Golf's Greatest Holes

What Golf's Greatest Holes does

Golf's Greatest Holes is a London-based television production company, operated under the UK private limited company The Good Life Group Ltd., that produces a premium golf travel series showcasing notable courses and individual holes worldwide. The product is a content catalogue of four series — Ireland, Portugal, a Royal Portrush Open Special, and Scotland — each comprising approximately six 30-minute episodes filmed in 4K ultra-high-definition with drone cinematography and fronted by former Ryder Cup captain Paul McGinley and broadcaster Chris Hollins, with guest appearances from figures including Dame Laura Davies, Darren Clarke, Colin Montgomerie CBE, and James Nesbitt.

The company monetises through two streams: (1) broadcast and streaming licensing to more than 40 networks and platforms across 189 countries — including Sky Sports, NBC Golf Channel, Bloomberg, CNBC, Fox Sports, Apple TV, NBC Peacock, and Samsung TV Plus, plus in-flight entertainment on American Airlines, Cathay Pacific, Asiana, and Thai Airways — reaching 1 billion+ households and 50 million digital viewers; and (2) multi-year sponsorship and branded content deals, with named partners Foresight Group (key partner) and Motocaddy (Official Trolley & Bag Partner for a fourth consecutive year). Pricing is not publicly disclosed; all sponsorship and broadcast enquiries are handled via direct contact.

Go-to-market is sales-led and channel-partner driven. Distribution is secured through direct enterprise licensing with major networks and platforms, while brand partners such as Motocaddy amplify reach through their own social channels. Marketing is supported by the company website, email newsletters, social media, Vimeo-hosted video, and earned media from broadcast partners. The customer base spans three segments: end-viewer golfers, travellers and sports fans; golf industry brand partners seeking association with premium content; and broadcast and streaming networks licensing differentiated golf travel programming.

Name

Golf's Greatest Holes

Legal name

The Good Life Group Ltd.

Website

https://golfsgreatestholes.com

Company type

Private

Operating status

Operating

Short description

Golf's Greatest Holes is a London-based TV production company, operated under The Good Life Group Ltd., that produces a premium golf travel series presented by Paul McGinley and Chris Hollins, licensed to 40+ broadcast networks across 189 countries and funded by broadcast licensing and multi-year brand sponsorships.

Ownership category

akta.pro rank

Product category

Sports Television Production

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Travel & Adventure Documentaries (MPADADAM)

Keywords

• Golf travel series
• Sports television production
• Broadcast content licensing
• Golf entertainment content
• Premium sports video

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Broadcast licensing: Golf's Greatest Holes generates revenue by licensing its television series to broadcast networks. The show has secured deals with more than 40 leading broadcast networks across 189 countries, including Sky Sports, NBC Golf Channel, Bloomberg, CNBC, Fox Sports, and streaming platforms such as Apple TV and NBC Peacock, reaching over 1 billion households and 50 million digital viewers.
2. Sponsorship and branded content: The show enters multi-year sponsorship arrangements with brands such as Foresight Group (key partner) and Motocaddy (Official Trolley & Bag Partner). Sponsors receive brand integration across the series, digital content, social media promotion, and exclusivity designations. Motocaddy's sponsorship has extended for at least four consecutive years.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Golf's Greatest Holes produces a premium golf travel television series following former Ryder Cup captain Paul McGinley and broadcaster Chris Hollins on a global golfing journey across iconic courses and holes. The series is delivered on a per-season basis with four series produced to date (Ireland, Portugal, Royal Portrush Open Special, Scotland), each consisting of approximately six 30-minute episodes filmed in 4K with drone cinematography. Content is monetized through broadcast licensing to 40+ networks in 189 countries and multi-year sponsorship deals with brands such as Foresight Group and Motocaddy.

