Raffles Kidz International
Raffles Kidz International is a Singapore-based private preschool operator founded in 2014, running seven centers that deliver bilingual English-Mandarin Montessori and inquiry-based education to children aged 18 months to 6 years.
- Company typePrivate
- Founded-
- HeadquartersSingapore, Singapore
- Headcount—
- GTM typeB2C
- OfferingServices
What Raffles Kidz International does
Raffles Kidz International is a Singapore-based private preschool operator founded in 2014. It runs seven centers across Singapore serving children aged 18 months to 6 years, with an enrollment mix that includes approximately 10% foreign students. The curriculum is bilingual (English-Mandarin) and built on Montessori and inquiry-based pedagogy, positioning it as a premium-aligned alternative to mainstream kindergartens.
The company operates under ECDA licensing and PDPA compliance, and its Yio Chu Kang branch holds SPARK quality certification. Operational technology is limited to a parent-communication mobile app (Commbook) and WhatsApp for daily updates; there is no proprietary learning platform or AI-enabled curriculum tooling. The teaching model is human-intensive, relying on certified ECE staff to deliver bilingual instruction and track developmental milestones.
Revenue is generated primarily through tuition fees of SGD $1,550-$1,750 per month, supplemented by a waitlist fee model that monetizes excess demand, plus registration deposits and ancillary fees. The company is privately held with no disclosed parent group, funding rounds, or M&A activity, and growth has been funded organically through operational cash flow alongside the 2023 expansion of three new branches.
Raffles Kidz International firmographics
Firmographics- Name
- Raffles Kidz International
- Legal name
- RAFFLES KIDZ INTERNATIONAL PTE. LTD.
- Website
- https://raffleskidz.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Raffles Kidz International is a Singapore-based private preschool operator founded in 2014, running seven centers that deliver bilingual English-Mandarin Montessori and inquiry-based education to children aged 18 months to 6 years.
- Ownership category
- akta.pro rank
Raffles Kidz International industry classification
Industry- Product category
- Preschool and Childcare Services
- NAICS
- Child Care Services (62441), Child Care Services (6244)
- SIC
- Services-Child Day Care Services (8351), Services-Educational Services (8200)
- akta.pro primary industry
- Preschool Programs within Childcare Centers (EDACABAL)
- akta.pro secondary industries
- Toddler-Focused Childcare Centers (EDACAAAG), Full-Day Nursery Programs (EDACACAD)
Keywords
Where Raffles Kidz International is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices8 records
Markets served
Raffles Kidz International business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Preschool Tuition Fees: Monthly tuition fees for preschool programmes including Early Dismissal (7am-5.30pm) and Full Day (7am-7pm) options. Fees vary by centre location and programme type. Additional fees include registration fee, deposit (equivalent to one-month school fees), and one-month advanced school fee. Government subsidies available for Singaporean children: $300 for working mothers/single fathers working minimum 56 hours/month, $150 for non-working parents.
- Waitlist Fee: One-time waitlist fee required to be placed on official school waitlist when centre is full. Fee is forfeited if parent rejects a slot within three months of desired start date. Refunded in full if no slot available within three months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Jurong West (Surbana Jurong Campus) - Early Dismissal |
| Subscription | Monthly | Jurong West (Surbana Jurong Campus) - Full Day |
| Subscription | Monthly | Ang Mo Kio, Yio Chu Kang, Bukit Panjang - Early Dismissal |
| Subscription | Monthly | Ang Mo Kio, Yio Chu Kang, Bukit Panjang - Full Day |
| Subscription | Monthly | Yishun, Jurong West (Yuan Ching), Punggol - Early Dismissal |
| Subscription | Monthly | Yishun, Jurong West (Yuan Ching), Punggol - Full Day |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Raffles Kidz International product offering
Product offeringCore offering
Raffles Kidz International operates seven bilingual preschool and full-day childcare centres across Singapore, delivering Montessori and inquiry-based programmes for children aged 18 months to 7 years across Pre-Nursery, Nursery, and Kindergarten levels. Enrolment is on a recurring monthly tuition basis with Full-Day (7am–7pm) and Early Dismissal (7am–5:30pm) schedule options, and includes integrated enrichment modules, in-house meals, and primary school readiness preparation. The company serves approximately 10% foreign students and assists with Student Pass applications for relocating families.
Product overview
Raffles Kidz International operates as a bilingual preschool offering a comprehensive Montessori and Inquiry-based curriculum for children aged 18 months to 7 years. The portfolio consists of three core age-based programmes (Pre-Nursery/Playgroup, Nursery, and Kindergarten) delivered through two schedule options (Full-Day and Early Dismissal). All programmes integrate enrichment modules—Talented Performer (speech and drama), Creative Artist, Gourmet Chef, and Project Explorer—at no additional cost. The bilingual curriculum features simultaneous English and Mandarin instruction with dedicated teachers for each language. The Montessori-inspired approach is applied to English and Math with individual skill progression, complemented by inquiry-based learning and daily physical activities through the Fun and Fitness programme.
