Women's March Foundation

What Women's March Foundation does

Women's March Foundation is a 501(c)(3) nonprofit organization founded in 2017 and headquartered in Los Angeles, California, that advances women's equity and reproductive rights through marches, civic-engagement programs, and community organizing. It is a separate legal entity from Women's March Inc. and Women's March Action (501(c)(4)), with independent boards and funds, and operates under EIN 81-4450467 with a small staff of 1–10 employees. The organization grew out of the January 21, 2017 Women's March — the largest single-day protest in U.S. history with over 7 million participants globally — and has organized annual Women's March LA events since, accumulating over 2.2 million marchers cumulatively. Its programmatic portfolio includes the annual march, the Feminist Street Initiative (street-renaming advocacy), a Voter Registration Program with $25 toolkits, the STOP ICE Initiative, the Digital Divas social-media fact-checking program, The Rally Room podcast, and a national volunteer network spanning 18+ U.S. states.

The foundation's core offerings are advocacy programming and community-engagement services rather than technology products. Underlying infrastructure is standard nonprofit tooling: a Squarespace-hosted website, ActBlue for online donations, ActionNetwork for volunteer sign-ups and advocacy letter campaigns, Google Analytics for web tracking, and podcast distribution via Apple Podcasts and YouTube. No proprietary technology platforms or AI/ML capabilities are described. The business model is multi-stream: tax-deductible individual donations (one-time and implied recurring), merchandise sales (apparel $25–$40, jewelry, candles, books) bundled into a four-tier membership program (Warrior, Advocate, Defender, Champion), specialty mission products (voter registration toolkits at $25, community whistle kits for a $2 shipping contribution), and since March 2026 a physical community coffee shop, Caféina, at the Westside Hub at 2456 Overland Ave, serving Caribou Coffee with feminist-themed specialty drinks and distributing via Uber Eats. Product distribution is U.S.-only. The primary customer base is individual activists, supporters, donors, marchers, and voters, with a secondary audience of local municipalities engaged through the Feminist Street Initiative.

Name

Women's March Foundation

Legal name

Women's March Foundation

Website

https://womensmarchfoundation.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Women's March Foundation is a 501(c)(3) nonprofit founded in 2017 that advances women's equity and reproductive rights through annual marches, civic-engagement programs, and community organizing, primarily serving individual activists, donors, and voters in Los Angeles with a national volunteer network across 18+ U.S. states.

Ownership category

akta.pro rank

Product category

Nonprofit Advocacy and Civic Engagement Services

NAICS

Social Advocacy Organizations (8133), Social Advocacy Organizations (81331), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industry

Community Foundations (BPAGAKAB)

Keywords

• Women's rights advocacy
• Civic engagement programs
• Community organizing services
• Reproductive rights advocacy
• Nonprofit member services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Individual Donations: Donations are accepted via ActBlue online donation links and by mail. The organization is a 501(c)(3) nonprofit, making donations tax-deductible.
2. Merchandise Sales: The organization sells feminist apparel (t-shirts, sweatshirts), jewelry, candles, books, and branded items through its online shop. Items are tied to membership tiers (Warrior, Advocate, Defender, Champion). Revenue supports the mission of the organization.
3. Membership Program: The online store items are framed as part of a membership program, with each tier (Warrior, Advocate, Defender, Champion) offering different products and engagement benefits. Membership supports ongoing advocacy work and civic engagement activities.
4. Specialty Product Offerings: Voter Registration Toolkits are sold for $25 each, and community safety kits (whistle kits for ICE resistance) are available for a minimum $2 contribution covering shipping and handling. These items serve both fundraising and mission-delivery purposes.
5. Caféina Community Coffee Shop: Caféina is a community coffee shop located inside the Women's March Westside Hub at 2456 Overland Ave, Los Angeles, serving specialty drinks inspired by feminist icons. It operates as a community gathering space for organizing and connection, pouring Monday–Saturday 8AM–2PM PT, and is a separate revenue-generating initiative.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Women's March Foundation is a 501(c)(3) nonprofit that organizes annual women's rights marches in Los Angeles and runs civic engagement and advocacy programs including voter registration drives, the Feminist Street Initiative, STOP ICE organizing, the Digital Divas fact-checking volunteer program, and the Rally Room podcast. It sells branded feminist merchandise (apparel, jewelry, candles, books, voter registration toolkits, whistle kits) via its online shop and operates Caféina, a community coffee shop at its Westside Hub, while sustaining operations primarily through individual donations and a tiered membership program.

