Josey Baker Bread
Josey Baker Bread is a founder-owned San Francisco artisan bakery that stone-mills whole grains daily and produces whole grain sourdough bread, baked goods, and baking classes served at The Mill cafe and through Bay Area wholesale accounts.
- Company typePrivate
- Founded-
- HeadquartersSouth San Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Josey Baker Bread does
Josey Baker Bread is a founder-owned artisan bakery established in 2010 by Josey Baker and based in San Francisco. The company produces whole grain sourdough breads, freshly stone-milled whole grain flours, baked goods, and sourdough baking classes, operating from The Mill cafe at 736 Divisadero in a co-located partnership with Four Barrel Coffee. Its core technical differentiator is on-site daily stone milling of organic whole grains (including heritage varieties such as einkorn, rye, spelt, khorasan, corn, oats, buckwheat, and heritage wheat) and the use of a wild yeast sourdough culture as the sole leavening agent, combined with high-hydration doughs (75-125g water per 100g flour) and extended bold baking (30-120 minutes) that produces a darker, more caramelized loaf than typical commercial bakeries.
The business operates three revenue streams: direct-to-consumer retail bread sales at The Mill (open 7 days a week, 7am-5pm), wholesale supply to roughly nine Bay Area grocery markets and two delivery services (Berkeley Bowl, Bi-Rite, Rainbow Grocery, Good Eggs, Luke's Local, Falletti Foods, Mollie Stone's, Feed, Gus' Market) plus restaurants (Nopa, Nourish Cafe), and paid bread and pizza baking classes at $150 per person. It serves health-conscious Bay Area consumers seeking freshly milled, locally sourced, traditionally fermented bread, alongside specialty grocers, cafes, and home bakers learning sourdough technique. The company is bootstrapped with 1-10 employees, no disclosed external funding, and extended its brand reach through a 2014 cookbook published with Chronicle Books and free home-baking content on Instagram.
Josey Baker Bread firmographics
Firmographics- Name
- Josey Baker Bread
- Legal name
- Josey Baker Bread
- Website
- https://joseybakerbread.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Josey Baker Bread is a founder-owned San Francisco artisan bakery that stone-mills whole grains daily and produces whole grain sourdough bread, baked goods, and baking classes served at The Mill cafe and through Bay Area wholesale accounts.
- Ownership category
- akta.pro rank
Josey Baker Bread industry classification
Industry- Product category
- Artisan Bakery / Sourdough Bread
- NAICS
- Bread and Bakery Product Manufacturing (31181), Retail Bakeries (311811)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Bread & Rolls Manufacturing (AFAKAAAA)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Bread & Artisan Baking (EDAOAKAC)
Keywords
Where Josey Baker Bread is headquartered
LocationHeadquarters
- HQ city
- South San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Josey Baker Bread business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Direct Bread Sales at The Mill: Retail sales of whole grain sourdough bread directly to consumers at The Mill cafe location, open 7 days a week 7am-5pm.
- Wholesale to Markets: Supplying bread to Bay Area grocery stores including Berkeley Bowl, Birite Market, Rainbow Grocery Coop, Good Eggs, Luke's Local, Falletti Foods, Mollie Stone's, Feed, and Gus' Market.
- Wholesale to Restaurants: Supplying bread to restaurants including Nopa and Nourish Cafe around San Francisco and the East Bay.
- Baking Classes: Teaching sourdough bread and pizza making classes at The Mill, priced at $150 per person. Classes include hands-on instruction, sourdough starter, flour, and tools to take home.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Introductory Sourdough Bread Class at The Mill |
| Unit Pricing | Pay-as-you-go | Fresh-Milled Whole Grain Sourdough Bread Class at The Mill |
| Unit Pricing | Pay-as-you-go | Sourdough Pizza Class at The Mill |
| Unit Pricing | Pay-as-you-go | Gift Certificate for Bread or Pizza Class |
| Other | Pay-as-you-go | Starting hourly wage for bakery staff |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Josey Baker Bread product offering
Product offeringCore offering
Josey Baker Bread produces whole grain sourdough bread baked from freshly stone-milled flour using local organic heritage grains and wild yeast fermentation. Bread is sold directly to consumers at The Mill cafe in San Francisco and wholesale to Bay Area grocery markets and restaurants. The company also offers in-person sourdough bread and pizza baking classes at The Mill and publishes a cookbook with Chronicle Books.
Product overview
Josey Baker Bread is a small artisan bakery specializing in freshly milled whole grain sourdough bread. The core offering is whole grain sourdough bread made with stone-ground, locally sourced organic grains and wild yeast cultures. Additional offerings include in-person bread baking and pizza classes at The Mill in San Francisco, home baking recipes and instructional videos, and a published cookbook. The bakery operates The Mill, a cafe and bakery partnership with Four Barrel Coffee.
Differentiator
Problem solved
Functional benefit
Products and services
- Whole Grain Sourdough Bread Freshly milled whole grain sourdough bread made with local, organic grains. Baked daily from stone-ground flour using wild yeast cultures and a range of heritage grains including einkorn, rye, spelt, khorasan, corn, oats, buckwheat, and heritage wheat. Sold at The Mill and through select Bay Area wholesale partners.
