments. The company also provides needle epilation (ニードル脱毛) for white or light-colored hair that lasers cannot treat. Pain management is supported through optional add-on anesthesia services including topical cream (麻酔クリーム) and nitrous oxide gas (笑気ガス麻酔). Post-treatment maintenance is available through a dedicated maintenance plan (コース終了後) offering reduced-rate single sessions.
Differentiator
Problem solved
Functional benefit
Products and services
- Thermal Destruction YAG Laser Hair Removal (熱破壊式ヤグレーザー)
- Super Hair Removal Diode Laser Treatment (蓄熱式ダイオードレーザー)
- Beard Hair Removal Full Area Course (ヒゲ脱毛 全部位)
- Beard Hair Removal 3-Area Course (ヒゲ脱毛 3部位)
- Full Body Hair Removal (全身脱毛)
- Full Body + Beard + VIO Hair Removal (全身+ヒゲ+VIO脱毛)
- VIO Hair Removal (VIO脱毛)
- Needle Hair Removal (ニードル脱毛)
- Select Membership Course Plans
- Topical Anesthesia Cream (麻酔クリーム)
- Nitrous Oxide Gas Anesthesia (笑気ガス麻酔)
- Post-Course Maintenance Plan (コース終了後)
Quantifiable outcome
- Lifetime shaving cost estimated at ¥990,000 over 40 years (based on daily 5-minute sessions), plus 1,216 hours of total time spent shaving
- +3 more outcomes
Companies that use Mens Rize
Customer profileSegments1 record
Ideal customer profiles1 record
Mens Rize technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mens Rize partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- リゼクリニック (Rize Clinic)coreMens Rize operates under the same corporate group as Rize Clinic (リゼクリニック), the women's medical hair removal brand. The women's Rize Clinic website (rizeclinic.com) is cross-linked, and both brands share medical protocols, training standards, and group infrastructure. Medical directors and physician supervision are shared across both brands. SBC Group (湘南美容クリニックグループ) has been identified as the parent group as of July 2023, based on staffing announcements.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Mens Rize competitors and assessment
Company assessmentDirect peers
- Men's Eminal (メンズエミナル): Men's medical hair removal clinic chain in Japan with multiple locations and aggressive pricing. Competes directly with Mens Rize in the same customer segment and treatment categories.
- Dr. COBA (ドクターコバ): Japan-based men's medical hair removal clinic with a multi-clinic presence. Comparable in offering permanent laser hair removal services targeted at male consumers with similar treatment plans.
- Gorilla Clinic (ゴリラクリニック): Men's medical aesthetic clinic chain in Japan offering laser hair removal alongside other male-focused treatments. Direct competitor with a similar premium men's positioning and multi-clinic presence.
- Rize Clinic (リゼクリニック): Sister brand under the same parent (SBC Group) offering women's medical hair removal. Comparable in service offerings, physician protocols, and clinic infrastructure, but addressing the female segment.
- Men's Clear (メンズクリア): Japan's largest dedicated men's medical hair removal chain, operating nationwide with a similar direct-to-consumer clinic model. Closest head-to-head competitor to Mens Rize in pricing, service structure, and target customer.
- A CLINIC (エークリニック): Medical aesthetic clinic offering men's hair removal in Japan with multiple locations. Direct competitor in laser hair removal for male customers with comparable technology stacks.
Broad incumbents
- SBC湘南美容クリニック (SBC Group): Parent organization of Mens Rize since 2023 and Japan's largest cosmetic medical group. Offers men's hair removal as part of a broad portfolio that includes cosmetic surgery, dermatology, and aesthetic medicine.
Emerging players
- Idea Clinic (イデアクリニック): Growing men's medical hair removal clinic with locations in major Japanese cities. Competes in the same treatment category with a more limited geographic footprint than Mens Rize.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Mens Rize social profiles
Digital presenceMens Rize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mens Rize leadership team
Management profileNumber of profiles
Profiles3 records
Mens Rize funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mens Rize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mens Rize
What does Mens Rize do?
Mens Rize operates a chain of men's medical clinics in Japan that provide physician-supervised permanent laser hair removal services for beard, body, and VIO areas. The company uses three hair removal technologies - thermal destruction YAG laser, super hair removal diode laser, and needle/electrocoagulation - matched to the treatment area and hair type. Services are sold as multi-session course packages (5-15 sessions) with installment payment plans, plus optional anesthesia add-ons and discounted post-course maintenance sessions.
Is Mens Rize a public or private company?
Mens Rize is a private company. It is classified as corporate owned and is currently operating.
When was Mens Rize founded?
Mens Rize was founded in 2012.
Where is Mens Rize based?
Mens Rize is headquartered in Shinjuku, Japan, in the Asia region.
How does Mens Rize make money?
Four revenue lines are on record. Hair removal course treatment packages are the primary driver. The others are pay-per-session (post-course), anesthesia and add-on options and discount programs.
Who are Mens Rize's main competitors?
Direct peers on record are Men's Eminal (メンズエミナル), Dr. COBA (ドクターコバ), Gorilla Clinic (ゴリラクリニック), Rize Clinic (リゼクリニック), Men's Clear (メンズクリア) and A CLINIC (エークリニック). SBC湘南美容クリニック (SBC Group) is listed as a broad incumbent. Idea Clinic (イデアクリニック) is listed as an emerging player.
Does Mens Rize have an API?
No public API is recorded for Mens Rize.
What industry is Mens Rize in?
Mens Rize's product category is Medical Aesthetic Services. Its primary akta.pro industry code is HSALAGAE, Laser Hair Removal Clinics, with a secondary code of HSALAGAD, Men’s Grooming Hair Removal Services. Its NAICS code is 81211 and its SIC code is 8011.