Product overview

Women's March Foundation is a 501(c)(3) nonprofit organization offering advocacy programs and community engagement initiatives. Core offerings include the annual Women's March in Los Angeles, the Feminist Street Initiative (street renaming advocacy), Voter Registration Program (with official toolkit products), STOP ICE Initiative, Digital Divas fact-checking program, and The Rally Room Podcast. The organization also operates Caféina (community coffee shop at its Westside Hub) and sells feminist merchandise through its online shop including apparel, candles, jewelry, and books. The portfolio functions as advocacy programming and community organizing services rather than a technology product platform.

Differentiator

Problem solved

Functional benefit

Brands

• Feminist Street Initiative: A street renaming initiative to honor women who have paved the way in history, focusing on Indigenous, Black, and women of color who have contributed to community building.
• Digital Divas
• Equity in Civic Engagement
• The Rally Room
• Stop ICE
• Caféina

Products and services

• Women's March LA (Annual March) Annual women's rights march organized in Los Angeles, convening speakers, artists, activists, and community leaders around the Women's March Platform; over 2.2 million cumulative marchers since 2017.
• Feminist Street Initiative Advocacy initiative to rename U.S. streets after historically significant women (Dolores Huerta, Gloria Steinem, Maya Angelou, Wilma Mankiller, Ruth Bader Ginsburg, Sojourner Truth), with public unveilings, biographical content, and community engagement.
• Voter Registration Program Civic engagement program providing voter registration toolkits, virtual trainings, and GOTV resources to empower communities to participate in midterm and presidential elections.
• STOP ICE Initiative Immigration advocacy initiative including calls to Congress to stop ICE funding, virtual legal observer training, and community whistle kit distribution for immigration resistance efforts.
• The Rally Room Podcast Weekly podcast hosted by Founder Emiliana Guereca featuring conversations with changemakers, organizers, advocates, and decision-makers on women's rights, reproductive freedom, economic equity, and women's leadership; distributed on Apple Podcasts and YouTube (@TheRally_Room).
• Caféina Community Coffee Shop Physical community coffee shop operating inside the Women's March Westside Hub, serving Caribou Coffee and specialty drinks named after feminist icons (Madame Vice President Iced Latte, Marching Matcha Latte, Gloria Steinem Latte, Dolores Huerta Café de Olla); also serves as community gathering and organizing space. Open Mon–Sat 8AM–2PM PT; available via Uber Eats.
• Feminist Apparel and Merchandise Shop Direct-to-consumer online shop offering feminist merchandise including t-shirts (Stay Loud, Women's Rights Are Human Rights, RESIST, Reproductive Rights, Rosa Parks 1955, Audre Lorde), sweatshirts, candles, jewelry (Bold FEMINIST Necklace, Pro-Choice Necklace, Warrior Bracelets), and books; products tied to membership tiers and support the foundation's mission.
• Official WMF Voter Registration Toolkit Physical Voter Registration Kit sold for $25, including a WMF volunteer shirt, sticker giveaways, a poster for display, and business cards; shipped to U.S. addresses by mail.
• Community Whistle Kit ICE-resistance whistle kit including 1 whistle, instructions with history, and Know Your Rights Cards; available with a minimum $2 contribution covering shipping and handling.
• Digital Divas Fact-Checking Program Volunteer-driven program where trained participants correct disinformation on social media related to women's rights, elections, abortion, healthcare, immigration, and climate change across all social media platforms.
• Empowering Candles Set of three 6oz soy wax candles in empowering scents — Never Silent (Soft Vanilla), Holiday Lights and Reproductive Rights (Peppermint), and Lavender Haze (Lavender) — with a 40-hour burn time each; priced at $10 for the set.
• Tiered Membership Program (Warrior, Advocate, Defender, Champion) Recurring membership program with Warrior, Advocate, Defender, and Champion tiers that bundle products and engagement benefits to support ongoing advocacy work and civic engagement activities.
• National Volunteer Mobilization Program National volunteer program offering structured engagement (advocacy days, postcard writing to voters, rapid response) with sign-ups via Action Network; volunteer networks span Arizona, Connecticut, Colorado, Georgia, Illinois, Massachusetts, Michigan, New Jersey, New Mexico, New York, Nevada, North Carolina, Oregon, Pennsylvania, Rhode Island, Texas, Utah, and Virginia.