Differentiator
Problem solved
Functional benefit
Products and services
- Pre-Nursery Programme (Playgroup/Pre-Nursery)
Quantifiable outcome
- Teacher-child ratios exceed ECDA minimums: Pre-Nursery 1:6 (vs ECDA 1:8), Nursery 1 1:8 (vs ECDA 1:12), Nursery 2 1:10 (vs ECDA 1:15)
- +3 more outcomes
Companies that use Raffles Kidz International
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Raffles Kidz International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Raffles Kidz International partnerships and signals
Strategic signalScale indicators4 records
Recent moves10 records
Expansion highlights3 records
Raffles Kidz International competitors and assessment
Company assessmentDirect peers
- Skool4Kidz: Singapore preschool chain by KinderWorld, with a multi-centre footprint similar to Raffles Kidz. Comparable bilingual curriculum and full-day offerings for working parents.
- Bright Kids: Singapore-based preschool with multiple centres and a bilingual curriculum. Comparable in target demographic, age range, and full-day schedule.
- MindChamps PreSchool: Singapore-headquartered premium preschool chain with multiple centres locally and international expansion. Comparable to Raffles Kidz in operating bilingual/premium full-day preschools for the same dual-income parent demographic in Singapore.
- Pat's Schoolhouse: Long-standing Singapore premium preschool chain with full-day programmes and bilingual exposure. Comparable in operating enrolled-curriculum preschools with multiple Singapore centres and integrated enrichment.
- Maple Bear Singapore: Globally-licensed Canadian early-childhood brand with Singapore franchise locations. Comparable in emphasizing a structured pedagogical approach (Canadian early-years framework) and bilingual programmes.
- EtonHouse International Education Group: Singapore-founded premium preschool and K-12 operator with bilingual programmes and a strong brand. Directly comparable in curriculum philosophy (inquiry-based), bilingual model, and Singapore headquarters, though larger and broader internationally.
- Mulberry Learning: Singapore premium preschool chain with a multi-centre model and bilingual curriculum. Directly competes for the same working-parent segment with similar full-day schedules and premium pricing.
Emerging players
- Lumi Montessori: Boutique Singapore Montessori preschool chain with a similar premium, methodology-driven positioning. Comparable in applying the Montessori method as a core differentiator for the same affluent-parent segment.
Broad incumbents
- My First Skool (NTUC): National cooperative-affiliated preschool with 150+ centres in Singapore. Not a premium competitor but competes for the same toddler-to-kindergarten cohort under a more accessible price point — a key alternative for price-sensitive parents.
- Kinderland International Education: Established Singapore-based preschool/childcare chain with bilingual Mandarin-English emphasis. Comparable in Mandarin-first positioning and group ownership structure, though larger and more international.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Raffles Kidz International social profiles
Digital presenceRaffles Kidz International compliance and trust
Trust signalCompliance3 records
Raffles Kidz International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raffles Kidz International leadership team
Management profileNumber of profiles
Raffles Kidz International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raffles Kidz International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raffles Kidz International
What does Raffles Kidz International do?
Raffles Kidz International operates seven bilingual preschool and full-day childcare centres across Singapore, delivering Montessori and inquiry-based programmes for children aged 18 months to 7 years across Pre-Nursery, Nursery, and Kindergarten levels. Enrolment is on a recurring monthly tuition basis with Full-Day (7am–7pm) and Early Dismissal (7am–5:30pm) schedule options, and includes integrated enrichment modules, in-house meals, and primary school readiness preparation. The company serves approximately 10% foreign students and assists with Student Pass applications for relocating families.
Is Raffles Kidz International a public or private company?
Raffles Kidz International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Raffles Kidz International founded?
Raffles Kidz International was founded in -1.
Where is Raffles Kidz International based?
Raffles Kidz International is headquartered in Singapore, Singapore, in the Asia region.
How does Raffles Kidz International make money?
Two revenue lines are on record. Preschool Tuition Fees are the primary driver. The others are waitlist Fee.
Who are Raffles Kidz International's main competitors?
Direct peers on record are Skool4Kidz, Bright Kids, MindChamps PreSchool, Pat's Schoolhouse, Maple Bear Singapore, EtonHouse International Education Group and Mulberry Learning. Lumi Montessori is listed as an emerging player. Broad incumbents are My First Skool (NTUC) and Kinderland International Education.
Does Raffles Kidz International have an API?
No public API is recorded for Raffles Kidz International.
What industry is Raffles Kidz International in?
Raffles Kidz International's product category is Preschool and Childcare Services. Its primary akta.pro industry code is EDACABAL, Preschool Programs within Childcare Centers, with a secondary code of EDACAAAG, Toddler-Focused Childcare Centers. Its NAICS code is 62441 and its SIC code is 8351.