Safety First Society Of Canada
Safety First Industrial Canada is a privately held Alberta-based industrial safety and emergency response services firm that deploys trained safety, rescue, medical, and firefighting crews to oil and gas, construction, and industrial job sites across Western Canada.
- Company typePrivate
- Founded2012
- HeadquartersHardisty, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Safety First Society Of Canada does
Safety First Society of Canada, operating as Safety First Industrial Canada Inc. (also traded as Safety First Muirhead Ltd.), is a privately held Alberta-incorporated industrial safety and emergency response services provider serving oil and gas, construction, and general industrial projects across Western Canada. Founded under current ownership in 2012 following Jon Muirhead's acquisition of the business, the company deploys trained safety advisors, confined space attendants, rescue teams, industrial medics, and firefighting personnel directly to customer job sites in Alberta, British Columbia, and Saskatchewan, with 24/7 coverage for both planned and emergency response requirements.
The company's offering is organized into three categories: Safety and Rescue personnel services (safety, confined space and technical rescue, medical, firefighting); Site Support services (occupational testing, norms detection, industrial site cleaning); and Equipment and Services (event standby, rentals, monitor repair/servicing, detection rentals). A separate training line delivers industry certifications including H2S Alive, Standard First Aid, Fall Protection, Traffic Control, AWP, ATV/UTV, CSE/R, and Skid Steer, distributed in part through the BIS Trainer online store. The technical stack is people- and equipment-centric (gas detection, breathing air, rescue equipment) rather than software-centric; there is no public API, SDK, or proprietary AI component disclosed.
The business model is project-based professional services with quote-based, scope-dependent pricing. Revenue is generated through crew deployment, training course fees, and equipment rentals. The company is privately owned by founder-operator Jon Muirhead with no disclosed institutional investors, is credentialed through ISNetWorld, ComplyWorks, Workers Compensation Board, and Energy Safety Canada memberships, and operates from offices in Hardisty, Sherwood Park, Drayton Valley, Grande Prairie, and a forthcoming Calgary location.
Safety First Society Of Canada firmographics
Firmographics- Name
- Safety First Society Of Canada
- Legal name
- Safety First Industrial Canada Inc.
- Website
- https://safetyfirstm.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Safety First Industrial Canada is a privately held Alberta-based industrial safety and emergency response services firm that deploys trained safety, rescue, medical, and firefighting crews to oil and gas, construction, and industrial job sites across Western Canada.
- Ownership category
- akta.pro rank
Safety First Society Of Canada industry classification
Industry- Product category
- Industrial Safety Services
- akta.pro primary industry
- Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)
- akta.pro secondary industries
- Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ), Fire Safety Compliance, Risk Assessments & Training (Code Consulting) (IMAIAJAL)
Keywords
Where Safety First Society Of Canada is headquartered
LocationHeadquarters
- HQ city
- Hardisty
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
Safety First Society Of Canada business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Safety and Rescue Crew Services: Deployment of trained safety, rescue, and medical personnel to industrial job sites. Services include safety advisors, confined space attendants, rescue teams, and industrial medics for both short-term and ongoing project support.
- Training and Certification Courses: Various safety training courses including H2S Alive, Standard First Aid, Fall Protection, Traffic Control, ATV/UTV Training, and other industry certifications.
- Equipment Rentals and Services: Rental of safety and detection equipment including gas detection, breathing air, and rescue equipment. Also includes monitor repair/servicing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Safety First Society Of Canada product offering
Product offeringCore offering
Safety First Industrial Canada provides trained safety, rescue, medical, and firefighting personnel deployed directly to industrial job sites across Western Canada (Alberta, British Columbia, Saskatchewan). Offerings include safety advisors, confined space attendants, rescue teams, industrial medics, firefighting services, occupational testing, norms detection, industrial site cleaning, equipment rentals/repair, and safety training/certification courses (H2S Alive, Standard First Aid, Fall Protection, Traffic Control, etc.). Services are delivered on-site, available 24/7 for both planned projects and emergency response.
Product overview
Safety First Industrial Canada is an industrial safety and emergency response service provider offering a unified portfolio of personnel services and support solutions for job sites across Western Canada. The core offering consists of trained safety, rescue, medical, and firefighting personnel who deploy to industrial projects in oil and gas, construction, and related sectors. Supporting the personnel services are site support offerings (occupational testing, norms detection, industrial site cleaning) and equipment/services (event standby, rentals, monitor repair/servicing, detection rentals). The company also provides safety training courses including H2S Alive, Standard First Aid, Fall Protection, CSE/R, and equipment operation training. All services coordinate under one team to provide complete site coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Safety & Rescue Personnel Services Deployment of trained safety and rescue personnel, including safety advisors, confined space attendants, rescue teams, and industrial medics, to industrial job sites across Western Canada for both short-term and ongoing project support.
- Confined Space & Technical Rescue Specialized rescue services for confined spaces and technical rescue operations on industrial sites, including high-risk entry and extraction support.
- Medical Services Industrial medical support services providing trained medics for job sites across Western Canada.
- Firefighting Services Professional firefighting services for industrial sites and emergency response requirements.
