ReeseStrong

What ReeseStrong does

ReeseStrong, Inc. is a private nonprofit organization incorporated in Idaho in 2021 and headquartered in Eagle, Idaho (mailing address: 2976 East State St., Suite 120 #231). It was founded by Heather Langer following the May 2021 death of her 13-year-old daughter Reese Langer from a severe allergic reaction at a cheer banquet. The organization's stated mission is to help children and their families fight food allergies through community awareness, education, and advocacy, with an explicit focus on easing the financial burden of epinephrine (EpiPens, which retail up to $700 per two-pack and expire annually).

The organization operates without proprietary technology products. Its functional surface consists of community events (an annual golf tournament, fun runs, Eagle Fun Days Parade participation, and charcuterie classes), an e-commerce merchandise storefront built on Square (reesestrong.square.site), donation channels via GoFundMe and PayPal, and downloadable educational resources including a Food Allergy Action Plan PDF. Distribution and awareness are driven by earned media (Eagle magazine, KTVB, Idaho News), a Facebook page, an email newsletter, and grassroots community outreach.

The business model is donations-solicitation plus merchandise sales. ReeseStrong does not charge for its core advocacy, awareness, or educational services; revenue is generated through voluntary donations and branded merchandise purchases, supplemented by event sponsorships from local Idaho businesses. Its primary served segment is children and families affected by food allergies, with a secondary segment of community supporters and volunteers. Strategic partnerships include Food Allergy Research & Education (FARE), the Kyah Rayne Foundation (KRF), and The Allergy Group. The organization is governed by a board of directors and supported by community outreach volunteers, a golf committee, and junior advocates, with no disclosed institutional funding, subsidiaries, or parent entity.

Name

ReeseStrong

Legal name

ReeseStrong, Inc

Website

https://reesestronginc.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

ReeseStrong is a 2021 Idaho-based nonprofit that provides food allergy awareness, education, advocacy, and financial support to children and families affected by food allergies, funded by donations, merchandise sales, and local event sponsorships.

Ownership category

akta.pro rank

Product category

Nonprofit Health Advocacy

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Voluntary Health Organizations (813212)

akta.pro industry

PRIMARYEDACAMAG

Food Allergy Management & Special Diet Support

Education/Early Childhood Education/Health and Nutrition Programs for Young Children

Keywords

• Food allergy advocacy
• Food allergy awareness
• Nonprofit education
• Epinephrine assistance
• Community fundraising

Headquarters

HQ city

Eagle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Donations: The organization accepts donations through GoFundMe and PayPal to fund its mission of helping children and families fight food allergies, including easing the financial burden of epinephrine (EpiPens).
2. Merchandise Sales: The organization sells ReeseStrong merchandise through their Square storefront (reesestrong.square.site) to raise funds for their mission.

Distribution channels2 records

Marketing channels5 records

Core offering

ReeseStrong is a nonprofit organization that supports children and families affected by food allergies through community awareness campaigns, educational resources, advocacy for epinephrine access, and financial assistance toward the cost of epinephrine auto-injectors. Its operations include fundraising events (golf tournaments, fun runs, parades), an online merchandise store, donation portals, and downloadable educational materials such as the Food Allergy Action Plan.

Product overview

ReeseStrong, Inc. is a nonprofit advocacy organization, not a technology product company. The organization operates a unified mission focused on helping children and families fight food allergies through community awareness, education, and advocacy. Its offerings consist of community events (golf tournaments, fun runs, parades, charcuterie classes), an online merchandise store, and donation/financial contribution platforms. The merchandise store (reesestrong.square.site) allows supporters to purchase branded items, while the GoFundMe portal enables direct financial contributions. No software products, platforms, modules, or technology offerings exist within this organization's portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• ReeseStrong Merchandise Store Online storefront selling ReeseStrong branded merchandise to supporters; proceeds fund the organization's advocacy and educational initiatives for food allergy families.
• Donation Portal Online donation system that allows supporters to contribute financially to help children and families fight food allergies, including easing the financial burden of epinephrine (EpiPens).
• Food Allergy Action Plan Resource Downloadable PDF resource providing guidance for managing food allergies and responding to allergic reactions, offered as part of the organization's educational advocacy for food allergy families and caregivers.
• Community Fundraising Events Community events (golf tournaments, fun runs, parades, charcuterie classes) organized to raise funds and awareness for the food allergy mission in the Idaho region.