Product overview

Golf's Greatest Holes is a multi-season television series comprising four distinct regional productions (Ireland, Portugal, Royal Portrush Open Special, and Scotland). Each series follows former Ryder Cup captain Paul McGinley and broadcaster Chris Hollins as they explore iconic golf courses and holes in different global destinations. The show is filmed using 4K super high-definition cameras and drones, and is distributed globally across more than 40 broadcast networks in 189 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf's Greatest Holes TV Series A premium golf travel television series following former Ryder Cup captain Paul McGinley and broadcaster Chris Hollins on a global golfing journey, exploring iconic golf courses and holes for broadcast sports audiences.
• Series 1 - Ireland First series exploring Ireland's most dramatic and historic golf courses, including Old Head Golf Links, Ardglass, Royal Belfast, and Carne in County Mayo, featuring dramatic Atlantic cliff tops, rugged links courses, and historic fairways.
• Series 2 - Portugal Second series exploring Portugal's finest courses spanning the sunny Algarve, Cascais region, and Silver Coast, highlighting championship-quality golf combined with Portuguese culture and scenery.
• Series 3 - Royal Portrush (Open Special) Six-part special edition filmed at Royal Portrush in Northern Ireland, featuring Paul McGinley, Darren Clarke, and James Nesbitt exploring legendary holes from Major Championships and the European Tour.
• Series 4 - Scotland Fourth series set in Scotland, the spiritual home of golf, exploring iconic links courses, legendary fairways, and hidden gems with Colin Montgomerie and Dame Laura Davies.

Quantifiable outcome

• Broadcast reach of 1 billion+ households across 189 countries
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Motocaddycore partnerGTM or Marketing PartnerMotocaddy, the world's best-selling electric trolley brand, is the Official Trolley & Bag Partner of Golf's Greatest Holes. The partnership is now in its fourth year (covering Season Four in Scotland). Motocaddy provides behind-the-scenes footage on its Instagram and YouTube channels (@MotocaddyGolf) promoting each episode, generating additional digital reach for the series. The show is filmed using 4K super high-definition cameras and drones, showcasing Motocaddy products in use on world-class courses. Oliver Churcher, Motocaddy Marketing Director, cited the ability to reach huge global audiences as the key driver for extending the sponsorship.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Whisper Films: UK-based sports production company producing premium documentary and broadcast content for golf, motorsport, and football. Most directly comparable to Golf's Greatest Holes as a similarly sized UK sports content studio selling into Sky Sports and other premium networks.
• Feherty Productions: Iconic golf talk-show and interview format featuring celebrity guests and insider golf storytelling. Directly comparable as premium personality-led golf content that occupies similar broadcast windows and competes for sponsor mindshare.
• North One Television: UK independent TV producer with a strong sports and factual entertainment slate including golf and travel-adjacent programming. Comparable as a peer independent producer operating in the same UK sports/documentary market and selling to similar broadcast partners.
• Sunset+Vine: UK sports production house producing highlight programming, magazine shows, and documentary-style content for broadcast partners including Sky Sports. Comparable as a similarly structured UK sports content producer selling into the same broadcast ecosystem.

Broad incumbents

• IMG (Endeavor): Global sports and entertainment content business producing golf-related media, managing athlete rights, and brokering distribution. Comparable as a much larger incumbent operating across sports content production and rights, with overlap in golf specifically.
• PGA Tour (Media Arm): Operates the PGA Tour's owned media business including PGA Tour Entertainment, producing original series, documentaries, and broadcast content. While vastly larger, it competes for the same golf-content broadcast slots, sponsor dollars, and audience attention as Golf's Greatest Holes.
• Golf Channel (NBC Sports): Dedicated US golf broadcaster and original-content producer, owned by NBC Sports. Operates as both a distributor (a current GGH partner) and a producer of competing golf travel and documentary programming, defining the competitive benchmark for golf TV content.
• All3Media: Large UK and international independent TV production group producing factual, lifestyle, and sports-adjacent content. Comparable as a buyer and producer of premium factual entertainment competing for slots and sponsors in the same broadcast ecosystem.

Regional players

• ATP Media: Media rights and content arm of the ATP Tour, producing and licensing tennis broadcast content globally. Comparable as a tour-media entity that packages premium individual-sport storytelling for international broadcast and streaming partners.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GreatGolfHoles
• Facebookfacebook.com/golfsgreatestholes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf's Greatest Holes