What Wicked Ride does

Wicked Ride (wickedride.in) is an India-based business whose firmographic profile describes it as a bicycle rental and e-bike service provider operating in Hampi/Bangalore with 11-50 employees. The primary observable surface is the company's website, which functions as a content and information platform rather than as a direct rental service: it publishes blog articles, city guides, and industry news covering bicycle and e-bike rental schemes across Indian cities including Bangalore, Delhi, Pune, Jamshedpur, and Ahmedabad. Article coverage spans from 2018 through November 2025, with topics including Automated Bicycle Sharing System (ABSS) deployments, Pune's bicycle-sharing program, Sabarmati riverfront rentals, and curated cycling tours. The site also profiles other rental operators such as Royal Brothers, Sukuto, and Freedo Rentals.

The platform is built on a standard WordPress content architecture (theme by Studiovidz) and is operated without a disclosed mobile app, proprietary technology stack, or product specifications. Two partnership/content arrangements are visible: a core partnership with The Bike Tribe (a cycling tour operator whose Old Delhi guided tour is featured in a recent article) and a minor arrangement covering JetX, a technology provider for bike rental operations. The site carries no owned pricing, booking flow, or transaction surface for Wicked Ride's own services; pricing data referenced in the source material pertains to third-party programs (e.g., Jubilee Park ABSS at Rs 15/hour; Pune e-bikes at Rs 0.90-4/km).

No funding rounds, ownership structure, management team, customer relationships, regulatory actions, certifications, patents, M&A activity, or financial disclosures are present in the source data. The stated customer segments — tourists/travelers and daily commuters — are persona descriptions from the firm's value-proposition field, not derived from named customer relationships. The discrepancy between the firmographic claim of a "bicycle rental and e-bike service" and the source data showing a content/blog-only footprint is a material gap that this description flags explicitly rather than reconciles.

Name

Wicked Ride

Website

https://wickedride.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wicked Ride operates a content platform (wickedride.in) covering India's bicycle rental industry, urban mobility, and cycling tours. Despite firmographic positioning as a bike rental and e-bike operator, no proprietary products, pricing, customer relationships, or disclosed revenue are present in the source material.

Ownership category

akta.pro rank

Product category

Bike Rental Content and Information

NAICS

Recreational Goods Rental (532284), Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

akta.pro secondary industries

Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

Keywords

• Bicycle rental information
• Bike rental blog
• Cycling tour guides
• Urban mobility content
• E-bike rental news

Headquarters

HQ city

Hampi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Pricing tiers

Distribution channels2 records

Marketing channels2 records

Core offering

Wicked Ride operates an informational content website (wickedride.in) featuring blog articles, city guides, and industry news about bicycle and e-bike rentals across India. The site curates content about Indian bike rental operators (Royal Brothers, Sukuto, Freedo Rentals), technology solutions (JetX), and guided cycling tours (The Bike Tribe's New Delhi Cycle Tour). Despite the "Rent a Bike in Bangalore" branding, no direct rental booking service from Wicked Ride itself was evidenced.

Product overview

Wicked Ride is a bike rental service based in India offering bicycle rentals in Bangalore. The company's website primarily features blog content about bike rental industry news and tours, including articles about bike rentals in India, urban mobility solutions, and guided cycling tours such as "Ride Through Old Delhi" offered through The Bike Tribe partner. The site aggregates general bicycle and e-bike rental industry news rather than presenting detailed proprietary product specifications.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Bike TribecoreStrategic or Co-development PartnerWicked Ride features and promotes The Bike Tribe's curated cycling tour experiences, including the New Delhi – Cycle Tour covering approximately 20 km through Old Delhi's historic areas. The Bike Tribe offers six-hour guided tours led by local guides fluent in English and Hindi, covering narrow alleys, heritage buildings, and hidden lanes of Shahjahanabad.

Recent moves3 records

Expansion highlights2 records

Direct peers

• Yulu: India-focused e-bike and shared micro-mobility operator serving daily commuters. Directly comparable on e-bike rentals, commuter segment, and eco-friendly urban-mobility value proposition.
• Vogo: Indian scooter and bike rental operator with subscription and on-demand rental plans. Comparable product and pricing tier structure (daily/monthly/yearly) similar to those referenced in Wicked Ride's coverage.
• Bounce: India's largest dockless scooter and bike rental operator with dense urban deployment. Comparable on micro-mobility rental product, daily-commuter and short-trip use cases, and tech-enabled keyless access model.
• Freedo Rentals: Indian bike rental operator serving Delhi, Chennai and Hyderabad — the commuter cities Wicked Ride explicitly targets. Same product, same daily-commuter use case, same usage-based pricing model.
• Mobycy: Docked bike-sharing operator in Indian cities. Directly comparable on bicycle sharing, urban-commuter use case and station-based access model.
• Royal Brothers: Largest two-wheeler rental operator in India with 40+ cities, explicitly named in Wicked Ride's blog as a market leader. Directly comparable on bike rental service in India, target customer segments (tourists and commuters), and pricing model (usage-based).
• Sukuto: Indian bike and scooter rental operator active in Goa, Jaipur and Rishikesh — the same tourist destinations Wicked Ride targets. Directly comparable in product (bike rental), geography and customer segment (tourists exploring scenic routes).

Broad incumbents

• Lime: Global shared e-bike and e-scooter operator with mature GPS-tracking and app-based booking. Comparable on bike rental product and tech stack features Wicked Ride covers via JetX.
• Zoomcar (Pedl): Indian self-drive rental incumbent that also operates Pedl, a cycle and e-bike sharing service. Comparable in product category but with much broader fleet and capital base.

Emerging players

• The Bike Tribe: Curated guided cycling tour operator in India whose Old Delhi heritage tour is featured as a Wicked Ride partner. Comparable on cycling tour product, target customer (tourists) and experiential positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/wickedbikesindia
• LinkedInlinkedin.com/company/wickedride-adventure-services-pvt-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wicked Ride