Quantifiable outcome

• Over 2.2 million marchers participated in Women's March Foundation-organized events from 2017 through subsequent years
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

One partnership is on record.

• Caribou CoffeeminorStrategic or Co-development PartnerCaféina, the community coffee shop operated by Women's March Foundation, exclusively serves Caribou Coffee. Caribou Coffee is highlighted for its 100% Rainforest Alliance Certified sourcing, clean label initiative, environmental action (recycling, composting, strawless lids), ethical partnerships with GIVN Water, and employee/community focus.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SisterSong Women of Color Reproductive Justice Collective: National reproductive justice organization led by women of color, advancing human rights through an intersectional lens. Directly comparable to WMF's reproductive and racial justice components of its 18-principle platform.
• Black Women's Roundtable: Civic engagement and policy advocacy network for Black women, operating at the intersection of racial, gender, and economic justice. Listed as a WMF coalition partner with comparable voter mobilization and intersectional advocacy work.
• NARAL Pro-Choice America: National 501(c)(3) advocacy organization focused on reproductive freedom and women's rights through public education, lobbying, and grassroots mobilization. Directly comparable mission overlap with WMF's reproductive rights and civic engagement programming.
• Feminist Majority Foundation: National 501(c)(3) advancing women's equality, reproductive rights, and gender justice through research, advocacy, and policy work. Named in WMF's coalition leadership and shares the feminist policy advocacy and grassroots mobilization model.
• Center for Reproductive Rights: Global reproductive rights nonprofit using legal advocacy, policy, and human rights frameworks to advance bodily autonomy. Comparable advocacy-and-policy orientation with WMF, particularly on the post-Roe mission focus.
• National Organization for Women: The largest feminist grassroots organization in the U.S., advocating for women's rights including economic justice, reproductive rights, and ending violence against women. NOW is explicitly listed in WMF's coalition and shares the intersectional advocacy platform model.
• ERA Coalition: Intergenerational, multi-racial coalition working to ratify the Equal Rights Amendment and advance gender justice. A direct coalition partner of WMF with comparable feminist policy advocacy and intersectional mission framing.

Emerging players

• Ultraviolet: Digital-first gender justice advocacy organization mobilizing action on gender and racial equity through online campaigns. Comparable intersectional advocacy and grassroots mobilization model, with stronger digital mobilization emphasis than WMF.

Broad incumbents

• Planned Parenthood Federation of America: Large, established reproductive health and rights organization with national reach, broad service portfolio, and deep donor base. Comparable on reproductive rights and civic engagement but operates at substantially larger scale with healthcare service delivery WMF does not run.
• ACLU Foundation: Large national 501(c)(3) civil rights and liberties organization that litigates and advocates across intersecting issues including women's rights, immigrant rights, and LGBTQIA rights. Overlaps with WMF's intersectional platform but operates at much larger scale and across broader civil liberties issues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheRally_Room
• Xx.com/wmnsmarchla

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's March Foundation