What Inspiro Tequila does

Inspiro Tequila is a women-owned, B Corp certified ultra-premium tequila brand founded in February 2020 by Mara Smith, a former attorney and corporate strategist. The company sells three core expressions: Luna Blanco ($47.99, American oak rested 8-14 days), Rosa Reposado ($69.99, aged in rosé wine barrels sourced from the South of France), and a limited Special Reserve Añejo ($124.99, double-barrel aged in rosé then pinot noir casks at cask strength), plus bundle offerings and branded merchandise (tumblers, yoga mats, embroidered apparel). Production is contracted to Tequilera Tap (NOM 1614) in Amatitán, Jalisco, Mexico, where master distiller Ana María Romero Mena — one of few female maestra tequileras in Mexico — runs an additive-free process using autoclave cooking, roller mill extraction, proprietary yeast fermentation in stainless tanks, double distillation in stainless pot stills with copper coils, and 30-day juice stabilization. All products are 100% Blue Weber Agave, additive-free, kosher, gluten-free, and vegan.

The business operates a direct-to-consumer e-commerce channel on its own website with US shipping (excluding Alaska, Hawaii, Mississippi), supplemented by retail presence in 10 states (May 2022 Chicagoland launch to June 2025 California expansion), Instacart marketplace listing, and a corporate gifting program offering 15% discounts on orders above $1,000 with a Tequila Concierge service. The company has 1-10 employees, is headquartered in Northbrook, Illinois, and appears to be bootstrapped with no external funding rounds disclosed, although the founder has signaled openness to investor inquiries. Marketing centers on women consumers aged 25-55, content marketing (Tequila & Trailblazers blog, cocktail recipes, female mixologist collaborations), earned media in Wine Enthusiast, Forbes, Food and Wine, Fox Business, Modern Distillery Age, and The Spirits Business, and credentials including WBENC women-owned certification, Additive-Free Alliance membership, and B Corp status used as sales enablers for corporate gifting.

Revenue is generated through one-time product sales across the three tequila SKUs, bundle pricing, merchandise, and corporate gifting bulk orders; no subscription or recurring revenue model is disclosed. Pricing ranges from $47.99 to $124.99 per 750ml bottle with shipping calculated at checkout ($14.99 for one bottle, $9.99 for two, free for three or more). Distribution is US-only and DC/retail/Instacart, with the company explicitly soliciting new retail partners via a request system on its website.

Name

Inspiro Tequila

Legal name

Inspiro Tequila, LLC

Website

https://inspirotequila.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Inspiro Tequila is a women-owned, B Corp certified ultra-premium additive-free tequila brand selling three expressions (blanco, reposado, añejo) direct-to-consumer, in 10 US states, and through corporate gifting, produced at a contracted Jalisco distillery by master distiller Ana María Romero Mena.

Ownership category

akta.pro rank

Headquarters

HQ city

Northbrook

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Tequila Product Sales: Direct sales of three tequila expressions: Luna Blanco ($47.99), Rosa Reposado ($69.99), and Special Reserve Añejo ($124.99). Also offers bundle products like The Tequila Bundle and Limited Edition Trio.
2. Merchandise: Branded merchandise including tumblers ($30-$50), yoga mats ($80), and embroidered sweatshirts.
3. Corporate Gifting: Bulk corporate gifting with 15% discount for orders over $1,000, shipping rates from $9.99-$14.99 per delivery address.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Inspiro Tequila produces and sells three additive-free, 100% Blue Weber Agave tequila expressions: Luna Blanco (American oak rested), Rosa Reposado (aged in rosé wine barrels), and Special Reserve Añejo (double-barrel aged, cask strength). The company also offers bundled product sets, branded merchandise (tumblers, yoga mat, sweatshirt), and a dedicated corporate gifting program.

Product overview

Inspiro Tequila is a women-owned, B Corp certified tequila brand offering three core tequila expressions: Luna Blanco (blanco, barrel-rested 8-14 days in American oak), Rosa Reposado (first tequila aged in rosé wine barrels), and Special Reserve Añejo (double-barrel aged in rosé then pinot noir barrels, cask strength). The portfolio includes bundled offerings (Tequila Bundle and Limited Edition Trio) and branded merchandise such as copper insulated tumblers, yoga mats, and embroidered apparel. All products are certified additive-free, kosher, gluten-free, and made from 100% Blue Weber Agave.

