What Senter does

Senter is a Mexico-based freight forwarding and third-party logistics (3PL) provider founded in 2017, headquartered in Santa Maria. The company offers an integrated logistics platform spanning sea freight, air freight, land freight, warehousing, and specialized trade-compliance services including IMMEX and RFE programs for Mexican maquiladora and export operations. Senter operates four warehouses in Mexico supporting cross-dock, pick & pack, and distribution, and has established strategic alliances at the country's two main Pacific ports — Manzanillo (via GLIPSA) and Lázaro Cárdenas (via LC Logistics GPS and Hutchison Ports).

The company's technology layer consists of a logistics management platform with three free digital self-service tools: real-time container tracking, a shipping schedule viewer, and a multi-carrier rates calculator for FCL, LCL, and air freight. It also offers "Senter Copilot," an AI-powered scheduling assistant for booking meetings with logistics experts. The company does not expose an API, SDK, or documented integration marketplace, and there is no evidence of proprietary routing, optimization, or forecasting models.

Senter generates revenue through four streams: transactional fees on freight forwarding (sea, air, land), recurring 3PL contracts for warehousing and distribution, managed-service fees for 4PL orchestration, and professional-service fees for IMMEX/RFE compliance work. Pricing is quote-based and not publicly disclosed. Go-to-market combines a self-service digital channel (targeting SMBs) with direct enterprise sales for customized solutions. The company serves six target verticals — automotive, retail, perishables, pharma, general cargo, and project cargo — and claims coverage via a network of 500+ global carrier, port, and logistics partners.

Name

Senter

Legal name

Senter

Website

https://senter.mx

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Senter is a Mexico-based freight forwarder and 3PL provider offering sea, air, and land freight plus warehousing, IMMEX/RFE trade-compliance services, and digital self-service tools for businesses importing to or exporting from Mexico.

Ownership category

akta.pro rank

Product category

International Freight Forwarding and Logistics Services

NAICS

Freight Transportation Arrangement (488510), Marine Cargo Handling (488320)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Deep Sea Foreign Transportation Of Freight (4412)

akta.pro primary industry

Ocean Export Forwarding (Booking/VGM/SI/BL) (TLACABAF)

akta.pro secondary industries

Ocean Import Forwarding (Destination Handling/DO/ISF) (TLACABAE), Air–Road Intermodal Forwarding (TLACAEAE), Customs Brokerage for Ocean Shipments (Import/Export Clearance) (TLACABAG)

Keywords

• International freight forwarding
• Third-party logistics services
• Mexico customs clearance
• Warehousing and distribution
• Supply chain management

Headquarters

HQ city

Santa Maria

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Freight Forwarding Services: International logistics solutions including sea freight, air freight, and land freight services. Revenue is generated through transportation fees, handling charges, and coordination services for import/export operations between Mexico and global destinations.
2. Third-Party Logistics (3PL): Third-party logistics services helping customers manage their supply chain, including warehousing, cross-docking, pick & pack, and distribution services from 4 Mexico warehouses.
3. Fourth-Party Logistics (4PL): End-to-end supply chain management and solutions orchestration services.
4. Specialized Services (IMMEX, RFE): Specialized customs and trade compliance services including IMMEX (maquiladora program) and RFE (Return of Foreign Goods) services for international trade facilitation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Senter provides international freight forwarding (sea, air, and land) plus third-party logistics (3PL/4PL) warehousing and distribution for businesses trading with Mexico. It delivers cross-dock, pick & pack, customs clearance, and specialized services for Mexico's IMMEX maquiladora program and RFE return-of-foreign-goods process, supported by four company-operated warehouses in Mexico and a 500+ partner global network. Digital self-service tools (real-time tracking, schedules, rates calculator) and an AI assistant (Senter Copilot) are provided alongside the physical logistics operations.

Product overview

Senter is a Freight Forwarder + 3PL + RFE + IMMEX logistics company offering a comprehensive transportation and logistics platform. The core product portfolio includes four main services: Sea Freight, Air Freight, Warehouse & Storage, and Land Freight. These core offerings are supplemented by specialized services (IMMEX, RFE, 3PL, 4PL) and a suite of digital tools (Tracking, Schedule, Get Rates) accessible through their platform. Additional transport services include Intermodal Transport, LCL, Ground Freight, Drayage, and specialty services for Energy and Liquids cargo. Senter Copilot provides an AI-powered scheduling assistant for customer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Senter Copilot: AI-powered logistics assistant and scheduling tool offered to customers

