Roma Designer Jewelry

What Roma Designer Jewelry does

Roma Designer Jewelry is a private, founder-owned direct-to-consumer jewelry retailer based in Miami, United States, founded in 2004 and operating with a headcount of 1-10 employees. The company sells designer-style handcrafted jewelry—necklaces, adjustable chains, bracelets, earrings, charms, rings, anklets, and pendants—in gold, silver, and rose gold finishes, using materials including Sterling Silver, gold-filled brass, 14k-24k gold plating, Swarovski crystals, cubic zirconia, freshwater pearls, and Roman glass. Its target customer is fashion-conscious women seeking affordable luxury, including a faith-focused segment served by cross and cancer-awareness pieces, alongside a secondary gift-shopper segment.

The business operates as a Shopify-powered e-commerce brand selling worldwide from a single U.S. warehouse, with product lines organized into sub-brands and collections including the Eros Milano / Roma Italian Collection (made in Milan), the Crystal Collection, Masami Pearls, Roman Glass, and the Grace Blooms line. Its most differentiated product is a patented adjustable chain technology (Addie Milano Twist, Tessa Charm Threader, Bella Box Chain) built on proprietary chain constructions and lobster clasp mechanisms sourced from Italian designers, allowing tool-free length adjustment. The tech stack is standard commerce tooling—Shopify with integrations for PayPal, AfterPay, Shop Pay, and the Rebuy recommendation engine—rather than proprietary software.

Revenue is generated entirely through one-time consumer product sales at unit pricing spanning roughly $8.97 to under $250, with no subscription component. Go-to-market combines product-led e-commerce with email/newsletter marketing (a 75% off signup coupon), organic social, an ambassador/influencer program via Shopify Collabs, content/SEO, and PR placements in Cosmopolitan, Vogue, Vanity Fair, and InStyle. The company claims a 15-year track record with millions of pieces sold and over 1,600 five-star reviews, and is currently rebranding to Grace Blooms Jewelry.

Name

Roma Designer Jewelry

Legal name

Roma Designer Jewelry

Website

https://romadesignerjewelry.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Founder-owned Miami-based direct-to-consumer e-commerce jewelry retailer selling affordable, designer-style handcrafted gold, silver, and gemstone pieces—including patented adjustable Italian chains—to fashion-conscious women worldwide via its Shopify storefront; now rebranding as Grace Blooms Jewelry.

Ownership category

akta.pro rank

Product category

Designer Jewelry

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910), Jewelry, Precious Metal (3911), Costume Jewelry & Novelties (3960)

akta.pro industry

PRIMARYCRAKABAC

Designer/Artisan Fashion Jewelry (Independent Brands)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fashion/Costume Jewelry

SECONDARYCRAKABAA

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fashion/Costume Jewelry

SECONDARYCRAKABAE

Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fashion/Costume Jewelry

SECONDARYCRAKAHAG

Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Custom Jewelry Design & Bespoke

SECONDARYCRAKAAAD

Precious Metal Jewelry (Gold/Platinum/Silver)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

Keywords

• Designer jewelry retail
• Italian crafted jewelry
• Adjustable chain necklaces
• Sterling silver accessories
• Handcrafted fashion jewelry

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Jewelry Product Sales: One-time purchase revenue from selling handcrafted jewelry including necklaces, chains, bracelets, earrings, anklets, charms, and pendants. Products are sold at various price points from under $50 to under $250. The company offers free standard shipping on orders over $100 and free returns on all orders. Revenue is generated entirely through direct consumer transactions with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Roma Designer Jewelry is a direct-to-consumer e-commerce retailer that sells handcrafted designer-style jewelry including necklaces, bracelets, earrings, charms, pendants, rings, and anklets in materials such as Sterling Silver, gold-filled brass, 14k-24k gold plating, Cubic Zirconia, Swarovski crystals, freshwater pearls, and Roman glass. The company sells globally through its Shopify online storefront, offering multiple themed collections (Italian, Crystal, Pearl, Roman Glass, Cross/Pendant, Adjustable Chains) at price points ranging from under $20 to under $250, and is currently rebranding to Grace Blooms Jewelry after 15 years in business.

Product overview

Roma Designer Jewelry (rebranding to Grace Blooms Jewelry) is an e-commerce jewelry retailer offering handcrafted designer jewelry with a focus on Italian craftsmanship. The product portfolio consists of multiple sub-brands and collections: (1) Grace Blooms branded necklaces, bracelets, earrings, charms, rings, and anklets featuring adjustable chain technology; (2) Adjustable Chains core products (Addie Milano Twist, Tessa Charm Threader, Bella Box Chain); (3) Roma Italian/Eros Milano Collection featuring luxury Milanese designs; (4) Crystal Collection with Swarovski crystals and cubic zirconia; (5) Masami Pearls Collection; (6) Roman Glass Collection; (7) Cross/Pendant faith collection; (8) Necklace extenders and accessories; (9) Gift cards. The company sells directly to consumers through its Shopify e-commerce platform, offering products in gold, silver, and rose gold finishes at various price points (under $50, under $100, under $250).

