CulturaGo

What CulturaGo does

CulturaGo is a US-based ed-tech company founded in 2021 that provides cultural preparation and career-readiness outcomes infrastructure for experiential learning programs. Its core products are five destination-specific online courses covering Korean, Japanese, Spanish, Italian, and UK culture, augmented by transferable cross-cultural competency training through CulturaSkills, the Engineering Across Cultures course co-developed with University of Michigan, the Power Skills Accelerator outcomes platform, and a free Community Platform for ongoing learner engagement. The product is delivered through a Kajabi-hosted learning management system with multimedia content, knowledge assessments, identity-based modules, and employer-aligned verified outcome profiles tied to NACE competencies and World Economic Forum power skills.

The company operates a hybrid B2B/B2C model. Institutional buyers (universities, TEFL providers, internship organizations) purchase volume-based subscriptions at $30-99 per login across Starter, Standard, and Premium tiers, with multi-year or annual contracts and partner-specific reporting. TEFL partners additionally earn affiliate commission on referred enrollments. Individual learners can also purchase courses directly for $249 per country course or access limited demo content for free. Go-to-market relies on founder-led sales demos booked via HubSpot, partner onboarding with co-branded enrollment and customized marketing materials, conference presence (e.g., NAFSA 2023), webinars, blog content, and an email newsletter. Distribution is channel-led for institutions and self-serve for individuals, supported by integrations with Slack (community), Google Calendar (learning reminders), and HubSpot (demo scheduling).

CulturaGo reports 680 learners enrolled across 24+ institutions as of its 2022 Year in Review and has since announced partnerships with University of Michigan's International Programs in Engineering (2024) and AIDO (2025). The company is founder-led by CEO Liam Kelly with a small team (1-10 employees) spanning course production, learning, partnerships, product, and community functions, and is headquartered in Middletown, USA. It closed an undisclosed seed round in Q1 2023.

Name

CulturaGo

Legal name

CulturaGo

Website

https://culturago.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

CulturaGo provides online cultural preparation courses and career-readiness outcomes infrastructure for universities, TEFL providers, and internship programs serving students and professionals going abroad. It sells destination-specific courses, cross-cultural competency training, and outcome-reporting tools through institutional subscriptions and direct consumer sales.

Ownership category

akta.pro rank

Product category

Intercultural / Cultural Preparation e-Learning

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faculty-Led & Custom Group Study Abroad Programs (EDAIAAAA)

akta.pro secondary industry

Thematic & Discipline-Specific Study Abroad Programs (e.g., STEM, Business, Arts) (EDAIAAAC)

Keywords

• Cultural preparation courses
• Intercultural competency training
• Career readiness assessment
• Study abroad pre-departure
• Experiential learning outcomes

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Institutional Subscriptions (Partner Pricing): B2B institutional licensing with tiered pricing based on volume. Starter tier at $99/login, Standard at $85/login, and Premium at $30-70/login depending on volume. Partners include universities, TEFL organizations, and internship providers.
2. Direct-to-Consumer Course Sales: Individual learners purchase courses directly. UK Culture course priced at $249.00 USD. Demo versions available for free to drive conversion to paid enrollment.
3. TEFL Partner Commission: TEFL course providers earn commission for every student who enrolls in a CulturaGo course through their referral.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

CulturaGo sells online cultural preparation courses and career readiness verification for individuals studying, interning, or teaching abroad. Its core catalog includes five country-specific courses (Korea, Japan, Spain, Italy, UK), the transferable CulturaSkills intercultural competency course, the Engineering Across Cultures course co-built with the University of Michigan, and the Power Skills Accelerator — an institutional outcomes package combining pre/post assessment, skill development modules, the Global ROI Assessment, verified student outcome profiles, and institutional reporting. Courses are sold directly to learners and licensed to universities, TEFL providers, and internship organizations.

Product overview

CulturaGo is an educational technology platform offering cultural preparation and career readiness solutions. The core product portfolio includes five destination-specific cultural preparation courses (Korean, Japanese, Spanish, UK, and Italian Culture), which provide country-specific and identity-specific content for travelers, students, and professionals preparing for experiences abroad. Complementing these are CulturaSkills for cross-cultural competency development, and Engineering Across Cultures developed in partnership with University of Michigan. The Power Skills Accelerator provides institutional solutions with assessment and reporting capabilities. The platform also includes a community platform for member engagement. All offerings are delivered through a cloud-based e-learning platform with progress tracking, assessments, and multimedia content including video interviews and interactive quizzes.

