Retention

Marketing Analytics Consultingretentionusa.com

Retention, Inc. is a New York-based boutique analytics and market research consulting firm serving Fortune 500 enterprises across CPG, pharma, media, and telecom through digital analytics, advanced analytics, market research, and knowledge management services.

Company typePrivate
Founded-
HeadquartersNew York, United States
Headcount1–10
GTM typeB2B
OfferingServices

What Retention does

Retention, Inc. is a privately held boutique analytics and market research consulting firm headquartered in New York City (394 Broadway, 5th Floor), operating with a core team of approximately five professionals including Principal Consultant Shailender Khitri, Senior Consultants Al Mercado and Vivian Song, and Senior Advisors Dr. Suresh Divakar and Dr. Sanal Mazvancheryl. The firm serves Fortune 500 enterprise clients — either directly or through advertising, media, and digital agencies — across CPG, pharmaceutical, media/entertainment, financial services, and telecom sectors, with named engagements for Pepsico, Absolut, The New York Times, Showtime, IFF, Shutterstock, Pfizer, Bayer, McDonald's, Burger King, Old Navy, Dell, Cox, and LG Electronics.

The firm delivers four integrated service modules: Digital Analytics (measurement plans, tag implementation, optimization, and advanced clickstream analysis for model-based segmentation and attribution); Advanced Analytics (marketing performance measurement using predictive modeling — linear/logistic regression, clustering, random forests, neural nets — over clickstream, transactional, and third-party data); Market Research (end-to-end qualitative and quantitative studies); and Knowledge Solutions (SharePoint-based knowledge management systems for research departments). Delivery relies on industry-standard tooling (Google Analytics, Adobe Analytics, SQL, R, Python, SAS, SPSS, Tableau, PowerBI, QlikView, NVivo) rather than proprietary platforms, with custom JavaScript tag implementations and ROI frameworks representing the firm's primary technical differentiators.

Revenue is generated through project-based and multi-year retainer consulting engagements with enterprise clients, with no standardized public pricing. The go-to-market is relationship-driven and sales-led, with limited formal marketing infrastructure beyond the corporate website and social media presence. The firm has no disclosed funding rounds, subsidiaries, or parent company, and operates as an independent consultancy.

Retention firmographics

Firmographics

Name: Retention
Legal name: Retention, Inc.
Website: https://retentionusa.com
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Retention, Inc. is a New York-based boutique analytics and market research consulting firm serving Fortune 500 enterprises across CPG, pharma, media, and telecom through digital analytics, advanced analytics, market research, and knowledge management services.
Ownership category
akta.pro rank

Retention industry classification

Industry

Product category: Marketing Analytics Consulting
NAICS: Marketing Consulting Services (541613), Other Management Consulting Services (541618)
SIC: Services-Management Consulting Services (8742)
akta.pro primary industry: Customer, Marketing & Sales Consulting (BPAHACAG)
akta.pro secondary industry: Customer Churn, CLV & Retention Intelligence (HDAAAHAC)

Keywords

Digital analytics consulting
Advanced marketing analytics
Market research services
Customer segmentation analytics
Marketing ROI measurement

Where Retention is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Retention business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel

Revenue model

Consulting Services: Professional consulting services for digital analytics, advanced analytics, and market research. Revenue is generated through project-based engagements and ongoing consulting retainer arrangements with enterprise clients.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Enterprise consulting engagements

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Retention product offering

Product offering

Core offering

Retention, Inc. is a boutique analytics and market research consulting firm that provides three core services: Digital Analytics (measurement plans, tag implementation, and optimization for brand sites and digital campaigns), Advanced Analytics (marketing and digital performance measurement through analysis of marketing, clickstream, transactional, and third-party data), and Market Research (end-to-end online qualitative and quantitative research studies, evidence-based synthesis, and knowledge management systems). The firm delivers integrated insights by synergistically combining digital analytics, marketing analytics, and market research for Fortune 500 enterprise clients.

Product overview

Retention, Inc. is an analytics and market research consulting firm that offers three core service areas: Digital Analytics (measurement plans, tag implementation, and optimization for brand sites and campaigns), Advanced Analytics (marketing performance measurement through analysis of marketing, clickstream, transactional, and third-party data), and Market Research (end-to-end online research studies using qualitative and quantitative methods). These services are supported by a fourth service module, Knowledge Solutions, which provides technology-enabled solutions for research departments including knowledge management systems for on-demand access to historical research studies and business intelligence solutions. The company delivers integrated insights by combining these service areas.

Differentiator

Problem solved

Functional benefit

Products and services

Digital Analytics Consulting practice focused on measurement plans, tag implementation, and optimization for brand sites and digital campaigns. Includes advanced analytics of clickstream and related data for model-based segmentation and attribution, delivered to enterprise marketing teams.
Advanced Analytics Marketing and digital performance measurement service delivered through advanced analysis of marketing, clickstream, transactional, and third-party data, supported by data science and predictive modeling (regression, clustering, classification, random forests, neural nets). For enterprise marketing and analytics leaders seeking attribution, segmentation, and marketing mix optimization.
Market Research End-to-end online market research service using qualitative and quantitative methods, including research planning, survey design, programming, fielding, data analysis, and evidence-based research synthesis. Supports new product development, brand tracking, segmentation, and positioning for enterprise consumer brands.
Knowledge Solutions Technology-enabled consulting offering for research departments to leverage existing knowledge and data assets, including knowledge management systems with on-demand access to historical research studies, taxonomy/faceted navigation, and business intelligence solutions. Delivered to enterprise research and insights teams.

Quantifiable outcome

Sierra Mist achieved 100 million cases in year 1 and is now a billion-plus dollar global brand
+1 more outcomes

Companies that use Retention

Customer profile

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Retention technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Retention partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Retention competitors and assessment

Company assessment

Broad incumbents

Ipsos: Global market research and analytics firm offering qualitative, quantitative, and advanced analytics across CPG, pharma, media, and financial services. Comparable to Retention in client verticals and integrated research + analytics offering, but at enterprise scale.
Nielsen: Global market research and consumer analytics incumbent serving CPG, media, and retail clients with consumer panels, brand tracking, and advanced analytics. Directly comparable to Retention's CPG analytics and market research practice but at vastly larger scale.
Kantar: Global research, data, and analytics consultancy serving CPG, retail, and media clients with brand tracking, consumer insights, and marketing ROI measurement. Comparable to Retention's integrated market research and marketing analytics practice.

Direct peers

Mu Sigma: Large analytics and decision sciences outsourcing firm combining data engineering, advanced analytics, and business problem-solving for Fortune 500 enterprises. Comparable to Retention's advanced analytics and data science positioning but at significantly larger scale.

Peers

Fractal Analytics:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Retention financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Retention leadership team

Management profile

Number of profiles

Profiles5 records

Retention funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Retention M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retention

What does Retention do?

Is Retention a public or private company?

Retention is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Retention founded?

Retention was founded in -1. It employs 1 to 10 people.

Where is Retention based?

Retention is headquartered in New York, United States, in the North America region.

How does Retention make money?

One revenue line is on record: consulting Services.

Who are Retention's main competitors?

Broad incumbents on record are Ipsos, Nielsen and Kantar. Mu Sigma is listed as a direct peer. Fractal Analytics is listed as a peer.

Does Retention have an API?

No public API is recorded for Retention.

What industry is Retention in?

Retention's product category is Marketing Analytics Consulting. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of HDAAAHAC, Customer Churn, CLV & Retention Intelligence. Its NAICS code is 541613 and its SIC code is 8742.