Private School System

What Private School System does

Private School Village (PSV) is a 501(c)(3) nonprofit organization founded in 2019 and headquartered in Sherman Oaks, California, that cultivates community-driven support for Black and Brown families enrolled in private K-12 schools. Its core offerings are organized into programs (Parent Ambassador Program, Grade-Level Social Pods for PreK-8 students, the High School Leadership Program, and Somos PSV for Latinx families), direct financial aid (the Village Scholarship, which has committed $398,000 to 19 elementary students across 12 private schools since inception), and a content library that includes the Belonging Report Card, the Own Your Peace & Wellness Kit, and research on financial shame produced with partner 10Seven. The underlying technology stack is conventional for a community nonprofit: a Wix-hosted website, NeonOne CRM for donor, member, and event management, Zoom for virtual programming, and standard payment processors (PayPal, Stripe, Square) for donation intake. There is no proprietary software product and no AI/ML component.

PSV's go-to-market is community-led: Parent Ambassadors serve as in-school liaisons at 12+ partner private schools, the organization markets through organic social media across six platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok, X), and signature annual events (PSV Sneaker Soiree, PSV Honors gala) double as fundraisers and community-building rituals. The revenue model is donations-and-events, with an eight-tier giving pyramid ranging from under $250 (Community Gifts) up to $50,000-$99,999 (Village Innovators), supplemented by event ticket sales, sponsorships, and auction proceeds, plus school partnership relationships. Geographic footprint spans four regional chapters: Los Angeles/Pasadena, Northern California, Philadelphia, and Charlotte (North Carolina).

The organization is led by Founder & Executive Director Lisa Johnson, operates with a primarily volunteer-driven model supported by Parent Ambassadors at partner schools, and has earned consecutive Candid Platinum Seals of Transparency (2023, 2024) following Gold seals in 2021 and 2022. PSV serves approximately 1,000+ parents, caregivers, and school leaders annually with racial literacy tools and advocacy resources. No revenue figures are disclosed in available source material, and no external funding rounds or institutional investors are indicated; the organization is independent and community-funded.

Name

Private School System

Legal name

Private School Village

Website

https://privateschoolvillage.org

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Private School Village is a 501(c)(3) nonprofit that supports Black and Brown families in U.S. private K-12 schools through community programming, supplemental tuition scholarships, parent ambassador networks, and research-backed racial literacy resources across four regional chapters.

Ownership category

akta.pro rank

Product category

Nonprofit Community & Family Support Services

NAICS

Educational Support Services (611710), Child and Youth Services (62411), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

K–12 Support & School Improvement Nonprofits (BPAGADAB)

Keywords

• Nonprofit community support
• Private school family programs
• Racial literacy education
• Scholarship financial aid
• Parent ambassador programs

Headquarters

HQ city

Sherman Oaks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: PSV operates as a 501(c)(3) nonprofit organization relying primarily on tax-deductible donations from individuals, families, and supporters. Suggested giving levels range from $50,000 (Village Innovators) down to under $250 (Community Gifts). EIN: 83-1829449.
2. Event Fundraising: Signature fundraising events including PSV Sneaker Soiree and PSV Honors gala, which generate ticket sales, sponsorships, and auction proceeds. PSV Honors 2026 features Village Trailblazer Award honorees Jerry and Desiree Lorenzo Manuel of Fear of God.
3. School Partnerships: Partnerships with private schools (12+ school partners for 2026-2027) providing programming, resources, and community support to their Black and Brown families, potentially including membership or partnership fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Private School Village is a 501(c)(3) nonprofit that delivers community-based programs, scholarships, and resources to Black and Brown families (and Latinx families via Somos PSV) enrolled in private K-12 schools. Core offerings include the Parent Ambassador Program, supplemental tuition support through the Village Scholarship ($398,000 committed to 19 students across 12 schools), PreK-8th Grade-Level Social Pods for racial socialization, and the High School Leadership Program, delivered through 12+ school partnerships and four regional chapters.

Product overview

Private School Village (PSV) is a nonprofit organization offering a comprehensive suite of community-focused programs and resources designed to transform the private school experience for Black and Brown families. The core offerings include the Parent Ambassador Program (their signature program operating in multiple regions), the Village Scholarship (supplemental tuition support providing $398,000 to 19 students across 12 schools), Grade-Level Social Pod Program (PreK-8th racial socialization cohorts), and High School Leadership Program. These programs are complemented by signature events including the PSV Sneaker Soiree (annual fundraiser) and PSV Honors (recognition event), plus digital resources like the Belonging Report Card and wellness materials. The Somos PSV sub-brand specifically serves Latino/Hispanic families within the broader PSV ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Somos PSV: A community of families serving Latinx/Hispanic communities within the PSV network, providing culturally responsive support and programming for Latino families in private schools.