Differentiator

Problem solved

Functional benefit

Products and services

• Luna Blanco Additive-free blanco tequila crafted from mature Blue Weber Agave, rested in American oak barrels for 8-14 days to create smooth vanilla and caramel notes. 40 ABV (80 proof). $47.99 per 750ml bottle.
• Rosa Reposado The first tequila aged in rosé wine barrels (from the South of France), imparting a rose-gold hue and light floral and berry profile. 40 ABV (80 proof). $69.99 per 750ml bottle.
• Special Reserve Añejo Limited release double-barrel aged tequila: first aged in former rosé wine barrels, then in pinot noir barrels. Bottled at cask strength (44 ABV / 88 proof). $124.99 per bottle. Limited to 900 bottles produced, only 600 available.
• The Tequila Bundle Bundle containing one bottle each of Luna Blanco and Rosa Reposado at a discounted price ($112.98, down from $117.98 value — saves $5).
• The Limited Edition Trio Bundle containing all three award-winning tequila expressions (Luna Blanco, Rosa Reposado, and Special Reserve Añejo) at a discounted price ($232.97, down from $242.97 value — saves $10).
• Coffee Mornings Tequila Nights Copper Insulated Tumbler 22oz copper insulated skinny tumbler with double-wall insulation, leak-proof lid, and powder-coated finish. Holds hot or cold beverages for hours. Features 'Coffee Mornings Tequila Nights' branding. Priced $30-$50.
• Matcha Mornings Tequila Nights Copper Insulated Tumbler 22oz copper insulated skinny tumbler with double-wall insulation, leak-proof lid, and powder-coated finish. Features 'Matcha Mornings Tequila Nights' branding. Priced $30-$50.

Quantifiable outcome

• Luna Blanco rated 5.0 stars based on 29 reviews
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Enthuse FoundationcoreStrategic or Co-development PartnerInspiro provides grants to 501(c)(3)s that help female founders, including community connections grants and mentoring through the Enthuse Foundation. These grants help a female founder each year join organizations that help build her community.
• Women Founders NetworkcoreStrategic or Co-development PartnerSponsored the WFN pitch competition for female founders, supporting women entrepreneurs in their startup journeys.
• WBENCcoreGTM or Marketing PartnerIn 2025, donating money to WBENC to subsidize half the certification process cost for other women-owned businesses. Inspiro is WBENC certified and wants to help other women access this organization.
• Tequilera TapcoreTechnology or IntegrationProduction partner distillery (NOM 1614) in Amatitán, Jalisco, Mexico where Inspiro Tequila is crafted by master distiller Ana María Romero Mena. While other tequilas are produced there, none use the same techniques or master distiller.
• Female Mixologists (Featured)minorGTM or Marketing PartnerMonthly series showcasing female mixologists including Amanda Arulpragasam, Allie Kim, Dominique Gonzales, and Charlotte Spountssoff who create cocktail recipes featuring Inspiro Tequila.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Código 1530: Additive-free, premium tequila brand produced in Jalisco using traditional methods. Directly comparable to Inspiro on positioning (clean, additive-free, premium pricing) and similar blanco/reposado/añejo portfolio.
• Tequila Casa Dragones: Ultra-premium small-batch sipping tequila brand with craft positioning and high price points. Comparable to Inspiro on premium DTC focus, limited production, and bar/restaurant trade marketing.
• Mijenta Tequila: B Corp-certified, additive-free premium tequila produced in Jalisco by a female-led team. Closest peer to Inspiro on B Corp, additive-free, women-led, and craft credentials.

Broad incumbents

• Clase Azul: Established ultra-premium tequila brand with iconic decanters and broad distribution. Competes for the same premium gifting and sipping occasions but at significantly larger scale.
• Casamigos: Celebrity-founded premium tequila now owned by Diageo with national distribution. Comparable as a premium tequila competitor in the same shelf and price band.
• Patrón Tequila: Mass-premium tequila leader with broad on- and off-premise presence. Represents the established competitive baseline Inspiro must differentiate against.
• Teremana Tequila: Celebrity-backed premium tequila brand (Dwayne Johnson) with rapid retail expansion. Comparable as a recent premium entrant that scaled quickly via DTC and retail partnerships.

Emerging players

• 21Seeds: Women-founded flavored tequila brand targeting social/casual occasions. Comparable to Inspiro's women-led, lifestyle-oriented positioning and approachable SKU mix.
• Casa Del Sol Tequila: Luxury women-founded tequila brand emphasizing craftsmanship and female leadership. Closely comparable to Inspiro on women-led, premium craft, and lifestyle gifting positioning.
• Lobos 1707 Tequila: Premium tequila finished in unique wine and Pedro Ximénez sherry casks. Comparable to Inspiro on innovative barrel-finishing approach and premium DTC-driven positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/inspiro-tequila

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inspiro Tequila