Differentiator

Problem solved

Functional benefit

Brands

• Eros Milano: Italian jewelry collection made in Milan, part of Roma Designer Jewelry's Eros Milano Italian Collection.
• Crystal Collection
• Grace Blooms
• Masami Pearls
• Roma Italian Collection
• Ocean Collection

Products and services

• Grace Blooms Necklaces Collection Necklaces and chains featuring the Grace Blooms branding, including adjustable chains (Addie), statement necklaces (Grace, Meg Station, Cora, Paige, Nova, Christina, Taylor, Harlow), and specialty items, sold to fashion-conscious women and gift shoppers.
• Grace Blooms Bracelets Collection Bracelet collection including the Grace Bracelet, Nova CZ Bracelet, Meg Station Bracelet, and Charlotte CZ Bracelet, designed to complement the necklace collection for personal and gift purchases.
• Grace Blooms Earrings Collection Earring collection including Charlotte CZ Hoops, Mia Hoops, Abigail Earrings, McKay Earrings, Ella Earrings (Small, Medium, Large), and Tara Twist Earrings, for everyday and special-occasion wear.
• Grace Blooms Charms Collection Charm collection including Birth Flower Charms (representing birth months), Heart Charms, Heart Locket Charms, Bow Charms, Paw Charms, Classic Initial Charms, and CZ Cancer Ribbon Charms.
• Grace Blooms Rings Collection Ring collection including Skylar Ring, Luna Ring, and Gianna Ring, available in silver and gold finishes.
• Grace Blooms Anklets Collection Anklet collection including Alex Anklet and Harlow Anklet, available in silver and gold finishes.
• Adjustable Chains (Addie, Tessa, Bella) Patented adjustable chain technology available in Addie (Milano Twist), Tessa (Cable Chain Charm Threader), and Bella (Box Chain) styles, available in gold, silver, and rose gold, and featured prominently as a core product line.
• Roma Italian Collection (Eros Milano) Luxury Italian jewelry collection made in Milan featuring Eros Milano designs, including Confetti Bracelet, Roma Small Hoop Earrings, Diamond-Cut Single Ball Necklace, Sagittarius Pendant, Gioia Initial Disc, and Alessia Paperclip Toggle Necklace.
• Crystal Collection Swarovski crystal jewelry featuring CZ stones, including CZ Stud Earrings (0.75 carat), CZ Solitaire Pendants (2.00 carat), CZ Curved Ring, Initial Pendants with Swarovski Crystals, and Compass Pendant with CZ Accents.
• Masami Pearls Collection Pearl jewelry collection featuring Mother of Pearl Sun & Stars Pendant, Natural Freshwater Pearl Bracelet, and Dainty Freshwater Pearl Stazione Bracelet.
• Roman Glass Collection Collection featuring ancient Roman glass jewelry, reflecting the company's Italian heritage and craftsmanship.
• Necklace Extenders Addie Adjustable Necklace Extender available in gold and silver finishes, allowing customers to adjust chain length.
• Dainty Sunburst and Confetti Collection Sunburst and confetti-themed jewelry featuring Dainty Sunburst Necklace in gold and silver, along with matching Confetti Bracelet and Confetti Necklace.
• Cross and Pendant Faith Collection Faith-inspired jewelry including Dainty Cross Adjustable Necklace, Pear-Cut CZ Cross Pendant, CZ Cross Adjustable Charm Threader Necklace, and Dainty CZ Cross Adjustable Charm Threader Necklace.
• Gift Cards Digital gift cards available for purchase, allowing customers to give the gift of designer jewelry.

Quantifiable outcome

• Free shipping on all orders over $100
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Scale indicators4 records

Recent moves1 record

Direct peers

• Aurate: Aurate is a DTC fine jewelry brand offering gold and diamond pieces at transparent pricing through its own e-commerce site. Comparable to Roma's fine-jewelry-adjacent offerings (sterling silver, gold-plated, gemstone) and DTC-only distribution.
• Mejuri: Mejuri is a leading direct-to-consumer jewelry brand offering fine and fashion jewelry at accessible price points through its own e-commerce platform. It targets a similar fashion-conscious women's segment with comparable pricing tiers, brand storytelling, and product categories (necklaces, bracelets, charms).
• Brilliant Earth: Brilliant Earth is a DTC jewelry retailer with a strong online storefront selling engagement, fine, and gemstone jewelry. Comparable DTC e-commerce model and gemstone-inclusive assortment, though positioned at higher price points.
• Ana Luisa: Ana Luisa is a DTC fine jewelry brand offering solid gold and sterling silver pieces at accessible prices. It shares a similar direct-to-consumer model and serves the fashion-conscious women's segment seeking everyday fine jewelry at accessible price points.
• Stella & Dot: Stella & Dot is a fashion jewelry brand selling necklaces, bracelets, and personalized pieces through a hybrid DTC and stylist-channel model. Comparable product mix (charms, initial pendants, layered necklaces) and price points targeting women seeking affordable luxury.
• Gorjana: Gorjana is a DTC jewelry brand selling affordable-luxury fashion jewelry (layering necklaces, bracelets, earrings) at similar price points to Roma. It shares the same target customer and direct-to-consumer model with comparable material mix (gold-filled, sterling silver, gemstones).
• BaubleBar: BaubleBar is a fashion jewelry retailer offering trend-driven, affordable jewelry direct-to-consumer through its own site. It competes in similar price bands (sub-$100), categories (statement necklaces, earrings, charms), and customer demographics.
• Kendra Scott: Kendra Scott is a designer jewelry brand with a strong direct-to-consumer channel and signature collections featuring stones, crystals, and personalized pieces. Comparable in price-point strategy, fashion-conscious target market, and gift-driven merchandising.

Broad incumbents

• Swarovski: Swarovski is a global jewelry and crystal brand whose products overlap directly with Roma's Crystal Collection (CZ, crystal-embedded pieces). Comparable in crystal-stone jewelry categories but with much broader assortment, brand recognition, and retail footprint.
• Pandora: Pandora is a global jewelry brand with broad recognition, particularly in charm and bracelet categories. Comparable assortment overlap (charms, bracelets, personalized pieces) but operates at significantly larger scale and through extensive retail/wholesale distribution.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/romadesignerjewelry
• LinkedInlinkedin.com/company/roma-designer-jewelry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roma Designer Jewelry