Differentiator

Problem solved

Functional benefit

Brands

• CulturaSkills: Online course promoting career readiness, inter-identity exploration, and cross-cultural experiences.
• Engineering Across Cultures
• Power Skills Accelerator
• CulturaGo Community

Products and services

• Introduction to Korean Culture Country-specific cultural preparation course providing comprehensive knowledge about Korean culture, customs, and practical information for individuals planning to travel, study, teach, or work in South Korea.
• Introduction to Japanese Culture Country-specific cultural preparation course covering Japanese culture concepts including omotenashi, pragmatism, menboku, and kenminsei, designed to prepare travelers, students, and professionals for life in Japan.
• Introduction to Spanish Culture Country-specific cultural preparation course offering in-depth knowledge about Spanish culture, helping learners understand customs, social norms, and practical aspects of life in Spain.
• Introduction to UK Culture Country-specific cultural preparation course covering the diverse cultures across the United Kingdom, including distinctions between different countries, regions, and identities within the UK.
• Introduction to Italian Culture Country-specific cultural preparation course exploring Italian culture, regional diversity, food, history, and practical guidance for experiencing Italy.
• CulturaSkills Cross-cultural competency course providing transferable intercultural and inter-identity communication skills applicable across diverse settings, with six practical learning principles centered around self-awareness, critical incident analysis, diverse perspectives, and empathy, and a focus on career readiness and identity exploration.
• Engineering Across Cultures (EAC) Specialized 1-credit course co-created with University of Michigan's International Programs in Engineering, blending asynchronous and live learning with UNESCO Story Circles, alumni panels, career readiness workshops, and industry engagement to equip STEM students with intercultural communication, ethnographic research, continuous professional development, and ethical engineering competencies.
• Power Skills Accelerator Structured institutional program combining power-skill development modules, the Global ROI Assessment, and comprehensive reporting to help students translate global learning experiences into measurable career outcomes, with pre-program online learning, verified growth tracking, and data-driven insights for institutions.

Quantifiable outcome

• Students with cultural preparation show better cultural engagement and intercultural competence development
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AIDOcoreStrategic or Co-development Partner · 5 June 2025Partnership bringing Power Skills and Cultural Intelligence to international recruitment. AIDO collaboration focuses on integrating CulturaGo's career readiness and cultural competency training into AIDO's international recruitment programs.
• University of Michigan - International Programs in Engineering (IPE)coreStrategic or Co-development PartnerCo-creation of Engineering Across Cultures (EAC) course with Professor Aline Cotel as subject matter expert. 1-credit course (45 hours) blending asynchronous and live learning with UNESCO Story Circles, alumni panels, career readiness workshops, and industry engagement for STEM students.
• George Mason UniversitycoreChannel Partner/ Reseller/ DistributorUniversity partnership providing CulturaGo courses as pre-departure preparation for study abroad students. Students access courses for Japan, South Korea, Spain, Italy and the UK destinations.
• Centre CollegecoreChannel Partner/ Reseller/ DistributorPartnership for pre-departure cultural preparation focusing on diversity and inclusion. CulturaGo courses integrated as required pre-departure materials for study abroad programs.
• Hamilton CollegecoreChannel Partner/ Reseller/ DistributorUniversity partnership providing self-paced cultural preparation for students in off-campus study programs, addressing the gap in country-specific information before experiences abroad.
• University of Florida - Warrington College of BusinesscoreChannel Partner/ Reseller/ DistributorPartnership extending location-specific and intercultural learning for business students studying abroad. CulturaGo complements in-person sessions with rich asynchronous learning environment.
• Grand Valley State UniversitycoreChannel Partner/ Reseller/ DistributorUniversity partnership providing cultural preparation courses for study abroad students, particularly those heading to South Korea and other destinations.
• Premier TEFLcoreChannel Partner/ Reseller/ DistributorTEFL partner providing cultural preparation courses to teachers preparing for teaching abroad placements. Commission-based partnership model.
• De Montfort UniversityminorChannel Partner/ Reseller/ DistributorUK university partnership providing CulturaGo courses to students studying abroad in Spain.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glimpse: Glimpse sells pre-departure cultural training to universities and study abroad programs, occupying the same niche as CulturaGo's core product line and serving the same institutional buyers.

Emerging players

• Soliya: Facilitator of intercultural dialogue and virtual exchange programs for university students, focused on cross-cultural communication competencies that intersect with CulturaGo's CulturaSkills offering.
• Bridge (formerly BridgeUniverse): Teacher training and English-language programs including pre-departure content for educators abroad — comparable to CulturaGo's TEFL partner offering through providers such as Premier TEFL.

Broad incumbents

• EF Education First: Global education company spanning language training, study abroad, and cultural preparation at scale — adjacent competitor across both study abroad and language/teacher prep segments.
• IES Abroad: Major study abroad organization delivering programs across dozens of countries with built-in cultural orientation, overlapping with CulturaGo on the pre-departure cultural preparation vertical.
• AFS Intercultural Programs: Intercultural exchange organization running study, volunteer, and teacher programs with embedded pre-departure cultural orientation — overlapping with CulturaGo on intercultural and TEFL-adjacent content.
• CIEE (Council on International Educational Exchange): One of the largest U.S. study abroad operators running global programs with embedded pre-departure and on-site cultural learning, competing for the same institutional study abroad budget as CulturaGo.

Others

• GoOverseas: Marketplace and content platform for study abroad, TEFL, and volunteer programs that reaches a closely overlapping audience, though it operates as a directory and content publisher rather than a learning provider.
• IDI (Intercultural Development Inventory): Publisher of the most widely used intercultural competence assessment, frequently adopted by study abroad offices — competes for the assessment and outcomes budget that CulturaGo's Power Skills Accelerator targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/culturago

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CulturaGo