- Equipment Rentals Rental of safety and detection equipment to industrial customers, including gas detection, breathing air, and rescue equipment.
- Monitor Repair/Servicing Repair and servicing for monitoring equipment used on industrial job sites.
- Safety Training Courses Safety training and certification courses including H2S Alive, Standard First Aid, Spotter Training, Traffic Control (Flagger), AWP, ATV/UTV Training, Fall Protection, CSE/R, and Skid Steer delivered to industrial workforce customers.
Companies that use Safety First Society Of Canada
Customer profileSegments3 records
Ideal customer profiles3 records
Safety First Society Of Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Safety First Society Of Canada partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ISNetWorldcoreSafety First Industrial Canada is a member of ISNetWorld, a global online contractor management system for screening, qualification monitoring, and compliance management.
- ComplyWorkscoreMember of ComplyWorks, a contractor pre-qualification and compliance management platform serving the energy and industrial sectors.
- Workers Compensation Board (WCB)coreRegistered with Workers Compensation Board for workplace safety insurance and compliance in Alberta.
- Energy Safety CanadacoreMember of Energy Safety Canada, an organization dedicated to promoting safety and preventing incidents in the energy industry.
- Calgary Petroleum ClubminorMember of the Calgary Petroleum Club, a professional networking organization for the oil and gas industry.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Safety First Society Of Canada competitors and assessment
Company assessmentOthers
- Energy Safety Canada: Industry association (not-for-profit) that sets safety standards and certifies training programs for the Canadian energy industry. Listed because Safety First is a member and because ESC-certified training (H2S Alive, etc.) is a core product; not a direct commercial peer but a key ecosystem participant.
Broad incumbents
- Total Safety: Large global industrial safety services provider serving oil & gas, petrochemical, and industrial clients with personnel, equipment, and training. Comparable to Safety First's integrated crew, rescue, and equipment offering but at significantly larger geographic and operational scale.
- Black Diamond Group: Calgary-based TSX-listed company providing workforce accommodations, modular space, and industrial services to energy and industrial customers. Comparable Western Canadian industrial-services platform with overlapping customer base in oil & gas and construction, though broader scope than Safety First.
Direct peers
- Stallion Oilfield Services: Western Canada-based oilfield services company providing workforce solutions, safety personnel, and equipment rentals to upstream energy customers. Directly comparable geographic footprint, oil & gas customer concentration, and crew + equipment deployment model.
- HSE Integrated: Canadian-headquartered provider of HSE (health, safety, environment) and emergency response services to oil & gas and industrial customers. Directly comparable in customer base, geography (Western Canada focus), and bundled safety + medical + rescue crew deployment model.
- Cardinal Safety Services: Alberta-based provider of industrial safety personnel, confined space, rescue, and emergency response services. Comparable niche operator serving similar oil & gas and construction customers in Western Canada.
- SafetyNet: Western Canada provider of industrial safety services, occupational testing, and training to energy and construction clients. Comparable offering across personnel deployment, testing, and certification training.
- Wolf Creek Safety Services: Western Canadian industrial safety services provider offering on-site safety personnel, rescue, and training to oil & gas and construction clients. Highly comparable in geographic focus, customer verticals, and crew-based delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Safety First Society Of Canada social profiles
Digital presenceSafety First Society Of Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safety First Society Of Canada leadership team
Management profileNumber of profiles
Profiles8 records
Safety First Society Of Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safety First Society Of Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safety First Society Of Canada
What does Safety First Society Of Canada do?
Safety First Industrial Canada provides trained safety, rescue, medical, and firefighting personnel deployed directly to industrial job sites across Western Canada (Alberta, British Columbia, Saskatchewan). Offerings include safety advisors, confined space attendants, rescue teams, industrial medics, firefighting services, occupational testing, norms detection, industrial site cleaning, equipment rentals/repair, and safety training/certification courses (H2S Alive, Standard First Aid, Fall Protection, Traffic Control, etc.). Services are delivered on-site, available 24/7 for both planned projects and emergency response.
Is Safety First Society Of Canada a public or private company?
Safety First Society Of Canada is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Safety First Society Of Canada founded?
Safety First Society Of Canada was founded in 2012. It employs 51 to 100 people.
Where is Safety First Society Of Canada based?
Safety First Society Of Canada is headquartered in Hardisty, Canada, in the North America region.
How does Safety First Society Of Canada make money?
Three revenue lines are on record. Safety and Rescue Crew Services are the primary driver. The others are training and Certification Courses and equipment Rentals and Services.
Who are Safety First Society Of Canada's main competitors?
Energy Safety Canada is listed as an others. Broad incumbents are Total Safety and Black Diamond Group. Direct peers are Stallion Oilfield Services, HSE Integrated, Cardinal Safety Services, SafetyNet and Wolf Creek Safety Services.
Does Safety First Society Of Canada have an API?
No public API is recorded for Safety First Society Of Canada.
What industry is Safety First Society Of Canada in?
Safety First Society Of Canada's product category is Industrial Safety Services. Its primary akta.pro industry code is BPABANAG, Medical Emergency Response & On-site First Aid/Paramedics, with a secondary code of BPAKAOAJ, Emergency Response, First Aid/CPR/AED & Incident Management Training.