RightRooms
RightRooms is a London-based B2B data infrastructure provider that collects and verifies up to 800 hotel features per property, structured for AI consumption. It serves hotel groups and independent hotels globally through a subscription model feeding AI systems, hotel staff, and distribution channels.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What RightRooms does
RightRooms is a London-based, privately held B2B data infrastructure provider for the hospitality industry, founded in 2019 and operating with 1-10 employees. The company collects and verifies up to 800 features per hotel property — covering accessibility, allergy accommodations, mobility, hearing and visual disability, sustainability, dining, wellness, family amenities, and operational specifics — through a structured intake questionnaire that hotels confirm directly. A distinctive element is its capture of negative features (e.g., no plants in room, pet-free), which is material for guests with environmental allergies or sensitivities. The resulting profiles are structured as schema-ready data, designed to be read accurately by AI assistants and protocols such as MCP at the edge, as well as by hotel front desk, reservations, advisors, and distribution channels.
The company sells on a quote-based, recurring subscription model to both hotel groups and independent hotels, with no public pricing. Go-to-market is direct B2B sales: RightRooms sends each property an onboarding tool to populate features, produces a schema-ready profile for review and approval, and updates profiles as new feature categories emerge. Its distribution model explicitly excludes consumer booking, availability display, or traffic generation — RightRooms is positioned as the structured data layer underneath agentic hotel search rather than a booking site.
RightRooms serves luxury and boutique properties across multiple regions, including Pulitzer Amsterdam, Kimpton De Witt, Hotel Park Ave NYC, Riggs Washington DC, Diamonds Bijoux (Zanzibar), Zhiwaling Heritage Bhutan, Great Scotland Yard London, and one hundred shoreditch. Geographic coverage spans the UK, continental Europe, Africa (Tanzania, Kenya, South Africa), Asia (Maldives, Thailand, Japan, South Korea, Bhutan), and the Americas (USA, Mexico, Costa Rica, Caribbean). Leadership consists of Founder and CEO Fiona Halton and Head of Strategy Philip Schaetz, who brings senior experience in hotel revenue management and distribution. No funding rounds, M&A activity, or investor ownership has been disclosed.
RightRooms firmographics
Firmographics- Name
- RightRooms
- Legal name
- RightRooms
- Website
- https://rightrooms.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RightRooms is a London-based B2B data infrastructure provider that collects and verifies up to 800 hotel features per property, structured for AI consumption. It serves hotel groups and independent hotels globally through a subscription model feeding AI systems, hotel staff, and distribution channels.
- Ownership category
- akta.pro rank
RightRooms industry classification
Industry- Product category
- Hotel Data Infrastructure
- akta.pro primary industry
- Business Intelligence, Reporting & Data Platforms (THALACAL)
- akta.pro secondary industry
- Hotel Pricing & Rate Shopping Intelligence (THALAIAB)
Keywords
Where RightRooms is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
RightRooms business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hotel Data Profile Licensing: RightRooms builds and maintains confirmed structured feature profiles for hotels. Hotels pay for the data layer infrastructure that feeds their own channels, AI systems, and distribution partners. The data is built once and maintained, compounding in value as channels mature.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
RightRooms product offering
Product offeringCore offering
RightRooms collects up to 800 features per hotel through a structured intake questionnaire, with each feature confirmed directly by the hotel itself. The confirmed features are converted into schema-ready data profiles structured for AI readability across protocols such as MCP, and the data radiates outward to hotel front desk and reservations teams, travel advisors, hotel distribution channels, and AI systems at the edge for guest-to-hotel matching.
Product overview
RightRooms is a hotel feature data platform that provides confirmed, structured hotel feature information for AI-era hotel search. The core product is the RightRooms data platform, which collects and verifies up to 800 features per hotel through a structured intake questionnaire. Hotels confirm each feature, creating reliable data that radiates outward to front desk staff, travel advisors, hotel channels, and AI systems. The platform organizes features into categories including accessibility, allergy accommodations, sustainability, wellbeing, and family amenities. The data is structured for AI readability, enabling agentic search capabilities where AI assistants can match hotels to specific guest needs based on verified feature data.
Differentiator
Problem solved
Functional benefit
Products and services
- RightRooms Hotel Feature Data Platform Confirmed, structured hotel feature data platform that collects up to 800 verified features per hotel property through a structured intake questionnaire, and turns the hotel-confirmed answers into schema-ready profiles that AI systems, hotel staff, and distribution channels can read accurately for guest-to-hotel matching.
