butech | Porcelanosa Grupo

What butech | Porcelanosa Grupo does

Butech Building Technology S.A. is the construction-technology subsidiary of Spanish conglomerate Porcelanosa Grupo, founded in 2001 and headquartered in Vila-real, Castellón, Spain. The company designs and manufactures a broad portfolio of construction systems and installation materials for ceramic and stone applications, including adhesives, grouting materials, self-leveling mortars, primers, leveling systems, brackets for bonded facades, cleaning and protection products, waterproofing and decoupling membranes, technical and decorative profiles, LED profiles, skirtings, and floating stair systems. Its proprietary technology platform centers on XPS (extruded polystyrene)-based modular components — shower decks, concealed shower bases, wall panels, and recessed niches — that integrate thermal insulation and waterproofing into prefabricated units.

The company's product range also covers raised technical floor systems for interior and exterior use, concealed shower drainage (Shower Line and Shower Deck), electric radiant underfloor heating, pool-deck drainage, and modular construction systems under the Porcelanosa Offsite sub-brand, which delivers industrialized facades, bathrooms, kitchens, and outdoor modules ready for on-site installation. Butech generates revenue primarily through project-based hardware sales to architects, construction professionals, contractors, and building developers, with pricing handled via customized quotations rather than published lists. The business also derives service revenue from technical consultation through authorized dealers and direct engagement.

Distribution is anchored in Porcelanosa Grupo's international retail store network and dealer footprint across multiple countries, supplemented by direct enterprise sales for larger modular/offsite projects. Marketing is conducted through a multilingual corporate website, the annual Muestra Internacional de Porcelanosa exhibition (32nd edition held in February 2026), industry trade shows such as REBUILD 2026, newsletters, and social media channels. As a wholly-owned sociedad unipersonal of Porcelanosa Grupo, Butech operates with 51-100 employees and integrates within a seven-brand family that includes Porcelanosa, L'Antic Colonial, Gamadecor, Krion, Noken, and XTone.

Name

butech | Porcelanosa Grupo

Legal name

Butech Building Technology S.A.

Website

https://butech.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Butech Building Technology is the construction-systems subsidiary of Porcelanosa Grupo, designing and supplying installation materials, waterproofing, XPS-based modular components, raised floors, and industrialized offsite construction modules for architects, contractors, and developers across multiple countries.

Ownership category

akta.pro rank

Product category

Construction Materials

NAICS

Laminated Plastics Plate, Sheet (except Packaging), and Shape Manufacturing (326130)

SIC

Adhesives & Sealants (2891), Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)

akta.pro primary industry

Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)

akta.pro secondary industry

Structural Insulated Panels (SIP) & Foam-Core Composite Panel Manufacturing (IMANAIAK)

Keywords

• Ceramic tile installation
• Construction chemicals
• Raised access flooring
• Modular facade systems
• Waterproofing membranes

Headquarters

HQ city

Villarreal

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Building Materials and Construction Products Sales: Sale of construction materials including adhesives, grouting materials, leveling systems, profiles, mortars, primers, cleaning and protection products. Revenue generated through direct sales via retail stores and project quotations.
2. Modular Construction Systems: Prefabricated modular systems (Porcelanosa Offsite) including facades, bathrooms, kitchens for off-site construction. Project-based revenue through specification and installation.
3. Technical Consultation Services: Technical support and project-specific consultation for product specification and installation. Provided through authorized dealers and direct consultations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Butech designs and supplies construction systems and materials for ceramic tile installation, waterproofing, raised flooring, shower systems, and modular building solutions. As the building technology division of Porcelanosa Grupo, it provides complete systems for facades, bathrooms, kitchens, and exterior applications, including the Porcelanosa Offsite industrialized modular construction line. Product categories span installation materials (adhesives, grouts, primers, leveling systems), waterproofing and decoupling systems, raised floors, shower systems with concealed drainage, architectural profiles, and modular construction components.

Product overview

Butech is a building technology company and subsidiary of Porcelanosa Grupo that offers a comprehensive portfolio of construction and installation solutions for ceramic and stone applications. The product portfolio spans multiple categories: installation materials (grouting, adhesives, primers, self-leveling mortars, leveling systems), waterproofing and decoupling systems, raised floor solutions for interiors and exteriors, shower and bathroom systems (concealed drains, shower trays, waterproof niches), architectural profiles (decorative, LED, technical, skirting), and advanced construction systems (floating stairs, electric radiant heating, pool drainage). Butech also offers Porcelanosa Offsite, a modular construction line providing industrialized facades, bathrooms, kitchens, and outdoor modules. The company serves both residential and commercial construction projects with products designed to work together as a complete system.

Differentiator

Problem solved

Functional benefit

Brands

• Porcelanosa Offsite: Industrialized modular systems including modular facades, industrialized bathrooms, industrialized kitchens, and outdoor modules.