Products and services

• Sea Freight Maritime shipping service for boxes, pallets, or full containers (FCL/LCL) for export and import operations, with worldwide port coverage via Senter's 500+ partner network. Target customers are businesses shipping cargo internationally to or from Mexico.
• Air Freight Fast, reliable air transport for urgent shipments and long-distance cargo, with courier alliance discounts for shipments under 100kg to/from Mexico. Includes 24-48 hour express options and real-time monitoring. Targeted at businesses needing time-sensitive international delivery.
• Warehouse & Storage State-of-the-art warehousing across 4 facilities in Mexico with loading, crossdock, pick & pack, and distribution capabilities, with 24/7 monitored facilities. Designed for businesses needing storage, fulfillment, and distribution services within Mexico.
• Land Freight Truck fleet and partner-based ground transportation providing FTL, LTL, and specialized transport throughout Mexico and North America, including real-time monitoring and tracking. Serves businesses moving cargo domestically or cross-border on the ground.
• IMMEX Program Service Specialized logistics and trade compliance service for companies operating under Mexico's IMMEX maquiladora and export manufacturing program. Targets manufacturers and exporters participating in the program.
• RFE (Return Freight Express / Return of Foreign Goods) Specialized logistics service managing the return of foreign exports in compliance with Mexico's RFE program. Designed for businesses needing to handle returns of foreign-origin goods.
• Third-Party Logistics (3PL) Outsourced third-party logistics service helping customers manage their supply chain operations, including warehousing, cross-docking, pick & pack, and distribution from Senter's 4 Mexico warehouses. Serves businesses seeking recurring managed logistics support.
• Fourth-Party Logistics (4PL) End-to-end supply chain management and orchestration service in which Senter acts as the integrator across multiple logistics providers. Targeted at enterprises needing comprehensive supply chain solutions management.
• Intermodal Transport Service coordinating supply chain movement across multiple transport modes (truck, rail, sea, air) under a single plan. For businesses that require optimized multi-modal routing.
• Less-than-Container Load (LCL) Ocean shipping service for boxes and pallets (LCL) that can be booked online and priced instantly. For smaller shippers without enough volume to fill a full container.
• Drayage Short-distance container transport service typically between ports, rail yards, and warehouses. For businesses needing first/last-mile container movement in port-adjacent geographies.
• Ground Freight Point-to-point non-containerized truck movements from start to end, suitable for cargo that does not require containerization. Serves businesses needing dedicated door-to-door ground transport.
• Accelerate (Priority Express Service) Priority logistics service that streamlines the cargo journey with express options for faster delivery. For businesses with time-sensitive shipments.
• Energy Logistics Service Logistics service specialized for energy-sector cargo, tailored to the requirements of energy industry shippers. Targeted at energy sector businesses.
• Liquids Logistics Service Logistics service for transporting liquid cargo, handled with specialized equipment and procedures. For businesses needing safe transport of liquid commodities.

Quantifiable outcome

• 40% cost reduction
• +1 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• GLIPSA - ManzanillocoreStrategic or Co-development PartnerStrategic alliance partner at Manzanillo port, providing specialized logistics coordination for the major Pacific coast port of Mexico.
• LC Logistics GPS - Lázaro CárdenascoreStrategic or Co-development PartnerStrategic alliance partner at Lázaro Cárdenas port, offering logistics services at this key Pacific coast port facility.
• Hutchison Ports - Lázaro CárdenascoreStrategic or Co-development PartnerStrategic alliance with Hutchison Ports at Lázaro Cárdenas, providing access to international port operations and container terminal services.
• Global Carrier NetworkcoreStrategic or Co-development PartnerNetwork of 500+ global partners including shipping lines, airlines, trucking companies, and logistics providers worldwide.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• DSV: DSV is a major global freight forwarder offering air, sea, road, and contract logistics, competing with Senter for cross-border freight customers, particularly multinational shippers moving through Mexico.
• Kuehne+Nagel: Kuehne+Nagel is a global freight forwarding and contract logistics leader with strong sea, air, and road capabilities; comparable to Senter as a full-service forwarder serving Mexico trade lanes, though at global scale.
• Agility Logistics: Agility Logistics is a global freight forwarder and contract logistics provider with presence across emerging markets including Mexico, overlapping with Senter's sea/air/land forwarding and warehousing services.
• Bolloré Logistics: Bolloré Logistics is a global freight forwarder with multimodal capabilities and dedicated Mexico operations, competing with Senter for international freight forwarding and contract logistics customers in Mexico.
• DHL Global Forwarding: DHL Global Forwarding is one of the world's largest ocean and air freight forwarders with full multi-mode capabilities, competing with Senter for the same Mexican import/export and cross-border customers but at vastly larger scale.
• CEVA Logistics: CEVA Logistics is a global 3PL offering freight management, contract logistics, and finished vehicle logistics with significant operations in Mexico, comparable to Senter's 3PL/4PL and automotive sector focus.
• Expeditors International: Expeditors International is a global logistics firm specializing in air and ocean freight forwarding with customs brokerage, directly comparable to Senter's forwarding and customs offering though operating at much greater scale.

Direct peers

• Grupo TMM: Grupo TMM is a Mexico-based maritime and logistics company operating ports, ocean transport, and inland logistics services, overlapping with Senter's sea freight, port coordination (Manzanillo/Lázaro Cárdenas), and integrated logistics positioning.
• Traxion: Traxión is a Mexican logistics and trucking group offering ground transport, dedicated freight, and supply-chain services across Mexico and cross-border to the U.S., directly comparable to Senter's land freight and 3PL/4PL offering in the same domestic market.
• Grupo Am Cargo: Grupo AM Cargo is a Mexican freight forwarder and logistics company specializing in cross-border U.S.–Mexico trucking and customs brokerage, a direct comparator to Senter's land freight and customs expertise in the same corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/senterlogistics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senter