Quantifiable outcome

• Idaho Allergy Week officially recognized
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• 2024 Golf Tournament SponsorsminorOthers · 1 January 2024Various local Idaho businesses sponsor ReeseStrong's annual golf fundraising events, including Priority Electric, Goodwood BBQ, Jackson's, Parasec, Les Schwab, Spitfire Tacos and Tequila, AP Mortgage, Sears and Savor, UFPI, Getaway Bar and Grill, Two Rivers Spa, Empire Title Idaho, Eagle Holistic Health, Idaho Cheer, Sandbox Management, and Crave Kitchen Bar.
• Food Allergy Research & Education (FARE)coreStrategic or Co-development PartnerFARE is referenced as a key educational resource on the ReeseStrong advocacy page. ReeseStrong directs community members to FARE for research and education about food allergies. FARE reports that 85 million Americans are impacted by food allergies and 32 million have potentially life-threatening conditions.
• Kyah Rayne Foundation (KRF)coreStrategic or Co-development PartnerThe Kyah Rayne Foundation, founded in 2019 in honor of Kyah Rayne who also died from anaphylaxis, is featured as a resource partner. Both foundations share the mission of advancing food allergy awareness, education, and advocating for increased access to epinephrine.
• The Allergy GroupminorStrategic or Co-development PartnerDr. Jeremy Waldram from The Allergy Group serves on the ReeseStrong Community Outreach team. The Allergy Group is American Board of Allergy & Immunology Certified.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Food Allergy Research & Education (FARE): The largest US nonprofit dedicated to food allergy research, education, advocacy, and awareness. FARE is a direct strategic partner of ReeseStrong and operates in the same advocacy, education, and legislative space, but at a vastly greater scale with national infrastructure.
• Asthma and Allergy Foundation of America (AAFA): The oldest US patient organization for asthma and allergies. While its scope is broader than food allergy alone, AAFA engages in overlapping patient education, advocacy, and community awareness activities similar to ReeseStrong's mission.
• Allergy & Asthma Network: A national nonprofit focused on allergy and asthma education, advocacy, and patient support. Operates overlapping education and advocacy programs and engages with similar policy issues (epinephrine access, school safety) that ReeseStrong addresses.
• Food Allergy Anaphylaxis Connection Team (FAACT): A national food allergy education and advocacy organization providing resources to families, schools, and policymakers. Its mission and target audience (food allergy families and children) directly overlap with ReeseStrong's core segment.

Direct peers

• Kyah Rayne Foundation: Founded in 2019 in memory of Kyah Rayne, who also died from anaphylaxis. Operates with a near-identical mission — food allergy awareness, education, and epinephrine access advocacy — and is a featured mutual resource partner of ReeseStrong.
• Elijah Alavi Foundation: A food allergy awareness and advocacy nonprofit founded in memory of a child lost to anaphylaxis. Shares the same tragic-origin, family-led, epinephrine-access-focused advocacy model as ReeseStrong.
• End Allergies Together (E.A.T.): A nonprofit focused on accelerating food allergy research and treatment access. Targets the same disease category and donor base as ReeseStrong, though with a research-funding rather than direct-services emphasis.
• Red Sneakers for Oakley: A food allergy awareness organization founded after the death of a teenager from anaphylaxis. Closely mirrors ReeseStrong's mission, target demographic (children/families), and grassroots advocacy model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ReeseStrongInc
• LinkedInlinkedin.com/company/reesestronginc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReeseStrong