Sankt Gertrud

What Sankt Gertrud does

Sankt Gertrud is a privately held conference and meeting venue located at Östergatan 7B in central Malmö, Sweden. The venue occupies an entire city block of historic buildings dating to the 1500s surrounding cobblestone courtyards, and operates approximately 30 meeting rooms ranging from roughly 10 sqm to the 300 sqm Carolinahallen, with a combined capacity of over 1,000 conference seats. Core infrastructure includes modern AV equipment and wifi throughout indoor and outdoor spaces, plus a 360-degree virtual tour for remote venue evaluation.

The offering is structured around three revenue streams: meeting room rental, full-service catering (from morning coffee and lunch buffets through multi-course dinners for up to 100 seated guests), and curated team building activities delivered through a partner ecosystem that includes the on-site San Greal champagne bar, Sherlocked escape rooms, BouleBar, flower course providers, and In a Box Activities. Documented customers include enterprise accounts such as E.ON Sverige and PwC, and government/regional events such as Skånes utvecklingsdag (300 participants) and UKF i Burlövs kommun (up to 600 attendees across all rooms).

The go-to-market is sales-led and inquiry-based, with booking handled through the company website and pricing quoted per event. Commercial distribution is amplified through memberships in the Svenska Möten and Skånska Möten industry associations and a partnership with the Evarto event-planning platform, supported by an organic social presence on Instagram, Facebook, LinkedIn, and YouTube. The business is independently operated with no disclosed parent company, investors, or subsidiaries.

Name

Sankt Gertrud

Legal name

Sankt Gertrud

Website

https://sanktgertrud.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sankt Gertrud is a historic conference and meeting venue in central Malmö, Sweden, offering approximately 30 meeting rooms with 1,000+ seats, full catering, the San Greal champagne bar, and curated team building activities for corporate and government clients.

Ownership category

akta.pro rank

Product category

Conference and Meeting Venue Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Caterers (722320), Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Corporate Conference Center Hotels (THAGALAF)

akta.pro secondary industries

Historic/Heritage Conference Hotels (THAGALAL), Conference & Convention Center Catering (THAHAKAB), Cocktail Lounges & Speakeasies (MPAGAIAD)

Keywords

• Conference venue services
• Meeting room rental
• Corporate event catering
• Team building activities
• Event hosting facilities

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Conference and Meeting Room Rental: Hourly or daily rental of meeting rooms for conferences, seminars, board meetings, and events. Venue accommodates groups from 3 to 300+ attendees across rooms of varying sizes.
2. Food and Beverage Services: Full catering service including breakfast coffee breaks, lunch buffets, afternoon snacks, and dinners ranging from standing receptions to seated formal dinners. Also includes San Greal champagne bar and restaurant.
3. Activity Services: Team building activities and experiences offered through partner collaborations, including champagne bars, mingling events, flower courses, escape room-style games, and boule activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Sankt Gertrud rents approximately 30 meeting rooms (sized 10 to 300 sqm) with over 1,000 total conference seats to corporate and organizational customers, accommodating groups from 3 to 300+ attendees. The offering includes full catering from morning coffee through to evening dinner, the on-site San Greal champagne bar and restaurant, and partner-delivered team building activities such as escape room experiences, flower courses, and boule.

Product overview

Sankt Gertrud is a conference and meeting venue located in Malmö, Sweden, occupying an entire city block with historical buildings. The core offering is meeting room rentals across approximately 30 rooms of varying sizes (from 10 to 300 sqm) with over 1,000 conference seats. The venue is complemented by catering services (breakfast, lunch, dinner), San Greal champagne bar, and team building activities (flower courses, escape rooms, problem-solving games, boule). Virtual tours are available for venue exploration.

Differentiator

Problem solved

Functional benefit

Brands

• San Greal: Champagne bar and restaurant located on the premises, focused on drinks and complementary food.

Products and services

• Meeting Room Rentals

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• San GrealcoreOthersChampagne bar and restaurant located on the venue's courtyard, offering champagne and restaurant services with food pairings. Booked through Sankt Gertrud for conference events and gatherings.
• SherlockedminorStrategic or Co-development PartnerTeam building activity provider offering escape room-style games that can be played in meeting rooms or at their Baker Street location.
• BouleBarminorStrategic or Co-development PartnerProfessional boule guides provided for team building activities to enhance group atmosphere and engagement.
• Flower Course ProvidersminorStrategic or Co-development PartnerPartners offering flower arrangement courses as team building activities, including flower arrangements and wreath making.
• In a Box ActivitiesminorStrategic or Co-development PartnerTeam building activities combining practical and challenging exercises solvable individually and in groups.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Scandic Hotels: Largest Nordic hotel operator with extensive meeting and conference facilities across Sweden, including large properties in Malmö. Directly comparable as a B2B conference venue competitor targeting the same corporate and association event market.
• Bosön Konferenscenter: Swedish dedicated conference center operated by the Swedish Sports Confederation, offering meeting rooms, catering and team-building activities. Comparable meeting-venue-only model without primary lodging focus.
• Elite Hotels of Sweden: Swedish hotel chain operating conference-focused properties such as Elite Hotel Savoy in Malmö. Comparable full-service meeting venue targeting corporate events in southern Sweden.
• Yasuragi Hasseludden (Stockholm): Japanese-inspired spa and conference hotel outside Stockholm offering full-service meetings, F&B and team-building activities. Comparable as a destination conference venue bundling rooms, dining and activities.
• Hotel Skansen Båstad: Historic Skåne hotel and conference venue with F&B, meeting rooms and event programming. Comparable heritage-led positioning and southern Sweden corporate event focus.
• Quality Hotel (Nordic Choice): Mid-market Nordic hotel chain with conference packages aimed at corporate meetings and training days. Closely comparable on price-sensitive single-day corporate event bookings.
• Clarion Hotel (Nordic Choice): Nordic hotel brand with dedicated conference hotels (Clarion Hotel & Congress Malmö Live) directly competing for the same large-scale conference and event demand in the Malmö/Skåne region.
• Malmö Live (Clarion Hotel & Congress Malmö Live): Large concert, conference and hotel complex in central Malmö serving as the most direct local competitor for large-scale conferences of 300-600+ attendees.

Regional players

• Grand Hotel Lund: Historic Lund-based hotel and conference venue roughly 20 minutes from Malmö. Competes for Skåne-region corporate events but serves the adjacent Lund catchment rather than directly in Malmö city center.

Broad incumbents

• Radisson Blu Hotels (Scandinavia): International upscale hotel brand with Radisson Blu properties in Malmö offering meeting rooms, F&B and event services. Overlaps as a broader incumbent in the conference venue category without specializing in Sankt Gertrud's heritage positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights2 records

Customer concentration

• Xx.com/sanktgertrud
• YouTubeyoutube.com/watch?v=KsH8zUNiqC8
• Facebookfacebook.com/StGertrud
• LinkedInlinkedin.com/company/sankt-gertrud-konferens
• Instagraminstagram.com/sankt.gertrud

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sankt Gertrud