Quantifiable outcome
- IHG found that two thirds of travellers feel more tired away from home than in their own beds, with light control being a significant factor. A 2024 study found that 41% of people with migraine developed headaches after exposure to flicker patterns common in standard hotel lighting.
- +1 more outcomes
Companies that use RightRooms
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
RightRooms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RightRooms partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IHG (InterContinental Hotels Group)coreIHG findings on traveler sleep patterns (two-thirds feel more tired away from home) are cited by RightRooms to highlight the importance of light control features like flicker-free dimming in hotels. This reference validates the market need RightRooms addresses, though the relationship appears to be research-based rather than formal partnership.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
RightRooms competitors and assessment
Company assessmentDirect peers
- Lighthouse (formerly OTA Insight): B2B data and intelligence platform for hotels covering rate shopping, demand, parity, and business intelligence. Most directly comparable as a hotel-data infrastructure play, with the key difference being RightRooms' focus on verified features versus Lighthouse's pricing/competitive intelligence.
- TrustYou: Hotel review and semantic guest-feedback data platform that collects and structures guest-experience data for hotels. Comparable as a 'structured data layer for hotels' that feeds AI and distribution systems, though TrustYou's source is guest reviews rather than hotel-confirmed features.
- Revinate: Guest data platform for hotels combining guest profiles, feedback, and marketing automation. Comparable as a B2B hotel data infrastructure provider that aggregates structured hotel/guest information for downstream use.
- Cendyn: Hotel CRM, sales, and guest intelligence platform providing structured data assets to hotel groups. Overlaps with RightRooms on the 'structured data for hotels' thesis, particularly around guest intelligence and AI-ready data.
- Criton: UK-based mobile app and digital guest-experience platform for hotels and serviced apartments, structuring hotel amenity and feature information for guest use. Comparable as a hotel-feature data and digital guest experience layer targeting independents and groups.
Emerging players
- Duetto: AI-powered revenue management platform for hotels that turns pricing and demand data into structured signals for hotel commercial teams. Comparable as an AI-readable hotel data layer, though focused on pricing rather than amenity features.
- Atomize: AI-driven revenue management software for hotels producing structured, machine-readable pricing intelligence. Adjacent as an AI-data infrastructure play for hotels, but specialized in RMS rather than amenity feature data.
Broad incumbents
- Shiji Group: Enterprise hospitality technology platform with PMS, POS, distribution, and guest experience modules. Could naturally absorb a hotel feature data layer as part of its broader hotel stack, posing a direct competitive threat to RightRooms.
- Cloudbeds: Cloud PMS, channel manager, and reporting platform for hotels and hostels with broad global adoption. A well-funded incumbent that already collects hotel feature/amenity data and could extend into AI-readable schemas as part of its platform.
- Mews: Cloud-native hotel PMS with strong presence among boutique and lifestyle hotels, including API-first and AI integrations. Overlaps with RightRooms as an enterprise hotel data infrastructure layer feeding AI assistants and modern distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RightRooms social profiles
Digital presenceRightRooms financial estimates
Financial estimateRevenue estimate
Valuation estimate
RightRooms leadership team
Management profileNumber of profiles
Profiles2 records
RightRooms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RightRooms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RightRooms
What does RightRooms do?
RightRooms collects up to 800 features per hotel through a structured intake questionnaire, with each feature confirmed directly by the hotel itself. The confirmed features are converted into schema-ready data profiles structured for AI readability across protocols such as MCP, and the data radiates outward to hotel front desk and reservations teams, travel advisors, hotel distribution channels, and AI systems at the edge for guest-to-hotel matching.
Is RightRooms a public or private company?
RightRooms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RightRooms founded?
RightRooms was founded in 2019. It employs 1 to 10 people.
Where is RightRooms based?
RightRooms is headquartered in London, United Kingdom, in the Europe region.
How does RightRooms make money?
One revenue line is on record: hotel Data Profile Licensing.
Who are RightRooms's main competitors?
Direct peers on record are Lighthouse (formerly OTA Insight), TrustYou, Revinate, Cendyn and Criton. Emerging players are Duetto and Atomize. Broad incumbents are Shiji Group, Cloudbeds and Mews.
Does RightRooms have an API?
No public API is recorded for RightRooms.
What industry is RightRooms in?
RightRooms's product category is Hotel Data Infrastructure. Its primary akta.pro industry code is THALACAL, Business Intelligence, Reporting & Data Platforms, with a secondary code of THALAIAB, Hotel Pricing & Rate Shopping Intelligence.