- Introductory Sourdough Bread Class In-person sourdough bread baking class held at The Mill in San Francisco, priced at $150 per person. Includes hands-on instruction, sourdough starter, flour, and tools to take home.
- Fresh-Milled Whole Grain Sourdough Bread Class Specialty in-person sourdough class at The Mill focused on fresh-milled whole grain techniques, priced at $150 per person.
- Sourdough Pizza Class Hands-on pizza making workshop teaching sourdough pizza techniques, held at The Mill in San Francisco, priced at $150 per person.
- Gift Certificate for Bread or Pizza Class Gift certificate redeemable for any bread or pizza class at The Mill, starting at $150.
- Josey Baker Bread Cookbook Published cookbook by Josey Baker featuring bread and pizza recipes, distributed through Chronicle Books.
Companies that use Josey Baker Bread
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Josey Baker Bread technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Josey Baker Bread partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Four Barrel CoffeecoreCo-ownership of The Mill cafe/bakery at 736 Divisadero, San Francisco. Josey Baker Bread runs the bakery side while Four Barrel Coffee runs the cafe side, operating under one roof. This is a flagship co-located business combining artisan bread with specialty coffee.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Josey Baker Bread competitors and assessment
Company assessmentDirect peers
- Tartine Bakery: San Francisco-based artisan bakery founded by Chad Robertson, famous for its country loaves and high-hydration sourdough. The most direct comparable in product, technique, geography, and customer base to Josey Baker Bread.
- Acme Bread Company: Berkeley-based artisan bakery operating since 1983 with a parallel retail-plus-wholesale model supplying Bay Area restaurants and grocery. Directly comparable in craft positioning, Bay Area footprint, and wholesale customer mix.
- Grand Central Bakery: Pacific Northwest (Portland/Seattle) artisan bakery chain combining retail storefronts with wholesale to grocery and foodservice. Highly comparable as a regional multi-channel artisan bakery operating at slightly larger scale.
- Companion Bakery: St. Louis-based artisan bakery combining retail, wholesale, and baking classes — a near-mirror of Josey Baker Bread's diversified model with classes as a meaningful revenue stream.
- Le Marais Bakery: Marin/Bay Area French-style artisan bakery with retail locations and wholesale supply to local restaurants and markets. Directly comparable as a small Bay Area craft bakery serving the same customer base.
Broad incumbents
- Boudin Bakery: Historic San Francisco sourdough brand and Bay Area bakery chain. Overlaps in category, geography, and brand association but operates a much broader, more tourist-driven retail footprint than Josey Baker Bread.
Emerging players
- Bread SRSLY: San Francisco-based sourdough brand focused on gluten-free specialty loaves with wholesale and DTC distribution. Comparable as a small SF-based sourdough brand pursuing a differentiated specialty angle, though at lower scale.
- Wildgrain: Online DTC artisan bread, pastry, and pasta brand shipping frozen baked goods nationwide. Comparable on the craft-bread product side and relevant as a model for scaling Josey Baker Bread beyond the Bay Area via e-commerce.
Regional players
- La Farine French Bakery: Bay Area wholesale and retail artisan bakery focused on French-style breads for grocery and foodservice customers. Comparable wholesale customer mix and product category, though less oriented to whole-grain/sourdough.
Others
- Goldbelly: National online marketplace that ships specialty and artisan foods (including breads) from partner producers directly to consumers. Relevant as a potential distribution channel or partnership model for expanding beyond the Bay Area.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Josey Baker Bread social profiles
Digital presenceJosey Baker Bread financial estimates
Financial estimateRevenue estimate
Valuation estimate
Josey Baker Bread leadership team
Management profileNumber of profiles
Profiles1 record
Josey Baker Bread funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Josey Baker Bread M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Josey Baker Bread
What does Josey Baker Bread do?
Josey Baker Bread produces whole grain sourdough bread baked from freshly stone-milled flour using local organic heritage grains and wild yeast fermentation. Bread is sold directly to consumers at The Mill cafe in San Francisco and wholesale to Bay Area grocery markets and restaurants. The company also offers in-person sourdough bread and pizza baking classes at The Mill and publishes a cookbook with Chronicle Books.
Is Josey Baker Bread a public or private company?
Josey Baker Bread is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Josey Baker Bread founded?
Josey Baker Bread was founded in -1. It employs 1 to 10 people.
Where is Josey Baker Bread based?
Josey Baker Bread is headquartered in South San Francisco, United States, in the North America region.
How does Josey Baker Bread make money?
Four revenue lines are on record. Direct Bread Sales at The Mill is the primary driver. The others are wholesale to Markets, wholesale to Restaurants and baking Classes.
Who are Josey Baker Bread's main competitors?
Direct peers on record are Tartine Bakery, Acme Bread Company, Grand Central Bakery, Companion Bakery and Le Marais Bakery. Boudin Bakery is listed as a broad incumbent. Emerging players are Bread SRSLY and Wildgrain. La Farine French Bakery is listed as a regional player. Goldbelly is listed as an others.
Does Josey Baker Bread have an API?
No public API is recorded for Josey Baker Bread.
What industry is Josey Baker Bread in?
Josey Baker Bread's product category is Artisan Bakery / Sourdough Bread. Its primary akta.pro industry code is AFAKAAAA, Bread & Rolls Manufacturing, with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 31181 and its SIC code is 2050.