Rock And Snow
- Company typePrivate
- Founded1970
- HeadquartersNew Paltz, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Rock And Snow firmographics
Firmographics- Name
- Rock And Snow
- Legal name
- Rock and Snow
- Website
- https://rockandsnow.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rock And Snow industry classification
Industry- Product category
- Outdoor Gear Retail
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Climbing & Mountaineering Gear Retail (CRAMAMAB)
- akta.pro secondary industries
- Camping, Hiking & Climbing Specialty Retail (CRAMABAM), Snowshoeing Retail (CRAMAJAH), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)
Keywords
Where Rock And Snow is headquartered
LocationHeadquarters
- HQ city
- New Paltz
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rock And Snow business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Revenue from selling outdoor gear, climbing equipment, footwear, apparel, and accessories through physical retail stores and e-commerce website.
- Consignment Services: Operates Rock and Snow Annex consignment shop where customers can sell gently used outdoor gear. Consignors receive 75% of selling price in store credit or 60% in cash/check/direct deposit.
- Gift Certificates: Sale of gift certificates redeemable at Rock and Snow, Rock and Snow Annex, and rockandsnow.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift certificates |
| Other | Pay-as-you-go | Top Brass Club loyalty rewards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Rock And Snow product offering
Product offeringCore offering
Rock And Snow is an outdoor specialty retailer based in New Paltz, NY that sells apparel, footwear, and equipment for rock climbing, ice climbing, mountaineering, camping, hiking, cross-country skiing, and snowshoeing. The business operates a flagship store at 44 Main Street, a consignment shop (Rock and Snow Annex at 28 Main Street), and an e-commerce site at rockandsnow.com, supplemented by gear rental and guide services.
Product overview
Rock and Snow is an outdoor gear retailer specializing in rock climbing, ice climbing, mountaineering, camping, hiking, cross-country skiing, and snowshoeing equipment and apparel. The company operates a physical retail store in New Paltz, NY, alongside an e-commerce platform (powered by WebSell) and a consignment shop (Rock and Snow Annex). The product portfolio includes third-party outdoor brands (SCARPA, La Sportiva, Salomon, Patagonia, Rab, Black Diamond, Petzl) as well as Rock and Snow's own branded merchandise. Services include gear rentals, a loyalty program (Top Brass Club), guide services, and consignment. The company was established in 1970 and serves the Hudson Valley, Shawangunk Ridge (Gunks), and Adirondack regions.
Differentiator
Problem solved
Functional benefit
Brands
- Rock and Snow Annex: A consignment store specializing in new and gently used outdoor gear, clothing, and footwear located in a separate building at 28 Main St, New Paltz, NY 12561.
Products and services
- Outdoor Gear Retail
- Rock and Snow Annex Consignment Shop
- Gear Rental Service
- Guide Services
Companies that use Rock And Snow
Customer profileSegments2 records
Ideal customer profiles4 records
Rock And Snow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rock And Snow partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Rock And Snow competitors and assessment
Company assessmentBroad incumbents
- Moosejaw Mountaineering: Outdoor specialty retailer (acquired by Walmart) operating primarily online with a broad climbing, hiking, and apparel assortment. Represents a scaled e-commerce competitor overlapping Rock and Snow's online climbing and outdoor apparel categories.
- Patagonia: Iconic outdoor apparel and gear brand with direct-to-consumer retail and strong sustainability positioning. Overlaps with Rock and Snow's apparel assortment and competes for the same environmentally-conscious outdoor consumer.
- REI (Recreational Equipment, Inc.): Largest US outdoor specialty co-operative with extensive climbing, hiking, and ski assortments across retail stores and a dominant e-commerce platform. Represents the broad-incumbent competitive threat Rock and Snow faces in both physical and online channels.
- Backcountry: Pure-play online outdoor specialty retailer carrying premium climbing, hiking, and ski brands. Comparable as a competitor in Rock and Snow's e-commerce channel, with vastly larger marketing scale and broader assortment.
Direct peers
- International Mountain Equipment (IME): Long-established climbing and mountaineering specialty retailer in North Conway, NH. Comparable to Rock and Snow as a multi-decade independent serving a premier Northeast climbing destination with similar deep technical climbing assortments.
- The Mountain Shop (Portland, OR): Independent climbing and outdoor specialty retailer in Portland, OR offering climbing gear, apparel, footwear, and guide services. Directly comparable to Rock and Snow in business model, category focus, and service mix.
- Alpine Shop: Independent outdoor specialty retailer with locations in the St. Louis area, offering climbing, hiking, skiing, and paddlesports gear. Comparable to Rock and Snow in multi-category outdoor specialty focus with similar brand mix.
- Neptune Mountaineering: Independent climbing and mountaineering specialty retailer in Boulder, CO. Closely comparable to Rock and Snow as a destination climbing shop serving a premier US climbing area, with deep technical climbing and ice climbing assortments and a similar specialist positioning.
- Outdoor Gear Exchange: Climbing and outdoor gear retailer in Burlington, VT that combines new gear retail with a robust used/consignment program. Mirrors Rock and Snow's hybrid retail-plus-consignment model in another Northeastern climbing market.
Regional players
- Appalachian Outfitters: Outdoor and climbing retailer serving the Mid-Atlantic region. Comparable as a smaller regional specialty retailer with similar climbing and hiking assortments, though operating in a different geographic market than Rock and Snow.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rock And Snow social profiles
Digital presenceRock And Snow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rock And Snow leadership team
Management profileNumber of profiles
Rock And Snow subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rock And Snow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rock And Snow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rock And Snow
What does Rock And Snow do?
Rock And Snow is an outdoor specialty retailer based in New Paltz, NY that sells apparel, footwear, and equipment for rock climbing, ice climbing, mountaineering, camping, hiking, cross-country skiing, and snowshoeing. The business operates a flagship store at 44 Main Street, a consignment shop (Rock and Snow Annex at 28 Main Street), and an e-commerce site at rockandsnow.com, supplemented by gear rental and guide services.
Is Rock And Snow a public or private company?
Rock And Snow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rock And Snow founded?
Rock And Snow was founded in 1970. It employs 11 to 50 people.
Where is Rock And Snow based?
Rock And Snow is headquartered in New Paltz, United States, in the North America region.
How does Rock And Snow make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are consignment Services and gift Certificates.
Who are Rock And Snow's main competitors?
Broad incumbents on record are Moosejaw Mountaineering, Patagonia, REI (Recreational Equipment, Inc.) and Backcountry. Direct peers are International Mountain Equipment (IME), The Mountain Shop (Portland, OR), Alpine Shop, Neptune Mountaineering and Outdoor Gear Exchange. Appalachian Outfitters is listed as a regional player.
Does Rock And Snow have an API?
No public API is recorded for Rock And Snow.
What industry is Rock And Snow in?
Rock And Snow's product category is Outdoor Gear Retail. Its primary akta.pro industry code is CRAMAMAB, Climbing & Mountaineering Gear Retail, with a secondary code of CRAMABAM, Camping, Hiking & Climbing Specialty Retail. Its SIC code is 5661.