Products and services

• Parent Ambassador Program A volunteer-based program that recruits and trains parent ambassadors at each partner school to serve as community liaisons, program champions, and family-school partnership builders, supporting Black and Brown family engagement across Charlotte, LA/Pasadena, NorCal, Philadelphia, and Somos regions.
• Village Scholarship Supplemental tuition support program providing ongoing financial assistance to elementary students from low-income households attending private schools, working in tandem with school-based financial aid. Has committed $398,000 to support 19 students across 12 partner private schools.
• Grade-Level Social Pod Program Low-cost, PreK-8th grade racial socialization program organized by grade-level cohorts, providing consistent groups for cross-school connections. Features culturally responsive games, creative challenges, and meaningful moments designed to strengthen racial identity, peer connection, and confidence.
• High School Leadership Program Student leadership pipeline empowering high school students to lead with confidence, cultural pride, and purpose. Includes exposure to the PSV Black College Tour, College Panel, and conversations with partner organizations such as The Steve Fund.
• Somos PSV An affinity sub-brand and community for Latino/Hispanic families within the PSV network, providing culturally responsive support, programming, representation, and cross-school connections. Includes the Somos PSV Parent Ambassador Program and Parent Advisor Group.
• Belonging Report Card Evidence-based assessment tool for parents to conduct regular check-ins with their children on aspects optimal for students to fully thrive, grounded in the 5 Cs of Positive Youth Development framework developed by Dr. Richard M. Lerner at Tufts University.
• PSV Sneaker Soiree Annual signature fundraising event featuring a sneaker-themed celebration with food, live entertainment, and community activities. Proceeds support PSV daily operations, programs, family support, and student grants.
• PSV Honors Signature fundraising and recognition event spotlighting educators, schools, parents, and community leaders advancing equity and belonging for Black and Brown students in private schools. Features awards including Village Trailblazer Award, Educator of the Year, and Program of the Year, with anticipated 200+ guests.

Quantifiable outcome

• $398,000 in supplemental tuition support committed to 19 students across 12 schools
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• 10SevencoreStrategic or Co-development Partner · 1 June 2024Research partnership conducting mixed-methods study on parents' experiences navigating PK-12 private school financial aid processes, focusing on financial shame among families of color. Produced published research on financial shame framework and recommendations for private schools.
• 12+ Private Schools (2026-2027 Partner Network)coreStrategic or Co-development PartnerPSV maintains formal school partnerships with 12+ private schools for 2026-2027, including a two-year partnership commitment model. Partner schools include Alta Vista School, Archbishop Mitty High School, Archer School for Girls, Barnhart School, Bay School of San Francisco, Bellarmine College Preparatory, Bentley School, and others.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EmbraceRace: EmbraceRace is a nonprofit that supports parents and caregivers in raising children who are thoughtful, informed, and brave about race. Directly comparable to PSV's mission of building racial literacy and providing resources to families of color, though PSV focuses specifically on the private school context.
• The Conscious Kid: The Conscious Kid is a nonprofit focused on racial literacy and equity through education, resources, and curated children's media. Highly comparable to PSV's racial socialization programming (Social Pods) and Belonging Report Card, with overlapping target audience of parents raising children of color.

Emerging players

• Parents Amplifying Voices in Education (PAVE): PAVE is a DC-based nonprofit that amplifies parent voices in education policy and decision-making. Comparable community-organizing model for education-engaged parents of color, though focused on public/charter school advocacy rather than private school family support.
• EdNavigator: EdNavigator provides families with personalized support navigating K-12 schooling decisions. Comparable in offering family-facing educational support and navigation resources, with some overlap in the financial aid navigation space PSV addresses.
• Black Teacher Collaborative: Black Teacher Collaborative focuses on recruitment, development, and retention of Black teachers. Emerging player with overlapping DEI-in-schools mission, but operates from the teacher pipeline angle rather than the family/student community angle PSV addresses.

Broad incumbents

• SEED Foundation: SEED Foundation operates public boarding schools serving underserved students including strong populations of students of color. Comparable in mission to support low-income students of color through educational settings, but at a much larger institutional scale and with residential program model.
• GreatSchools.org: GreatSchools is a national nonprofit that provides school information and parent resources. Comparable in serving as a resource platform for parents navigating K-12 schooling, though PSV's niche is the private school + racial literacy intersection rather than general school information.
• National Association of Independent Schools (NAIS): NAIS is the largest membership association for independent/private K-12 schools in the U.S. Broad incumbent that serves the same private school ecosystem where PSV operates, but as an industry association rather than a direct family/community service provider.
• Common Sense Media: Common Sense Media is a major nonprofit providing media/technology recommendations and education resources for families and schools. Overlap with PSV's family-facing educational resource library, though at significantly broader scale and without the racial literacy specialization.
• Independent School Diversity Collaborative: Independent School Diversity Collaborative serves as an incubator for member independent schools seeking to advance DEI. Broader incumbent in the same private school DEI space as PSV, but works with schools as institutional members rather than serving Black and Brown families directly.

Market position

Weaknesses1 record

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/VillagePrivate
• YouTubeyoutube.com/@PrivateSchoolVillage/videos
• Facebookfacebook.com/PrivateSchoolVillage
• LinkedInlinkedin.com/company/private-school-village
• Instagraminstagram.com/privateschoolvillage
• TikToktiktok.com/@psvtok

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private School System