Products and services

• Material de rejuntado (Grouting Material) Grouting materials for tile installation, used for filling joints between ceramic tiles and ensuring proper adhesion and finish. Targeted at tile installation professionals and contractors.
• Sistemas de Nivelación (Tile Leveling Systems) Leveling systems designed to ensure even tile placement during installation, preventing lippage and ensuring uniform surfaces. Targeted at professional tile installers and contractors.
• Adhesivos (Adhesives) Tile adhesives for securing ceramic and porcelain tiles to various substrates in both interior and exterior applications. Targeted at construction professionals and contractors.
• Grapas para Fachadas Pegadas (Brackets for Bonded Facades) Specialized brackets and hardware for installing bonded facade systems, providing structural support for ventilated and adhered exterior wall claddings. Targeted at facade installation contractors and architects.
• Imprimación (Priming Products) Primer products applied to substrates before tile installation to improve adhesion and ensure proper bonding of adhesive materials. Targeted at tile installation professionals.
• Morteros autonivelantes (Self-Leveling Mortars) Self-leveling mortar compounds used to create smooth, level surfaces before floor tile or stone installation. Targeted at construction professionals preparing subfloors.
• Productos de Limpieza y Protección (Cleaning and Protection Products) Specialized cleaning and protective treatments for maintaining and preserving ceramic surfaces, tiles, and facades. Targeted at installers, contractors, and end users.
• Suelo Técnico Elevado de Exterior (Exterior Raised Floor System) Elevated floor system designed for exterior applications, providing drainage, stability, and easy access to underfloor space. Targeted at architects, contractors, and developers for outdoor terrace and plaza installations.
• Suelo Técnico Elevado de Interior (Interior Raised Floor System) Raised floor system for interior spaces, enabling cable management, airflow, and access to underfloor utilities. Targeted at commercial building projects and contractors.
• Cerámica Thicker 20 mm (20mm Thick Ceramic) Thick ceramic tiles (20mm) specifically designed for raised floor applications, offering enhanced durability and load-bearing capacity for exterior installations. Targeted at raised floor installation projects.
• Drenajes Ducha Ocultos - Shower Line (Concealed Shower Drains) Concealed drainage systems for walk-in showers that provide minimalist aesthetics with hidden drain channels integrated into the floor. Targeted at bathroom installers, contractors, architects, and developers.
• Kits y Rejillas (Shower Kits and Grates) Installation kits and decorative grates for shower systems, including linear and point drains with various finishes. Targeted at bathroom installers and contractors.
• Platos Concept XPS (Concept XPS Shower Trays)

Quantifiable outcome

• Facade systems can generate energy savings of up to 25% in buildings where installed

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Porcelanosa Grupo (Parent Company)coreOthersButech is a subsidiary (sociedad unipersonal) of Porcelanosa Grupo, a major international ceramics and building materials group. Butech operates as the building technology division of the group, specializing in installation materials, waterproofing, modular systems, and construction solutions. The group includes seven brands: Porcelanosa, L' Antic Colonial, Gamadecor, Krion, Noken, XTone, and Butech.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ceresit (Henkel): Henkel's construction chemicals brand producing tile adhesives, grouts, mortars, and waterproofing. Competes in many of the same B2B tile installation categories as Butech, with strong retail and specification presence in Europe.
• Mapei: Italian global leader in tile adhesives, grouts, mortars, and waterproofing systems. Directly competes with Butech's core "Para la colocación" product line and shares the same spec-driven B2B distribution model to contractors and architects.
• Weber (Saint-Gobain): Saint-Gobain's tile adhesives, mortars, and facade systems brand. Competes directly in Butech's tile-setting, facade brackets, and exterior raised floor categories across European and international markets.
• Wedi: German specialist in XPS-based shower systems, waterproof wall panels, and modular wet-room solutions. Closely overlaps with Butech's Platos Concept XPS, Hornacinas Modulares XPS, and Shower Deck systems, particularly in European wet-room waterproofing.
• Ardex: Specialty manufacturer of tile adhesives, self-leveling mortars, primers, and waterproofing. Directly competes with Butech's adhesives, mortars autonivelantes, and imprimación categories serving similar professional tile installers.
• PCI Augsburg (BASF): BASF-owned manufacturer of construction chemicals including tile adhesives, grouts, primers, and waterproofing systems. Directly competes with Butech in tile installation chemicals for professional contractors.
• Kerakoll: Italian manufacturer of sustainable tile adhesives, grouts, and building adhesives with growing focus on green building solutions. Direct peer in the design/spec-driven tile-installation chemical space overlapping Butech's customer base.
• Laticrete: US-based manufacturer of tile and stone installation systems including waterproofing, shower systems, and adhesives. Overlaps significantly with Butech's complete-system tile installation portfolio and architectural project focus.
• Schlüter-Systems: German specialist in waterproofing membranes, decoupling systems, profiles, and shower drainage. Overlaps directly with Butech's Shower Line, Shower Deck, decoupling (Desolidarización), and Profiles categories.

Broad incumbents

• Knauf: Large diversified building materials group with tile adhesives, flooring systems, drywall, and insulation. Broader portfolio than Butech but overlaps in tile-setting mortars, self-leveling products, and raised floor categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/butechporcelanosagrupo
• LinkedInlinkedin.com/company/butech-building-technology

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about butech | Porcelanosa Grupo