Retention
Retention, Inc. is a New York-based boutique analytics and market research consulting firm serving Fortune 500 enterprises across CPG, pharma, media, and telecom through digital analytics, advanced analytics, market research, and knowledge management services.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Retention does
Retention, Inc. is a privately held boutique analytics and market research consulting firm headquartered in New York City (394 Broadway, 5th Floor), operating with a core team of approximately five professionals including Principal Consultant Shailender Khitri, Senior Consultants Al Mercado and Vivian Song, and Senior Advisors Dr. Suresh Divakar and Dr. Sanal Mazvancheryl. The firm serves Fortune 500 enterprise clients — either directly or through advertising, media, and digital agencies — across CPG, pharmaceutical, media/entertainment, financial services, and telecom sectors, with named engagements for Pepsico, Absolut, The New York Times, Showtime, IFF, Shutterstock, Pfizer, Bayer, McDonald's, Burger King, Old Navy, Dell, Cox, and LG Electronics.
The firm delivers four integrated service modules: Digital Analytics (measurement plans, tag implementation, optimization, and advanced clickstream analysis for model-based segmentation and attribution); Advanced Analytics (marketing performance measurement using predictive modeling — linear/logistic regression, clustering, random forests, neural nets — over clickstream, transactional, and third-party data); Market Research (end-to-end qualitative and quantitative studies); and Knowledge Solutions (SharePoint-based knowledge management systems for research departments). Delivery relies on industry-standard tooling (Google Analytics, Adobe Analytics, SQL, R, Python, SAS, SPSS, Tableau, PowerBI, QlikView, NVivo) rather than proprietary platforms, with custom JavaScript tag implementations and ROI frameworks representing the firm's primary technical differentiators.
Revenue is generated through project-based and multi-year retainer consulting engagements with enterprise clients, with no standardized public pricing. The go-to-market is relationship-driven and sales-led, with limited formal marketing infrastructure beyond the corporate website and social media presence. The firm has no disclosed funding rounds, subsidiaries, or parent company, and operates as an independent consultancy.
Retention firmographics
Firmographics- Name
- Retention
- Legal name
- Retention, Inc.
- Website
- https://retentionusa.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Retention, Inc. is a New York-based boutique analytics and market research consulting firm serving Fortune 500 enterprises across CPG, pharma, media, and telecom through digital analytics, advanced analytics, market research, and knowledge management services.
- Ownership category
- akta.pro rank
Retention industry classification
Industry- Product category
- Marketing Analytics Consulting
- NAICS
- Marketing Consulting Services (541613), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industry
- Customer Churn, CLV & Retention Intelligence (HDAAAHAC)
Keywords
Where Retention is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Retention business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Consulting Services: Professional consulting services for digital analytics, advanced analytics, and market research. Revenue is generated through project-based engagements and ongoing consulting retainer arrangements with enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise consulting engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Retention product offering
Product offeringCore offering
Retention, Inc. is a boutique analytics and market research consulting firm that provides three core services: Digital Analytics (measurement plans, tag implementation, and optimization for brand sites and digital campaigns), Advanced Analytics (marketing and digital performance measurement through analysis of marketing, clickstream, transactional, and third-party data), and Market Research (end-to-end online qualitative and quantitative research studies, evidence-based synthesis, and knowledge management systems). The firm delivers integrated insights by synergistically combining digital analytics, marketing analytics, and market research for Fortune 500 enterprise clients.
Product overview
Retention, Inc. is an analytics and market research consulting firm that offers three core service areas: Digital Analytics (measurement plans, tag implementation, and optimization for brand sites and campaigns), Advanced Analytics (marketing performance measurement through analysis of marketing, clickstream, transactional, and third-party data), and Market Research (end-to-end online research studies using qualitative and quantitative methods). These services are supported by a fourth service module, Knowledge Solutions, which provides technology-enabled solutions for research departments including knowledge management systems for on-demand access to historical research studies and business intelligence solutions. The company delivers integrated insights by combining these service areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Analytics Consulting practice focused on measurement plans, tag implementation, and optimization for brand sites and digital campaigns. Includes advanced analytics of clickstream and related data for model-based segmentation and attribution, delivered to enterprise marketing teams.
- Advanced Analytics Marketing and digital performance measurement service delivered through advanced analysis of marketing, clickstream, transactional, and third-party data, supported by data science and predictive modeling (regression, clustering, classification, random forests, neural nets). For enterprise marketing and analytics leaders seeking attribution, segmentation, and marketing mix optimization.
- Market Research End-to-end online market research service using qualitative and quantitative methods, including research planning, survey design, programming, fielding, data analysis, and evidence-based research synthesis. Supports new product development, brand tracking, segmentation, and positioning for enterprise consumer brands.
- Knowledge Solutions Technology-enabled consulting offering for research departments to leverage existing knowledge and data assets, including knowledge management systems with on-demand access to historical research studies, taxonomy/faceted navigation, and business intelligence solutions. Delivered to enterprise research and insights teams.
Quantifiable outcome
- Sierra Mist achieved 100 million cases in year 1 and is now a billion-plus dollar global brand
- +1 more outcomes
Companies that use Retention
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles4 records
Retention technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Retention partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Retention competitors and assessment
Company assessmentBroad incumbents
- Ipsos: Global market research and analytics firm offering qualitative, quantitative, and advanced analytics across CPG, pharma, media, and financial services. Comparable to Retention in client verticals and integrated research + analytics offering, but at enterprise scale.
- Nielsen: Global market research and consumer analytics incumbent serving CPG, media, and retail clients with consumer panels, brand tracking, and advanced analytics. Directly comparable to Retention's CPG analytics and market research practice but at vastly larger scale.
- Kantar: Global research, data, and analytics consultancy serving CPG, retail, and media clients with brand tracking, consumer insights, and marketing ROI measurement. Comparable to Retention's integrated market research and marketing analytics practice.
Direct peers
- Mu Sigma: Large analytics and decision sciences outsourcing firm combining data engineering, advanced analytics, and business problem-solving for Fortune 500 enterprises. Comparable to Retention's advanced analytics and data science positioning but at significantly larger scale.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Retention social profiles
Digital presenceRetention financial estimates
Financial estimateRevenue estimate
Valuation estimate
Retention leadership team
Management profileNumber of profiles
Profiles5 records
Retention funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Retention M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Retention
What does Retention do?
Retention, Inc. is a boutique analytics and market research consulting firm that provides three core services: Digital Analytics (measurement plans, tag implementation, and optimization for brand sites and digital campaigns), Advanced Analytics (marketing and digital performance measurement through analysis of marketing, clickstream, transactional, and third-party data), and Market Research (end-to-end online qualitative and quantitative research studies, evidence-based synthesis, and knowledge management systems). The firm delivers integrated insights by synergistically combining digital analytics, marketing analytics, and market research for Fortune 500 enterprise clients.
Is Retention a public or private company?
Retention is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Retention founded?
Retention was founded in -1. It employs 1 to 10 people.
Where is Retention based?
Retention is headquartered in New York, United States, in the North America region.
How does Retention make money?
One revenue line is on record: consulting Services.
Who are Retention's main competitors?
Broad incumbents on record are Ipsos, Nielsen and Kantar. Mu Sigma is listed as a direct peer. Fractal Analytics is listed as a peer.
Does Retention have an API?
No public API is recorded for Retention.
What industry is Retention in?
Retention's product category is Marketing Analytics Consulting. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of HDAAAHAC, Customer Churn, CLV & Retention Intelligence. Its NAICS code is 541613 and its SIC code is 8742.